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This is part of the the book BLOGTASTIC! Growing and Making a Difference Through Blogging. You can read the table of contents and follow the book on this page:
See the table of contents for the book here: BLOGTASTIC project
Previous article: Older blog posts go dead fast.
BLOGTASTIC!: You don’t have to fight this alone.
You don’t have to fight this alone. You can leverage ideas and insights from others to strategically add great content to your blog
Here are five specific ideas (of course, you can come up with a dozen more of your own)
1. Interviews with Experts
Interviews can start or build online relationships with new blogging allies. The interview process can be as simple as sending a personal email requesting an interview with a short email survey to fellow bloggers.
The interviewees in return usually promote the interview on their own blogs, and redirect their readership to your website. Interviews let you highlight and help out smaller, up-and-coming bloggers; and, at the same time, leverage the popularity of established, high-traffic bloggers.
2. Write Book Reviews
You can review relevant books that have touched and inspired you. You can post what you learned from the book or how you applied something that you learned form the book.
You can make it interactive and ask readers to share what they learned from the book or how they applied something from the book.
3. Host Blog Carnivals
Blog Carnival definition from Wikipedia
A blog carnival is a type of blog event. It is similar to a magazine, in that it is dedicated to a particular topic, and is published on a regular schedule, often weekly or monthly. Each edition of a blog carnival is in the form of a blog article that contains permalinks to other blog articles on the particular topic.
You can host a blog carnival on a topic that is of interest to you and that is relevant to your blog audience and ask readers to submit links to articles. You, as a host, can then collate and publish links to these articles in a separate blog post.
4. Host Blog Tours
Some authors (usually business book authors) create blog tours to promote their new book. The concept of a blog tour is simple – an author stops at every blog that is participating in the blog tour via a guest post, an interview or a book review by the host. When you host a blog tour, you not only build a relationship with the author but also with other blog tour hosts participating in this blog tour.
5. Invite Guest Articles
Build relationships with people who have ideas and insights on topics that are relevant to your audience and ask them to contribute guest articles.
One common myth is that people always focus on other bloggers to write guest articles. While this might work, it is is not easy to pull it off unless the other bloggers think that they have a lot to gain by writing on your blog. Rather than that, you can focus on other thought leaders who are not blogging or don’t want to blog. These people may be more open to find an outlet for their thoughts via your blog.
Blogging Tip: You don’t have to fight this alone
There is help out there. All you have to do is to ensure that whoever gives that help gets more than what they give.
Rajesh Setty is an entrepreneur, author and speaker based in Silicon Valley. He maintains another blog called Life Beyond Code and tweets as @UpbeatNow