Posts Tagged ‘google’

Social Media and Tribes#18: Better than Google

by Deepika Bajaj on October 27, 2010

You may be wondering what is better than Google? Indeed a fair question. This is how I use Google. I get a question in my mind and I type the question on the search bar. Then I click “search” in pursuit of my answer. It is a good way to get information of topics and things that you are interested in.

But what happens if you want real-time customer reviews, insights and recommendations from your tribe.

This is when I use “Facebook”. I type a question on my profile status and seek answers from my network…and they all collectively help me get to the answer.

Here is an example: While in Delhi, I wanted to get recommendation on where to get info on movie reviews and showtimes. I simply reached out to my network on facebook.

My FB Conversation

I got responses within a couple of hours. In the meantime, I was on a conference call. And had the help of my friends plan a movie date with my grandmother. So, instead of me working alone, I had a group of friends who helped me get to what I was looking for. This is the raw power of leverage that Facebook Tribe offers.

Why it is better than Google?

  1. Not alone anymore: Man is a social animal and now inhabits the social networking cyber-safari. Why do things alone when it is more fun to do things with others? So, Google might be full of information but you need to dig into it alone. Instead it is the collective leverage that adds a tinge of FUN and that ever-so-important human element to the mix.
  2. Sharing is caring: Getting information is like hoarding things for yourself. When people share on FB others who might be in the conversation also get others update. This sharing and caring makes the world go around.
  3. A virtual BOND: People who are on the social networks actually broadcast info to their tribe about what they are doing. And in this process they give and receive information which leads to a virtual bonding within the tribe. Sometimes, people who have only communicated online meet in person and they are no strangers to each others. Now that is some virtual bond.

A constant contact, a constant reach and constant care makes search on FB sometimes better than Google…

Plan C for your business

by Vijay Peduru on October 27, 2009

Big C Armband - yellowA new entrepreneur almost always gets an idea and thinks it is the coolest and the greatest idea. He safeguards it and when someone asks him he would say we are in “stealth” mode.  He dreams of how he would be on the covers of Fortune, Fast Company and Inc when his idea clicks and takes off.  The truth is no one really knows whether the idea will click or not.   About 50%of venture backed firms fail.

So, how does an entrepreneur increase his chances of Success.  He needs to Accept Change as normal and Be willing to Evolve. Nobody can escape change… the way I see it – Either you will confront change OR change will confront you. You choose. The best way is to accept that change happens and take advantage of it rather than be bogged down by it. Humans and a lot of other species on this planet survived and thrived by evolving themselves as the surroundings changed. Similarly, the best companies can survive, if they can adapt with the surroundings and evolve.

We would not have heard about Google, Hotmail or Paypal  if they stuck to their initial Plan (Plan A).  The founders quickly evolved their companies. They tried a business model and if that didn’t work, they changed it immediately and tried another. For Paypal, Plan A to Plan F didn’t work. Plan G as we know today worked marvelously and the rest is history. Google grew and could introduce so many products because it encourages a culture of experimentation and Failure. All these and other successful companies evolved by looking for opportunities caused by change in the marketplace and encouraging change and experimentation within their business.

This can happen only if the team is willing to make mistakes, Learn from it and move on. Our school system has trained us not to make mistakes and view mistakes are failures. This view might prove useful for someone working in a large corporation which has lots of restrictions to change, but for an Entrepreneur, mistakes need to be learned from, quickly, and then move on from.

In the old days, when a missile is fired, it had a fixed destination.. “Ready, Aim , Fire” .  Nowadays, thanks to modern technology, a missile , can be fired and then it’s course can be corrected midway. Tom Peters has a saying that goes – “Ready, Fire! Aim”. It is the same with a business. When we start the business , the business model is different and if it does not work, we correct course as we move.

Get ready to “Ready, Fire! Aim”…