SubscribeIf you have an average product , but if you can create brilliant ads, will the products sell more. Look at this superb Ad from Apple aired during the 1984 Superbowl introducing the first Macintosh computer.
Almost anyone who watches this will think that Apple would have had phenomenal sales for the McIntosh after this ad.. In fact, Steve Jobs thought so too, but what really happened was sales were dismal and the MCintosh was not at all usable in real life. Yes, it was looking cool, but people couldn’t use it. (Hard to believe now that Steve would have thought like this). In fact, the dismal sales of Mcintosh was one of the major reasons Steve was fired from Apple in 1985.
Steve learnt one of the most important lesson in his life… that a product has to be first really useful to the customers before advertising helps. Having average products and following up with great Ads worked in the Industrial age but not anymore. Now we need remarkable products or remarkable ideas, which can spread virally.
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