Posts Tagged ‘human touch’

Social Media and Tribes#18: Better than Google

by Deepika Bajaj on October 27, 2010

You may be wondering what is better than Google? Indeed a fair question. This is how I use Google. I get a question in my mind and I type the question on the search bar. Then I click “search” in pursuit of my answer. It is a good way to get information of topics and things that you are interested in.

But what happens if you want real-time customer reviews, insights and recommendations from your tribe.

This is when I use “Facebook”. I type a question on my profile status and seek answers from my network…and they all collectively help me get to the answer.

Here is an example: While in Delhi, I wanted to get recommendation on where to get info on movie reviews and showtimes. I simply reached out to my network on facebook.

My FB Conversation

I got responses within a couple of hours. In the meantime, I was on a conference call. And had the help of my friends plan a movie date with my grandmother. So, instead of me working alone, I had a group of friends who helped me get to what I was looking for. This is the raw power of leverage that Facebook Tribe offers.

Why it is better than Google?

  1. Not alone anymore: Man is a social animal and now inhabits the social networking cyber-safari. Why do things alone when it is more fun to do things with others? So, Google might be full of information but you need to dig into it alone. Instead it is the collective leverage that adds a tinge of FUN and that ever-so-important human element to the mix.
  2. Sharing is caring: Getting information is like hoarding things for yourself. When people share on FB others who might be in the conversation also get others update. This sharing and caring makes the world go around.
  3. A virtual BOND: People who are on the social networks actually broadcast info to their tribe about what they are doing. And in this process they give and receive information which leads to a virtual bonding within the tribe. Sometimes, people who have only communicated online meet in person and they are no strangers to each others. Now that is some virtual bond.

A constant contact, a constant reach and constant care makes search on FB sometimes better than Google…