Posts in ‘Innovation’

Time for a Change #24: New Ways To Finance Your Future

by William Reed on September 14, 2012

When thinking about financing your future, most people think of savings, investing, insurance, or financial planning. These are the disciplines that make up most what we think of as the world of finances. How we manage our money is the core of financial planning, but sometimes it helps to step back and reflect on how our money manages us. The ways that we think about money affects our behavior towards it, and the Mandala Chart can again provide multiple windows for reflecting on our thought and behavior regarding money. You can download the FINANCES MANDALA and follow it through the topics below.

Melodious Beans

In Japanese the character for abundance is written 豊 (yutaka), which curiously is made up of the radicals for melody 曲 and beans 豆, a happy image that might even please the bean counters in the accounting department. Soy beans are the source of many food products in Japan, one of the most popular being soy bean curd, known as tōfu. What many people do not know is that there are serious tōfu turf wars going on behind the scenes, which I wrote about previously in an article called Tofu Wars: Battle of the Bean Curd. It is a not so melodious story about how supermarkets in Japan sometimes sell tōfu below their cost as a loss leader to attract people into their stores. For the tōfu specialty stores (yes, they exist) this is a disaster, because they cannot possibly compete if they sell their core product below cost. My friend and co-author wrote a poem about this, which you can download as an excerpt from our book, Budo, Blogs, and Poetry.

What to the supermarket might only be a corner display, to the tōfu specialty shop is a move aimed at the heart. Supermarkets could rotate their loss leaders among different products to still attract customers without decimating the specialty shops. The tōfu shops on their part could offer varieties of tōfu not found in the supermarkets, and educate customers about the value that justifies the price difference, as well as how to prepare delicious tōfu dishes. And consumers can think twice about what happens to other businesses when they buy loss leader products. One secret of abundance is to take the Hippocratic Oath in business and do no harm.

The Straw Trader

There are also lessons in abundance from a Japanese folk tale called Lord Straw Stalk, in which a wandering poor and penniless boy was struggling from hand to mouth, doing day labor in exchange for his food. He often stayed at Buddhist temples, and praying to Kannon, the Goddess of Mercy, he received a promise that he would be blessed with a happy life and great rewards. It all started with a  stalk of straw, the end of which he tied a buzz fly to for entertainment. Seeing this toy, another boy offered him three oranges for it. These in turn he gave to a woman suffering from thirst, who gave him a roll of woven silk cloth in appreciation. He met a Samurai who offered to give him his tired old horse in exchange for the woven silk cloth. The boy nursed the horse back to health, and offered to sell it to a wealthy landowner, who instead gave him a patch of land to work. This he did very well, and thereby impressed the landowner to offer the boy his daughter in marriage, and the large house in which to raise their family. He became know as Warashibe Chōja, Lord Straw Stalk. The blessings of the Goddess did in fact come true, because he traded his way up to greater wealth, offering value to everyone he met.

A similar story can be found in the West, well known as Master Cat, or Puss ‘n Boots. The lesson is that quite humble things can be of great value when offered to others in the right spirit, and at the right time. It is possible to trade you way into abundance.

Move Less, Attract More

This was the title of an article I wrote on the Abundance Mentality for my Art of Flexible Focus column, Move Less, Attract More. It contains a Hasidic story related by Martin Buber about the difference between Heaven and Hell. Both were rooms in which an abundance of food was laid upon a table, and all of the people in the room had long wooden spoons tied to their arms, making it impossible to feed themselves. In the room called Heaven, all of the people fed each other, whereas in the room called Hell, languished and starved trying in vain to feed themselves. Both rooms offered the same conditions of abundance. It was selfishness and greed that created the condition of Hell, generosity and cooperation that created the condition of Heaven.

This is a simple and powerful story if you think about how it applies in your own life. How do you get fed when your hands are tied? Find a way to feed others first, and soon the mentality of abundance will spread to the benefit of all.

Rules of the Game

Know the rules of the game. They are not always spelled out clearly, but the world of finances is set up with certain rules and laws that ensure that somebody gets paid and comes out ahead. Many contracts are set up specifically for that purpose. While the systems may be complex, they are designed to reward the people who set up the rules, whether in real estate or in taxation. These rules do provide stability in society, but they are designed to serve the people who made the rules.

You may not be able to avoid those rules, but you can gain strength by playing in your own court. Find ways to work in your area of strength, where you know the rules and can sometimes have a hand in setting them up. This is one way to leverage your finances to abundance.

The other is through giving. Givers gain, because they play by the rules of a higher power. The universe rewards those who help others.

Conscious Consumption

One way to finance your future is to enhance the present moment. Zen Meditation can help you regain awareness and appreciation of what you have got, as well as help you discern what you really need. The mind is easily led into a path of unconscious and unending consumption. Meditation can help you become more calm and discerning, that will certainly make you more conscious of your consumption, less likely to be wasteful, and more open to real opportunities in your life.

It will also make you more conscious if you keep track of your receipts, separating them into categories so that you are more aware of where your money is actually going. Making purchases by cash rather than credit card can also give you a greater sense for what is going out, and more attention to why. The conscious consumer gets what he or she needs, and spends more wisely.

The Midas Touch

Everyone knows the story from Greek Mythology about King Midas, who in his greed for gold developed a golden touch, so that everything that he touched turned to gold, including his food and even his own daughter. Despite his riches, he died miserable and hungry.

Greed is a sure way to jeopardize your financial future. Gold Diggers are people who marry for money, where the motive force is not Love but Greed. Instead of a Golden Touch, why not develop a healing touch, a Green Thumb which gives life and helps things and people grow? Watch the people around you and help them to thrive, and you will build trust that will finance your future in subtle but certain ways.

Pull Power

If you want to travel far, you should hitch your wagon to the right horse. Associate yourself in a positive and helpful way with people who have the power to pull you forward. When you clearly express the value you have to offer, and your willingness to share it, people will come forward who want to associate with you for mutual benefit. If the relationship is based on trust and transparency, this can be a very positive way for both sides to finance their future.

The secret is to keep it simple and create a combination that makes things easier and better for both sides, a win/win relationship.

Remember and Help Them

No matter how bad you feel your fortunes have fallen, there are masses of people who are much worse off than you, and they need help as much or more. “I felt sorry for myself having no shoes, until I met the man who had no feet.” As you go about thinking of how to finance your own future, give some time, energy, and assistance to those less fortunate.

Study the inspiring work of Muhammed Yunus, founder of the Grameen Bank, a micro-finance organization started in Bangladesh, which gives loans to poor entrepreneurs without requiring collateral, helping them to leverage their skills and finance their own futures. The organization and it’s founder were awarded the Nobel Peace Prize in 2006.

Whereas most people search for bargains in which you buy one and get one free, there is an organization which takes the opposite approach of connecting buying to giving, Buy1Give1. This innovative approach to micro-giving enables businesses and individuals to choose projects that resonate with themselves and make a real difference in people’s lives. Your daily purchases can literally finance the futures of people around the world. Find out how it works and give it a try.

William ReedWilliam Reed specializes in applying practical wisdom from Japanese and Asian culture to solving the problems of modern business and living. He is the author of the Flexible Focus column on Active Garage, the syndicated column Creative Career Path and the book A Zoom Lens for Your life. William is also a Representative Director and Co-Founder of EMC QUEST Corporation, which provides Coaching for Communication and Change, World Class Speaking™, and Accelerated Action with GOALSCAPE™.
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Time for a Change #23: Getting Your Team into Flow

by William Reed on August 16, 2012

Individual and Team Flow

No one truly works alone. We all depend on other people to earn and provide a livelihood. But the quality of our work experience, the quantity of our productive output, and the sustainability of our engagement all depend on the degree to which we are able to maintain individual and team flow over time.

Individual flow is often described as an experience of relaxed concentration, the enjoyment of high performance, challenge, and mastery. Athletes call it being in the zone, musicians in the groove, business people call it full engagement.

Alas it is easy to be pulled out of individual flow by a mismatch of talent and task, leading to boredom or anxiety; and by a mismatch of team energy, whereby other people pull you out of flow. You are in flow if you have a real reason to go to work. You have a passion for what you do. You would do it anyway, and not just because you are getting paid. Considering how much time and life energy we spend on work and careers, finding your flow is urgent and important business.

To gain deeper insights into your individual and team flow take the Talent Dynamics Profile Test online and get immediate results in the form of a profile graph and detailed report. Visiting the website will also help you learn more about the 8 Talent Dynamics Profiles shown in the illustration, and how this approach is used in business.

Team members also depend on one another to get into and keep working in flow. This requires an appreciation of differences in styles and strengths, and the ability to communicate and collaborate with people who share your workspace. This cannot easily be achieved with just a pleasant smile and a cooperative attitude. Once you understand the profiles, strengths and weaknesses, and flow requirements of each individual in your team, it is easy to understand who and what is missing in your composite profile. This will also help define your identity and style as a team, as well as help you determine and attract the outer edge supporters and providers who can help balance and fortify your team.

A high performance team is a priceless asset. Think of what happens to a band when a key member leaves, or how highly interdependent are the members of a sports team. The team’s performance is highly dependent on the team and team members remaining in flow.

Shared Mission and Motivation

Sun Tzu’s classic strategy on winning without fighting applies equally well to what happens inside the team, as it does to the opposition. To be successful it is critical that the team have a shared mission, which is more than a mission statement. What holds it together is an emotional commitment, the genuine feeling that we are in this together.

Working together should be a pleasure, your team an extended family. The team that plays together stays together. Having fun at work makes it easier and more natural to socialize with your team outside of work, within the bounds of friendship, and not as a forced obligation. All for one and one for all is not a bad thing to aspire to if it is felt from the inside.

Shared motivation is the other half of the coin that keeps the team together. Motivation depends on a good match of talent and task, role and responsibility. Players in position, passing the ball to the right person at the right time, and celebrating your success. Talent Dynamics gives you a framework for determining both roles and strategy.

Life/Work Balance

One challenge of full engagement in your work is that it can absorb time, money, and resources that might otherwise be devoted to health, financial planning, family and friends, study, personal development, leisure, or even volunteer activities. Almost by default your work will occupy the lion’s share of your time. Hopefully it will also make the other areas of your life better, but the balance is likely to be asymmetrical.

Management guru Peter Drucker found that people who were only successful in business were often quite unsuccessful and unhappy in other areas of their life. Revisit Drucker’s thinking on this through a book by Bruce Rosenstein, who interviewed Drucker at the end of his life, which I reviewed in a separate article, Living in More than One World.

Value and Leverage

Looking at the Talent Dynamics square in the illustration, you can see it as composed of a vertical Value axis, and a horizontal Leverage axis. To a business, Value represents the things that its customers are willing to pay for, its products and services. Leverage represents the way in which value is made known and available, through its people and systems.

The questions to ask on the vertical axis are what is it worth and when? DYNAMO energy in the green triangle is where you find innovation and ideas in the form of products; whereas TEMPO energy in the yellow triangle is where you find timing and sensory experience in the form of services.

The questions to ask on the horizontal axis are who will deliver it and how? BLAZE energy in the red triangle is where you find people who can make the company’s value known and available; whereas  STEEL energy in the grey triangle is where you find the systems and distribution mechanisms which make the company’s products and services readily available.

Making Magic

The Great Multiplication is where you multiply Value X Leverage, which results in sales and profits for the company, as well as increased value delivered to the customers. Companies which do this well over time are able to grow and continue to deliver additional value to customers at higher levels. Amazon.com started out as an online bookstore, but now sells all kinds of products in many consumer categories. It also offers customers a chance to resell used books, and even has a credit card service. They deliver more things, faster and more cheaply, so they continue to grow. But behind the scenes, this is all made possible because many of the individuals and teams working at Amazon.com are themselves in flow. Companies which drive sales and performance by forcing their people out of flow are not able to sustain growth.

Who are gonna call to make magic? Call EMC Quest and we can show you how to make the most of your energy, mind, and creativity when it is time for a change in your business.

For a summary of this article and reminders of next steps to take, download a PDF file COLLABORATION MANDALA.

William ReedWilliam Reed specializes in applying practical wisdom from Japanese and Asian culture to solving the problems of modern business and living. He is the author of the Flexible Focus column on Active Garage, the syndicated column Creative Career Path and the book A Zoom Lens for Your life. William is also a Representative Director and Co-Founder of EMC QUEST Corporation, which provides Coaching for Communication and Change, World Class Speaking™, and Accelerated Action with GOALSCAPE™.
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Have you ever kept 200 executives waiting? It isn’t a nice experience, and if you are a presenter it can be something of a nightmare. Some years ago I was the second of two speakers to a group of about 200 executives in a large city in southern Japan. The first speaker used PowerPoint from his PC, and I was planning to use Keynote from my Mac. I was told that all we needed to do was switch cables when my turn came to speak, so there was no need for a break between speakers. My slides were ready, but I was not ready for what happened.

Who knows if it was the projector, the cable, or the computer, but immediately after I was introduced as the next speaker, the air froze when I realized that they couldn’t get my slides to display. I had 200 executives waiting for me to start, the assistant in a cold sweat trying to connect the cables, and a presentation that I might be forced to deliver without slides. Unfortunately, my presentation depended entirely too much on my slides.

We did manage to get the slides on the screen after about 5 minutes, but it was one of the longest 5 minutes I can remember as a speaker. Even today I don’t remember what I presented, but I vividly remember the folded arms, the impatient expressions, the frequent glances at watches, and the feeling of near panic deciding whether to wait for the slides, or deliver entirely without them. In retrospect, had I prepared to deliver with or without slides it would not have been difficult, and might have been more fun without slides. As it was, I would have been happy to have an ice pick to break the ice that formed in those unfortunate five minutes.

Though it doesn’t happen often, you are much better off if you are prepared for if and when…

  • You don’t have time to prepare slides
  • The slides you have aren’t any good
  • You have to make your presentation shorter/longer
  • The equipment isn’t working
  • You have an idea to share, but no computer or projector
  • You want to try it without…

Start with Why?

If you have to present without slides, the most important question to start with in your preparation is to know why you are there. Hopefully you have something you want to say, because you want to change the world in some way. Realistically, the reason may be that you have to present as part of your job. In either case you will want to do your best and present something of value to the people in your audience. This is the same talking to a large audience or sitting around a table. Knowing Why will help you pinpoint your passion. Fnd the part that you care about and it will be easier to convey why you, and why now. Otherwise you might as well just send your message as an attachment to an e-mail.

Show and Tell

Long before the days of slides and presentations, I remember well from elementary school the time for Show and Tell. Kids would bring things from home and tell the rest of the class something about it. No one ever taught us how. That wasn’t necessary because it is easy to talk about something that you want to show to others. Many adult presenters spoil the show by showing off, or telling too much. Technology sometimes takes away from a presentation by breaking off the emotional connection, or even masking the lack of real content.

You can often connect better with your audience by sketching your ideas in your own hand. A lack of artistic skill often prevents people from doing this, but a rough sketch conveys more personality and humor than any stock photography from the Internet. Diagram your ideas, and be sure that your diagrams lend clarity not confusion. You can also effectively demonstrate ideas with your face, hands, and body. People much prefer an animated speaker to a talking head. And as Hamlet said, “Suit the action to the word, the word to the action.”

Dialog takes you directly into the scene, which is why movies are mostly made of dialog. Use it liberally by sharing what people said. Drama engages the mind, so the more you can dramatize what you talk about, the more engagement you will get from your audience. Dramatizing is a skill, and not to be confused with using histrionics for effect. Exaggerated emotional behavior calculated for effect will turn people off faster than you can count to three. Use stories in your presentations, but make sure that they have a heartbeat. Stories should stand on their own, that is they shouldn’t need slides to be understood. They are your best chance to bring your presentation to life, to keep people on the edge of their seats, and to gain a permanent seat in memory.

Experiment with different writing tools and surfaces. Write large and write small. Above all practice in all kinds of environments, especially when you can be relaxed and conversational. It can be lots of fun to pull out your favorite writing tools and surfaces, and then strut your stuff!

Improvising and Improving

The best way to move beyond slides is to also move beyond the script! Learn how to improvise. It is a skill which seems inborn in the personality, but in fact is learned over time. Improvisation is practice taken to such a high degree that it looks effortless. It comes to the person who is thoroughly comfortable with the material. An excellent guide to help you learn how to improvise as a presenter is Improvise This! How to Think on Your Feet so You Don’t Fall on Your Face, Mark Bergren, Molly Cox, Jim Detmar.

Improving is just as important. It is will keep you on an upward curve. Watch speakers on TED.com Ideas Worth Spreading—Riveting Talks by Remarkable People, and you will see that many of the best speakers use slides only sparingly, if at all. Watch speakers who present well without depending on slides and you will learn volumes on how to improve your own presentations. Learn how to doodle and draw from the unsinkable Sunni Brown! http://sunnibrown.com/. A useful skill to have in business presentations, whether before a large group or in a small meeting, is solving complex problems with simple pictures, which you can learn from Dan Roam, author of the bestselling book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, http://www.danroam.com/.

Back to Slides

Once you have gained confidence that you can do pretty well presenting without slides, possibly even better without slides, then it is time to revisit slides and see how they can possibly enhance your presentation without interfering with it. Be a Slide Minimalist. Lean how to do without, and then you can be more effective with. The key is to learn how to be great with or without slides.

Learn to use the “B” key on your keyboard, which will blank out your screen until you hit it again. That brings full focus on you as the presenter, and prevents the distraction of flickering shadows on the screen when you hand or body stands in the way of the projector. If you must use slides then learn to use them well. Two excellent guides to begin with are Garr Reynold’s Presentation Zen and Cliff Atkinson’s Beyond Bullet Points. But before you dig into that and fall back into slide dependency, go back to If and when…? Prepare yourself to present at your best any place and any time.

Download a summary of this article and tips on reaching the other side without slides at  NO SLIDES MANDALA 

William ReedWilliam Reed specializes in applying practical wisdom from Japanese and Asian culture to solving the problems of modern business and living. He is the author of the Flexible Focus column on Active Garage, the syndicated column Creative Career Path and the book A Zoom Lens for Your life. William is also a Representative Director and Co-Founder of EMC QUEST Corporation, which provides Coaching for Communication and Change, World Class Speaking™, and Accelerated Action with GOALSCAPE™.
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Have you ever attended a writing workshop were one of the participants doesn’t want to publicly share their book idea because it’s so good someone is likely to steal it? Yeah, right!

As avid readers of Acknowledgments pages know, (take a look – they’re incredibly instructive), professionals never think that way. Well-known novelists will tap the resources of numerous experts to research their plots; leading non-fiction authors discuss, share, and ask for feedback on their ideas before they begin to write.

It appears to be the mark of the amateur writer to fear “giving away the store.”   Which is probably why so many of them are incredibly stingy with the insights they’re prepared to give in their books. This seems to be especially true of consultants, who fear that if they put all their knowledge into a book no one will need to hire them!

If that thought has concerned you in the past, I highly recommend Gihan Perera’s excellent Fast, Flat, and Free: How the Internet Has Changed Your Business (First Step Publishing, 2011).

What Perera has produced is that rare find: a high quality, self-published book whose content is vastly more valuable than the cover price. Indeed, what stood out for me as I read the book was how generous Perera has been with his material.

How many business books have you read where you get to the end only to wonder, “How the heck do I put any of this into practice?” Particularly frustrating are those books that give high-level advice without any examples or a means of embedding true understanding (rather than just knowledge).

When I work with clients I always want to ensure that they’ve covered the “4 Es” – preferably within every chapter. By which I mean:

  • Give a clear Explanation of what you’re talking about.
  • Offer reputable Evidence (from other books, scientific papers, respected articles etc) to back up your claims.
  • Provide relevant Examples so readers can see how others have applied the advice you’re offering.
  • Follow this up with ways that readers can achieve Empowerment, by suggesting practical exercises: things they can think about and do.

It’s rare to find a book that embraces all four of these reader “must-haves” – and even rarer in a book that’s self-published – which is why, hands down, Perara’s book is so outstanding in its accessibility and usefulness.

Here are just two examples of what this author did that any subject matter expert worth their salt should be able and willing to do:

  • In the Introduction Perera identifies one of the biggest challenges for small businesses today: how to compete with the “big boys.” He relates the issues faced by owners of small wineries in the region of Western Australia close to his home town of Perth, then outlines 18 specific on-line marketing and positioning actions that these wineries could take (two for each of the nine strategies highlighted in the rest of the book) – which could be adapted by any reader.
  • In the section cleverly headed Familiarity Breeds Content, Perera mentions a prospective client who wanted to position herself as an expert in selling Belgian chocolates. He reminded her that she should think instead of becoming an expert in solving her customers’ problems and goes on to mention three concrete ways in which she – and other readers – could do exactly that. (Unfortunately the silly woman decided she just wanted to be an expert on Belgian chocolates!).

There’s a valid complaint about this book in one of many testimonials on Perera’s website, and it’s one I agree with: this isn’t a “dip in, dip out” book. It’s a book that compels you to sit down, pen in hand and take copious notes. It’s choc-full of amazing advice – the kind, I imagine, that Gihan the Consultant offers to his clients for large sums of money.

Why isn’t he concerned about “giving away the store” as so many author-consultants do? Because once you’ve read his book you’d hire him in a heartbeat!

In this Fast, Flat and Free world we now live in there are – as Perera points out – so many “passionate amateurs” who will share their expertise with you for nothing. They’re all over the place, including online bookstores, where you can often get suckered into buying their ill-conceived, poorly written works full of superficial thinking.

Authors like Gihan Perera (and you, if you follow his example) have nothing to worry about in the era of Fast, Flat and Free…because they deliver those rare, superior experiences that savvy business people will always pay for!

Note: For an interview with Gihan Perera and some of the other authors featured in the Thought Readership series, please visit my AG page.

Liz-AlexanderLiz Alexander is a prime example of how childhood passions are the best indicators of future careers. She’s been writing since she could pick up a pencil, was reading newspapers at age two, and Homer’s epic poems by the age of 8. As “Dr Liz” (granted after five years in the educational psychology doctoral program at UT Austin), she draws on 25 years of commercial publishing experience to transform subject matter experts into best-selling thought leaders. Instead of the usual bio blah, blah, you can find an infographic depicting her communications career here, as well as social media links. Liz loves mutually respectful, intelligent arguments; feel free to challenge anything she writes here, or on her website
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Time For a Change #20: Memes Can Drive You to a Goal

by William Reed on July 13, 2012

According to Wikipedia, a Meme is “an idea, behavior, or style that spreads from person to person within a culture.” The word was coined by evolutionary biologist Richard Dawkins in his book, The Selfish Gene (1976). It is based on the Greek word mimeme, the root of the word mimic, and is a play on the word gene, reflecting the process by which ideas spread and reproduce. In French the word mȇme has similar meanings ranging from same to even so.

The concept that ideas spread within a culture is nothing new, but the biological comparison has taken hold and captured the imagination of people in fields from social science to marketing. Once a meme takes hold, it has the power to motivate as well as duplicate. It is the infectious viral quality of memes that gives them such a powerful influence over people.

Another evolutionary biologist and prominent philosopher is Dan Dennett, who spoke about Dangerous Memes at a TED Conference. His talk begins with an ant which has been infected by a parasitic fluke that commandeers its brain, leading it to senseless and suicidal behavior. He says that memes can commandeer the human brain and also produce behavior that makes no sense from the perspective of biological survival. Religious and political memes can be so powerful that to the believer, they are worth dying for. Many people have laid down their lives in the service of an idea.

Urban legends are also memes. Originating as macabre jokes or fabricated tales, they often suggest dire things that can happen without proper precaution. Tourists are drugged and anesthetized, only to wake up with one kidney removed. Stories about contaminated foods or tampering with the water supply seem to contain an element of plausibility, and even though the rumors lack any detail for verification, they spread like wildfire. The Internet makes the spread of ideas easier than ever before.

Although memes have a viral quality in the way that ideas are spread, now even the idea of the meme has taken hold as a meme, and this has spawned meme generating software, which falls somewhere between low grade advertising and digital graffiti. Most of these artificial memes are meaningless, and therefore not likely to go viral unless force-fed by spam mail. Memes are used in marketing, but there are so many competing memes for products and services, that it takes more than a catch phrase to change people’s behavior

Making memes work for you

One book which makes the process very clear is Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath. It shows the essential ingredients that ensure that an idea will survive and thrive, and why urban legends and bogus schemes often spread effortlessly, while people with worthwhile ideas often struggle to even get the word out. Their acronym for these ingredients is SUCCES: Simple, Unexpected, Concrete, Credible, Emotional, Stories. These ingredients are what give ideas virility and the power to motivate people.

Once you understand this you can actually begin to create and cultivate your own memes. Start with your notes and sketches related to your GOALS, and watch your motivation rise and your memes gain power as you communicate them to others.

Memes are usually a combination of verbal and visual elements. The more meaningful they are to other people, the easier they are to remember to to share, the faster they will spread.

Verbal memes can be found in slogans and catch phrases, powerful statements and quotes, parables and stories. Strong memes survive centuries, and get translated into many languages. Weak memes fade in the morning sun.

Visual memes can be found in photos with captions, videos and movies, and duplicatable demonstrations. A wonder source of memes is the site TED.com Ideas Worth Spreading—

Riveting Talks by Remarkable People. Great books can shape your life. Can you name 5 to 10 books which have truly changed your life, without having read you would not be the same person you are today? Great people can have an even more powerful transformational effect, and they are often connected the great books you have read.

Memes are hypnotic, and hence are a powerful way to commandeer the mind for a cause. Not all memes are in your best interest. For that reason it can be useful to know also how to break the spell of a meme. Understanding how memes work can help build your immunity. An excellent book on the power of semantics to create our reality is, Language in Thought and Action, by S.I. Hayakawa and Alan Hayakawa. A book which will help you see how even numbers and graphs can misrepresent reality is, How to Lie with Statistics, by Darrell Huff. Propaganda propagates because people succumb to memes without understanding them. Awareness and reflection can make you more conscious of memes before they command your consciousness.

An excellent way to examine a meme is to view it through a Mandala Lens, by analyzing its elements in at least 8 frames rather than just one. A good place to start would be to download the MEME MANDALA summary of this article, and then start looking for ways to use memes to motivate you toward goals and causes of your conscious choice.

William ReedWilliam Reed specializes in applying practical wisdom from Japanese and Asian culture to solving the problems of modern business and living. He is the author of the Flexible Focus column on Active Garage, the syndicated column Creative Career Path and the book A Zoom Lens for Your life. William is also a Representative Director and Co-Founder of EMC QUEST Corporation, which provides Coaching for Communication and Change, World Class Speaking™, and Accelerated Action with GOALSCAPE™.
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“Beware of dissipating your powers; strive constantly to concentrate them.”

~Johann Wolfgang Von Goethe (1749-1832, German poet, dramatist, novelist)

A Japanese proverb has it that if you chase two rabbits, you lose them both. This is a good description of the problem of distracted pursuit. Do you know people who do this? Have you experienced it yourself?

The worst thing is not when the rabbits get away, but when you actually pursue and catch one that turns out to be the one that you did not want. Meanwhile your real dream has slipped away. If you are in the wrong job or career, you know exactly what this feels like.

The problem actually lies deeper, in the mind which pursues goals in the first place. Truly successful people concentrate and attract the rabbits to them.

“When you fully focus your mind, you make others attracted to you.”

~ Toba Beta, Betelgeuse Incident

Another Japanese proverb has it that perseverance prevails (Ishi no ue ni mo san nen, literally “it takes 3 years to warm up a rock”). Despite the traditional wisdom that it takes time and concentration to achieve something worthwhile, technology seems to be rushing us in the opposite direction.

Baroness Susan Greenfield, a prominent Neuroscientist at Oxford warned that the Internet and Social Media may be rewiring our brains toward hyperactivity and attention deficit disorder (ADD).  Three years on a rock has been super compressed to the 3-second rule on the Internet, the time it takes web surfers to make a decision whether to stay or click away. The question to ask is, are we grounding or floundering when we scatter our attention in this way?

The 10,000 hour rule

Research from both Cambridge and Harvard supports the idea that expertise in any field depends more on years of deliberate practice than on inborn talent. The 10,000 hour rule suggests that it takes about 4 hours a day of deep concentrated practice with skilled coaching over a 10 year period to achieve a level of world class expertise or performance.

This fits the traditional view of discipline in the Japanese arts, where 10 years is actually considered a relatively short time to have practiced a traditional martial or performing art. By that standard, the average person today could scarcely qualify as a curious passerby.

Is Attention Deficit a disorder or a myth?

Attention Deficit Disorder (ADD), hyperactivity combined with lack of ability to concentrate, is officially ordained as a psychological disorder. That diagnosis has led to the prescription of the drug Ritalin to now over a million children in the United States. Dr. David Keisey, professor of behavioral sciences at the University of California at Fullerton, and author of the bestselling book on Temperament Please Understand Me, wrote an article exposing this widespread practice, The Evil Practice of Narcotherapy for Attention Deficit. This article seriously raises the question that the phenomenon of ADD may be a grossly misconstrued myth, which has led to the untenable practice of drugging hyperactive children into submission, despite serious long-term side effects that could wound an entire generation.

And yet predisposition to ADD behavior may actually be built into our media and lifestyle, where technology and lifestyle choices encourage us to concentrate very briefly on many things at once. Checking e-mail during a meeting, watching TV while eating dinner, or listening to music while falling asleep may seem like perfectly normal behavior. But increasingly this habit of dividing attention between several things at once is leading to dangerous behavior like distracted driving, that is eating, drinking, reading, texting, talking on a cell phone, or even putting on make up while driving. It comes in 3 forms visual distraction: taking your eyes off of the road, manual distraction: taking your hands off the wheel, and mental distraction: taking your mind off of the task of driving. Even though it is inadvisable, and sometimes illegal to talk on a cell phone while driving, it is not uncommon to see.

What to focus on?

A good rule of thumb is to take your To Do List, all of the musts and shoulds and coulds in your mind, and squeeze it for all it is worth. That is, reduce it to size with the 80/20 Rule, by concentrating on the 20% of activities, ideas, and people that yield 80% of the benefits and results in your life. This is easier said than done. Can you really say no to the 80% of the things and people who compete for your time and attention? Can you attend to the 20% that matter most?

One thing that can help you decide and act appropriately is to shift your attention from What you should do, and focus on Why?, as recommended by Peter M. Senge, author of The Fifth Discipline.  It is said that if you met Steve Jobs in the elevator at Apple, your answer to his simple question, “Why are you working at Apple?,” determined whether or not you kept your job.

Bringing peace to the monkey mind

According to Wikipedia, the definition of the Monkey Mind is a Buddhist term meaning “unsettled; restless; capricious; whimsical; fanciful; inconstant; confused; indecisive; uncontrollable.” It is an ancient concept, suggesting that it is a fundamental part of the human experience. How we deal with this restless inner state is the key to our happiness and productivity. The scatter brain can never sit still long enough to appreciate deeply or perform at a high level.

A key question to ask yourself is, Where does the Monkey Mind reside? Is it inside you, or built into the fabric of society? Wherever you find it, what will you do to bring it under control? Fortunately, there is a far better and more natural solution than Ritalin, and it is found right in our own bodies.

Dr. William Bloom is the author of The Endorphin Effect, a book which led to breakthroughs in healthcare and personal development. This book shows how visualization and awareness can release endorphins in your body, which will heal, energize, and revitalize your life.

Dr Bloom outlines five triggers that release endorphins, and all of them are accessible to us in daily life.

  1. Enjoyable thoughts or activity
  2. Inner smile with whole body
  3. Deep and conscious rest
  4. Connection with natural world
  5. Engage in physical exercise

Endorphins is a natural ambrosia that we can produce with our own bodies, that is highly responsive to our emotional and physical awareness, and which can soothe even the beast that bothers us through the Monkey Mind.

Lastly, as a solution to the problem of goal pursuit in which the divided mind chases after two rabbits and loses them both, the calm mind is able to attract the rabbits by being calm and focused.

“For him who has no concentration, there is no tranquility.”

~Bhagavad Gita (c. BC 400-, Sanskrit poem)

Download a CONCENTRATION MANDALA which summarizes the ideas in this article, and serves as a reminder on how to practically apply the principles.

William ReedWilliam Reed specializes in applying practical wisdom from Japanese and Asian culture to solving the problems of modern business and living. He is the author of the Flexible Focus column on Active Garage, the syndicated column Creative Career Path and the book A Zoom Lens for Your life. William is also a Representative Director and Co-Founder of EMC QUEST Corporation, which provides Coaching for Communication and Change, World Class Speaking™, and Accelerated Action with GOALSCAPE™.
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Thought Readership #9: Title Fights

by Liz Alexander on July 2, 2012

It begs the question. If human beings are so smart, how come it took us so long to combine the wheel (invented circa 3500BC) with the suitcase (first believed to have been used by Roman legionnaires traveling the then-known world)? Yet once Bernard Sadow arrived at his “aha” moment in 1970 and began manufacturing luggage that could be pulled along with castors, incremental innovations followed suit. Only to be expected, right?

For example, by 1989 Northwest Airlines pilot Bob Plath had come up with something better than pulling along luggage horizontally on four castors with a strap, as Sadow had proposed. Plath’s Rollaboard® creation was a vertical bag with two wheels and a “telescopic” handle. Compare that today with the even more advanced 360 degree swivel wheeled versions…or the further evolution known as the Climbing UP suitcase, that can be pulled up stairs and inclined surfaces because it exchanges fixed wheels for all-round rubber tracks.

The modern, wheeled suitcase is just one example of how iterative innovation works. Why don’t we see much of that with books that directly contradict an earlier concept?

A rare example is Harvard Business Professor Deepak Malhotra’s book I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else’s Maze (Berrett-Koehler, 2011). Now, you’ve probably just done a double take on the title because, yes, it’s almost identical to Spencer Johnson and Ken Blanchard’s 1998 classic bestseller Who Moved My Cheese? Which was precisely the point.  (Did you know, by the way, that you cannot copyright a book title – which is why you often see so many same or similar ones appearing – such as this example of my own 1999 book?).

The point Malhotra is making is that the way we need to deal with change has, well – changed in the ensuing 13 years since Johnson and Blanchard’s classic was first published. He addressed that head-on by challenging the premise of WMMC and offering up a fresh way to look at how to handle situations where the goalposts (“the cheese”) keep shifting.

How many other classic business titles can you think of that could benefit from a 21st century overhaul? So why don’t more authors do what Malhotra has done? We certainly expect, with respect to everyday products, that original innovations (like Sadow’s roll-along luggage) would soon be superseded by better iterations. So why do we leave it only to the original authors to update their books? Most of the time that rarely happens and is unlikely to lead to any radically different thinking in any event (largely because experts don’t like to be seen to change their minds, at least not in public).

I raise this point because you might be a business expert who wants to write a book, and need an attention-grabbing idea. My challenge to you is this: what “classic” bestseller is there in your space that you could contradict, overhaul, and bring up-to-date? What was written years ago that everyone in your industry continues to reference, when you know there’s a much better way to do things? And do you have the chutzpah, as Malhotra obviously has, to use the (slightly tweaked) original title?

If everyone in your world is still metaphorically lugging along honking big leather suitcases with makeshift castors fixed to the bottom and your business offers clients the equivalent of ones that glide on jet packs – why aren’t you writing a book like that?

As I pointed out earlier, we humans like to think we’re smart, but how many companies do you know where processes remain in place only because “this is the way we’ve always done it.” Similarly, how many business book concepts are still being embraced today, despite there being a better approach that you could share?

Next time you read an industry “standard” and think to yourself: I know a better way than this, why not bring attention to your book by directly challenging the old one? Let’s see more iterative innovation with respect to book ideas! After all, moving “cheese” around was just ripe (if you’ll forgive the pun) for an overhaul. So whose business classic would you like to give 2013/14 “makeover” to, and what would you title it? Email me with your suggestions and I’ll compile them into a future article. Best one will receive an (as yet undetermined) small but highly covetable prize!

Liz-AlexanderLiz Alexander is a prime example of how childhood passions are the best indicators of future careers. She’s been writing since she could pick up a pencil, was reading newspapers at age two, and Homer’s epic poems by the age of 8. As “Dr Liz” (granted after five years in the educational psychology doctoral program at UT Austin), she draws on 25 years of commercial publishing experience to transform subject matter experts into best-selling thought leaders. Instead of the usual bio blah, blah, you can find an infographic depicting her communications career here, as well as social media links. Liz loves mutually respectful, intelligent arguments; feel free to challenge anything she writes here, or on her website
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“You’re the same today as you’ll be in five years

except for the people you meet and the books you read.”

~Charlie “Tremendous” Jones

The philosopher’s choice

In the late 1970s I took a graduate school course in the Philosophy of Education which changed the way I thought not just about Education, but about the very way we assemble and articulate the ideas by which we live. The course was taught by a professor who had been first trained as a lawyer, and he had an uncanny ability to persuade you to his way of thinking. Although any good teacher can be persuasive, this man could make you a believer in a particular approach to Education one week, and the next week bring you in total opposition to it.

The course was structured so that in 12 weeks we covered 6 major Philosophies of Education, each of them quite different from one another, and each with both a history and a following. The first week was devoted to the pros of that philosophy, all of the excellent reasons why that approach was not only the best, but perhaps the only way to educate children. The following week took exactly the opposite point of view, destroying each argument he had made one by one, until you become a total believer that this particular philosophy of education was not only fundamentally flawed, but perhaps outright dangerous to the education of children.

He systematically constructed and then deconstructed the pros and cons of the six major philosophies behind Education in the Western world from the time of the ancient Greeks to modern day. His persuasive prowess was impressive enough, but even on the final day of the course, his response to our burning question of which philosophy did he believe in, was simply to smile and laugh under his breath, like Buddha turning a flower in his fingers rather than making any final statement of belief.

It was also remarkable how the same belief systems would rise and fall throughout history, each having its crusaders and opponents, each enjoying a heyday and a May Day. Although the professor was skilled at presenting the various perspectives on the Philosophy of Education, what really stimulated our thinking at the deepest level was reading the various arguments pro and con. It was an exhilarating and exhausting mental exercise, touching deepest at the roots of how we think about teaching and learning, and it would have been nothing by mere opinions were it not for the reading we did.

Which way reading today?

The mental shock came with real world aftershocks, on realizing that in schools not only were students reading less and less, but teachers and educational administrators were also reading less and responding to believe systems of which they were barely aware, just for the sake of survival. And this was in the days well before the Internet, which arguably has stricken a massive blow to the world of reading as we knew it.

A generation which grew up reading no longer reads books, at least in the same concentrated reflective way. The newer generations are growing up with too many distractions to take an interest in books. Reading today is more like sampling from a digital smorgasbord, than eating a well prepared meal.

Leaving regrets and longing for older ways to the Luddites, let’s consider what can actually be done today to make reading an even richer experience than was ever possible in the past.

Quotes. “Children are made readers on the laps of their parents.” ~Emile Buchwald. These ten words speak volume on what is required to raise a generation of readers. It is not the love of knowledge that drives the process at first, but rather the love of parents, and the way in which adult society views and enjoys reading that guides the future of the next generation.

Benefits. Though there are many benefits of reading, there is an excellent summary of the definitive benefits in an article called “10 Benefits of Reading” on the www.inewsindia.com website. They can be summarized as ➀ Active mental process, ➁ Increased vocabulary, ➂ Other cultures and places, ➃ Concentration and focus, ➄ Builds Self-esteem, ➅ Improves Memory, ➆ Improves Discipline, ➇ Improves Creativity, ➈ Material for Conversation, ➉ Reduces Boredom.

Sharing Knowledge. It is not just the process of reading that changes you, and certainly not the tests that you take on what you read and soon forget, but rather the way in which you share the knowledge you have gained through reading. Talk about what you have read, write about it both formally and informally. Encourage others to talk about what what they are reading. This is what makes ideas come alive and have a practical bearing on how we live our lives.

Digital vs Analog. Although e-books and tablet reading is rapidly overtaking paperbacks, they are not necessarily mutually exclusive. We are blessed with a choice that previous generations never had. Each has advantages that they other cannot provide, so why not engage in both/and thinking, rather than making an either/or choice?

Notetaking. This is where the mind gains traction and actually begins to travel. If you read without taking notes, you will merely skim the surface or spin your wheels. People who read books without taking notes often feel they are trying to scratch an itchy foot with their shoes still on. They never reach the deeper part of the mind that is calling for attention. Your notes reflect the quantity and quality of your thinking. Therefore, why not emulate the great geniuses of history and keep a notebook as a matter of course? Fill your notebook with sketches and illustrations, no matter how rough. Your thoughts will come alive and reward you with greater insights than you can get from reading without notetaking.

Commonplace Book. Read my article “Making Your Mark” to learn about the lost tradition of the commonplace book, the handmade personal book, which was not only taught at Oxford and Harvard until the early 20th Century, but was practiced by people in all walks of life. Active journaling make for active reading.

Foreign Language. An even greater way to stretch your mind than reading is to learn to speak and read in a foreign language. You quickly learn that all a foreign language dictionary can do is roughly point you in the right direction. Words are not mathematical equivalents, but rather living nuances, like the spread of a fan. This is why a literal translation is actually a mistranslation. The proverb “Out of site, out of mind” was translated into Chinese by a computer, and then back into English. The words came back, “Invisible Idiot.” Clearly there is more to translation than plugging words into a formula. A new language means a new world, new opportunities, and greater flexibility in your thinking.

Flexible Focus. Reading itself stretches your mental legs and gives you new perspectives on people and places. But you can also enrich your reading experience by introducing more variety into what you read, where and how you read. Try changing your reading environment, read aloud, read together, read alone.

Lastly, for reading follow the wise advice of Peter Drucker.

“Follow effective action with quiet reflection.

From quiet reflection will come even more effective action.”

Download a READING MANDALA for a summary of the ideas in this article, and as a guide to how to enhance your approach to reading

William ReedWilliam Reed specializes in applying practical wisdom from Japanese and Asian culture to solving the problems of modern business and living. He is the author of the Flexible Focus column on Active Garage, the syndicated column Creative Career Path and the book A Zoom Lens for Your life. William is also a Representative Director and Co-Founder of EMC QUEST Corporation, which provides Coaching for Communication and Change, World Class Speaking™, and Accelerated Action with GOALSCAPE™.
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Look at the image of black squares in rows and columns, and count how many black spots you see. While there appear to be many, in fact there are none. When we focus on the figure, we easily ignore the ground. In this optical illusion, the intersections appear to be sprinkled with black dots, which pop in and out and shift about the image with a dizzying effect, purely as a figment of our imagination.

If you calmly focus on any one of the white dots, you can clearly see that it is white, and that the black and grey dots are an illusion. If you focus on the central white dot, and gradually let your field of peripheral vision expand, you may be able to see an expanded range of dots as they are white, without any flickering dots on the screen. This is a challenging shift in focus, because it requires you to see comprehensively the big picture, the details, and the relationships all at the same time.

Easy to get lost in business

The lack of comprehensive vision causes confusion. This happens to many people who enter the world of business. Whether you are an executive or someone on a career path, if you don’t know where you are and where you are going, you may easily find yourself lost in the cross winds.

The flickering mentality leads to a pursuit of short-term profits without regard for consequences. Large organizations and governments which engage in short-sighted or greedy behavior can wreak havoc on the economy and the environment. The pursuit of the flickering dot mirage creates stress, and over time the process tends to chew people up and spit them out.

Itoh Motoshige, Professor of Economics at the University of Tokyo, says that to understand economies today we need a flexible focus, the ability to shift appropriately from the bird’s eye Macro view, to the insect’s eye Micro view for detail, and to the fish’s eye for changes and interrelationships. This is precisely the power of the Mandala Chart, which enables you to shift perspective and focus with ease.

A world of opportunity

The Mandala Chart can help us regain our bearings by seeing our business comprehensively, and what role we want to play within it. It also helps us refocus on the interfaces and spaces between things and people. Because the majority of people are too busy pursuing the mirage to really recognize reality, this is where the opportunities are.

What is typically presented as a good opportunity in business, is often actually an opportunity to be part of somebody else’s business plan. Most of these so-called opportunities are so easy to duplicate, that they lead right to the red ocean of competition for slight edge advantages and dwindling profit margins. If customers are unable to distinguish between brands or quality, they will naturally gravitate to the lowest cost option.

True opportunities are never obvious, because they exist in the spaces between. They represent the world of possibilities and new combinations, and come to life when an entrepreneur or enterprise recognizes and fully engages their potential. This is why so much innovation happens at the leading edge of technology, through interdisciplinary collaboration at the edges, and through networking and mastermind groups.

An ancient principle

The Principle of Comprehensiveness is the second of eight principles in the Framework of Wisdom for the Mandala Chart. Two concepts which help define it have roots in Buddhism, particularly the branch of Esoteric Buddhism which introduced the Mandala to Japan.

(), meaning empty as the sky, which in fact is full of stars, galaxies, and infinite possibilities. In Japanese painting, architecture, traditional and martial arts, space is a powerful entity. It is also an essential idea in Buddhism, often mistranslated as emptiness, but more accurately representing the infinite potential of that which is without form. The realization of this potential depends on the second concept, which is how you engage with this potential.

(en), meaning edge or relationship, which can also mean the opportunity which is abundant in the intersections where people and ideas meet. It may also be thought of as the present moment and space, which is where the past transforms into the future. Think of how often things have developed according to the people you met and the decisions you made at the time. Yet this is an ongoing process, not a final verdict.

The Mandala itself has roots in India, Tibet, China, and Japan, where it was introduced in the 9th Century by a Buddhist Priest named 空海 (Kūkai). From the sixty-four frame (8×8) structure of the Diamond World Mandala, a National Treasure from 9th Century Japan, it is easy to see the roots of the Mandala Chart. The imagery used then represented the iconography of Esoteric Buddhism, as a graphical way of looking at the Buddhist universe with flexible focus.

Back to business

How then do you apply this to business? Once you understand the importance of flexible focus, once you learn how to look at things comprehensively, then you need to fix your eight compass points for business, and place them in the framework of the Mandala Chart.

How you determine those points depends a great deal on your type of business, your role in the business, and the field on which you play. To get you started, try downloading the PDF template COMPREHENSIVENESS MANDALA, which gives you eight coordinates likely to apply to any business. You can apply the Principle of Comprehensiveness to any area of your life (Health, Business, Finance, Home, Society, Personal, Study, Leisure). It is best if you generate your own questions, starting from the essential ingredients of Quality Questions: WHY? WHEN? HOW? WHAT? WHO? HOW TO? HOW? WHY ME?

  1. WHY?
    • Why are you in business?
    • What Legacy do you want to leave?
    • What would you do if you had the resources?
  2. WHAT?
    • What products and services do you offer?
    • What is your plan for ongoing content creation?
    • What are the platforms by which you will deliver your value?
  3. WHY ME?
    • Why are you the right person (people) to carry out this mission?
    • What in your background supports or led up to this position?
    • Why should people choose you above all of the providers available?
  4. WHO?
    • Who are the key players in your organization?
    • Who are the key stakeholders in your business?
    • Who are your ideal customers?
  5. WHERE?
    • Where will you locate your business physically and geographically?
    • Where can people around the world access your business online?
    • What venues and stages do you have to showcase and conduct your business?
  6. WHEN?
    • When do you plan to begin?
    • Can you put your projects on a calendar or timeline?
    • What are your milestones for progress?
  7. HOW MUCH?
    • How much will it cost to operate your business?
    • How much can be expected in revenues?
    • What are the key numbers and indices that you need to pay attention to?
  8. HOW?
    • How do you plan to achieve your goals?
    • What systems do you have in place for delivery?
    • How will you ensure that your business is sustainable?
  9. HOW TO?
    • How to scale up your business?
    • How will your business continue to innovate?
    • How will you automate your business processes for efficiency?
  10. HOW?
    • How will your business secure cash flow?
    • What operating systems and technologies give you economies of scale?
    • What is your system for accountability and follow up?

The logic of the location of these questions on the Mandala makes sense when you refer to the Wealth Dynamics Square covered in the previous article, Time for a Change #16: A Rewarding Business, with FLOW in the center, DYNAMO on the upper side (How to? What? Why me?), BLAZE on the right side (Why me? Who? Where?), TEMPO on the lower side (Where? When? How much?), and STEEL on the left side of the square (How much? How? How to?). The important thing here is to consider them all with the flexible perspective made possible by the Mandala Chart.

Spend some time trying to see your business comprehensively, looking for new opportunities in the spaces between, for new ways to connect and integrate each of these elements.

The next time you find yourself getting tired, confused, or stressed by your job or business, look at your Mandala Chart. See if you can take your mind off of the flickering dots illusion, and refocus on the substantial opportunities that exist in the spaces between. Be sure to write your insights down. What you discover will calm your mind and benefit your business.

William ReedWilliam Reed specializes in applying practical wisdom from Japanese and Asian culture to solving the problems of modern business and living. He is the author of the Flexible Focus column on Active Garage, the syndicated column Creative Career Path and the book A Zoom Lens for Your life. William is also a Representative Director and Co-Founder of EMC QUEST Corporation, which provides Coaching for Communication and Change, World Class Speaking™, and Accelerated Action with GOALSCAPE™.
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Time For a Change #16: A Rewarding Business

by William Reed on May 31, 2012

Finding your path of least resistance

To better understand the Wealth Dynamics Square featured here, a brilliant creation by entrepreneur and founder of Wealth Dynamics, Roger J. Hamilton, it is best to start with the Wealth Dynamics Profile Test, which gives you a measure of where you start, and how far you can go, as well as which direction represents your path of least resistance to Wealth.

Even if you are not an entrepreneur, it will help you understand Wealth Creation, which is a major function of any business, and increasingly an imperative for educational institutions and non-profit organizations, which cannot depend on donations to keep their operations afloat.

There isn’t space here to go into the details of the 8 profiles, except to note that they are supported by successful entrepreneurs and business models in each category, and based on the concepts developed by Carl Jung, and derived from Asian philosophy. More importantly, the Wealth Dynamics Square is like a codex for understanding how people interact with people to create the ideas, networks, products, services and systems that make the business world go around.

Keeping your perspective

There are so many elements to manage in business that it is easy to lose your perspective. By focussing too much on one area at the expense of others, it is easy to win the battle but lose the war. The Mandala Chart can give you flexible focus, like a zoom lens which can look at the bird’s eye view of the whole, the insect’s eye for detail, and the fish’s eye for the connections.

As a guide to navigating and actually applying the concepts in the Wealth Dynamics Square, I suggest 8 categories you can use for Business: Value, Leverage, Wealth, Business Model, Strategy, Platform, Resources, and Network. Download a BUSINESS MANDALA featuring key questions for each of these categories, so that you can begin to create your own customized approach to a rewarding business.

A. Value

Without value you have no business. The challenge is that the value that is obvious to you may not be obvious, and may not even be noticed by the people who have the ability to pay for it. To be successful you need to create value, brand and package it in a way that is easy and attractive for others. This is an ongoing process, if your business is to survive the eroding forces of competition and shifting values. You must have energy and commitment to be at your best.

➀ What is your Wealth Profile, your path of least resistance?

➁ What is your personal platform, you means of showing your value to others?

➂ What is your process and plan for increasing your value over time?

Click here to find out more about the Wealth Dynamics Profile Test.

B. Leverage

Value without leverage is mere potential, a good idea waiting to be implemented. Leverage is how a concept is made known, tangible, deliverable, and ready to use or consume. Leverage is made possible by working with people in complementary profiles who can carry the concept forward into action. It depends on trust, tools, and systems for reliability.

➀ Which profiles offer the most leverage for your value?

➁ What strategies outside of your profile can you engage in to increase your leverage?

➂ What is your process and plan for increasing trust among your leverage partners?

C. Wealth

According to Roger J. Hamilton, Value X Leverage = Wealth (V x L = W). This is higher level of value for business partners, customers, and society, and the reason why a business stays in business. It is also what contributes to the lasting value, or legacy of the business.

➀ What types of value will you create for your business partners and stakeholders?

➁ What type of value do you create for your customers?

➂ What value do you create for society, and what legacy will you leave?

D. Business Model

All successful businesses operate on a structure, or business model that keeps processes running smoothly, and is the key to duplication, repetition, and sustainability. Some business models can be copied, as often happens with franchises. However, the ultimate success depends on the people involved, and not the mechanics of the business.

➀ What are the key elements and processes in your business model?

➁ Can you articulate them in the Business Model Toolbox?

➂ Do you have agreements or contracts in place to communicate and protect your business model?

Click here to learn more about business model generation, as well as tools for generating your own business model.

E. Strategy

While the business model is the vehicle, strategy is the map, the plan that shows where you are going and how you will get there. Strategies should allow flexibility to adapt the plan as you go, without losing sight of the end goal.

❐ Do you have scenarios and simulations for your business potential?

❐ Do you have a business plan?

❐ Do you have a platform for implementing your Strategy?

Click here to learn about a tool that can give you Accelerated Action with GOALSCAPE

F. Platform

In a world which is flooded with information and driven to distraction, you need a platform to be noticed, and to attract people to your products and services. Although there seems to be no limit of choices in how you build your digital or analog platform, the options are increasingly affordable and provide greater reach at a lower cost. The effectiveness of your platform depends on having a sound business model and a good strategy.

❐ What is your digital platform, website, social media, software?

❐ What is your analog platform, brochure, business card, one sheets?

❐ What is your process and plan for leveraging your platform?

G. Resources

No business can last without resources, not only financial, but information, contacts, ideas, all of the things that support and sustain your business as it grows. Pay close attention to and protect your resources.

❐ Do you keep an inventory of your resources?

❐ Do you polish, protect, and use your resources?

❐ What is your process and plan for outsourcing when you do not have particular resources?

H. Network

Ultimately it is the people in your network who make everything possible for your business. You need to identify who they are, and take care of your network well if you would have people take care of you in turn.

❐ Who are the people that can help you?

❐ Who are the people that you can help?

❐ Do you have a process and plan to cultivate and increase your Wealth Network?

Click here to read about the anatomy of your Wealth Network

Developing a rewarding business is hard work, but it becomes easier once you identify and coordinate the elements that support it. The great thing about being or even thinking like an entrepreneur is that you navigate your own course, rather than following instructions to navigate someone else’s course. Use the Business Mandala to keep your perspective and develop your work into a rewarding business.

William ReedWilliam Reed specializes in applying practical wisdom from Japanese and Asian culture to solving the problems of modern business and living. He is the author of the Flexible Focus column on Active Garage, the syndicated column Creative Career Path and the book A Zoom Lens for Your life. William is also a Representative Director and Co-Founder of EMC QUEST Corporation, which provides Coaching for Communication and Change, World Class Speaking™, and Accelerated Action with GOALSCAPE™.
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