Posts Tagged ‘fundamental’

Fundamental Knowledge to prevent and fight flu

by Vijay Peduru on December 22, 2009

flu“The doctor of the future will give no medicine, but will interest his patients in the care of the human frame, in diet, and in the cause and prevention of disease.”

– Thomas Edision

Since the flu season is setting in, We need to take good care of our health and our family’s health. Good health is an opportunity to take care of things which we want to take care of like our startup. if we are sick, things don’t happen and just come to a screeching halt.

There are several ways to fight flu., but if we understand the fundamental knowledge, it is easier to find “solutions” to prevent and fight flu. we won’t be misguided by all the advice out there.

As many of you are aware, the most fundamental thing to know is  that the flu and common cold is caused by Viruses and there is no medicine for Viruses. (strange isn’t it!). These viruses continuously mutate i.e they keep changing their DNA Structure, so it is difficult to create any medicine for these types of viruses.  If there is no medicine, then the question arises on how to cure it. The answer is, Our amazing human body has the capacity to create the medicine by itself to destroy the virus if we let it do its work.

When a virus enters our body, our immune cells checks its memory  to see if it has destroyed this kind of virus before, if not, then it gets to work to find the right type of medicine, It keeps trying various combinations until it finds the right combination. When the body is actively working, it generates a lot of heat and this is what we commonly refer as “fever“. Once it finds the medicine, it starts killing the virus. After successfully killing the virus, it has to send the dead viruses out of the body. The body creates mucus and puts the destroyed viruses there and the mucus flows out of our body through the nose. This is what we call “Runny Nose“.  Anything we do to stop this natural flow, will inhibit our body to do its job. So, for example taking cold/fever medicines will inhibit the body too. So, unless it is absolutely needed, it is not recommended to take medications. In fact, if you ask the doctor, they will say “Take cold medicine only if required”, but we ignore the “if required” part and take them anyway. “if required” means we should take it only if the pain becomes unbearable.

Here are a few ways you can help your body fight the cold or flu when you see the starting symptoms.

1. Give good Rest to your digestive system: In our everyday life, When we focus our energy on the job at hand, we can complete it faster. If we have too many distracting tasks, we don’t do any of the things properly. In the same way, when a cold or flu virus enters our body, we have to let the body concentrate all its energy on eliminating the virus. If we take heavy food, then the body is “distracted” and has to perform both the digestion process and also has to prepare the medicine. The best option is to not eat any solid foods and take only liquids.

2. Take only liquids without any added sugars: Doctors advice to take plenty of liquids.  This means any liquid which is easy for digestion. Yes, this means Coffee and Tea are out. Some Juices have added sugars in them and need to be avoided as well. The best option is –  Take 200 or 250 ml warm water, mix four to five spoons of honey and Squeeze half a lime and drink it. This gives the needed energy for the body, The body needs about 800 calories per day when fasting  and taking the “warm honey water” about four to five times a day should be enough.

In the past three years, I had symptoms of a flu once and fought it back within a day by fasting with liquids.

Wishing you healthy holidays


How hurtful is your product or service offering?

by Himanshu Jhamb on October 5, 2009

hurtAs an entrepreneur, whatever product or service that you sell, it is critical to look at not only how it helps your customers; but also to look at how it might hurt your customers. Most of the offers that exist in the marketplace end up being ordinary and have little value associated with them, because they end up “hurting” customers at places which have serious consequences for them. The “hurt” can be of different types (and depending on what the level is, it hurts the marketability of the product or service) and you want to stay as far away as possible from the one that comes with the serious consequences for your customers.

Here’s a little personal story of mine: I recently bought a new bed frame from one of the discounted retail stores. It was a beautiful wooden (brownish) frame; both my wife and I loved it. While my wife strolled around to the other parts of the store, I walked around the bed inspecting it and marveled to myself how it’d look in the room we were thinking of putting it in. While I was mentally playing taking this beautiful piece of furniture home, I heard my wife call me from the other aisle. As I started walking towards her casually; I felt a sharp pain under my kneecap and immediately sat down. That’s when I noticed that the bed had a protruding part on the corners of it (the corners where the legs would go) which could easily go unnoticed (Hello?) and “hurt” people. Suddenly, the beauty, the wooden frame and the comfort vanished from my mind and all I could remember was the “hurt” that I felt from my little accident with the bed frame and how “dangerous” it could be for people in the house. The product (or service) called “The bed” immediately lost its marketability with me, its customer.

While you are designing your product or service for providing the fantastic help that it’ll provide your customer, be sure you give a thought to how it might “hurt” your customers. While one can argue that it’s impossible to come up with a product/service that is “Perfect” in all aspects and causes no “hurt”, one can surely design it in a way so that the “hurt” is kept to a minimum. Here are a couple of levels of hurt to consider while you think of the design of your offer:
1. Fundamental Hurt – This is what I call the “Deal Breaker”. This is the hurt that will instantly kill any marketability of your product or service. It wouldn’t matter how aesthetically tasteful your product is; it wouldn’t matter how practical it is or how valuable it is. If your product or service hurts a fundamental concern; it will, in all likelihood, not be very marketable. My example, above fits the bill for “fundamental hurt”. The bed, regardless of how comfortable and elegant it was, was dangerous to the fundamental concern of my body. The moment that dawned upon me; the offer was outta-the-door for me.

2. Derivative Hurt – This is something that the customer sees as not impacting his or her core concerns and thus, is open to a cost-benefit analysis of whatever product or service it is that he or she is considering buying. It’s like your offer gets a Second-chance-at-least kind of hurt. This is where most of the “good” products or services fall in. They all “Cost” something (which obviously hurts the customer in a way since it eats into his or her resources) but if the Return is good, the Cost is viewed as more of an investment and the conversation suddenly centralizes around the ROI, and not just the “Hurt”. As an example, offers such as entertainment magazines and Television fall in this category. They provide customers with a sensation called “Relaxation” and “Fun” in return for the money and time they cost the customers.

When you are designing your products and services; look closely for what kind of “Hurt” they might cause your customers… and stay away from the “Fundamental Hurt” as much as possible!