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This is part of the the book BLOGTASTIC! Growing and Making a Difference Through Blogging. You can read the table of contents and follow the book on this page:
See the table of contents for the book here: BLOGTASTIC project
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BLOGTASTIC!: You can get carried away
When you are just getting your blog started, you will have a ton of ideas. Ideas are easy, as long as you don’t have to execute on them. Execution is the real culprit. Here are some examples of blogging strategies that can get you into trouble:
• Different blogs for every area of your expertise;
• Separate blogs for each of your books;
• Separate audio, video, and text blogs;
• Celebrity interviews on your blog; and
• Case studies of interesting companies on your blog.
You get the point. If you start a project, you should be ready to commit to its success. If you take on too much work, you can set yourself up for failure. Any new initiative takes time. Your blogging will actually take more time as you go along. If you are successful, it will take you more time than ever. You will have to live up to the progressively higher standards that the marketplace sets for you.
I have seen friends who have started participating in multiple initiatives on the web (multiple blogs, participating in group blogs, columnists for online magazines etc.) only to find that they run out of steam on many of these activities in a matter of months.
So, before you get carried away on the multitude of blogging initiatives, think again!
Blogging Tip: Think about your personal capacity before starting new initiatives
Most big projects are easy to start with a bang. You can launch these projects and sustain them in the short-term. However, you should look at each project in relationship to the time you can commit to it.
Your life and work concerns will keep changing over the next few years. Would those changing scenarios allow you to sustain the required time investment?
If not, would you have the capacity to re-organize and (if needed) buy additional capacity?
Rajesh Setty is an entrepreneur, author and speaker based in Silicon Valley. He maintains another blog called Life Beyond Code and tweets as @UpbeatNow