Note by Will Reed
A few weeks ago, Roger sent me an email telling me he was adapting my One-Year Planning MandalaChart, described in Flexible Focus #64: The One-Year Plan, into a writing and marketing tool for authors. I immediately asked Roger to share his ideas as an ActiveGarage guest post, and he agreed. His post appears below. I think you’ll agree it’s a great example of “tinkering” with an idea and putting it to work in new ways.
Why author’s need an Author MandalaChart
I’ve been following, and learning from, William Reed for most of the last decade. I tend to listen when he speaks. He’s introduced me to numerous creativity ideas and resources, including mind mapping.
The One-Year Plan MandalaChart resonated with me because it addressed several of the most important challenges authors face when planning, writing, promoting, and profiting from a brand-building book: book, including:
- There’s more to book publishing success than simply “writing.” It’s not enough to provide a clearly and concisely written advice; the advice has to be relevant, and the book has to be visible to its intended readers.
- Publishing success involves simultaneously addressing multiple tasks. Publishing is not a linear process. Success requires addressing multiple issues at the same time. For example, how authors intend to profit from their book should influence their choice of publishing options.
- Success requires goals, priorities, and deadlines. In a time-strapped world, it’s more important than ever that goals and tasks be accompanied with deadlines. Without deadlines, days, weeks, months, and years can go by without progress, resulting in a terrible waste of opportunities..
Modeled on, and inspired by, Will’s One-Year Plan MandalaChart, my Author’s MandalaChart provides a visual way to create goals, prioritize tasks, and measure your progress as you move forward.
Author’s MandalaChart matrix
The starting point was to adapt the 8 topics Will addressed in his original One-Year Plan MandalaChart to the specific needs of authors.
Will’s original matrix was addressed the following spheres, or activities, of an individual’s life:
When adapting the One-Year Plan to my Author’s MandalaChart, I included the following activity areas that authors must address:
- Goals. Goals involves answering questions like, Why are you writing a book? and How do you intend to profit from your book? As publishing has changed during the past few years, it’s become more and more important for authors to view their books as new business ventures. Books have to generate income beyond that which comes from book sales.
- Readers. Reader topics include answering questions like Who are your ideal readers?, Why should they read your book?, What do they need to know?, and How will they benefit from your book? Nonfiction publishing success isn’t about how much you know; success is determined by offering the information that your ideal readers need to know.
- Competition. Books are not self-contained islands; new books must offer something better than what’s already available. Success requires identifying existing books and analyzing their pros and cons, so you can answer the question, What’s the “missing book” my ideal readers are waiting for?
- Message. From analyzing your goals, readers, and competition, you should be able to position your book and organize your ideas into chapters and subtopics within chapters. Your book proposal and press releases must be able to quickly answer questions like, What’s your book’s big idea? and What will readers take away from your book?
- Format. Information can be communicated in lots of different ways, for example, step-by-step procedurals, case studies, personal experiences, question and answer, etc. You can also publish a big book or a small book. Format questions include, How much of a book do you need to write? and How can you simplify your book so you can get it into your reader’s hands as soon as possible?
- Awareness. Books are not magnetic, they don’t attract readers like a magnet attracts steel filings. You have to help your reader find you, answering questions like, How can I get my book reviewed? and How can I share my ideas while writing my book?
- Demand. Awareness has to be converted into demand, demand must stimulate purchases. Questions to address include, How can I stimulate pre-orders for my book? How can I sell as many books as possible when it’s available? and Where can I sell my book outside ofnormal bookstore channels?
- Profit. Finally, authors must leverage books into back-end information products or coaching, consulting, or paid speaking and presenting events. Questions include, How can I help readers implement my ideas? and What kind of marketing materials are speaker bureaus and event planners looking for?
Setting and attracting goals
The most important part of Will’s original One-Year Plan MandalaChart was the way it encouraged users to address each topic in matrix from four perspectives:
- Current status. Where are we now? What are the strengths and weaknesses of our current position? What are the forces we have to deal with?
- By December. What are our goals for the remainder of the calendar year? What do we want to accomplish by the end of the year?
- Image for the end of a year. How can we visually communicate our accomplishments after 12 months?
- Steps to reach this. What do we have to do to achieve our December and our One-Year goals?
In my version, I made a few simple changes, as follows:
- Situation. (the same)
- 90-days. This addresses the fact that “By December” implied an August starting date.
- 1-year. Rather than a visual image, I felt a description of accomplishments during the past 12 months would be most helpful.
- Steps to success. (Simple wording change.)
Author’s MandalaChart benefits
Writing and self-publishing involve a curious blend of creativity and self-discipline. Success requires a flexible perspective that combines long-term vision and consistent action in 8 different activity areas.
Although all projects are a work in progress, I feel the Author’s MandalaChart achieves its primary goal of helping authors avoid the common myopia of focusing entirely on writing and makes it easy to maintain a “big picture” view that encourages action in all 8 areas. The Author’s MandalaChart makes it easy to describe short term and long-goals in each area.
In addition, it creates an engaging visual to display on your wall as well as share with co-authors, agents, editors, and—when appropriate—your blog and social market community.
In addition to building on Will Reed’s already strong framework and adapting it for a specific vertical market, the Author’s MandalaChart shows the importance of constantly being on the lookout for ideas and tools that you can put to use in new ways.
The power of idea-sharing venues like the ActiveGarage is that it creates a community of achievers, constantly looking for ways to do a better job to address the challenges we all face, including the need to get more done in less time.
Editor’s Note: Roger C. Parker 37-part ActiveGarage Author’s Journey series offers practical advice for writing a book. He invites you to visit Published & Profitable and download a free proof of his do-it-yourself guide to developmental editing, 99 Questions to Ask Before You Write or Self-Publlish a Brand-building Book
—Roger C. Parker helps others write books that build brands. He’s written over 30 books, offers do-it-yourself resources at Published & Profitable, and shares writing tips each weekday. His latest book is Title Tweet! 140 Bite-Sized Ideas for Article, Book, and Event Titles