Imagine you’re a performance coach or consultant who wants to write a book. You’re aware of the “competition” in the form of well-known efficiency experts including David Allen, Julie Morgenstern, and Tony Schwartz. You also know that the basic advice of scheduling rather than constantly checking email and keeping your desk organized has been done to death. What can you contribute to the conversation that’s not only new – but truly transformative for the reader?
What would you do when faced with that challenge? Throw in the towel?
Not necessarily. You could do what Daniel Markovitz has so deftly done in A Factory of One: Applying Lean Principles to Banish Waste and Improve Your Personal Performance (CRC Press, 2012). You could turn your topic on its head and ask: If it were that easy, why aren’t we all more efficient? Maybe it’s not more tools that people need, but a different strategy? One that’s focused on the root cause of poor performance, not just its effects.
Markovitz has successfully illustrated one of the approaches every nonfiction author needs to consider today, unless you’re content to languish among the “me-too” authors whose books are gracing the remainder tables; combine your core topic with something no one else would think of associating with it.
In the case of A Factory of One, it’s Lean principles, a concept that originated in Japanese manufacturing to “dramatically boost quality by reducing waste and errors.” As the back cover of Markovitz’s book states, “(U)ntil now, few have recognized how relevant these powerful ideas are to individuals and their daily work.”
By cleverly combining personal performance, Lean principles, and self-awareness exercises inspired by the Japanese concept of gemba, this author has succeeded in offering a compelling read that actually works. Shortly after closing this quick and entertaining book I was eagerly on the hunt to spot “waste” in my own working day. And, yes, there was plenty – which otherwise would have remained invisible had I not reviewed this book.
You may already be familiar with the international best seller, Blue Ocean Strategy, which focuses on ways to make the competition irrelevant. This is an issue for all thoughtful authors, many of whom worry that with so many books being published these days it’s becoming harder to produce anything truly unique.
Not so! For a start, most authors (self-published or otherwise) have no clue how to market themselves, so their books don’t even come to their target audience’s attention, which reduces the competition somewhat. But by taking the approach that Markovitz so powerfully illustrates, you need never worry ever again about someone else duplicating or even “stealing” your book idea.
This question is part of my 7-step book development process: What other idea(s) could you combine with your basic concept to strengthen your book and make it uniquely yours? When you think of the permutations, you’ll realize there are endless opportunities for anyone creative enough to do this.
Just think of the ways in which this approach has produced innovations in daily life:
- Journaling + computer technology = blogging.
- Coffee + Italian café culture = Starbucks.
- Wizards + school + and childhood rites of passage = Harry Potter series.
- Ginger + chocolate + wasabi peas = Terry’s Toffee Asian Accent.™
- The Roman republic + Montesquieu’s checks & balances + John Locke’s philosophy + English common law (Magna Carta) = The US Constitution.
If you want to avoid worrying about whether someone, in your industry or field, is writing a book identical to yours, you need to adopt a “Blue Ocean Strategy.” Which means going that extra mental distance to come up with unusual concepts – as Daniel Markovitz and others have done – that will make your book uniquely yours.
Next Up: The Teenager’s Folly: The author who only thought he had something new to say, and how to avoid making the same mistake.
To read interviews with many of the authors I’ve reviewed for this Thought Readership column, please go to my Articles page.
—Liz Alexander is a prime example of how childhood passions are the best indicators of future careers. She’s been writing since she could pick up a pencil, was reading newspapers at age two, and Homer’s epic poems by the age of 8. As “Dr Liz” (granted after five years in the educational psychology doctoral program at UT Austin), she draws on 25 years of commercial publishing experience to transform subject matter experts into best-selling thought leaders. Instead of the usual bio blah, blah, you can find an infographic depicting her communications career here, as well as social media links. Liz loves mutually respectful, intelligent arguments; feel free to challenge anything she writes here, or on her website