Posts Tagged ‘facebook’

Week In Review: Nov 14 – Nov 20, 2010

by Magesh Tarala on November 21, 2010

Building a workplace culture that is focused on performance

by Sean Conrad, Nov 15, 2010

A number of organizational practices need to work in sync to effect a change in workplace culture. It starts with hiring the right people for the right job, but does not stop there. You need to have the mechanism to instill corporate values and culture. Coaching regularly and providing continuous feedback will clarify the message and reinforce the culture. Finally, rewarding high performance and dealing with low performance will make the corporate direction all the more visible. more…

Chaos and Complexity #10: Spin and the myth of best practice

by Gary Monti, Nov 16, 2010

Either you have it or you don’t. If you spin, be prepared to fail. The bigger the spin and higher the level of the person spinning, the greater will be the impact. That’s the moral of the story. “Best Practice” is sometimes nebulous and is often misused. In this article, Gary describes what happened to a Wall Street firm because of the CEO’s spin. more…

Social Media and Tribes #21: Bday becomes a Big Day

by Deepika Bajaj, Nov 1, 2010

You must celebrate life. Otherwise, what’s the point of living and working. But as we get more engrossed in our work we drift away from the close friends we used to celebrate with. Thanks to Facebook, we can be close again even if we are far away! more….

Flexible Focus #28: The Principle of Innovation

by William Reed, Nov 18, 2010

How often do you kick yourself and ask “Why didn’t I think of that?”. If it’s any comfort, that’s the case with the vast majority – hindsight is 20/20. But innovation is more about foresight than hindsight. You start with mastering the established pattern and then breakaway to explore variations of what you have mastered. The Mandala Chart in this article will change your approach to innovation by helping you think inside, outside and beyond the box. more…

Cash Bonus: An important companion to the Stock Appreciation Rights (SAR) program

by Steve Popell, Nov 19, 2010

In his last post, Steve discussed the structure of a Stock Appreciation Rights Program as part of your ongoing effort to retain and motivate key employees, and as alternative to issuing equity.  For some individuals, such as “hunter” salespeople, the lack of short-term feedback can be a demotivator.  This shortcoming can be remedied by an effective cash bonus program. more…

Social Media and Tribes #21: Bday becomes a Big Day

by Deepika Bajaj on November 17, 2010

This week, I celebrated my Birthday (yesterday – November 16th). Every year on this day, I celebrate it. But the past few years have been quite special. And the credit goes to Facebook.

If you have ever received Birthday wishes on FB, you are getting the drift.

Pre-FB Scenario

I was not in touch with a lot of friends. Some of them parted ways when we finished school and some parted ways when we graduated from college. And so people who you used to celebrate your Birthday with vanished. So, on your Birthday just a small sample of your family and friends who remembered or were in touch with you wished you.

Then there are a few people who forgot about your Birthday. It is hard to remember for people like myself. I am good with names and faces but dates are something I always struggle with. Moreover, even if you remember the date, at times, the time difference gets you. By the time, you make out the time – most of the time (if you have a global family  & friends) you are likely to be wishing Happy Belated Birthday!

Post-FB Scenario

I am in touch with quite a few school; college and work friends. They are getting a notification of my B’day in their FB feeds. Viola! I get a lot of wishes and since they simply get to wish me by posting on my facebook wall, it is time difference immune.

I find this very interesting. When you wake up on your Birthday and see all these wishes, you are pleasantly surprised. Of course! it makes you feel special. The short and brief comments are reminders of all the people who are connected to you and part of this big day with you.

In Conclusion

If you are wishing someone on FB, I encourage you to do so. It is the least amount of effort to connect with someone on their special day. This FB tribe has a way to make the BDAY a BIG DAY for you. Afterall, the party started with the first message… and that too, perhaps, while you were asleep!

Week In Review: Oct 24 – Oct 30, 2010

by Magesh Tarala on October 31, 2010

3 Ways to Save money and Increase Productivity

by Matthew Carmen, Oct 25, 2010

Save money and increase productivity need not be an oxymoron, especially in the IT department. But if that strategy starts with cutting the labor force, it will be detrimental to the company. Matthew suggests several ways to achieve these seemingly conflicting goals and some of them may be applicable to your situation. more…

Chaos and Complexity #7: Black swans, Randomness and your Career

by Gary Monti, Oct 26, 2010

If you believe in sustained stable outcome in complex situations, you will be doomed. Chaotic systems (like our life and career) have deterministic, interrelated rules producing nonlinear, unpredictable results. In order to be successful in your career, you need to practice a form of cognitive dissonance and learn to carry two streams of thought simultaneously : What is the best outcome and what is the worst outcome. more…

Social Media and Tribes #18: Better than Google

by Deepika Bajaj, Oct 27, 2010

Every tool has its purpose and each tool has its strengths and weaknesses. Once you get accustomed to using a tool, the tendency could be to to use it for purposes it is not effective for. Google is great when you need information, but it may not relate to your situation. That’s where your friends can come to your aid on Facebook! more…

Flexible Focus #25: Assessing your situation with a Mandala SWOT analysis

by William Reed, Oct 28, 2010

The SWOT Analysis model is originally attributed to Albert Humphrey from his work at Stanford University in the 1960s and 1970s. This gives you more clarity, but risks leading to 2-dimensional or checklist thinking. A better way to go beyond is to use a Mandala Chart. You can start by using the downloadable A-frame Mandala SWOT Chart. more…

Cloud: A truly nebulous term

by Marc Watley, Oct 29, 2010

The term “cloud” is one of the most over-used technology terms in recent times. We have been using the so called “cloud” for a long time. Think about Yahoo!, Hotmail, Gmail, Facebook, LinkedIn, etc. So what exactly is the meaning we are trying to convey when we use “cloud”? The answer is simply “on-demand”. more…

Social Media and Tribes#18: Better than Google

by Deepika Bajaj on October 27, 2010

You may be wondering what is better than Google? Indeed a fair question. This is how I use Google. I get a question in my mind and I type the question on the search bar. Then I click “search” in pursuit of my answer. It is a good way to get information of topics and things that you are interested in.

But what happens if you want real-time customer reviews, insights and recommendations from your tribe.

This is when I use “Facebook”. I type a question on my profile status and seek answers from my network…and they all collectively help me get to the answer.

Here is an example: While in Delhi, I wanted to get recommendation on where to get info on movie reviews and showtimes. I simply reached out to my network on facebook.

My FB Conversation

I got responses within a couple of hours. In the meantime, I was on a conference call. And had the help of my friends plan a movie date with my grandmother. So, instead of me working alone, I had a group of friends who helped me get to what I was looking for. This is the raw power of leverage that Facebook Tribe offers.

Why it is better than Google?

  1. Not alone anymore: Man is a social animal and now inhabits the social networking cyber-safari. Why do things alone when it is more fun to do things with others? So, Google might be full of information but you need to dig into it alone. Instead it is the collective leverage that adds a tinge of FUN and that ever-so-important human element to the mix.
  2. Sharing is caring: Getting information is like hoarding things for yourself. When people share on FB others who might be in the conversation also get others update. This sharing and caring makes the world go around.
  3. A virtual BOND: People who are on the social networks actually broadcast info to their tribe about what they are doing. And in this process they give and receive information which leads to a virtual bonding within the tribe. Sometimes, people who have only communicated online meet in person and they are no strangers to each others. Now that is some virtual bond.

A constant contact, a constant reach and constant care makes search on FB sometimes better than Google…

Social Media and Tribes #14: Taking Dinosaurs Online

by Deepika Bajaj on September 29, 2010

The outdated image of dinosaurs as maladaptive extinct monsters has led to the word “dinosaur” entering the vernacular to describe anything that is impractically large, slow-moving, obsolete, or bound for extinction. But here I am speaking of them very fondly and respectfully. And who I am talking about is the older generation who finds it extremely hard to navigate online yet they understand that if they need to stay connected to their grand kids or even stay updated they need to understand Facebook and Twitter.

There is a rising community of this tribe which is yearning for knowledge on how to create FB and Twitter profiles, upload pictures, share videos and chat through social media tools. During my current stay in India, I have had the rare privilege of coaching some elders in my family to get online so that they are able to connect with their children who are abroad or even in different cities and are now more accessible online than on mobile phones.

So, here are the challenges of this tribe:

  1. Can’t sit on Laptops for more than 20 minutes: Most of them are not accustomed to working on computers and find it hard to concentrate on laptops for long durations. Some of them get backaches, headaches or even lose attention. This is fascinating for me coming from a world of digital natives, where little kids decipher iPhones like they were simply unwrapping a candy bar and can sit for eons when playing with it!
  2. Privacy issues: The youth is open to connecting to different people and has a very different view on privacy issues than the older generation. The older generation don’t like to comment but are happy to get comments on their FB status. They feel if they comment then the whole world will know what they were communicating to that one person. The youth on the contrary is more worried about reputation management, security issues and intellectual issues like their content and pictures.
  3. Picky and Choosy: They are extremely picky about who will be their friends. They are not comfortable with connecting with friends of friends who they might be faintly acquainted to.
  4. Navigation: How to find friends on FB? No recollection of their friends recent names and even their batch mates. They find it extremely challenging to use tools like yahoo or gmail or friendfinder on FB to find friends. They write notes on simple navigation techniques to avoid forgetting how to do so.

To be fair to them, the last 2 decades have not been easy on them, from a technology standpoint. If the 1970-1990 felt like 40 years of technological advancements packed into 20 years, 1990-2010 almost feels like 80 years with the internet, social media and what not!

All in all, I am super excited about their openness to adapt with the times. There is a momentum in this tribe which is fueled by their inherent curiosity to discover the world of social media…Bravo to these brave souls…!

Week In Review: Sep 19 – Sep 25, 2010

by Magesh Tarala on September 26, 2010

Retaining employees: Structuring a Stock Appreciation Rights program

by Steve Popell, Sep 20, 2010

Stock options have historically played a key role in helping retain key employees. Their attractiveness has taken a considerable hit in the past few years. But a Stock Appreciation Rights (SAR) program can achieve the same purpose with few drawbacks if any. Here is what you need to know to have an intelligent conversation with a professional to implement a SAR program. more…

Chaos and Complexity #2: Fun house mirrors and strange attractors

by Gary Monti, Sep 21, 2010

Strange attractors distort systems. If not addressed they can damage or destroy the system. A good visual metaphor for strange attractors is a fun house mirror. Capitalistic economies thrive because of strange attractors. Something new and different is always coming out. For example, a team can be working well and following project principles when – bang! – a competitor with a new product shows up and changes the game.. more…

Social Media and Tribes #13: Social tribes connecting Youth

by Deepika Bajaj, Sep 22, 2010

Deepika is currently visiting India and witnessing the phenomenal impact of Facebook driven social networking in India’s capital city Delhi. Fueled by ISAC (India Study Abroad Center), students from all over the world come here to study. They become a member of a tribe based on their needs and circumstances, enabled by Facebook. more…

Flexible Focus #20: The Principle of Optimization

by William Reed, Sep 23, 2010

You can deal with a problem or crisis in two ways. First is Plan, Do, Check, Action (PDCA). This is the fire fighting approach. Though not suitable for emergencies, the better approach for most situations is CAPD (Check, Action, Plan, Do). This method focuses on understanding the root cause and so will help create long lasting solutions. Flexible Focus enables this and Mandala Chart facilitates flexible thinking. more…

Alternate Sales Partnerships #2: Ways to keep a healthy sales relationship

by Tina Burke, Sep 24, 2010

Tina’s company has had a good partnership with a client. It’s been a fairly stable environment with the same key players in place, good commissions and together they had great clients. Everybody was happy. But still, going into the sales convention, they are welcomed by the new VP of Channel Sales introducing a new program. And that’s because the past program was unsustainable. Who would have known? Stay tuned for next week’s installment from Tina to find out what happened. more…

Social Media and Tribes #13: Social tribes connecting Youth

by Deepika Bajaj on September 22, 2010

I mentioned in my last post that I am currently visiting India. It has been an awesome experience. New Delhi in the recent times has become a melting pot of different cultures. More importantly, it has been interesting to note that students from all over the world are now coming to India to study. This is especially fueled by an organization called ISAC (India Study Abroad Center). There are many programs you can participate in – Rural and Public health rotation, community development and clinical rotation and many more. The youth all over the world comes to India and forms a tribe based on their specific interest and joins a specific program.

I met a few students who are part of this program and it was interesting to note their perspective and motivation to come to India. Some really formed a tribe based on their specific interest, some formed a tribe based on their place of origin and some formed a tribe based on their necessity to save money as students. The most fascinating was the tribe formed on their common interest to socialize.

Well! Imagine the scenario, you land in a foreign country, you don’t know many people, chances are you might not be able to communicate with locals (since in Delhi most people speak English it is not that difficult if you know the language – still communication can be difficult) , very few people look like you and you are probably getting ripped off by the vendors since they might believe you are a tourist.

But the inherent desire to socialize, date or even party with other people is present in most youngsters. So, how do they find an event that reminds them of the music of their country and gives them an opportunity to socialize…they use Facebook.

Here is how it happens:

  1. Euro Nights: This is a concept which is very popular. You just find out about all the upcoming parties on the Euro nights Facebook pg. Each event is named as Italy Euro night, Brazil Euro night or Poland Euro Night. The music is mixed but brings out some special tracks keeping the theme of the night in mind.
  2. Make Friends: When you meet people at these events, you use your cell phones to note their names. Voila! they are your friends the next day…connect over FB.
  3. Feel like a superstar: They have cameramen at these events who take pictures with your friends and then add those pics on FB to the specific event you were attending. This takes care of two things – you don’t have to carry your camera and then if you forgot who your had met it reminds you of that person when you see the snap. I need not mention, it feeds your ego of having friends of all genres and nationalities.

I am amazed at how these events are shaping the culture of Delhi which was very isolated just a few years ago…Social tribes are phenomenon championed by the youth as they inhabit a boundless world on cyberspace and on the ground. Welcome to the connected world of young and daring….

I am currently in India and have been observing the social media consumption in this part of the world. To give you some background, people in India have a celebrity smitten mindset. Even a beedi (a local cigarette) is sold with top Bollywood actor endorsing it. Also, India is a country where people prefer to pick up the phone and talk rather than communicating over emails. These two factors make it interesting how the consumption of social media is shaping the new promotional and communication channel.

Over here there is big use of mobile phone and Vodafone ( a local cell phone provider) passes along movie coupons (buy one get one free).  If you SMS them in the morning, they text you back a coupon number. Then you have to stand in line register your name and phone number before you get the coupon. You then take this coupon to the BOX office and get your two tickets for the price of one. This is a powerful marketing practice in a nation crazy about its Bollywood movies.

A new promotion strategy being implemented by marketing savvy filmmakers is to create Facebook pages for films. Photos, links to news articles and YouTube videos are posted and even advice is solicited from fans on Facebook. Just recently Dabbang, a new movie was launched in India. It became an instant superhit, it has a Facebook page here. So, even though there is a Facebook facelift it has no minimal impact on the buzz created.

Some recommendations for the Facebook uplift here :

  1. Relevancy: Adding relevant information that pertains to the movie would really be a powerful medium to connect with the fans. Running a contest or even putting a video or free tickets would add a lot of flavor to this page.
  2. Exclusivity: Adding exclusive content would draw fans to the FB page. How about an interview with Salman Khan (the lead actor) himself?
  3. Star presence: There is lack of celebrity presence on the FB page. It would be interesting to have comments from the co-stars, directors and musicians engaged in the project.

It is interesting that FB has become a powerful social media tool but still has ways to go before it takes on Vodafone with its coupons. Nothing still beats a discount for a Tribe that is crazy about movies….

Social Media is simply a conversation online. A Tribe is the people who are interested in sharing information on the same concern, interest or topic. And here is a new observation, it is possible that a tribe is a set of people who communicate in the same language in any given conversation. In my recent visit to Spain, I was interested to find out from the locals how they consume social media. One thing that sure showed up was that they were all on Facebook and that they had a competing site Tuenti which is the Spanish version of Facebook.

Before Facebook opened up its Spanish interface, Tuenti offered Spanish users to interact and communicate in Spanish and another very popular language Catalan. For those who are not aware, Catalan is the official language of the four regions of Catalunia which includes Barcelona. Now with the Spanish version supported on Facebook, many prefer it to keep in touch with their friends who are widely spread all over the world. The idea that Facebook had to move to popular language in this region for holding this community states clearly that language is another medium which forms Tribes.

Spain keeps being one of the top countries in terms of social networks. 77% of Internet users do visit a social network at least once every month, according to Nielsen. As of particular social networks, Facebook is quite strong in Spain, where 57% of net users visit this site at least once every month. An average Spaniard spends 4 hours every month on Facebook.

To launch the Spanish version, Facebook folks employed a brilliant strategy. They wanted high quality and wanted to make sure that users were not disappointed at the time of the launch. So, the company invited the users to correct the translations to launch Facebook en Español. Here is a blog post on how they did it: Facebook around the world.

The point is that language is an important medium for a tribe to be formed on social networks. And if you are able to engage them you are tapping into a resource far superior than any hired help. And on top of it, having a social media platform all set for company brands just in time for the FIFA world cup this year, where Spain emerged as a champion meant a profitable effort.

Time for some cool examples:

  • The New York Times used Facebook to track the most popular World Cup Players. They analyzed the volume and frequency of player mentions on Facebook each day and adjusted an infographic display of the leading players accordingly.
  • The Bud “Show your true colors Facebook app, with its own branded Facebook page, introduced a way to paint your face with your country’s colors.

Conclusion

Language is a powerful medium. On social networks, people want to express themselves based on who they are communicating to and how they prefer communicating. They want the ability to switch back and forth. This can be leveraged to help them connect to other people who might share similar interests (like football) that transcend language. Instantly, providing your users flexibility, expression and a broader community to have a conversation. So, language is important for nurturing and maintaining your social media tribes as internet knows no boundaries or geographies. Leverage language to empower and engage your tribe!

Social Media and Tribes #10: Facebook and low self-esteem?

by Deepika Bajaj on September 1, 2010

Recently, I received a newsletter from WebGuild and they had an article: Facebook Activity Correlate To Low Self-Esteem & Narcissism. It says According to a new study by Dr. Soraya Mehdizadeh of York University in Toronto, greater online activity on Facebook is correlated with low self-esteem and narcissism… OR is it just another one of those criticisms that Wright Brothers had to face when they crash-landed on their first flight to realize their dream for man to fly. Of course! there was media broadcasters there, too, who might have found it funny and ridiculed their efforts.

And really do we have to do research on people’s self-esteem because there is a self that comes in the word “self-esteem” which means that it is based on one’s own view of oneself. Self-respect is one’s own personal choice and it comes from the self and self alone.

If updating your own FB page is low self-esteem, then does that mean that the news reporters who come on TV everyday with stories of doom and gloom are negative and depressed?

OR

If you raised money for your philanthropic efforts through FB, then does that mean that your organization has a low self-esteem?

Here is why I think we need to focus more on the positive:

  1. Self in self-respect: Don’t allow others’ opinions to be more important than your own opinion of yourself. I post positive quotes from leaders on my FB pg frequently, it is just my way of sharing a piece of information I found that might be valuable for someone. Now, when I stopped, some folks wrote to me to start again. They found it like a morning boost and derived motivation from it. Needless to say, there is no dearth of people, who make fun of this habit of mine. The question is that I really feel that I am sharing with my friends a pearl of wisdom with a “quote”. So, why would I let some naysayers deter me? This makes me wonder that some of most frequent posters on FB like Oprah, Barack Obama might have low self-esteem!
  2. Call to Action from your community: There is something amazing about being in a lunch meeting and just posting a question on FB page. Most recently, I was planning a trip to Europe. On a dinner at my place, a friend commented, “If you are in Prague, visit Berlin”. And then in a following conversation someone said, “You might want to check out Vienna instead”. And since I have never been to Berlin or Vienna, I left it to my community of FB friends when I posted “Need help deciding global trotters: Prague to Berlin OR Prague to Vienna?”. Within a few hours, I had recommendations from friends who had gone to these places. In fact, I would have never known that they have traveled to these places if not for their response to my question.

Consider numerous inventions that we take for granted today: airplanes, electric lights, television, telephone, computers – they were inventions of individuals who ignored the ridicule and stayed focused on their creativity and positive possibility of realization of their efforts on mankind. I believe that when you have a gloomy picture of what the world looks like, you’re unreceptive to the potential assistance of technological inventions. Why would others want to come to your aid, help you in your philanthropic efforts, vote you to become President of a country or FB when you view them as narcissistic?