Posts Tagged ‘Enchantment’

Guy Kawasaki’s Finishing School for Entrepreneurs!

by Roger Parker on March 8, 2011

While reading an advance copy of Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds, and Actions, it struck me that what Guy is providing is a “finishing school for 21st Century entrepreneurs.”

According to Wikipedia, finishing school originally referred to “a private school for girls that emphasizes training in cultural and social activities.” Intended to follow ordinary schooling, finishing school is “intended to complete the educational experience, with classes primarily on etiquette.”

Guy Kawasaki’s Enchantment is much more than shallow etiquette, as it references many of the most important and influential current books on marketing, psychology, and social behavior, such as Robert Cialdini’s Influence: The Power of Persuasion.

Yet, at heart, Enchantment is an etiquette book; its a 21st century behavior book, a guide to the subtleties and nuances of daily business life that determine whether or not others—bosses, co-workers, customers, employees, prospects, and website visitors—will like us and trust us…or simply tune-us out.

Image versus reality

Enchantment fascinates me because—on the surface–it looks, and reads, like a “simple” book. It’s a fast read because sentences, paragraphs, and chapters, are short. Topics inside chapters are short and to the point, broken up with frequent subheads, lists, and quotations that keep readers engaged and moving forward.

There are also enough graphics to reinforce important points.

Look behind the apparent simplicity and easy reading, however, and you’ll find a wealth of carefully organized, up-to-date information. Enchantment’s bibliography may only include 20 titles, but they’re the right 20 titles, and Guy Kawasaki obviously carefully read each of the contemporary business classics before skillfully weaving them into the narrative.

You’ll definitely want to read Enchantment with pen in hand, so you can underline the many ideas you’ll want to revisit.

Importance of balance

Most business books fall into the trap of either being too abstract or too practical.

  • Abstract books, often the ground-breaking books that introduce new ideas and perspectives, are often too research-oriented to be useful. They may define a new way of approaching a problem, but they don’t provide the daily nuts-and-bolts, “do and don’t” advice, that readers need to efficiently implement and profit from the new perspective.
  • Practical books, on the other hand, are often so distilled down to the “how to’s” that readers don’t understand the background, or the context, of the recommended advice.

Enchantment is one of the rare exceptions. It defines a “code of behavior” that will encourage others to like, respect, and trust you (and your ideas) and also provides the specific advice and recommendations you need to create the daily habits that will enchantment those whose approval you need to achieve your goals.

Is Enchantment for you?

Basically, Enchantment is for you, if :

  • You’d rather read 1 book, instead of 20 other books.
  • You’re interested in stories, rather than ideas. Enchantment is filled with examples from Guy Kawasaki’s own experiences plus personal stories contributed by a variety of successful entrepreneurs.
  • You’re part of the personal computing and Internet age. As a well-known Silicon Valley participant and investor, Guy Kawasaki writes from a privileged “insider” perspective about the past. This also makes him the perfect guide to introduce you to ways to achieve your enchantment using the latest online and social media technology.

Enchantment contains additional subtleties that enhance its value as a “finish school” for entrepreneurs. The table of contents, for example, provides topic lists with check-boxes for you to track your progress as you read. In addition, the Conclusion contains a self-scoring quiz you can take to test your mastery of Enchantment powers. There’s also a fascinating story, (that word, again!), describing the origins of the book cover and how it was crowd-sourced and market-tested before committing to it. (Guy practices what he preaches.) All in all, Guy Kawasaki’s Enchantment is a book that deserves your attention. To learn more, view Guy’s Enchantment slides and speech, take an online quiz, read online excerpts, or view (or embed) the Enchantment infographic.

Ready to be Enchanted?

by Himanshu Jhamb on March 2, 2011

Enchantment, as defined by dictionary.com.

“to delight to a high degree”

We all have felt enchantment at some point of our lives. Be it the moment when we were the recipient of fantastic customer service, or perhaps the moment when we did something that changed someone’s life forever or it be as simple as an impromptu shoe-shine that the founder of a fortune 500 company gave, that won Guy Kawasaki as his customer for life, from his competition.

Yes, Enchantment is the new upcoming book by Guy Kawasaki. Guy does not need any introductions, in general, let alone in the entrepreneurial circles so I won’t get into that. If you’d like to read about him, he has an official bio published on his own website.

Enchantment is Guy’s 10th book and according to him,

“Enchantment is about transforming situations and relationships to invent new possibilities; ones that you probably did not think were possible.”

After reading it cover to cover, I can testify that until I had read the book, I could only understand the dictionary definition of enchantment (To delight to a high degree), but after having read & reflected upon it, I “Get” Guy’s definition as well.

Here are 5 things that Enchanted me in the book:

  • Something for everyone.  Being an entrepreneur, writer and an editor, I could see where I could infuse some enchantment for my customers by simply following some of the insightful recommendations by Guy. If I put my project management hat, I could see how I could enchant my customers on the projects I manage… and that’s not all. I could also see how I could enchant my primary customer – my spouse! Remember, it’s all about “delighting to a high degree” and no one can do with or have enough of it!
  • How To’s. The book is full of practical advice that can be applied “painlessly”.  Each chapter is titled with “How to… (do something)”. That, to me, is a direct call-to-action; action being the space where all possibilities are eventually manifested!
  • Personalization. The book ends each chapter with a personal (true) story of a real person on how he/she has achieved or experienced enchantment. That helps the reader establish a strong connection with the content (I was personally touched, moved and inspired by a personal story at the end of Chapter 1).
  • Edgy & Engaging. The book was edgy at times… with a somewhat “WYSIWYG” (sorry, couldn’t hold back the techie in me!) attitude… and was Engaging, pretty much all the time!
  • Fun & inspiration. It was clear to me that Guy had a lot of fun while writing the book. The fun rubbed off of me as the reader as he relates certain incidents (again, real incidents) with a pinch of humor and a generous dose of inspiration!

I could go on, but I’ll defer for now, as an actual review of the book will be coming out on Active Garage, on March 08, 2011 – the official release date of Enchantment.

Needless to say, if you are ready for Enchantment or simply cannot wait another week to know who the founder was who Enchanted Guy with an impromptu shoe-shine and won him (as his customer for life) from his competition, go right ahead and pre-order your copy right away!