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Enchantment, as defined by dictionary.com.
“to delight to a high degree”
We all have felt enchantment at some point of our lives. Be it the moment when we were the recipient of fantastic customer service, or perhaps the moment when we did something that changed someone’s life forever or it be as simple as an impromptu shoe-shine that the founder of a fortune 500 company gave, that won Guy Kawasaki as his customer for life, from his competition.
Yes, Enchantment is the new upcoming book by Guy Kawasaki. Guy does not need any introductions, in general, let alone in the entrepreneurial circles so I won’t get into that. If you’d like to read about him, he has an official bio published on his own website.
Enchantment is Guy’s 10th book and according to him,
“Enchantment is about transforming situations and relationships to invent new possibilities; ones that you probably did not think were possible.”
After reading it cover to cover, I can testify that until I had read the book, I could only understand the dictionary definition of enchantment (To delight to a high degree), but after having read & reflected upon it, I “Get” Guy’s definition as well.
Here are 5 things that Enchanted me in the book:
- Something for everyone. Being an entrepreneur, writer and an editor, I could see where I could infuse some enchantment for my customers by simply following some of the insightful recommendations by Guy. If I put my project management hat, I could see how I could enchant my customers on the projects I manage… and that’s not all. I could also see how I could enchant my primary customer – my spouse! Remember, it’s all about “delighting to a high degree” and no one can do with or have enough of it!
- How To’s. The book is full of practical advice that can be applied “painlessly”. Each chapter is titled with “How to… (do something)”. That, to me, is a direct call-to-action; action being the space where all possibilities are eventually manifested!
- Personalization. The book ends each chapter with a personal (true) story of a real person on how he/she has achieved or experienced enchantment. That helps the reader establish a strong connection with the content (I was personally touched, moved and inspired by a personal story at the end of Chapter 1).
- Edgy & Engaging. The book was edgy at times… with a somewhat “WYSIWYG” (sorry, couldn’t hold back the techie in me!) attitude… and was Engaging, pretty much all the time!
- Fun & inspiration. It was clear to me that Guy had a lot of fun while writing the book. The fun rubbed off of me as the reader as he relates certain incidents (again, real incidents) with a pinch of humor and a generous dose of inspiration!
I could go on, but I’ll defer for now, as an actual review of the book will be coming out on Active Garage, on March 08, 2011 – the official release date of Enchantment.
Needless to say, if you are ready for Enchantment or simply cannot wait another week to know who the founder was who Enchanted Guy with an impromptu shoe-shine and won him (as his customer for life) from his competition, go right ahead and pre-order your copy right away!
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