Posts in ‘Social Media’

I recently attended Adtech in San Francisco, a digital marketing conference in US.  And some of the insights I got from speaking to industry experts and thought leaders validated my initial perception that mobile marketing and M-commerce is at the onset of taking off here in the US and in Asia with Japan being the only leader in this space. It reminded me of my days when I was getting out of Engineering school back in 1996.

As an Electronics and Communication Engineering graduate, I landed in the emerging wireless industry at the time. I was probably the only one who even had a wireless phone based on GSM technology (thanks to the wireless service provider company I was working for at that time). It was clear to me that I was at the intersection of the biggest mobile revolution that would change the world. And it did.

From feature phones to iPhones to Andriod Phones, the world of mobile communication has come a long way. And just like we were at the helm of wireless communication over fifteen years ago, I believe that we are now at the intersection of the biggest revolution at the intersection of  M-commerce and Mobile marketing.

Here are some of my observations:

The New Media renaissance: When SMS marketing was experimented with, it took a lot of heat from the mobile users.But with guidelines that were put in place by the mobile operators; mobile marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. Now the industry is looking at mobile as not only a way of “Targeting” users but to become “Business solutions”. I love that I can use location based services by some cell phone networks as a way to send custom advertising and other information to cell-phone subscribers based on their current location.

The Mobile web : We all know that FB gives marketers access to over 200M users growing exponentially. But another statistics that is mind boggling is that 65M users are accessing FB through mobile devices.  Infact mobile FB users are 50% more active on FB than the rest of the users. And the 80 mobile operators in over 60 countries are to deploy FB mobile products in the coming future. Advertisers are increasingly using the mobile Web as platform to reach consumers. The total value of advertising on mobile was 2.2 billion dollars in 2007. A recent study by the Online Publishers Association reports that about one-in-ten mobile Web users said they have made a purchase based on a mobile Web ad, while 23% said they have visited a Web site, 13% said they have requested more information about a product or service and 11% said they have gone to a store to check out a product.

M-commerce: Gives the ability to conduct commerce using a mobile device, such as a mobile phone, a Personal digital assistantPDA, a smartphone, or other emerging mobile equipment such as dashtop mobile devices. Everything that you ever got from your AppStore on iPhone falls in this category. But this is reaching new heights when game developers bring out games like we city where you are required to get ZAP from Zap store within the game or in Angry birds, get frustrated in clearing a session and get power to get through it.

What will be the next big thing? Ever wondered about a mobile social network…keep a watch…its coming soon.

DD-new-pic-headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC and co-founder, ActiveGarage (the company behind 99tribes). Deepika is also the author of the book DiversityTweet: Embracing the growing diversity in our world and Pink and Grow Rich:11 Unreasonable Rules for Success You can follow Deepika on Twitter at invincibelle
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Week In Review : Mar 27 – Apr 2, 2011

by Magesh Tarala on April 3, 2011

Business Intelligence in a Wiki World!

by Linda Williams, Mar 28, 2011

Often the development of Business Intelligence insights is closely guarded within the company to ensure at least a temporary advantage in the marketplace. Secrecy in all areas of analytical review is no longer possible or even preferable in a world that is increasingly transparent with the pervasive use of social media. But the decision to tap into the networked intelligence to speed up problem solving or make breakthroughs cannot be rote, but must rest with the complexity of the use and the expertise of internal resources to meet that need.  more…

Project Reality Check #15: The Requirements Game

by Gary Monti, Mar 29, 2011

Nailing down requirements is the number one complaint of project managers. Addressing this requires two skills: political adroitness and finding a balance point between exploring solutions and exploiting what is known and available. A mantra regarding project requirements goes something like this: “Requirements are stated needs, expectations are unstated needs. Clients tend to judge based on expectations.” So, in order to be a successful PM, it isn’t enough to simply say the client should be realistic. The PM and team need to push as far as they can working with the client in developing a realistic solution – one that will save reputations, relationships, and pocket books as well as produce the desired deliverable. more…

How to create your own good moods?

by Vijay Peduru, Mar 30, 2011

Whenever we meet certain people, they trigger a mood within us… Anxiety, flow, joy, fear, exhaustion, etc. Is there a way where we can choose our emotions? Yes, just like we choose to enter any room in our house, we  can choose our moods ourselves instead of getting triggered. This is a key skill for all, especially entrepreneurs when dealing with situations that might trigger default moods. more…

Flexible Focus #47: Clearing your Clutter

by William Reed, Mar 31, 2011

One of the things that prevents us from seeing life in this way, that shields our eyes from the wisdom in natural simplicity, is that we are surrounded by too much clutter. The recent events in Japan has triggered going back to basics and clearing the clutter. It has brought out the goodness in people. Mandala Chart can help us shift our focus. You can start by answering the following questions:

  1. What are 8 ways in which I can serve the most important people in my life?
  2. If I had to keep or choose 8 things, what would they be?
  3. What are 8 things I can do to clear the clutter in my life?
  4. What are 8 goals or values by which I choose to navigate my life?  more….

Leader driven Harmony #18: Gen-Ys need Special Handling when entering the Workforce – Part 2

by Mack McKinney, Apr 1, 2011

Upon arrival at a new job, every new employee is judged.  They will be scrutinized by established members of the organization in three areas: Talent, Reliability and People-skills. Give them the strongest possible start in each area. Basically, sharing of values and standards, repeated and demonstrated over time, is how individuals are brought into a team with shared goals, interdependencies and mutual rewards. more…

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Week In Review : Mar 20 – Mar 26, 2011

by Magesh Tarala on March 27, 2011

Social Media and Tribes #32: Online Gamers become Contributors

by Deepika Bajaj, Mar 21, 2011

One of the fastest growing segment is interactive gaming where the user gets to play the game and also create content like videos, virtual goods and even produce story lines. For this behavior to continue it is critical to nurture the communities of gamers. So, the marketing departments in different gaming companies have to become competent in listening to these communities and engage with them by tweeting, blog posts and updates so that they retain the users who are HARD CORE gamers. more…

Project Reality Check #14: Death of a Project

by Gary Monti, Mar 22, 2011

When a project dies, the typical next step is a post-mortem or root cause analysis. This is the traditional approach to find where a fix is needed. No matter how hard everyone tries, workarounds have no impact or the workarounds make matters worse. A better approach is to perform learned BEFORE the next high profile project begins in an attempt to avoid the catastrophe. This the method of resilience and asks the questions “What is the nature of success? How can we sustain it? How close to the edge are we? Can we adapt? If we do, how must we change our structure and the way we do work?” more…

Custom Fit: 4 Proven Leadership styles that hold the Key to Success

by Art Gould, Mar 23, 2011

There is no foolproof formula for leadership success. The “right” way to lead depends on the product or service provided by the organization, skill levels and experience of the work teams, organizational environment, and the personal attributes of the firm’s leaders. As these things change over time, good leaders are usually able to adapt by instinctively modifying their styles as required. If there is such a thing as a common denominator for success, it is trust between the workforce and its leadership. But there are many leadership styles that can achieve this result.. more…

Flexible Focus #46: Lens on Consciousness

by William Reed, Mar 24, 2011

In the last eight articles William Reed delved deeper into the realm of the mind, looking through the lens of consciousness to see our life from higher, bigger, and deeper perspectives. And yet even from vastly different perspectives, it is all in the context of our daily familiar existence. Revisiting these articles will help you re-explore the territories where we have been, and see also how they fit together. These selections also correspond to the primary eight categories covered in the series, so this review provides an overview of one trip around the wheel, and also reflects the amazing range of topics possible to address with the Mandala Chart. more…

Leader driven Harmony #17: Gen-Ys need Special Handling when entering the Workforce – Part I

by Mack McKinney, Mar 25, 2011

If your company is hiring Gen-Ys (aka Millennials) fresh out of college, you will be eager to get them folded into your operation and feeling part of the team.  But you will need to handle this cohort of youngsters differently than any other generations entering the Western workforce. There are some simple things we can do to fix this disconnect between realities of the workplace and the expectations of our Gen Y colleagues. more…

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My work has given me the opportunity to be at the helm of rapid innovation in the world of gaming. And one of the fastest growing segment is interactive gaming where the user gets to play the game and also create content like videos, virtual goods and even produce story lines. This is largely influenced by video gaming.

Here are three scenarios to help you make sense of what I am saying:

  1. Communities get involved in creating content: Guitar hero is a game which allow users to create their own songs and share it with their friends. Also, game content creation enables users to create their own virtual goods to share with their friends. This leads to a new digital economy when the users can share the profits from the sale of their virtual goods with the developers. Allowing both communities of users and developers to benefit from each other – a win-win situation.
  2. Games become advertising channels: The massive amount of users on some of these games make it attractive for Brands to be in front of them. But now it is not an irritating ad banner but your hero in the game has the ability to get his favorite “drink”, stop by their favorite “Gas station” or  even dress their avatars in their favorite brands. For brands this is an ideal product placement since traditional media is not effective for reaching the growing demographic of digital natives.
  3. Story lines get interactive: Game developers are now building games where a player can engage in the story development. He is required to upload a video, find a clue in another website or even visit a real location to get a “clue” to progress into a next level if they wish to continue playing.

For this behavior to continue it is critical to nurture the communities of gamers. So, the marketing departments in different gaming companies have to become competent in listening to these communities and engage with them by tweeting, blog posts and updates so that they retain the users who are HARD CORE gamers.

Photo Credit: Papermag

DD-new-pic-headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC and co-founder, ActiveGarage (the company behind 99tribes). Deepika is also the author of the book DiversityTweet: Embracing the growing diversity in our world and Pink and Grow Rich:11 Unreasonable Rules for Success You can follow Deepika on Twitter at invincibelle
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Week In Review: Mar 13 – Mar 19, 2011

by Magesh Tarala on March 20, 2011

Why the iPad2 and a good datacenter might be all you’ll need!

by Marc Watley, Mar 14, 2011

The time of the tablet has clearly arrived as evidenced by Marc’s informal survey of his flight form New York to San Francisco. You can be as productive with an iPad (and soon iPad2), if not more. Lugging a heavy laptop from meeting to meeting is not necessary anymore. But before you run off to buy a tablet, you need to understand some caveats. more…

Project Reality Check #13: Embracing the Project Fog

by Gary Monti, Mar 15, 2011

No project plan is perfect. It’s usually what the team thinks will work based on certain assumptions and drawn from a large universe of possible solutions. As the project starts, “things happen” and the fog begins to roll in. You can dispel the fog by embracing it. The solution is the fog’s equal in terms of appearance and a countermanding positive performance. It is the team’s wisdom focused into a new or modified deliverable and/or process commonly called the workaroundmore…

Social Media and Tribes #31: Social Media comes through during Japan crisis

by Deepika Bajaj, Mar 16, 2011

In the recent Japan quake, most infrastructure was knocked out, but interestingly Internet availability remains relatively unaffected. And what is most compelling is that Japan turned to social media for connecting with their loved ones. Less than an hour after the quake, the number of tweets from Tokyo topped 1,200 per minute. Facebook again helped in not only connecting friends and family but also became a broadcast channel for people to share their updates and checkin with their friends. Youtube and blogs became instrumental in giving people eyes into the disaster ridden areas with the help of citizen journalism. more…

Flexible Focus #45: My Cup Runneth Over

by William Reed, Mar 17, 2011

In our pursuit of prosperity, we tend to take for granted the blessings that we already have in abundance. The Mandala Chart looks at wealth as part of a larger mosaic, and abundance as the experience of blessings in 8 areas of life: health, business, finances, home, society, character, learning, and leisure. The real appreciation of what we already have begins with gratitude. And gratitude grows into giving, and is a principle seen everywhere in nature. The quality of abundance is not something to experience in solitude. It starts with the appreciation that your cup runneth over even now, and that it gets even better when you share your blessings with others. more…

Leader driven Harmony #16: Rely on the most reliable person – YOU!

by Mack McKinney, Mar 18, 2011

With the horror of the Japanese tsunami catastrophe still unfolding, ask yourself this.  If there was a 9.0 scale earthquake in the city whereyou live and you managed to survive it, what would you do then? Well, it is time for you to go back to the basics and learn some fundamental survival skills. You don’t need to move into a cabin in the wild and become a fully self-contained homesteader.  But adding a few basic skills will improve your self-confidence and your sense of self-reliance.. more…

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From Morse codes to cellular phones, from x86 processors to Intel’s i7 processors and from email to social media, mankind has come a long way. All these methods have one thing in common – need to connect. And the most important thing we forget is that though these devices and technologies are designed to improve productivity, they are serving the basic human need to communicate. And the litmus test for all these advancements is when you can use them during crisis situations.

The recent crisis in Japan is a reminder to us to that Technology can be a boom and a curse.

When a nuclear reactor has radiation leak, it makes it impossible to justify benefits of nuclear power even if it is designed for making the world Green or Safe. After all, what is the point if families inhabiting that place will virtually never be able to go there for decades due to the radiations. And then technology renders the only way to either give your location in a crisis or communicate with your loved ones.

In the recent Japan quake, all the telephone lines got disconnected, earthquake knocked out electricity supplies, interestingly Internet availability remains relatively unaffected, according to a blog post from Internet monitoring company Renesys. And what is most compelling is that Japan turned to social media for connecting with their loved ones. Less than an hour after the quake, the number of tweets from Tokyo topped 1,200 per minute, according to Tweet-o-Meter. This is where the Twitter strategy to follow hashtags simply rocks. Check out #Japan #tsunami #earthquake.

Social Media sites such as Twitter & Facebook have also made it possible for people to get and provide real time help. There are numerous messages that provide links to charities for folks who want to make a contribution to organizations who are helping the affected folks. Then, there is also a “Trust” factor on sites like facebook – If a facebook friend of mine endorses a charity organization, chances are there is an implicit trust that I will have in doing the same… which basically helps the affected folks get help, quickly!

Also, people found it easier to share their stories on Facebook stories page. Facebook again became instrumental in not only connecting friends and family but also became a broadcast channel for people to share their updates and checkin with their friends. There was a positive outcome other than news and analysis since REAL people were able to connect.

In this mix, Youtube and blogs became instrumental in giving people eyes into the disaster ridden areas with the help of citizen journalism.

DD-new-pic-headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC and co-founder, ActiveGarage (the company behind 99tribes). Deepika is also the author of the book DiversityTweet: Embracing the growing diversity in our world and Pink and Grow Rich:11 Unreasonable Rules for Success You can follow Deepika on Twitter at invincibelle
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Week In Review: Feb 20 – Feb 26, 2011

by Magesh Tarala on February 27, 2011

Author’s Journey Update: Easy ways to organize blog posts, books and ebooks

by Roger Parker, Feb 21, 2011

You need organize what you are going to write before you start writing. It helps you provide structure, sequence and relevance for your ideas. Roger provides 10 options you could use to get organized. Make it a habit to use them and it will help you keep up your writing commitments. more…

Project Reality Check #10: Personal Resilience

by Gary Monti, Feb 22, 2011

Being centered though all situations and avoiding distractions is key for a project manager’s success. You can achieve this by being resilient. Resilience is the ability to continue functioning while adapting to a changing situation. In this article Gary lists the questions that you can ask yourself and take appropriate action. Sometimes you get the elevator, other times you get the shaft. The idea is to build resilience, think, and keep moving to get more of the former and less of the latter. more…

Social Media and Tribes #30: Virtual Valentine

by Deepika Bajaj, Feb 23, 2011

Thanks to Social Media, there’ve been very interesting shifts in Velentine’s day behaviors. This year people not only sent personal messages but wished their friends, shared their gifts, surprises, roses and even their  dinners on FB. People are broadcasting their love for friends and special ones. Moreover, there are Valentine Apps on the iPhone store, Groupon Deals, Valentine Events marketed on FB. Better watch out Hallmark! more…

Flexible Focus #42: Time Lapse as a Mandala Movie

by William Reed, Feb 24, 2011

Manda Charts show relationship between the frames in a 3D perspective. What about the 4th dimension, time? This is not so difficult to imagine if you look at the effect you get in time-lapse photography. So as you create and use Mandala Charts, try to see them from the perspective of the 4th dimension, time and transformation. It will add a new dimension to your enjoyment of flexible focus. more…

Leader driven Harmony #13: 4 P’s to get your !deas MOVING – Part II

by Mack McKinney, Feb 25, 2011

Last week Mack showed you how to be a pro and likeable when pushing for change and I showed you key actions that would get you taken seriously. In addition to that, you need to be somewhat patient and promote your !deas. When you promote your ideas to others, let them become their ideas, because people will advocate their “own” ideas more passionately than other’s ideas. more…

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Social Media and Tribes #30: Virtual Valentine

by Deepika Bajaj on February 23, 2011

Yes, the fact that Valentine’s Day was a week ago is not lost on me! In retrospect, its actually a good thing I waited to write this post till now as I had the time to notice very interesting shifts in behavior, thanks to the Social Media & Valentine Tribes! Alright, lets get going…

Some of us probably remember the days when you had to write a letter while you were dating or wooing someone special. This was not a long ago, although it might seem so.  At that time, if you were in a long-distance relationship, you had no choice other than to write a letter or spend a ton of money making a long distance phone. In both cases, you were not sure if the person concerned will receive your message. Your best intentions to connect might be futile.

It is almost hard to believe but I have personally gone through that era. When I got my Valentine Card in the mail from my then boyfriend, now my husband; I did not receive it till the next day in my college hostel room. And when I did, I was already upset with him for being late (for apparently no fault of his since it was the nature of the postal system that caused the delay in the delivery).

Well! if you are late in today’s time only Heavens can save you. Since with emails, instant messengers, cell phones, text message, twitter, FB and smart phones you better have a good excuse. There is no way you can be late even if you were in a different time zone in a different country!

This year, I observed how people not only sent personal messages but wished their friends, shared their gifts, surprises, roses and even their  dinners on FB. Some of them were extremely creative and some of them were extremely bold. The bottom line is that you had a Virtual Valentine’s Day! All in all, you could broadcast your love for your friends and special ones. I am sure Hallmark did not expect that facebook will steal its thunder ever. They really don’t have a competing business model. But suddenly, no one is looking for Valentine’s Card in greeting cards section in a store. They are more interested in creating their own special Valentine and share it in one to many medium rather than a greeting card which is one to one.

Moreover, there are Valentine Apps on the iPhone store, Groupon Deals, Valentine Events marketed on FB. I was recently a DJ at one such event. I got to share pictures of the event, connect with everybody at the party on FB and got a lot of love since they enjoyed my music.

The pointVirtual Valentine enables you… make that “Super enables you” to connect with loved ones!

Of course! there are people who still did get a greeting card and mailed it OR had it accompany their gift. And that is really COOL. But there is a shift that we cannot ignore. Yes, you still need REAL people to celebrate this day. But the Virtual Valentine enables it and is here to stay!

DD-new-pic-headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC and co-founder, ActiveGarage (the company behind 99tribes). Deepika is also the author of the book DiversityTweet: Embracing the growing diversity in our world and Pink and Grow Rich:11 Unreasonable Rules for Success You can follow Deepika on Twitter at invincibelle
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Week In Review : Feb 13 – Feb 19, 2011

by Magesh Tarala on February 20, 2011

Social Media and Tribes #29: The new BLINK!

by Deepika Bajaj, Feb 14, 2011

Contrary to popular belief, FaceBook is not a distraction. This is true at least for people who can use it in moderation like everything else in life. Glancing at the news feed once in a while helps you be connected. It happens in a split second and you see something that doesn’t register at the conscious-level but provides a gut-feel about the thing. Just like what Malcolm Gladwell states in his popular book BLINK: The power of thinking without thinking. more…

Project Reality Check #9: Tyranny of the “Truth”

by Gary Monti, Feb 15, 2011

Everyone sees their version of the “truth” and this can cause tyrannical behavior. This happens if the person’s “truth” limits the available options for action. Or it could be because of the rigidity in the system or bureaucracy. A great example is the comparison between the Brits and the Germans in WWII. Even though both of them has the technology for a similar artillery piece, the Germans were adept at improvising whereas the Brits were more concerned about maintaining status.  more…

7 Key Strategies for designing an Analysis based Company

by Linda Williams, Feb 16, 2011

In today’s fast changing environment being an analysis based company is critical to survival and profitability. Different industries will have different needs for analysis but there are some key components of an analytical strategy that are foundational to the majority of businesses. In this article, Linda lists the top 7 strategies for designing an Analytical Strategy. more…

Flexible Focus #41: Your 100 year life span

by William Reed, Feb 17, 2011

Irrespective of what ages determine the boundaries of each stage, the truth is that there are stages to life. And you cannot see some things clearly until you take the 100 year perspective. The 100 Year Life Span Mandala Chart can help you gain clarity. It takes a while to thoughtfully fill it out, but that is a small investment of time compared to the perspective it gives you. Think of it as climbing a mountain to the summit of your life, and getting the view of everything below. You owe it to yourself to go there at least once, and if possible at least once a year. more…

Leader driven Harmony #12: 4 P’s to get your !deas moving – Part 1

by Mack McKinney, Feb 18, 2011

The four Ps to move your ideas are be Pleasant, be Professional, be Patient and Promote like crazy. But very often you may not be able to find the traction in your organization. If that’s the case, Mack suggests some ways to rectify that. more…

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Social Media and Tribes #29: The new BLINK!

by Deepika Bajaj on February 14, 2011

Last weekend, with my co-founders, I was working on a time sensitive project in my living room. They were sitting around the dining table with each of them having a laptop open in front of them. We had to get some work done and decided to make dinner together and make it a “work and eat” session. It was a creative session and we were working on a script for a radio show we have recently launched.

What I observed was that we all had multiple sessions of windows open and one of them was constant across every laptop on the dining table – this was THE FB window.

I was pleasantly surprised by this observation. And then started to pay attention to how each of them was using it.

To my surprise, no one was distracted by it (as per the popular belief). On the contrary it was used to take a break and check out the conversation for a bit and come back to work. And it was amazing how each one was always effectively contributing AND we were not disconnected from our world. I did observe that we went straight to the News Feed, scrolled down to see what was the current activity among our friends and came back to the task at hand… and all this sometimes happened in a matter of split seconds!

Almost reminded of the book by Malcolm Gladwell: BLINK: The power of thinking without thinking.  I saw ALL of us “essentially seeing something that doesn’t register at the conscious-level but provides us a gut-feel about the thing”.  Behind this behavior, the intention is to stay connected and enjoy our social interactions which is big part of our lives while we do our best work.

I think FB window is not a distraction but a sense of connection in your day’s work. I believe with the advancement of technology and mobile communications, we are no longer able to separate work and life. So, if we are able to make a comment, like a status and check a pic of our friend on a vacation – we get a sneak peek into their lives – connect, comment, like and share while we are working. All this is based on our gut-feel, the first impression of the status – the power of our sub-conscious mind.

At work, sometimes we deal with people we don’t like or people who mean nothing to us and part of the work life issue is that you get to spend less time with people who matter. I felt this could play directly into feeling motivated with being able to contribute to our friends who matter…I have learnt about accidents, operations, movements, birthdays and baby showers on FB and made instant calls, comments and even visits based on my gut feelings.

Of course! like everything – “Too much of everything is BAD”. Moderation is key. And you need to be aware of this habit not to get lost in it but to find yourself and get back to being more productive!

DD-new-pic-headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC and co-founder, ActiveGarage (the company behind 99tribes). Deepika is also the author of the book DiversityTweet: Embracing the growing diversity in our world and Pink and Grow Rich:11 Unreasonable Rules for Success You can follow Deepika on Twitter at invincibelle
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