Posts Tagged ‘’

Week In Review – Jun 13 – Jun 19, 2010

by Magesh Tarala on June 20, 2010

Buyers for your company: How to build a great list?

by Steve Popell, Jun 14, 2010

In a previous post, Steve discussed the fact that becoming an attractive strategic acquisition candidate should begin with learning precisely what prospective buyers think that means, and how to elicit that information in a series of telephone interviews.  But, an equally important element is determining whom to interview.  This post addresses that question. more…

Leadership and Mythology #6: Panic and Self doubt

by Gary Monti, Jun 15, 2010

When you leave your comfort zone, even little things take on much bigger significance and cause you to doubt yourself. But once you become comfortable dealing with uncertainty, the rewards will be tremendous. Leaving your familiar confines is like being touched by the Greek god Pan. Leaders are characterize by their ability to stand up to Pan.  more…

Social Media and Tribers #2: DEATH of Email; RISE of branded Tribes

by Deepika Bajaj, Jun 16, 2010

A while back, email was an effective medium to market your products. But not anymore. Because of the rise of junk mail people don’t trust the emails they get. New web marketing is based on the foundation of TRUST with our tribe. In this post, Deepika gives a high level overview of how to go about building trust within your tribe. more…

Flexible Focus #6: Peace in the Elements

by William Reed, Jun 17, 2010

A great way to gain flexible focus is to study elements of words, their roots, nuances, and varieties of expression. This can be done in any language, but in Chinese and Japanese you have the additional dimension of written characters (kanji), not only the elements or radicals which make up the kanji, but the remarkable range of expression made possible in writing with a brush. more…

Author’s Journey #26: Speak your way to book publishing success

by Roger Parker, Jun 18, 2010

Speaking is one of the best ways you can promote your book while planning and writing it. It creates a special bond with your audience, paving the way for book sales and lasting relationships. In this segment, Roger encourages you to speak your way to book publishing success by speaking about your book at every opportunity. more…

What is Social Media?

by Deepika Bajaj on May 29, 2009

changingourworld1Social Media is a conversation online. Social media is NOT a strategy or a tactic – it’s simply a channel.
This conversation is powered by : social networks, blogs, wikis, message boards, photo and video sharing, virtual reality and social gaming.

Social Media is changing our world: The power to define and control a brand is shifting from corporations and institutions to individuals and communities.

Social Media influences people. Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others. Dell started experimenting with Twitter in March of 2007 after the South by Southwest conference, an annual tech/music festival in Austin, Texas. Conference attendees could keep tabs on each other via a stream of Twitter messages on 60-inch plasma screens set up in the conference hallways. There are now 65 Twitter groups on, with 2,475 followers for the Dell Home Outlet Store.

10 keys to success on Social Media

1. Experiment with Social Media: Try variety of tools, be yourself, make friends and share.
2. Make social Media central: Spend time upfront planning how you will use social media.
3. Listen before participating: Find where your audience is participating and identify the influencers.
4. Be transparent and honest: Admit your mistakes right away. Avoid evasion and lying(people won’t ignore it)
5. Share your content: Make your content easy to share. Corporations, like people, need to share information to get the value out.
6. Be personal and act like a person: Speak like yourself – not a corporate marketing shill or press secretary
7. Contribute in a meaningful way: Think like a contributor NOT a marketeer
8. Learn to take criticism: Don’t try to delete or remove criticism (it will just make it worse)
9. Be proactive: Build relationships before you need them.
10. Accept you can’t do it all by yourself: Convince your CEO that social media is relevant to your organization. Get your communications team together, discuss the options, then divide and conquer

Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC. Invincibelle helps women who live and work in a multicultural world to accelerate their professional growth.