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This is part of the the book BLOGTASTIC! Growing and Making a Difference Through Blogging. You can read the table of contents and follow the book on this page:
See the table of contents for the book here: BLOGTASTIC project
Previous article: You can’t get rich just by blogging…
BLOGTASTIC: There are few short-term benefits
Most people have to pay their dues before they see significant results from their blogging initiatives. Chances are that you will likely make a significant time investment in blogging before you see any reasonable return.
If you are just starting your blog, think about these questions (actually ask these questions even if you have existing blog):
1. Can you imagine your blog having at least 1,000 high-quality posts?
2. How long do you think it would take to reach that goal?
[ For a quick calculation, if you write five blog posts every week day, it will take you five years to get to 1,000 blog posts]3. Would you be willing to wait that long to receive serious returns from your blogging initiative?
Celebrity bloggers (actors, athletes, politicians, and other public figures) can instantly achieve a positive return from their blog.
Why?
Simple. These notable individuals have already paid their price through their offline careers.
Your blog can be a great amplifier of what you do outside the blog.
1. Do you care about a non-profit? You can use your blog to spread the word about it.
2. Do you care about environment? You can use your blog to increase awareness about this cause.
3. Are you a consultant helping people with their sales and marketing? You can use your blog to educate your customers and prospects.
Rather than thinking that “blog” is THE thing (a mouthpiece), consider your blog as an extension of your offline world (amplifier.)
Your approach has to be to “give first” (it can be through your blog or elsewhere) than to “get first.”
Blogging Tip: To get the prize, you have to pay the price
This is true within the blogging world, and it’s also true within your career and life in general. In reality, you have to pay the price. You can do that now, or you can pay the price later. It’s your choice.
Rajesh Setty is an entrepreneur, author and speaker based in Silicon Valley. He maintains another blog called Life Beyond Code and tweets as @UpbeatNow
