Posts Tagged ‘99tribes’

Social Media and Tribes #7: Is Twitter doomed to fail?

by Deepika Bajaj on July 28, 2010

More and more, I am observing that people are denouncing Twitter and there is an emerging war between the “For” and “Against” parties. Most recently, retired basketball star Sir Charles (Barkley), on a CNBC replay said that, “people who use Twitter are idiots”. Well! it is these statements that categorize people into “those who have a life” and “those who don’t have a life”.

I am not here to say what is “Right” and what is “Wrong”. I am here to illustrate what Twitter can provide if leveraged strategically.

  • Using Twitter is about reciprocation. You need to promote other people who work at companies you’re targeting and business leaders you respect.  If you are looking for a job, the best way is to help people in companies that you are interested in. This is possible by sending a email newsletter to your network, a Re-Tweet along with a link to their website. This will eventually have a better reciprocation if you ask them help with your initiative.
  • Using Twitter is about connection. Never before people had the capability to connect with celebrities but now twitter has some profiles like Ashton Kutcher and Oprah where people sense a direct connection with the individual they trust. Even if you have these connections, they build into relationships overtime. Helping someone increase their circle of influence is a gift you can give by simply tweeting about their link.  Also you can connect others on Twitter by simply making an introduction in less than 140 characters. “Relationships are like muscles—the more you work them, the stronger they become,” says Keith Ferrazzi, author of New York Times best-seller Who’s Got Your Back.
  • Using Twitter is about sharing. If you found something insightful, you can broadcast it quickly to your network. You will be surprised at the #FF what you will get if people find you are someone who has something valuable to share. This is a way where others give you a gift by recommending you to their followers and recognizing your thought leadership.

My 2 cents: Start today by contacting at least one individual you’ve never dealt with and asking that person if she or he needs help. The response you get will surprise you… and please let me know how may I help (@invincibelle, @99tribes).

Tribes do not include everyone… or in other words, not everyone forms a tribe. It is constituted of people who care about a specific topic or interest or looking to bring a specific change. Real change comes from real people – who then influence others – who, in turn influence others.. .and before you know you have a tribe!

Tribe is needed to change the world. And Changing the world is addictive.

Social Media can be overwhelming but it has created a tremendous opportunity for anyone to be a leader. There is no test to pass, no permission needed. Before you needed millions of dollars to get on Television. NOW you need ten dollars to create a video. So, if you care about something, you can get up and lead.

If you are someone who wants to change the world, you will continue reading this post because you still need to understand how to gain advantage using social media and not get simply distraught by its demands. The understanding involves:

  • Understanding transaction: If you have thousands of friends and followers on Facebook and on Twitter and not one of them is helping you to set up a meeting with a prospect, connect you with a decision maker or help you in any way to meet the objectives of your initiative – these friends and followers are worthless. Tribes exist because people care about something and they have the collective power to do impossible things – otherwise how do we explain airplanes and satellite communication – almost unthinkable a while ago.
  • Understanding Meaningful: If you have to sell everything to everybody, then you will either drive yourself crazy or fail in your initiative. You need to sell it to a few who care about what you have to offer. Then they will talk about it to others. So, there is no need to SPAM people. Just find people who care about what you have and talk about you. The election of President Obama is an example of how people found meaning in his message and then brought in more people. And together these people changed the world.
  • Understanding Focus: You cannot possibly be doing everything to change the world. Become focused on what aspect of the world will you change and the specific task that you believe you are good at in this effort. Tweeting, Facebooking, reading blogs, Youtubing – all these activities require a lot of time – if you are good writer – just write, if you are good networker just meet people – don’t do everything.

To change the world you need a Tribe – where people care about the same thing… are skillful in different tasks and… have relationships with people who care about the same change.

This is RAW power needed to change the world. Once you belong to this tribe, when you enroll people – you will discover it is addictive – not because it is COOL to do so. Because you will see the limitless possibilities and positive change that will impact others lives.

Social Media and Tribes #3: Mob mentality

by Deepika Bajaj on June 23, 2010

Tribes today have shifted to multiple affinity tribes.   For instance, professional tribes, social identity tribes, etc. People move into and out of tribes online…..for work, fun, and play!

Herd mentality implies a fear-based reaction to peer pressure which makes individuals act in order to avoid feeling “left behind” from the group. Herd mentality is also sometimes known as Mob mentality. A related idea is that groups which hang out together tend to stick up for each other. As can be seen on MySpace, FaceBook & Twitter, members of a tribe will work to promote each other.

The Classic Mob-Mentality

When we think about play, from Facebook to MySpace and now Twitter, Mafia-themed games have more or less taken over. Mobsters, a game created by development company Playdom, is the most popular application on MySpace’s platform. The mechanics of the tribes of this games involves that  you can  join a “mob” with friends on a specific social network on which the game has been built on. You can carry out missions, including “killing” other players in rival mobs, in order to earn points. Your activities are broadcast, via news feeds or Twitter posts, to your friends.

Tapping into Ego

Every tribe has ego associated to it. And that is why violence is a popular factor in making these games successful. When someone kills your character, you tend to avenge it forcefully and engage in missions that feed your ego. Similarly, the tribe derives special pleasure when they “get on the top” or “get recognized” (a.k.a. earn respect of your tribe) for some mission. This gives the biggest boost to your ego.

Social Tribes reinforce your beliefs

Contrary to popular conventions about the Web opening minds, people are more likely to read information or participate in social groups that reinforce what they already believe. In some cases, a tribe can show dramatic increase in the undesirable action compared with doing nothing at all, because it demonstrated that lots of others engaged in the behavior.

Is the Tribe capable of making a positive change?

Yes.

It simply depends on what is your message to them. And its quality.

Look for early adapters of your message and bring them into your fold. They are more likely to have a BIG impact when you have a critical mass. It has been seen that you get more comments on a blog where other people are commenting, you get more subscribers when you show the number of people who have subscribed or number of tweets for a specific post.

Try to keep the message positive and focus on where you want to go. Most likely people will have no fixed thinking of the future and you can then enable to act in a positive behavior. And since they belong to this tribe of positive change, soon they will adapt the behaviors that will have positive impact on the Tribe’s future.

Recently, I have been to many conferences where people are talking about how they have an email account that is just set up to receive garbage emails. One guess for the what are garbage emails. These are emails from marketers shoving their premier offers on you. Asking you to buy this OR that. And somehow they even get your work email and stuff starts showing up in your Work Inbox. And if you are an iPhone user like myself, you spend 5 minutes in the morning TRASHING garbage in your inbox.

What does this mean for the marketeer?

They are still using this fast dying technique to spread the word on something they want to market. They fail to realize that EMAIL has become a JOKE. And it is the user on the other end who is having the last laugh. Dumping it because there is no scarcity of such offers so there is no value they hold for him.

What does it mean for the career of the marketeer?

He is outdated and the technological advancements won’t stop. Email is DEAD. The newer web marketing is based on the foundation of TRUST with your Tribe.

So, how do we go about BUILDING Trust within our tribe.

Getting back to BASICS.

Tribes are a concept that has existed for a long time. Like as in the older times, cyber tribes are build on the people coming together, being authentic with each other and being in constant communication – which is nothing like the one way communication we see in email marketing.

A marketer who has mastered the ‘The art of building a tribe” is Lady Gaga. She doesn’t just sing and entertain.  She has connected people on an emotional level and has developed a Gaga “tribe” through a story.

Here is how to build TRUST with your tribe:

  • Tell your story: And tell it like it is. Don’t look good. Don’t even try. When you hide things, people can sense it – the disaster recipe if you wish to build TRUST. Lady Gaga is one person who is not trying to look good – she is just who she is – if she ever sat next to you on an airplane, I bet you will not be able to recognize her – she has a new wig everyday and she does a class act of being herself.
  • Build and Nurture your tribe: This does not happen overnight. It is a discourse. Be in touch with your community. Tell them about what you are doing, share your challenge. At the same time, hear their stories. Leverage social media to stay in touch. So that people can relate with you and with one another. Don’t ignore building a Tribe since you are what your Tribe says you ARE.
  • Authenticity, Authenticity, Authenticity – Please Authenticity. This word is used so loosely that it is almost shocking how it is misused. In the world of self-centered email marketing, people are craving for authenticity – for the real deal.  You can’t just make something up and expect to build a tribe. You must deliver on what you promise. Be accessible, tell who you are, what you after creating, what is the possibility you are in the world – repeatedly and consistently communicate it

Branding within a tribe requires two-way relationship. Be accessible, tell who you are, what you after creating, what is the possibility you are in the world – repeatedly and consistently communicate it. We can differ on how good an entertainer Lady Gaga is BUT her brand identity is visible by how her tribe continues to grow.

So, I invite you to become the part of your Tribe. If you have a Twitter account, you can join 99tribes by simply clicking on “add me to the tribes”… and if you don’t, create a Twitter account, join 99tribes and create your own TRIBE!

Week In Review – Apr 18 – Apr 24, 2010

by Magesh Tarala on April 25, 2010

Webinar Strategy and Elephant Chunks

by Wayne Turmel, Apr 19, 2010

Most small companies and startups do not have the time and money to create marketing webinars, customer training and recordings for the website. The task may seem daunting, but not so if you break it up into small bite sized chunks. In this article Wayne provides a concise strategy to attack this problem. more…

In Sharing look for Caring

by Guy Ralfe, Apr 20, 2010

Great article! A must read. In your entrepreneurial endeavor, you will meet a variety of people. Guy has made it really simple to identify them into 4 distinct categories. Partners are those with high level of domain knowledge and have the inclination and capacity to assist you. Seek them. At any cost stay away from onions and decoys. But make sure your assessments of people are correct though. more…

Leadership Cancers #6: Leave your heart at home

by Gary Monti, Apr 21, 2010

Yet another deeply thought provoking article by Gary! Life is challenging and business is even more so. Every day you come across situations that require you to make tough decisions. When at a cross road, reach out to your inner compass. This reminds me of the great speech Al Pacino delivers in the movie Scent of a Woman. more…

Announcing 99tribes.com – People discovery engine for Twitter

The Active Garage Team, Apr 22, 2010

This is a great day for us at Active Garage! We are proud to announce the launch of our newest project, 99Tribes – A People discovery engine for Twitter.

What distinguishes 99Tribes from all other people directories on Twitter? 99Tribes helps you find and DISCOVER twitter users who share their interests. Based on the patented Rawsugar technology, you can start discovering people by typing what you are interested in (popular examples being: marketing, sales, blogging etc.)

Don’t wait. Go ahead, check it out, add yourself to 99Tribes and have fun discovering others with like interests!

Author’s Journey #18: Evaluating your current online visibility

by Roger Parker, Apr 23, 2010

After going through the first two steps Planning and Writing, we are now at Step 3, Promoting. The first thing to do in this stage is to evaluate your online platform that determines your online visibility. In this article Roger provides some great tips and techniques to cultivate and enhance your online assets. more…

Today is a special day for Active Garage.

What makes this day so special is that today, we are unveiling our flagship project that we have been tinkering on “Actively” in our “Garage”.

Active Garage is proud to announce the launch of its new project, 99TribesA People discovery engine for Twitter.

There is no dearth of people directories on Twitter. So, why another one?

99Tribes helps you find and DISCOVER twitter users who share their interests. Based on the patented Rawsugar technology, you can start discovering people by typing what you are interested in (popular examples being: marketing, sales, blogging etc.)

Like any directory, 99Tribes will show the search results. What happens next shows the power of discovery.

On the left column, you will notice a set of tags. These tags show the “other” interests of people displayed in the search results.

For example, marketing may be your interest and you search on Marketing. Looking at the tags on the left you may notice that a set of people interested in marketing are interested in music too. You click on music and now the search results are updated to reflect people who are interested in Marketing and Music. It does not stop there. The tags get updated and you may notice that there are number of people who are interested in Music and Marketing are also interested in Fashion and Art. Or Camping or Hiking.

In other words, you can drill down to multiple levels and keep discovering wonderful people along the way!

We invite you to check it out, add yourself to 99Tribes and have fun discovering others with like interests!

Wish you the very best,

Active Garage team.