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This is part of the the book BLOGTASTIC! Growing and Making a Difference Through Blogging. You can read the table of contents and follow the book on this page:
See the table of contents for the book here: BLOGTASTIC project
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BLOGTASTIC!: Blogging is easy to start but hard to maintain
You don’t have to be a geek anymore to start blogging. Blogging tools have evolved. The technology and cost are no longer considered barriers to entry. You can create two blogs (one for you and one for your friend) in the time it will take you to read this page. So, starting a blog isn’t a challenge. Anyone can do it. Millions of people already have.
Maintaining your blog is hard work. If you have any doubts, think about how many friends you know who have written 1,000 or more posts. You won’t find many.
There are several reasons for this “blog breakdown.” I asked several people who had started blogging why they stopped. I learned a lot from these conversations. Some people said, “it’s not valuable enough to me.” Others said, “It’s a temporary hiatus. I will be back.”
Here are some common reasons why you might stop blogging:
1. Since you may not be depending on blogging for your living, it requires you to walk an extra mile almost everyday.
2. You become frustrated when you don’t receive a short-term return.
3. You lose interest because the traffic is not as much as you expected.
4. You run out of topics to blog about.
5. You don’t have time.
6. Many of your friends stopped blogging. So, you started questioning the value of blogging.
In some ways, you should be glad that it’s hard to continue blogging. You will have less competition in the long run, if you are willing to be in the game.
Blogging Tip: Create a strategy for executing over the long-term
Think about your blogging as a business venture where you are the CEO. Consider the various components of this organization (generating good content, attracting readers, and sustaining quality). Create a plan to make your venture a success.
Rajesh Setty is an entrepreneur, author and speaker based in Silicon Valley. He maintains another blog called Life Beyond Code and tweets as @UpbeatNow