Comments on: Author’s Journey #28: Creating a marketing plan for your book

By: Kelly Hayford

Kelly Hayford — Tue, 29 Mar 2011 19:20:00 +0000

Do you personally know of authors who have used Brian Jud’s Premium Book Company catalogue, etc.?? And if so, what were their results? — Thank you!

By: Nicki

Nicki — Wed, 12 Jan 2011 18:57:00 +0000

I am happy to have stumbled upon your article Roger. Thank you!
I am about 10 days away from having my new makeup book in my hands! I am working hard to market and to get some pre-sales going!
http://www.mangotangomakeupguide.com

By: Best Woodworking Plans

Best Woodworking Plans — Wed, 15 Dec 2010 06:27:00 +0000

The reason to start early is to set-up systems.

By: Joe Kutchera

Joe Kutchera — Mon, 05 Jul 2010 23:09:39 +0000

Hi Roger - Good article...and great point about the virtual book tour through tools like WebEx/GoToMeeting.

I would actually boil it down to something a bit simpler like this....
1) Blog sections of your book before it comes out on your own site or syndicate it to other/larger sites.
2) Hire a good book PR person with lots of contacts.
3) Offer a free downloadable chapter when the final edit/design is finished.
4) Give copies of your book to media outlets to offer book give-aways to raise awareness.
5) Help out other authors to promote their book in exchange for them promoting yours.
6) Connect to alumni/trade groups that would be interested in hearing what a fellow alum or business person has specialized in.
7) Guest blogging/writing
Looking forward to reading your other posts.

By: Week In Review – Jun 27 – Jul 3, 2010 « Active Garage

Week In Review – Jun 27 – Jul 3, 2010 « Active Garage — Sun, 04 Jul 2010 16:57:31 +0000

[...] 3, Planning, by discussing the importance of creating a book marketing plan as early as possible. more… Magesh is an accomplished software professional focused on building enterprise value through [...]

By: Sandy Barris

Sandy Barris — Sat, 03 Jul 2010 01:52:16 +0000

Roger, thank for all the great details about launching a marketing plan for a new book.

I love the fact that you have all the pre launch stuff in there because most writers are so focused on getting the book done that they forget the importance of prelaunch marketing.

Do you think an author can use http://www.FastMarketingPlan.com to lay out there initial book marketing plan then use it as a calendar to get the marketing tactics done? Also, do you thing the Monday Morning reminders would be helpful at all? Just wondering.

Thanks Roger for your great contribution to the writing world.

FYI, while packing up my office to relocate I ran into your book Looking Good In Print" it's will always be a classic in my library, one of the book i'll never part with.

Sandy Barris
CEO
www.FastMarketingPlan.com