Posts Tagged ‘Innovation’

You will not finish reading this post.

Its in the statistics.

You will not make it to the end of this article without being distracted…

The true scarce resource of humanity: Attention

Nicolas Carr, author of “The Shallows: What the Internet is doing to our Brains”, says that it is extremely hard to manage attention.   We will get distracted before the 3 minutes that it will take to read this post.  This problem is growing as distractions multiply exponentially in our always-connected, web 2.0 world.

I look around me now as I travel on the underground train (the “tube”) through London today.  I see the person sitting across from me reading a newspaper, white ipod headphones in her ears and sms-ing on what looks like an Android touch screen phone.  She is receiving stimulus from the world, mainlining stimulus through all senses, maxing out on input.  I look up and around the carriage.  Everybody has a mobile out and sending and receiving electronic updates.  It is so very easy to pass through life in constant reaction to stimulus.

Distractions are Costly

“Distractions are costly: A temporary shift in attention from one task to another – stopping to answer an e-mail or take a phone call, for instance – increases the amount of time necessary to finish the primary task by as much as 25%, a phenomenon known as “switching time”. It’s far more efficient to fully focus for 90 to 120 minutes, take a true break, and then fully focus on the next activity.”  Tony Schwartz, Manage your energy, not your time – Harvard Business Review.

The evidence from psychology is clear.  Interruptions have a major detrimental effect on your productivity.  School does not have classes on focus, on cutting out the email, facebook, twitter, mobile phone calls and concentrating for extended periods on something driven by me, something that is not a reaction to a tweet or a status update or a call.  This is a skill that you need to decide to learn for yourself.

There are times for distractions

There are times when letting the distractions in can be fun and necessary.  Total focus is not a state that you will want to spend all of your time in.  Responding to email, being aware of the action around you, twitter, facebook are part of being connected to the world around you.  However, in order to move beyond a permanent zombified state of reaction to incoming stimuli, you must develop the ability to create windows of focus in your life, where you really dedicate your attention for a specific time to one important task.

The ability to focus is something that great leaders and those that make a positive, lasting difference in this world need.

How do I improve my ability to focus?

Here are 10 ways of improving your ability to focus:

  1. Decide it is important – nobody else can do it for you.  Begin with small steps, your ability to focus will grow with practice.
  2. Cut out Obvious Distractions – Close down email, browser; clear your desk; get a glass of water.  Jim Collins talks about creating non-stimulus time.  He does not allow any electronic device in the same room as him before midday.  Start small. Do just 10 minutes today removing sources of distraction and focussing on one important task.
  3. Write things downReflective writing gives 3 powerful benefits:
    • Mindfulness
    • Improves clear thinking and
    • Allows perspective
  4. Set a timer – use the Pomodoro technique.  Set a timer for 10 minutes and do not let yourself stop working on the one task until the timer finishes.  Attention fitness takes time to grow, do less than you think you are capable of and accept that your capacity to focus will grow with time. Meditating Buddhist monks take 30 years before they are able to calm the flow of noise in their head and reach total focus.  Don’t get frustrated early on.  It will take time to grow your capacity to focus.  Like self discipline, focus grows with use.  Train like athletes preparing for a marathon: add 10% per week.
  5. Divide Actionable from non-Actionable itemsScott Belsky of Behance says that an actionable task starts with an action verb: “call A”, “buy a gift for B”, “follow up contract with C”.
  6. Take proper breaks. When you finish with your focus time, get up from your work area and really take a break.  Stretch, take a short walk, go outside and be with nature.  Opening a browser window and reading news or email is not a real break.
  7. Anticipate your physical needs. Go to the bathroom before you start your focus time.  Get a drink of water and put it on the table.  Make sure your chair is comfortable.
  8. Use Music – Listening to music helps me focus and cut out other distractions.
  9. Reward yourself. Celebrate small successes.  Eat some chocolate when you finish an important task.  Have a coffee only when you finish another 10 minutes of total focus.
  10. Do what Nike says – “Just Do It”.  Don’t let your resistance win.  When I start writing, I will not stop until I have written 500 words.  If I have to, I will write “I will keep writing, I will keep writing” until another idea comes to mind…  but I will not let myself stop.  Repeated practice has reduced the little voices in my head that say “why are you doing this?  Who is going to read this?  Who are you to be writing this stuff?”

You made it here?  3 minutes of attention?  That puts you in the small percentage of people who have found strategies to manage their attention in the overwhelming swarm of distractions that make up a typical life in the modern world.

The Origin of Leaders series

This series of posts has now looked at 6 of the powerful keys to unlocking leadership in your life and in the communities which matter to you:

In the next post I will start to look outside to how you affect those around you and scale and magnify the changes you wish to effect in the world

Week In Review: Apr 3 – Apr 9, 2011

by Magesh Tarala on April 10, 2011

10 Lessons in Leadership from a WORLD CHAMPION!

by Himanshu Jhamb, Apr 4, 2011

The Indian team won the Cricket World Cup 2011 in a grand finale in Mumbai by defeating a very strong Sri Lankan team. It was a high stakes game with the hopes of 1.2 billion Indians hanging in a balance. The Indian team captain MS Dhoni, took matters into his own hands and led the team to victory. His amazing leadership qualities were in display and are instructional to everybody. Hats off Captain Cool! more…

Project Reality Check #16: The Folly of Audits

by Gary Monti, Apr 5, 2011

Running a project means you need to produce reports too. Sometimes reports go haywire. This happens when they are laden with expectations that fail to map to the reality of what it takes to get the job done. Or the report projects an inaccurate balance between all the contexts present. The solution to poor audits and reports is in listening; listening for how people work to get things done in spite of the system. more…

Spirituality in Business: As the Paradigm Shifts

by Rosie Kuhn, Apr 6, 2011

This is the start of a new Series “As the Paradigm Shifts” by Dr. Rosie Kuhn, who will be taking you on a Spiritual journey in the land of Business, in her subsequent articles.

If you are thinking spirituality in business means praying before, during and after every meeting, you cannot be more wrong! Spirituality is living in faith; faith not as religion, but faith as in practicing trust. Shifting from what you know to what you don’t yet know, letting go of what you may be firmly attached to for something that may be tenuous at best, takes faith. A leap of faith is the essential and most fundamental practice of spirituality. more…

Flexible Focus #48: The Principle of Initiative

by William Reed, Apr 7, 2011

One of the central insights of the Mandala Chart is that the world we see is actually the world as we see it, not a fixed reality to which we must succumb. While we share the same space, we do not see or experience it in the same way. Our disposition determines whether you see the world in a positive light or cast a pall of darkness. The Mandala Chart Principle of Initiative is about being proactive at the edge, being a player rather than a spectator. Realizing that the world is as we see it gives you a fundamental change in perspective. You can use the Mandala Chart as a lens to change your focus. more…

Leader driven Harmony #19: Gen-Ys need Special Handling when entering the Workforce – Part 3

by Mack McKinney, Apr 8, 2011

In the previous post Mack discussed how to get Gen Ys to start contributing and provide them clear standards. This post is about people skills. These are hard to change because they are deeply intertwined with how we see ourselves, the world and other people.  People skills are formed, and then selectively reinforced, throughout life.  But people can change. So enlightened organizations are providing new Gen Ys with both training and with frequent nudges that reinforce the good behavior and correct the areas where they need to improve. more…

Week In Review: Mar 13 – Mar 19, 2011

by Magesh Tarala on March 20, 2011

Why the iPad2 and a good datacenter might be all you’ll need!

by Marc Watley, Mar 14, 2011

The time of the tablet has clearly arrived as evidenced by Marc’s informal survey of his flight form New York to San Francisco. You can be as productive with an iPad (and soon iPad2), if not more. Lugging a heavy laptop from meeting to meeting is not necessary anymore. But before you run off to buy a tablet, you need to understand some caveats. more…

Project Reality Check #13: Embracing the Project Fog

by Gary Monti, Mar 15, 2011

No project plan is perfect. It’s usually what the team thinks will work based on certain assumptions and drawn from a large universe of possible solutions. As the project starts, “things happen” and the fog begins to roll in. You can dispel the fog by embracing it. The solution is the fog’s equal in terms of appearance and a countermanding positive performance. It is the team’s wisdom focused into a new or modified deliverable and/or process commonly called the workaroundmore…

Social Media and Tribes #31: Social Media comes through during Japan crisis

by Deepika Bajaj, Mar 16, 2011

In the recent Japan quake, most infrastructure was knocked out, but interestingly Internet availability remains relatively unaffected. And what is most compelling is that Japan turned to social media for connecting with their loved ones. Less than an hour after the quake, the number of tweets from Tokyo topped 1,200 per minute. Facebook again helped in not only connecting friends and family but also became a broadcast channel for people to share their updates and checkin with their friends. Youtube and blogs became instrumental in giving people eyes into the disaster ridden areas with the help of citizen journalism. more…

Flexible Focus #45: My Cup Runneth Over

by William Reed, Mar 17, 2011

In our pursuit of prosperity, we tend to take for granted the blessings that we already have in abundance. The Mandala Chart looks at wealth as part of a larger mosaic, and abundance as the experience of blessings in 8 areas of life: health, business, finances, home, society, character, learning, and leisure. The real appreciation of what we already have begins with gratitude. And gratitude grows into giving, and is a principle seen everywhere in nature. The quality of abundance is not something to experience in solitude. It starts with the appreciation that your cup runneth over even now, and that it gets even better when you share your blessings with others. more…

Leader driven Harmony #16: Rely on the most reliable person – YOU!

by Mack McKinney, Mar 18, 2011

With the horror of the Japanese tsunami catastrophe still unfolding, ask yourself this.  If there was a 9.0 scale earthquake in the city whereyou live and you managed to survive it, what would you do then? Well, it is time for you to go back to the basics and learn some fundamental survival skills. You don’t need to move into a cabin in the wild and become a fully self-contained homesteader.  But adding a few basic skills will improve your self-confidence and your sense of self-reliance.. more…

Ready to be Enchanted?

by Himanshu Jhamb on March 2, 2011

Enchantment, as defined by dictionary.com.

“to delight to a high degree”

We all have felt enchantment at some point of our lives. Be it the moment when we were the recipient of fantastic customer service, or perhaps the moment when we did something that changed someone’s life forever or it be as simple as an impromptu shoe-shine that the founder of a fortune 500 company gave, that won Guy Kawasaki as his customer for life, from his competition.

Yes, Enchantment is the new upcoming book by Guy Kawasaki. Guy does not need any introductions, in general, let alone in the entrepreneurial circles so I won’t get into that. If you’d like to read about him, he has an official bio published on his own website.

Enchantment is Guy’s 10th book and according to him,

“Enchantment is about transforming situations and relationships to invent new possibilities; ones that you probably did not think were possible.”

After reading it cover to cover, I can testify that until I had read the book, I could only understand the dictionary definition of enchantment (To delight to a high degree), but after having read & reflected upon it, I “Get” Guy’s definition as well.

Here are 5 things that Enchanted me in the book:

  • Something for everyone.  Being an entrepreneur, writer and an editor, I could see where I could infuse some enchantment for my customers by simply following some of the insightful recommendations by Guy. If I put my project management hat, I could see how I could enchant my customers on the projects I manage… and that’s not all. I could also see how I could enchant my primary customer – my spouse! Remember, it’s all about “delighting to a high degree” and no one can do with or have enough of it!
  • How To’s. The book is full of practical advice that can be applied “painlessly”.  Each chapter is titled with “How to… (do something)”. That, to me, is a direct call-to-action; action being the space where all possibilities are eventually manifested!
  • Personalization. The book ends each chapter with a personal (true) story of a real person on how he/she has achieved or experienced enchantment. That helps the reader establish a strong connection with the content (I was personally touched, moved and inspired by a personal story at the end of Chapter 1).
  • Edgy & Engaging. The book was edgy at times… with a somewhat “WYSIWYG” (sorry, couldn’t hold back the techie in me!) attitude… and was Engaging, pretty much all the time!
  • Fun & inspiration. It was clear to me that Guy had a lot of fun while writing the book. The fun rubbed off of me as the reader as he relates certain incidents (again, real incidents) with a pinch of humor and a generous dose of inspiration!

I could go on, but I’ll defer for now, as an actual review of the book will be coming out on Active Garage, on March 08, 2011 – the official release date of Enchantment.

Needless to say, if you are ready for Enchantment or simply cannot wait another week to know who the founder was who Enchanted Guy with an impromptu shoe-shine and won him (as his customer for life) from his competition, go right ahead and pre-order your copy right away!

Week In Review: Feb 20 – Feb 26, 2011

by Magesh Tarala on February 27, 2011

Author’s Journey Update: Easy ways to organize blog posts, books and ebooks

by Roger Parker, Feb 21, 2011

You need organize what you are going to write before you start writing. It helps you provide structure, sequence and relevance for your ideas. Roger provides 10 options you could use to get organized. Make it a habit to use them and it will help you keep up your writing commitments. more…

Project Reality Check #10: Personal Resilience

by Gary Monti, Feb 22, 2011

Being centered though all situations and avoiding distractions is key for a project manager’s success. You can achieve this by being resilient. Resilience is the ability to continue functioning while adapting to a changing situation. In this article Gary lists the questions that you can ask yourself and take appropriate action. Sometimes you get the elevator, other times you get the shaft. The idea is to build resilience, think, and keep moving to get more of the former and less of the latter. more…

Social Media and Tribes #30: Virtual Valentine

by Deepika Bajaj, Feb 23, 2011

Thanks to Social Media, there’ve been very interesting shifts in Velentine’s day behaviors. This year people not only sent personal messages but wished their friends, shared their gifts, surprises, roses and even their  dinners on FB. People are broadcasting their love for friends and special ones. Moreover, there are Valentine Apps on the iPhone store, Groupon Deals, Valentine Events marketed on FB. Better watch out Hallmark! more…

Flexible Focus #42: Time Lapse as a Mandala Movie

by William Reed, Feb 24, 2011

Manda Charts show relationship between the frames in a 3D perspective. What about the 4th dimension, time? This is not so difficult to imagine if you look at the effect you get in time-lapse photography. So as you create and use Mandala Charts, try to see them from the perspective of the 4th dimension, time and transformation. It will add a new dimension to your enjoyment of flexible focus. more…

Leader driven Harmony #13: 4 P’s to get your !deas MOVING – Part II

by Mack McKinney, Feb 25, 2011

Last week Mack showed you how to be a pro and likeable when pushing for change and I showed you key actions that would get you taken seriously. In addition to that, you need to be somewhat patient and promote your !deas. When you promote your ideas to others, let them become their ideas, because people will advocate their “own” ideas more passionately than other’s ideas. more…

Week In Review : Feb 6 – Feb 12, 2011

by Magesh Tarala on February 13, 2011

Developing Organizational Bench Strength

by Sean Conrad, Feb 7, 2011

Identifying your core, differentiating competencies, and then developing them in your entire workforce, but especially in your high potential employees helps to ensure your organization has the bench strength it needs to compete and succeed. Developing bench strength is about developing pools or groups of employees, not just individuals. It’s vital that you identify these high potential employees. If they’re valuable to you, they’re likely also valuable to your competitors and to companies in other industries. more…

Project Reality Check #8: Project Execution – Fantasy vs. Reality

by Gary Monti, Feb 8, 2011

No good deed goes unpunished” is a common project reality. It happens in spite of the best of intentions because of the disconnect between the various truth systems. One of the project manager’s jobs is working the interfaces between all those truth systems and doing so in a way their integrity remains intact. more…

Brilliant advertisements = Phenomenal Sales. True or False?

by Vijay Peduru, Feb 9, 2011

Don’t expect your product to sell more with brilliant ads and average product. 1984 Superbowl commercial for Macintosh computers is a great example. This strategy does not work in the Industrial age anymore. A product has to be first really useful to the customers before advertising helps. Now we need remarkable products or remarkable ideas, which can spread virally. more…

Flexible Focus #40: The 8 frames of life: Society

by William Reed, Feb 10, 2011

In today’s world, your place in society is not longer controlled by birth, circumstance or fortune. The amazing impact of technology to connect people and facilitate communication is firmly put you in control of your personal identity. There is plenty of good and generous advice searchable on the Internet about personal branding through Facebook, Twitter, YouTube, Linkedin, and many other popular social networks. The challenge is not so much how to get online but rather why, knowing your role, mission, and purpose in engaging in Social Media. Download a Social Media Mandalato help you think about which aspect of social media you might want to include or improve. more…

Leader driven Harmony #11: Know your Boss’s job and Your Replacement’s Name

by Mack McKinney, Feb 11, 2011

Succession planning in some organizations happen more methodically and maybe only for key positions. But in most cases, it may not be thought out or planned for. And when circumstances arise, you may be in your boss’s shoes… soon. You never know. Learn about how to get ready to take your boss’s job. more…

If you have an average product , but if you can create brilliant ads, will the products sell more.  Look at this superb Ad from Apple aired during the 1984 Superbowl introducing the first Macintosh computer.

Almost anyone who watches this will think that Apple would have had phenomenal sales for the McIntosh after this ad.. In fact, Steve Jobs thought so too, but what really happened was sales were dismal and the MCintosh was not at all usable in real life.  Yes, it was looking cool, but people couldn’t use it. (Hard to believe now that Steve would have thought like this). In fact, the dismal sales of Mcintosh was one of the major reasons Steve was fired from Apple in 1985.

Steve learnt one of the most important lesson in his life… that a product has to be first really useful to the customers before advertising helps.  Having average products and following up with great Ads  worked in the Industrial age but not anymore.  Now we need remarkable products or remarkable ideas, which can spread virally.

Week In Review – Jan 30 – Feb 5, 2011

by Magesh Tarala on February 6, 2011

Pop-up retail, meet pop-up office

by Marc Watley, Jan 31, 2011

Pop-up retail stores is a recent concept that’s enjoyed immense success. This is applicable to B2B focused organizations too. For example, consider a SaaS company in Dallas needing exposure in Silicon Valley in order for the new product to succeed. They should consider setting up a pop-up office in University Avenue in Palo Alto or Castro Street in Mountain View, for example, which are both hotbeds of Valley activity – with everyone from Googlers to Facebookers to VCs constantly rushing along these thoroughfares to coffee/lunch/dinner meetings. Despite the recent corner-turning of the economy, most cities’ central business districts like these still have plenty of empty storefronts and ground-level offices. Right now is a particularly good time to consider a pop-up office. more…

Project Reality Check #7: Cage Wrestling – Project vs. Operations Management

by Gary Monti, Feb 1, 2011

Inherent conflict between projects and operations might be called white-collar cage wrestling. Participants are focused, strong, and may carry the belief – winning means dominance of their approach. Who’s right? They both are. What is at stake is delivery of a product that performs well and is sustainable. more…

Social Media and Tribes #28: Social Media on the GO!

by Deepika Bajaj, Feb 2, 2011

In today’s world, we are no more rooted to our computer for staying connected. This is largely because of the advent of smart phone and mobile apps. If you have an iPhone and a friend of yours complains about your delay in responding to his/her email…you better NOT say, “I was away from my computer”. Similarly, if you are a smart phone user and you say to someone “I don’t have time to Tweet or FB”; most likely they are wondering if you are using any smarts of the smart phone! more…

Flexible Focus #39: The Principle of Gratitude

by William Reed, Feb 3, 2011

One of the hardest lessons of flexibility is letting go of the ego’s attachments. Pride prevents you from achieving flexibility, because it insists on being right, being first, or being better than others. It’s companions are alike, inflexible, stubborn, righteous, and condescending. The ancient Greeks called it hubris (hybris), excessive ambition or pride leading to a fall, or to total ruin. There is away to flexibility, based on a Mandala Principle from Buddhism, the Principle of Gratitude (慈悲喜捨 Jihi Kisha). You can download the Mandala of Gratitude, and start using it in your daily life. more…

Leader driven Harmony #10: Don’t Be a Baby Bird (Part II)

by Mack McKinney, Feb 4, 2011

You can spend an (enjoyable) lifetime in anything, if you get all the way IN IT. Business, retail, real estate, banking, dentistry, chiropractic, farming, nursing, appliance repair, EVERY FIELD can provide you with a lifetime of thought and involvement if you will just dive in and commit to being the best at it. Do you have a “fire in the belly” to stop being a baby bird? more…

Week In Review : Jan 23 – Jan 29, 2011

by Magesh Tarala on January 30, 2011

The Origin of Leaders #5: Habits. Routine sets you Free!

by Conor Neill, Jan 24, 2011

Aristotle says “we are what we habitually do”.  Who I am and become is directly related to my daily habits! For instance, you are not a smoker if you smoke 1 cigarette.  You are not a smoker if you smoke 2 cigarettes.  You become a smoker at some point where it becomes a daily thing! As the routine is repeated more and more regularly it takes less and less effort or self-discipline to begin and complete the routine. more…

Project Reality Check #6: Shall we Dance? Managing Change Orders

by Gary Monti, Jan 25, 2011

Over the years, PMI® has shown in the Guide to the Project Management Body of Knowledge® more and more acceptance of the need to address change as the project progresses. Why? Stakeholders rarely understand everything needed to address their needs. Regardless of the level of detail and planning brought to a situation there always is some variance in performance present. This is where change orders come into play and why they are so important. But remember, it is dangerous to believe enough change orders will compensate for vague contracting, lack of planning, and little or no discipline. more…

Social Media and Tribes #27: Gen Y changes TV viewing experience

by Deepika Bajaj, Jan 26, 2011

Gen Y watches over 3 hours of TV a day, but it’s not a couch potato experience. They’ve turned TV viewing itself into social media. If you see them watching TV, do not assume that that is ALL they are doing. Check how they are texting, commenting and tweeting. They don’t just watch a movie, they are sharing, collaborating, distributing and connecting. more…

Flexible Focus #38: Flexibility without Forcing

by William Reed, Jan 27, 2011

When your body is stiff, then physical stretching can feel more like pain than gain. A similar thing happens mentally when your values or beliefs are forcibly stretched beyond their limits. The key to expanding your comfort zone is to have more degrees of freedom. When you have more degrees of freedom in your mind and movements, then you experience flexible focus in action! more…

Leader driven Harmony #9: Don’t Be a Baby Bird (PartI)

by Mack McKinney, Jan 28, 2011

As the parent bird swoops in, the baby birds open their beaks and the parent plops a juicy worm or insect right into junior’s gaping mouth.  The baby just sits and eats.  The parent does all the work. Are you one of those?. more…

Before I talk you into shelling out $1,000 for this e-book (just kidding – it is Free to download!), a little bit on what this book is about:

  • Creative Success and
  • More Freedom, Money and Time for you.

Being Creative

Are you a creative person? Well, before you answer that question, it stands to reason we first define what being a “creative person” means. In the author’s (Mark McGuinness) own words:

“By creative people, I mean people who take creative approach to work and life. People who work hard, but because they love what they do, it doesn’t feel like work.

They may be artists, writers, musicians, actors, filmmakers, coaches, scientists, cooks, entrepreneurs, healthcare professionals – or tackling complex, meaningful, inspiring challenges in other fields.

If this sounds like you, read on.

Why do creative people need Freedom, Money and time?

Creative people need three things to be happy.

  1. Freedom – to do what you want, when you want and how you want it. Not just in holidays and spare time – but also doing meaningful work, in your own way.
  2. Money – to maintain your independence and fund your creative projects. Of course you want a nice place to live, but you’re not so worried about a bigger car than the guy next door. You’d rather spend money on experiences than status symbols.
  3. Time – to spend as you please, exploring the world and allowing your mind to wander in search of new ideas.

Usually, you’re lucky if you get two out of the three. But if one of them is missing, it compromises the other two.

Without money, you don’t have much freedom, because you have to spend your time chasing cash.

Without time off, money doesn’t buy you a lot of freedom.

And if you’re doing something you hate for a living, it doesn’t matter how big your salary is, or how much holiday you get. You still feel trapped.

Surely there must be a more creative solution?

If this still sounds like you and you’d like a little more freedom, money and time in your life, read on.

What I got from this book?

In one word, Plenty! Here’s a list of the top 10 things I learned:

  1. Am I creative?: Creativity is not just a fancy label that only artists with long hair and thoughtful expressions carry – even though you might think you are not creative (or not creative enough), after reading the book, you might change your mind.
  2. It’s about Quality of Life: I want Freedom, Money and Time. Why? Simply to improve my quality of life.
  3. Don’t Compromise: It is OK to be Unreasonable about having all three – Freedom, Money and Time. Just one or two out of the three will just not do!
  4. Being skillful does not guarantee you money – Yes, you need to be skillful to make money, but, as Mark found out in his 2nd business, it’s not guaranteed.
  5. Your first love and the Market: In Mark’s own words – “Your market may be next door to your first love”. With poetry being his true love, he found “market-love” when he looked next door!
  6. Sharing adds; not subtracts: In today’s “knowledge based” marketplace, the more you share, the more you increase your chances of success. Why? Because it depicts your knowledge and people trust knowledge sources.
  7. Sales without Marketing is like surgery without an anesthetic:  Mark’s suggestion. Don’t try either. It’s way too painful.
  8. Your biggest enemy. Is sometimes (ok, most of the times), Ready?… YOU! Let go of your prejudices that limit your capacity. These usually start with thoughts like “I don’t think I can do that” OR thoughts that contain sentences that have the words “never” or “always”, in them.
  9. The wrong business model can crush you. Yeah, I know you knew this already. But, it’s these simple things that we neglect and overlook… until it’s too late. Mark shares his story about how this one got him!
  10. Never Give Up! – Well, before you take this too literally and rush to make some 2011 resolutions (you’re 17 days late!), there are some things that you should give up (like smoking?) … and then there are some that you should Never give up. I am talking about the latter – like pursuing your dreams. Persistence does pay! Keep creating and innovating!

About the e-Book

A few quick points about the e-book:

  • It’s FREE!
  • It’s a light read – 34 pages in all.
  • Describes Mark’s unconventional career journey, as a poet and creative coach, and the lessons he’s learned the hard way about finding the right combination of freedom, money and time.
  • It’s full of practical advice you can apply to your own situation, if you want to earn a living from your creative talent, or if you’re a freelancer or small business owner and want to make your business less stressful and more profitable.
  • Mark and his partners have also prepared an in-depth training program to accompany the e-book, and I’m pleased to be an affiliate partner for the launch. But the e-book itself is free to download, with no need to even give your email address.

Get your copy of Freedom, Money, Time and the Key to Creative Success by clicking here OR by going directly to the download page.

Also, please feel free to share the e-book with anyone who you think would find it helpful.