Archive for December 10th, 2009

This is part of the the book BLOGTASTIC! Growing and Making a Difference Through Blogging. You can read the table of contents and follow the book on this page:

See the table of contents for the book here: BLOGTASTIC project

Previous article: Traffic is NOT the only metric for successful blogging

BLOGTASTIC: Your blog can change who you are.

If you ask any serious blogger about the impact their blog has had on them, you will be positively surprised. It is nothing short of transformational.

Here are just a few ways your blog can change you:

1. Make you more observant: When you know that you need to be writing, you start observing more and thinking more.

2. Increase your responsibility: You’ve made a commitment to share ideas regularly to an audience. That’s different than discussing ideas one-on-one with your friend.

3. Encourage you to choose your identity: When you start getting serious traffic, you start worrying (in a good way) about your identity and start doing something about it.

4. Elevate your personal brand: Your blog can amplify who you are.

5. Extend your reach: You can reach people and places that you would have never imagined.

6. Open new opportunities: With a bigger personal brand and an extended reach, new doors open easily for you.

If you are serious about blogging, get ready to be transformed!

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Blogging Tip:  Choose the factors that will influence who you become

Right now, there are factors that will shape the person you will become. Only you would know what those components are and their level of influence. These can be as simple as your current network, the books you read, your current job, or your recent accomplishments.

You could go through your life passively and let others choose what factors will influence you. Or, you can take time to consciously shape your diet of reading and conversations. Choose your course wisely!

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Rajesh Setty is an entrepreneur, author and speaker based in Silicon Valley. He maintains another blog called Life Beyond Code and tweets as @UpbeatNow

Tagged as: BLOGTASTIC!, Rajesh Setty, ROI

My colleagues and friends laugh at me because I am one of the most fervent petrol heads out there yet the car that I own is a 2000 Ford Focus – for those not in the know, not a car many aspire to. I spend hours trawling the car sites mostly out of pleasure and also wanting to find that sports car that everyone wants for a giveaway price – I am still searching! I have an investment portfolio which I view as the devil of temptation on my shoulder – if I wasn’t concerned for my future, I would pillage it at a moment’s notice and spend it all on cars.

At the bottom of the financial markets collapse my portfolio lost a significant amount of value, to which my story became …”had I placed the money under my pillow and bought a nice car, I would of at least had the car to drive around in and something to show for my loss!” Fortunately the markets have found some fresh air and are making some significant returns which are looking a lot more promising than the depreciation associated with that dream car now, and long term the markets average around 8% growth with a well diversified portfolio.

What I am trying to portray here is the mental fight about what is the right thing to do, be it purchasing products, changing jobs, business decisions,  investing, studying or even moving house. There is a lot of focus on the emotions experienced here and now when making decisions. I have just watched a program called AmericanGreed on CNBC which was a tragic episode of how different women fell for a conman and by living in the moment got seduced and lured in to become accomplices to the crimes being committed, subsequently they have had to server time as a result. These women were both in difficult situations and the sudden appearance of apparent wealth felt like a breath of fresh air and a better future than the troubles they were living in right then. They wanted relief.

If someone stopped them, and asked “you know, what you are doing will get you a minimum of 5 years in prison, do you still want to go ahead?” the answer would have been an emphatic NO!

Right now it is the festive season, we are being peppered with commercials of how much we can save – even my kids can tell me how much I can save if I bought X product from Y store! I want to give you something to think about when considering these offers – if you want something then you are making an emotional choice, if you need something then you better be sure you are using the right grounding when making the assessment. Your decisions today will have a consequence down the road, and you will still be the one dealing with them no matter how big your new year’s party!

To demonstrate this I will use paying off a mortgage as an example. Let’s  take an example of a $200,000.00 mortgage with a fixed interest rate, assuming 6%PA over 30 years, in very simplistic terms this equates to monthly payments of $1,199.10 for 360 months, which means you would have paid $431,676.00 for your $200,00.00 home. If you were able to pay $100 more per month, yes giving up some of those wants, you would only need to make 294 payments (5.5 years less of payments) and your home would have cost you $49,476.00 less to purchase. In today’s terms the same as a year’s income for the average American two person family.

I am portraying this from a very personal view but the exact same applies to business decisions, particularly for the often cash strapped small entrepreneurial enterprise. We all want Santa to sort our problems out, and yes statistically for a few there is a Santa, but as far as we can be concerned he does not exist.

Don’t lose the spirit of the season, but watch out for those wants and desires, the consequences can be a lot more than you expect.

This article was contributed by Guy Ralfe, co-founder of Active Garage and co-author of the upcoming book "ProjectManagementTweets". You can follow Guy on Twitter at gralfe.