Posts in ‘Communication’

Before you fight them… Choose them wisely!

by Himanshu Jhamb, Mar 8, 2010

Not all customers are created equally. While some are very rewarding to work with, others are a drain on your resources. We need to pick them wisely and conserver our resources to fight the good fight. When you see your competitors taking on high maintenance clients, remember Napolean Bonaparte’s quote: “Never interrupt your enemy when he is making a mistake”. more…

Change Management #7 – Products: A tip to assure Darwinian survival

by Gary Monti, Mar 9, 2010

In this concluding post of the seven-part series, Gary draws a parallel between Darwin’s theory of natural selection and product management. Gold plating requirements and succumbing to feature creep will ensure failure and end up the dodo way. But following the natural selection way will ensure survival. more…

Once I make a commitment…

by Himanshu Jhamb, Mar 10, 2010

You are measured by your ability to keep your commitments to others. This is possible only if you possess the integrity. It is easy to understand the concept of integrity in physical structures and Himanshu provides a couple of examples in this article. Just like the lack of integrity will cause a structure to collapse, lack of integrity in your life will cause it to collapse. The bollywood actor’s dialog may help you maintain your integrity – he says “Once I make a commitment… I don’t even listen to myself”. more…

Dancing for your Tribe

by Guy Ralfe, Mar 11, 2010

First off, hearty congratulations to Guy for taking the leap in to entrepreneurship. We wish him the best in his new endeavor.

Reflecting upon how he was able to make the transition to his new career, Guy credits the power of networks for his ability to make such a drastic change. Luck does not come calling, but is a factor of who you associate with. Associating with the right tribes and creating an identity that is portable across tribes, is essential component of success. So, get started and make some noise, tweet, call someone – get out there and pick your opportunity – Dance for your tribe! more…

Author’s Journey #12: How to create a content plan for your book?

by Roger Parker, Mar 12, 2010

Before you can write your book, you need to create a content plan for your book. Mind mapping makes it easy to identify and organize your ideas. In this article Roger explains how he used a three step process to successfully create a content plan for his book using Mindjet’s MindManager and Microsoft Word. more…

Magesh is an accomplished software professional focused on building enterprise value through creative use of technology. Magesh enjoys working with people and is passionate about bringing out the best in everybody to achieve results that are larger than the sum of individual accomplishments.

Tagged as: active garage, business, Business Management, business planning, Business Strategy, Entrepreneurship, execution, gary monti, Guy Ralfe, himanshu jhamb, http://activegarage.com, Innovation, management, purpose, roger parker, Writing for Business

Before you can write your book, you need to create a content plan for your book. Mind mapping makes it easy to identify and organize your ideas.

Mind mapping software, see directory here, allows you to work visually. Ideas are displayed as clouds, or topics, organized around the main topic. The main topic can be the title of a book, a newsletter editorial calendar, or a quarterly marketing plan.

When creating the content plan for #Book Title Tweet: 140 Bite-Sized Ideas for Creating Compelling Titles for Articles, Books, and Events, I followed the same 3-step process I always use when starting a new book:

• Step 1: Sections. I identify the main sections of the book.

• Step 2: Chapters. Next, I list the chapters and main ideas with each section.

• Step 3: Export. When finished, I export the mind map to Microsoft Word.

This approach is extremely efficient. It eliminates duplicate typing. The mind map I use to plan my book and share with potential literary agents or publishers is also used to create a formal book proposal and prepare the manuscript for publication.

Step 1: Sections

Figure 1

Figure 1, created with Mindjet’s MindManager, shows what my project looked like less than two hours after I started work. If memory serves, it took me about 30 minutes to identify the major sections of the book, and another hour, or so, to fine-tune the section titles and their order.

At this point, my intention to write a book about book titles has already begun to take shape. There hasn’t really been much “stress,” and I’ve rather enjoyed the process of dragging and dropping sections into the correct order. And, I actually left the office early, after sharing copies of the map with a few key individuals.

Step 2: Chapters

Figure 2

My next step was to begin to populate the map with the next level of information, chapters.

In the case of the THINKaha book series edited by Rajesh Setty’s, the “chapters” consist of Tweets, or 140-character, ideas and examples. Accordingly, I began to write the book in MindManager, as shown in Figure 2.

A couple of things to notice:

• Automatic numbering. MindManager, like many other mind mapping software programs, can automatically number each subtopic. This made it easy for me to track my progress and include the right number of points.
• Keeping track of characters. Note the numbers in the call-outs. After I developed each idea and provided an example, I copied and pasted the text into Microsoft Word. I could then use Word’s Tools, WordCount feature to see how many characters I used (or had to edit to fit the 140-character limit. This quickly became a pleasurable game.
• Notes feature. I used MindManager’s Notes feature if I had any additional ideas, such as alternative examples, for each entry.

You may have noticed that the subtitle in the mind map has been changed to “140 Bite-Sized Ideas for Compelling Titles for Articles, Books, and Events.” Change during the course of writing and editing a book is a normal, and healthy, sign of progress. Change is a positive byproduct of the collaborations and conversations between authors and publishers.

Step 3: Export to Word

When I was through, I exported my mind map to Microsoft Word, and was able to view the book from my readers’ perspective.

My initial manuscript editing was relatively easy, since, from the beginning, I was able to visually preview the order (or context) of each 140-character topic. As a result, there were no unpleasant surprises along the way.

Likewise, since my mind mapped plan was on target, there were minimum editorial queries or problem areas to adjust. The experience reminded me of what Jack Hart, veteran writing coach, had written in his A Writer’s Coach: The Complete Guide to Writing Strategies that Work and had emphasized when I interviewed him: Writing problems are usually the result of planning problems.

Only, in this case, starting out with a strong plan, writing (i.e., choosing the right words to communicate my ideas) was easy.

Conclusion

Good content plans create good books. Use the right tools to convert your intention to write a book into a framework you can use to sell, test-market, and write your book. The sooner you create your book’s content plan, and the more thought and care you put into it, the easier it will be to sell your book to the right publisher and finish your manuscript on time. What’s your favorite tool for creating content plans? Share your ideas, comments, and questions, below, as comments.

Roger C. Parker helps business professionals write brand-building, thought-leadership books. He’s written over 30 books, offers writing tools at Published&Profitable, and posts writing tips each weekday. His next book is Title Tweet! 140 Bite-Sized Ideas for Article, Book, and Event Titles.

Tagged as: business writing, chapters, export, jack hart, plan, profit, promote, published and profitable, roger parker, sections, titletweet, write, Writing for Business

What’s your ante?

by Himanshu Jhamb, Mar 1, 2010

Poker is about making wagers. You need to pay up to get in the game and which table you play depends upon how much you want to ante up. Life and business are no different. Evaluate what table you are sitting at. If the potential payout is not going to help you reach your goal, you need to quit that table you are at and move to a table where the payout is large enough. Quitting is easy to do, but make sure you have the required skills to play at a high stakes table. more…

Change Management #6 – Processes: Two tips for refereeing business rule changes

by Gary Monti, Mar 2, 2010

To say that bringing change to an organization will be challenging is a gross understatement. You may feel like Sisyphus rolling the huge rock uphill only to see it roll back down again. Your success at this is predicated on two components: What to do and How to do it. more…

Are you moving forward or drifting in your life?

by Vijay Peduru, Mar 3, 2010

If you examine your life, you may find areas which are not the way you want them to be. For instance, you may be stuck at the same position in your career. If you analyze why, you will find out that you are simply reacting to situations and not producing the situations you want to be in. You can rectify this if you learn how to be the “cause in the matter”. more…

Social Media and making a $1 Billion movie: Avatar

by Deepika Bajaj, Mar 4. 2010

Avatar is a phenomenal movie and it is setting a new standard for movie makers. Nevertheless, Social Media had a role to play in its box office success. Avatar, through its own Facebook and Twitter pages spread the word all over the web. The red carpet premier was broadcast live to web audience. These were capped by the interview the movie director, producer and the lead actors gave on MTV.com in which they took questions from internet fans. That is Social Media for you! more…

Do you have the tools you need to write a book?

by Roger Parker, Mar 5, 2010

Writing is a craft and yes, writers need the right tools too. Apart from a variety of low-tech tools you can get at office supply stores, writers need some high-tech tools like Mind mapping tools, Keystroke substitution software and speech recognition software. You also need to gain mastery of the word processing program you use. Read the article and take a free online evaluation to test your knowledge. more…

Magesh is an accomplished software professional focused on building enterprise value through creative use of technology. Magesh enjoys working with people and is passionate about bringing out the best in everybody to achieve results that are larger than the sum of individual accomplishments.

Tagged as: active garage, business, Business Management, Business Strategy, Change Management, deepika bajaj, gary monti, himanshu jhamb, http://activegarage.com, Magesh Tarala, roger parker, Social Media, vijay peduru, Writing for Business

Writing is a craft, and writers need the right tools to write a book that builds their brand. Here are some of the high-tech and low-tech tools you can use to write your book as efficiently as possible.

Low-tech tools

Simple tools can be very effective. For example, one of the most important is a 3-ring binder, a supply of 3-hole punched paper, and a couple of packages of tab dividers. This will make it easy for you to consolidate print-outs of everything associated with your book in one handy location.

I recommend choosing a binder with plastic inserts on the front and along the spine. This allows you to create a cover and spine identifying the notebook. The spine is especially important if you will be placing your 3-ring notebook in a bookshelf. I recommend a 2 ½ or 3-inch binder; smaller binders won’t have the capacity you need, larger binders are awkward to handle.

Choose a package of blank tab dividers that you can use for making it easy to locate your book proposal, table of contents, and documents such as your publisher’s writer’s guidelines. Choose a set of numbered tab dividers to use indicating print-outs of each chapter of your book.

Clipboard

Another recommended low-tech tool is a simple clipboard which you can use to bring home worksheets and print-outs. The clipboard keeps things organized, and provides a solid working surface for taking notes or filling out worksheets in your car, while watching TV, or reviewing your next day’s writing goals in bed.

Google calendar

As mentioned before in my previous post – How to make time to write your book, I highly recommend authors use an online calendar, like Google’s, to set aside time for working on your book each day. The advantage of an online calendar is that you can access it from any online computer, and you can share it with co-workers and family, letting them know when you’re not going to be available. You can also print-out daily or weekly views of your time commitments and writing goals, and save the current week’s printout in your 3-ring binder.

High-tech tools (Software recommendations)

Here are some suggestions for software that can help you save time while working on your book.

1. ŸMind mapping software. Mind mapping software, available from numerous vendors, permits you to visually display your book’s table of contents or your marketing plan. You can collapse mind maps to show just the top-level topics (i.e., chapters or marketing activities for individual month), or you can expand mind maps to reveal the details associated with specific chapters or projects. After you’re through, you can export your work to word processing, project management, or presentation software programs. Be sure to visit the comprehensive Product Directory at Chuck Frey’s Mind Mapping Software Blog.
2. Keystroke substitution software. Productivity software programs like Buzz Bruggerman’s ActiveWords save you time by eliminating unnecessary typing. For example, let’s say the title of your book is Looking Good in Print: A Guide to Basic Design for Desktop Publishing. Wow! That’s 69 characters! With ActiveWords, however, all you have to do is enter LGIP and the words are automatically inserted, saving you 65 characters! You can use ActiveWords to load and exit programs, address e-mail, insert boilerplate, and enter passwords. Best of all, your keyboard shortcuts are available throughout all of your Windows software programs. Download a free 60-day trial or read more here.
3. Speech recognition software. Speed recognition software, like Nuance’s Dragon Naturally Speaking Solutions, eliminates the need to type every word of your book. Indeed, you can use your voice to open files, launch applications, dictate, and surf the web. You can also use it to transcribe ideas and short chapter segments typed into a digital voice recorder while stopped at traffic lights.

Mastery of word processing program

You likely have a word processing software program, but, Are you using it as effectively as you could? In my experience, few authors take full advantage of the tools already available in Microsoft Word. Here are a few examples of Word features that are typically under-used:

1. Tables. I’ve created several worksheets based on tables to make it easy for clients to brainstorm and organize their book’s table of contents. With a 3-column table, for example, you can use Column 1 for Sections, Column 2 for Chapter titles, and Column 3 for the main ideas associated with each chapter.
2. Sort. Word’s Table>Sort feature allows you to sort lists and tables on up to 3 variables, i.e., Column 1, Column 2, and then, Column 3.
3. Keyboard shortcuts. You can create a highly efficient writing environment by using Word’s existing keyboard shortcuts to execute most commands, and you can also create your own keyboard shortcuts. I use keyboard shortcuts to apply text formatting to subheads, lists, and body copy. This allows me to format text without taking my hand off the keyboard and reaching for the mouse.

Here’s where you can take a free online assessment to test your knowledge of Word’s writing tools.

An invitation

The above just barely scratches the surface of the tools that efficiency-oriented authors and business owners use to write more in less time. There are hundreds more, most of which can be tried out for free. What’s your favorite writing tool? Which high-tech or low-tech tools do you use to get the most writing done in the least time? Share your suggestions as comments, below. We can all benefit from each other’s willingness to share our favorite efficiency tips and tools.

—

Roger C. Parker helps business professionals write brand-building, thought-leadership books. He’s written over 30 books, offers writing tools at Published&Profitable, and posts writing tips each weekday. His next book is Title Tweet! 140 Bite-Sized Ideas for Article, Book, and Event Titles.

Tagged as: active garage, author's journey, business writing, keystroke substitution software, mind maps, roger parker, speech recognition software, tools for writing, Writing for Business

The Art of getting what you want

by Vijay Peduru, Feb 22, 2010

Human brain has the tendency to avoid anything that it considers will cause pain. It reaches this conclusion based on instinct and/or past experience. This part of the brain is called the Lizard brain. The Possibilities brain seeks opportunity and freedom. When you want to work out and get in shape or in general, put in effort to convert a possibility into opportunity, your lizard brain may prevent you because it sees pain in the endeavor. You can remove this roadblock placed by the lizard brain by putting the endeavor in the right context.

Seth Godin in his brilliant book “Linchpin: Are You Indispensable?” talks about the Lizard Brain. For a brief Introduction to the lizard brain check this post , this video and this short e-book. more…

Change Management #5 – Project: Three tips to avoid creating Frankenstein

by Gary Monti, Feb 23, 2010

You can avoid creating a Frankenstein if you follow these simple steps:

1. Consider the needs of all the stakeholders when creating a scope of work including competitors and clients. Success includes your needs being met as part of the outflow of providing opportunity for others.

2. Your work must be sustainable, i.e., of good quality.

3. Provide stability, i.e., manage risk effectively.

Dr. Frankenstein driven by ego, pride and vainglory, got isolated from society and this caused him to lose direction and ultimately resulted in his downfall. more…

Growing Pains for Startups

by Guy Ralfe, Feb 24, 2010

Businesses are built around network interactions; each person in the network is a potential communication channel. As the number of people in your organization grows, the number of communication channels grows rapidly according to the formula (N * (N-1))/2 where N is the number of people in the group. This is a potential source of inaction or introducing bureaucracy. Educating the organization on this principle and providing guidance will help employees act confidently in the best interest of the company. more…

Social Media BRANDing – 5 tips to make it work

by Deepika Bajaj, Feb 25, 2010

Many companies have created digital channels like Facebook Fan pages, Twitter, SEO, etc to establish a digital presence. Now, how can they measure the effectiveness and improve? Here are some recommendations:

1. Tie social media activity to revenue growth

2. Know your customers. Don’t limit yourself based on what you know. Instead, try to find who your customers is.

3. Provide relevant content to draw the attention of your customers.

4. Put in place a mobile strategy.

5. Create strong relationships with your customers.

more…

Author’s Journey #10 – How to make the time to write a book

by Roger Parker, Feb 26, 2010

Time is not something you find like a needle in a hay stack. You need to make time for your endeavor by managing your commitments. Here are some techniques to make time to write your book:

1. Start with a plan

2. Commit to daily progress

3. Harvest time

4. Track your progress

more…

Magesh is an accomplished software professional focused on building enterprise value through creative use of technology. Magesh enjoys working with people and is passionate about bringing out the best in everybody to achieve results that are larger than the sum of individual accomplishments.

Tagged as: active garage, business, Business Management, business planning, Business Strategy, Change Management, deepika bajaj, Entrepreneurship, execution, gary monti, Guy Ralfe, roger parker, Social Media, startup, vijay peduru, Writing for Business, www.activegarage.com

I’ve heard few authors say that they “found the time” to write their book! Time is not something you “find,” like a needle in a haystack (or, the New World).

Instead, time to write is something you create, and you create time using tools like planning, commitment, and efficiency.

Here’s a proven, 4-step process for making the time to write that works for me, and many of my clients.

1. Start with a plan

Whether you’re writing a book or a blog post, progress comes quicker when you know what you want to write before you sit down to write.

Your “plans” don’t have to be elaborate, and they don’t have to be formal. As you can see from the content plan I created at the start of this series, a simple mind map is enough to provide a framework for your writing success.

Likewise, if you’re starting a book, your plan might be as simple as a list of the 10 chapters you’re going to include in your book, plus the 7-10 main ideas (or topics) you’re going to discuss in each chapter.

For example, I just added a copy of a mind map I created a few years ago for a major project to my Active Garage Resource Center. It was one of my first maps, but it was enough to sell the project and help me write the project on time.

2. Commit to daily progress

Once you have created a content plan, or framework, the next step is to forget everything you ever heard about deadline-based “writing marathons.” Likewise, forget about “getting away” to write a book and myths like “I write better under pressure.”

I’ve interviewed hundreds of successfully branded authors, and the majority of them don’t believe coffee-inspired writing marathons. Instead, they commit to consistent daily progress, often in working sessions as short as 30 minutes.

Books are best written in short, daily working sessions, not stressful marathons!

It’s amazing what you can accomplish in 30-minute working sessions if you know what you’re going to write about. The act of creating a content plan, activates your brain so it is constantly working in the background, sifting and organizing ideas, searching for the right words, while you’re doing other tasks during the day, and when you’re driving or sleeping.

Fewer expectations equal less stress

One of the reasons that short working sessions are so productive is that there is less stress- -primarily performance anxiety- -involved in short 30-minute working sessions than in vacations or weekends. One of the reasons for this is that if you only expect to write a page or two during a working session, you’re not as likely to be disappointed.

But, if you have vowed to write a book over the summer at a vacation cabin, you’re setting yourself up for disappointment. Why? Because the expectation of a completed book leads to the worrisome thought, What do I do if I don’t finish my book? Won’t I be a failure? Won’t people laugh?

Likewise, expecting to write a book during weekends and holidays, creates guilt-based stress because you’re not spending time with your family.

3. Harvest your time

Begin by taking an inventory of your time, locating specific time periods each day when you can commit to 30 minute working sessions. Look for opportunities like:

• Getting up 30-minutes earlier each day, preferably before the family gets up.
• Staying up 30-minute later each night.
• Arriving at the office 30-minutes earlier and closing the door.
• Taking your lunch with you, and eating a sandwich at your computer.
• Taking your laptop to a coffee shop or bookstore café during breaks or mealtime.

Then, make both public commitment of specific times each weekday. Don’t say, I’m going to write a little every morning! Instead, specify, I’m going to get to my office by 8:30 AM and check my messages or e-mail until 9:00!

Your daily writing sessions don’t have to be at the same time each day; your working sessions on Monday might be between 7:30 and 8:00 AM, but your Tuesday working sessions might be 8:00 PM to 8:30 while the family is watching television.

Once you’ve made a commitment to daily progress, and shared it with others, you’ll find it much easier to keep your project on track.

4. Track your progress

Since we all find the time to do what we want to do, it’s important that you keep yourself motivated.

That’s why the final step is to find a way to demonstrate your daily progress. One of the ways you can do this is to add a check-mark, or a strike-through, to indicate finished chapters and topics on your content map.

Another way to show progress is to print what you’ve just written during each writing session on 3-hole punched paper, and store them in a 3-ring binder.

Each time you open the binder and insert new pages, you’ll enjoy a feeling of accomplishment, as you see your finished pages mounting up.

Conclusion

All the “how to write” books and workshops in the world won’t get your book written if you don’t make the time to make the time to actually write your book. The 4-step process of planning your content, commiting to short, daily working sessions, harvesting your time, and tracking your progress is a formula that works. But, it’s up to you to put the process to work!

Roger C. Parker helps business professionals write brand-building, thought-leadership books. He’s written over 30 books, offers writing tools at Published&Profitable, and posts writing tips each weekday. His next book is Title Tweet! 140 Bite-Sized Ideas for Article, Book, and Event Titles.

Tagged as: active garage, business writing, expectations, harvest, plan, profit, progress, promote, roger parker, stress, time, track, write, Writing for Business

Lately I have been noticing the interactions and communications in an organization a lot. It reminded me of when I studied for my Project Management Professional (PMP) certification, where the concept of communication paths, for which there is the following specific formula (N * (N-1))/2 where N is the number of people in the group, was introduced to me. Back then I recall wondering how this formula could be so important in the whole project management realm.

Business is basically built around network interactions; each person in your network is then a potential communication channel that you have to keep alive. As a business grows the number of channels increases both internally and externally. Let’s just take a look at internally, for example when an organization moves from a 10 to 20 person organization. Using the formula logic we go from having 45 to 190 communication channels. This increase will place a lot of stress on a management by committee organization, which is the structure found at many startups. This stress ultimately impacts the performance of the organization and no longer does the organization have the image of a ‘Can Do’ but quickly becomes a hobbled ‘bureaucratic’. The main cause of this is the number of interactions, in the now larger organization, needed to make decisions. Continually going back to the group for a consensus just becomes costly and inefficient. These are classic characteristics of government departments where there are exceptionally high numbers of communication channels and requests have to be continually passed up and down the corporate tree to get any decisions.

To help companies get through growth phases here are two things that should be considered to capitalize on the growth and not stymie it:

• Educate – Get employees to understand that this communication channel complexity exists as you grow. Stress that these communication channels are also the foundation of the success today so prioritize and focus on the critical communication channels and close the costly ones down.
• Guidance - Provide a vision/code of conduct that is tangible for all employees to understand and embody as a guiding principle for doing business. Having this will allow employees to operate at a higher degree of autonomy, and revive the ‘can do’ mentality synonymous with successful startups.
• Repeat - Repeat again as you grow as you will have to continually quit more and more channels to remain nimble

The difficult part is not identifying what to do and what to give up on; it is giving up an already existing habit. While I have not experienced this on my projects because the number of members has generally been small and fairly constant, in the growth of our organization it has become very prevalent at how much time is suddenly consumed going from one meeting to another to operate the same business just on a larger scale.

When you have clearly defined operating philosophies employees tend to act with more confidence yet still with the best interests they always had for the company, they feel more confident in their ability to take the decision having some point of reference outside of a committee/hierarchical structure. This does not mean the organization will operate without error, on the contrary, it allows employees to make decisions in the best interests of the company to seize opportunity, where previously they wouldn’t have. When issues materialize they will be quick to address and resolve as opposed to trying to hide them in a chain of command structure where there is dissolved ownership.

Stop herding the cats, give them a bowl of food and watch them congregate where you want them to.

This article was contributed by Guy Ralfe, co-founder of Active Garage and co-author of the upcoming book "ProjectManagementTweets". You can follow Guy on Twitter at gralfe.

Tagged as: active garage, Business Management, Entrepreneurship, execution, Guy Ralfe, Project Management

Are you feeling helpless?

by Vijay Peduru, Feb 15, 2010

Going through the same situation repeatedly, unable to control it, and accepting to suffer through it is called Learned Helplessness. Once you understand this important distinction, you can recognize the situation and take action to unlearn it. Vijay illustrates this with an example of an experiment conducted on dogs by Martin Seligson, a professor at the University of Pennsylvania and the author of several books including “Learned Optimism”. more…

Change Management #4 – People: Building a team with Dr. Jekyll and Mr. Hyde

by Gary Monti, Feb 16, 2010

Implementing change in an organization will bring out the Dr. Jekyll and Mr. Hyde personas of the team members. This is part of human nature and if you do not plan for this, you will face serious problems reaching your goals. Your leadership is what will help keep the project on track. Gary provides several tips to help you understand the risk and navigate the terrain. more…

Commitments Change Over Time

by Guy Ralfe, Feb 17, 2010

One of the fundamental requirements for increasing our power and value in the marketplace is our ability to make and keep promises and commitments. A promise or commitment is between two parties. And each of them is locked into their stories viewed through their eyes. Between the time a promise is made and it is fulfilled, situations will change for both parties. It is essential to maintain the story for both parties through time or commitments will fail. more…

Selecting a Business Valuation expert

by Steve Popell, Feb 18, 2010

There are myriad reasons why the owner of a privately held company may want or need to have the company valued. Regardless of the reason, finding the right expert will pay off in the quality and utility of the opinion. In this article, Steve offers the criteria for assessment and gives some tips on how to ground your assessments. more…

Author’s Journey #9 – Cultivating the habits of writing success

by Roger Parker, Feb 19, 2010

Essential habits for writing success are Targeting, Positioning and Efficiency. In this article Roger describes how he put this theory to practice when writing his next book #Book Title Tweet: 140 Bite-Sized Ideas for Article, Book, and Event Titles. more…

Magesh is an accomplished software professional focused on building enterprise value through creative use of technology. Magesh enjoys working with people and is passionate about bringing out the best in everybody to achieve results that are larger than the sum of individual accomplishments.

Tagged as: Action, active garage, business, Business Strategy, Business Valuation, gary monti, Guy Ralfe, Project Management, roger parker, steve popell, vijay peduru, writing, Writing for Business, www.activegarage.com

The best way to achieve writing success is to cultivate the habits shared by successfully branded authors. As Jack Canfield, Mark Victor Hansen, and Les Hewitt wrote in their highly-recommended The Power of Focus, “Your daily habits determine your success.”

In previous Author Journey articles, I’ve described several of the habits that contribute to writing a successful book. These have included:

• ŸTargeting. This involves identifying your most desired readers [1]and writing the book that they want. [2]
• Positioning. By analyzing existing books, [3] you can identify the “book that hasn’t been written yet.”
• Efficiency. Success requires you to selecting the right publishing alternative, [4] the right size & format, [5] plus a topic permits you to leverage previously-written content. [6]

Putting theory into practice

This week, I’d like to describe how the above habits influenced the decisions I made selecting the topic, publisher, and format for my next book, #Book Title Tweet: 140 Bite-Sized Ideas for Article, Book, and Event Titles

Hopefully, this installment will help you apply the habits of targeting, positioning, and efficiency when you commit to writing a book to drive your business and career success.

Targeting

I had two goals in writing #Book Title Tweet:

• Membership incentive. I wanted to create a tangible membership sign-up bonus I could send to new Published & Profitable members.
• Credibility & Visibility. I also wanted to attract the attention of potential coaching clients who might be having a hard time selecting a topic and title for their book. I enjoy online coaching and brainstorming activities, especially when they involve critical decisions at the start of a project.

A printed book provides an excellent premium for Published & Profitable. It can be used for both member acquisition and member retention. (I can have it sent when members sign-up, or I can send it at the end of the third month.)

As a marketing tool, #Book Title Tweet will attract qualified prospects at the starting point of their journey to a published book. It targets a “pain point” that holds back the success of many authors.

Positioning

#Book Title Tweet was also “right” from the positioning point of view. Although every book (hopefully) has a title, there’s not that much available that focuses specifically on choosing effective book titles.

The closest book I could locate was Sam Horn’s POP!: Create the Perfect Pitch, Title, and Tagline for Anything, [7] which is a very fine book that appeared last year. I really enjoyed it, but it’s not specifically aimed a book titles. It’s more of a guide to memorable expressive names that can be applied to book titles, than a book about choosing a book title.

Sam’s book is also a 256-page book, and I wanted something a more accessible in our current time-strapped environment.

So, a book on book titles made sense from the point of a broad market with little specific competition. (There are, of course, books about titles for fiction books, but I wanted to target business-oriented authors of nonfiction books.)

Efficiency

I’m like everyone else. I don’t have enough time. So, like everyone else, I’m searching for manageable projects that won’t become time traps or energy-draining albatrosses.

I was initially skeptical when I first heard about Rajesh Setty’s #Think Tweet: 140 lessons for a bite-sized world. However, when I read it, I realized that this was exactly the right format for my book. Here’s why:

• Most books are longer than they need to be. They’re also longer than time-sensitive readers want their books to be. As I read #Think Tweet, I realized that Twitter has shown us all that it’s possible to communicate a lot in just 140 characters.
• It’s the ideas, the “sparks of recognition,” that count! Books with 140 ideas that can be immediately put to work are more valuable than books that share 10 or 12 ideas in exhausting detail. A concise presentation of options can be more valuable than discussing every detail.

The need for conciseness is not going to go away. It’s a sign of the times. We’re likely to continue to be subjected to greater time demands for years to come.

Note: It’s not that there’s no need for books that offer in-depth analysis and detailed explanation. It’s just that, for this particular project, and for many similar projects, shorter is better!

Existing content

A final reason to write a book in the #Tweet format [8] is that I could leverage my passion as well as my previous research and existing content about the essentials of successful book titles.

To accomplish my goals of creating a tangible membership premium and attracting writers in the early stages of choosing a book title, I could rely on my previously written articles, blogs, newsletters, presentations, and reports. This efficiency would help me get my book into print faster, without taking inappropriate amounts of time from my other projects.

Conclusion

The habits of writing success can be easily stated in terms of targeting, positioning and efficiency, plus, of course, consistent daily progress. After you have committed to writing a book to drive your business and career success, progress writing your book comes quickly when you put the habits of successfully-published authors to work writing your book.

To learn more about the habits of writing success, subscribe to Roger C. Parker’s daily writing tips blog and visit Published & Profitable’s Active Garage Resource Page [9] which offers several writing resources and tips. You can also a downloadable PDF mind map of the Author Journey series

[1] http://www.activegarage.com/authors-journey-2-how-to-target-the-right-readers-for-your-book

[2] http://www.activegarage.com/authors-journey-3-what-should-you-write-about

[3] http://www.activegarage.com/authors-journey-4-how-to-research-your-books-competition

[4] http://www.activegarage.com/authors-journey-5-choosing-the-right-publishing-alternative

[5] http://www.activegarage.com/authors-journey-6-whats-the-best-size-for-your-book

[6] http://www.activegarage.com/authors-journey-8-how-much-of-your-book-have-you-already-written

[7] http://www.amazon.com/POP-Create-Perfect-Tagline-Anything/dp/0399533613/ref=sr_1_1?ie=UTF8&s=books&qid=1266248625&sr=8-1

[8] http://www.happyabout.com/thinkaha/

[9] http://www.publishedandprofitable.com/public/564.cfm
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Roger C. Parker helps business professionals write brand-building, thought-leadership books. He’s written over 30 books, offers writing tools at Published&Profitable, and posts writing tips each weekday. His next book is Title Tweet! 140 Bite-Sized Ideas for Article, Book, and Event Titles.

Tagged as: active garage, author's journey, business writing, Rajesh Setty, roger parker, thinktweet, Writing for Business

Making and fulfilling commitments is the only way by which we can accumulate power and produce an identity in the marketplace which to a large part determines our value in the marketplace. Commitments (promises) are such a cornerstone to our lives yet we often pay little attention to how we manage them.

Business is about people making promises and accepting commitments, through conversations of action in their lives. Yes there are loads of conversations that take place around the water cooler, but until they turn into something you care about, those conversations will not be contributing to building your identity and power, most of these are just expressive.

Managing and keeping our commitments is fundamental to our personal business success, first we start by trying to memorize our commitments. But the more complex our requests become we need to seek out tools to help us manage such as calendars, notebooks, software. With even more complexity and number we outgrow our tools and hire PA’s /Assistants to help us. When this is not enough we hire more people to make more commitments on our behalf which then becomes the enterprise organization – the business, our power.

Thankfully the map of a conversation for action was mapped out by Terry Winograd and Fernando Flores back in 1986 in their book Understanding Computers and Cognition.

There are only a set number of possibilities at each stage of a conversation, which would lead you to believe this would be easy. However for a conversation to have been successful it needs to have been fulfilled and produced an assessment of satisfaction for the requester after completion.

This is where I witness the challenge coming into business. Time as always is the culprit, and we as humans living in a world of our own stories, see the world as a reflection of our moods and circumstances at any point in time. No matter how well a request is made and accepted between a requester and supplier, over time both will be in different situations from which to assess the commitment and this can lead to many breakdowns.

It is a bit like taking my child to the toy store and asking him which toy would he chose if he could have one choice. In the aisle that we are in he will find the best toy he can see based on his current criteria and space. With the toy locked under his arm we then move off and walk into the next isle, suddenly the toy will be dropped and a new one snapped up – as his circumstances change.

The point here is that just because you have made a request and received a promise or commitment to fulfill, you have to maintain the story for both parties or commitments will fail. Another point to watch out is that we talk of conversations for ACTION – Actions is what produces satisfactory outcomes, lookout for inconsistencies in actions. Such an example would be a client requesting a tightly managed project however they will not commit to signing a scope document…

This article was contributed by Guy Ralfe, co-founder of Active Garage and co-author of the upcoming book "ProjectManagementTweets". You can follow Guy on Twitter at gralfe.

Tagged as: Action, active garage, Commitments, Communication, conditions of satisfaction, execution, Guy Ralfe, Identity, promises, www.activegarage.com