Posts Tagged ‘excellence’

Social Media ROCKSTARS!

by Deepika Bajaj on February 1, 2010

social-media-rockstarEvery day I come across people who either love or hate social media. Some say they get it and some DON’T. Some say it here to stay and some say it isn’t. Whatever the case, there are people who are leveraging it to build their identity, relationships and followers.

So, what are the characteristics of these ROCKSTARS…???

Like traditional ROCKSTARS, these social media ROCKSTARS have similar characteristics.

1. Talent par excellence – For any ROCKSTAR to get a celebrity status, what is needed most is talent. Similarly, the social media ROCKSTARS have a inherent talent to make their presence felt with their blogs, articles and videos. They seem to produce this with their focus on what is meaningful to their readers. They don’t talk about their hobbies or pets or travel plans – they know what their readers are looking for and offer that information in a powerful manner.

2. Performance – Traditional ROCKSTARS like Van Halen, Pink Floyd were brilliant performers. They took over the stage the minute they got on it. The crowds loved them and they kept them engaged with variations in their music and styles. Similarly, Social Media ROCKSTARS steer away from monotony. They innovate their writing, thinking and presentation. They keep the audience keep coming back for more.

3. Energy – Ever seen ACDC or Metallica on stage. These ROCKSTARS are powerhouses of energy. They keep going on. It is there energy that gets the entire stadium energized at a rock concert. Similarly, social media ROCKSTARS have tons of energy to come with new thoughts, new material and consistently deliver it to their target audience. It is their energy and stamina that gravitates the readers to them…they always have new material and their followers, readers can’t get enough of them…

By now you must be wondering what these Social Media Rockstars look like in real life – well! To me, people like Kevin Rose (co-founder of the top social news site ), Matt Inman (who consistently produce viral hit, after hit, or bloggers like Chris Brogan or Marshall Kirkpatrick (who spend a great amount of their time online creating guides and resources designed to help people) are the genuine social media rockstars!


Quality #5: Customers are your “Quality Partners”

by Tanmay Vora on November 13, 2009

ProcessesWelcome to the fifth post in this 12-part series on QUALITY, titled #QUALITYtweet – 12 Ideas to Build a Quality Culture.

Here are the first four posts, in case you would like to go back and take a look:

  1. Quality #1: Quality is a long term differentiator
  2. Quality #2: Cure Precedes Prevention
  3. Quality #3: Great People + Good Processes = Great Quality
  4. Quality #4: Simplifying Processes

#QUALITYtweet Look for and keep

excellent customers, for they will

drive your process excellence

A process-oriented customer will never prefer to work with a team that disregards processes. There is a natural alignment between process-oriented customers and process-oriented companies. When this alignment happens, your customer can be your strongest ally in process improvement journey.

I have seen a number of projects where customer introduces some very innovative and simple process elements that end up being a part of organization culture over a period of time. Somewhere, excellence of a customer does have a solid impact on quality culture of the organization. In this regards, an organization becomes as good as their customers are.

Companies typically begin their journey by serving small and then mid-sized enterprises. When they get to the next level, they aspire to get larger customers. Larger customers will invariably demand a certain level of process maturity. This aspiration to get larger customers can drive the process improvement journey of the organization, even if it is only from a sales perspective.

The key is to ensure that:

  • Processes help you gain larger/mature customers. (sales efficiency)
  • Processes also help you serve those customers the way they want. (operational efficiency)

When these two activities are consistently performed, processes attain a maturity and form the culture of an organization.

Core of a continuous process improvement culture is to seek constant customer feedback (formally and informally). The key objective of customer feedback is to identify processes that are effective (and consolidate them) and improve processes that are ineffective. In customer-driven organizations, customer feedback is taken very seriously.

Looking for and keeping excellent customers is a very sound strategy to drive your process excellence and create a strong differentiation in the marketplace.

How are you leveraging your customers to improve your processes?