Posts Tagged ‘invincibelle’

By the end of 2010, many of us have incorporated social media into our marketing campaigns. It is a no brainer to have a FaceBook Fan page or Twitter account for getting traffic to your website. Some have gone beyond and created their own blogs and even their own communities to get the word out to their tribe. Now the “BUT” part….in doing so, we have forgotten why this all started in the first place.

The concept of social media became part of our lives because there was a need for an “Online Conversation” – to talk, listen and engage with your influencers. Many companies have demonstrated their skills in promoting deals, managing customer grievances and even hiring using social media. Bravo! for the increased “customer satisfaction” and “personalization” of their customer interactions.

But looking into the future, I have a question that pops up in my head. “SO WHAT? WHAT NEXT?”

I guess I was impressed but after certain goals have been met and since it is all “the new normal”, I am  asking the question – “When are we doing to think outside of FaceBook?” OR “Is the number of your Twitter followers any measure of your influence?”.

Why I ask these questions is because we are now using social media mindlessly, sometimes, even without any specific objective behind it. The best analogy that I can think of is “It is like having your morning cup of coffee, whether it helps us wake up or not, we need it since we do it everyday”.

Here is what you need to look into as you plan for your engagement…

  1. Is Facebooking work? Recently I was pointed to an article Growing Up Digital, Wired for Distraction, where the author states “ I know I can read a book, but then I’m up and checking Facebook,” he says, adding: “Facebook is amazing because it feels like you’re doing something and you’re not doing anything. It’s the absence of doing something, but you feel gratified anyway.– “. If you are Facebooking – loading  or seeing pics, commenting on friends status while in the middle of a meeting or a paper you are writing – is that really work?
  2. Are you trusted? There is a growing mistrust with the rise of concerns regarding privacy on these channels and it is getting harder to engage your friends to “Like” or “Comment” or “Tweet” to garner support for your social campaigns. The only true measure of success in this scenario is “Trust”.
  3. Are you innovating your marketing? Winners are going to be the ones who are experimenting, failing and trying new approaches — again and again. New sites like Quora, Shoutlet and Foursquare will need to be considered when planning your marketing mix based on your marketing objectives.

So, if you thought that you have mastered Facebook and Twitter and are set for your social media marketing…Think Again. You have just scratched the surface…new challenges and new opportunities are in the horizon. The bars are being raised and the learning curve is steep….What matters is Are You Fatigued or Are you Adapting? Are you a Dinosaur or… are you still in the GAME?

When I am asked “Why do you write”, its usually followed by a “Everyone  knows most writers don’t make a living out of it. So, why would you do something like that?”

In answer to this,  the following quote by James Baldwin resonates with me.

“You write in order to change the world…. The world changes according to the way people see it, and if you alter, even by a millimeter, the way people look at reality, then you can change it.” – James Baldwin

If you keep this in mind, you can sense the difference writers’ and authors’ tribe makes to this world. And in pursuing this passion, you come to a point, when you meet and interact with many people who are changing the world one article and one book at a time. Seth Godin says, “He writes because there is no better way to spread ideas”… I agree. So, if you look at this Tribe of authors you will see their commitment to spreading ideas, sharing ideas – like a free trade of exchange of ideas to shift the world view in a medium called “language” which is what separates human beings from animals.

When I wrote my eBook, PINk and Grow RICH, I was sharing the idea that ” RICH means different things to different people. Most successful people did not start with the motive to get rich. They were more interested in helping others”. And then it was a matter of time when I saw the power of sharing ideas through social media. I found an aspect of “creativity” and “community” that I did not know.


This was brought forth for me by Roger C Parker, who shared his review on his popular blog leveraging social media to do so . His review focused on sharing ideas on content, design and picking a title – ideas exchange for those writing or considering to write an eBook.

Read below his post on content and design

Content & design tips for e-book success

Read below his post on choosing a title for your book

Choose a memorable book title before you begin to write your book


This became visible with post from William Reed and an interview with Rajesh Setty. They became part of the community that helps you spread the ideas using social media.

Read below article by William Reed
Lessons in Leadership from Deepika

Read below interview with Raj Setty
Pink and Grow Rich; Interview with Deepika Bajaj

And their respective communities “Tweeted” and shared it with their communities. And I became part of a bigger community – a larger community powered by social media.

So, as a gift this holiday season, I am taking 40% off the price on my ebook (regularly priced at $9.95, now $5.99).

We all have people who give us material gifts, this season give an idea as a gift and become part of the larger community of folks who share your interests. Make this Holiday count for someone, who is not stepping up to his maximum potential Or someone who feels robbed of his dreams Or someone who thinks if he had more money, he would be happy….Get your copy now and gift it to as many people…and become an agent to spread the ideas.

Last week, I went through a surgery and was sentenced to BED REST. Yes. Right, I was “sentenced to bed rest“. I believe God dialed the wrong number for picking someone for Bed Rest. I normally have Bed Rest knock my door every year on multiple occasions and I tell this pathogen that I am not going to surrender and to go find someone else. So, most of the time I am able to escape. This time the buster got me.

So, here I am on two weeks of Bed Rest. First week, the pain killers kept me from staying awake. Second week, I could not make up my mind as to what to do while on bed. I am not much of a TV watcher. Friends kept me a lot of company BUT still a week is a long time (at least I think so). So, it left me with options like reading a book, spending time on internet and writing. The usual ones…and of course! working. Still it is isolating and I needed some external stimulation…

But the more time I spent online, I realized how much I had to catch up on my online activity and discovered some cool things.

Here is how social media was a boon in this time.

  1. A Facebook message informed me that a company where a friend of mine was working got acquired so I wrote to her congratulating her. And we caught up.
  2. A Tweet about my eBook prompted a friend to call. We had so much to catch up on since she lives in the East Coast and is going to launch a magazine early next year. Bear in mind, I have never met her, We are cyber friends. Met on Twitter, did a radio show together and now are friends.
  3. Caught up on some Youtube videos of Eckhart Tolle while reading his new book “A New Earth“. Boy! it was really profound to get his interpretation about the book.
  4. Helped a friend pick lights for his kitchen. Went online to pick some designs and sent him my suggestions.
  5. Ordered Christmas gifts online since I am not able to drive. Made sure that the delivery date was prior to Dec. 24th. Not sure how this one will turn out. Keeping my fingers crossed. My New Years dress is part of this and I am hoping it will fit me.
  6. Shared pictures with friends those were much due.
  7. Chatted with family in India, who seemed to be keeping a tab on me through blog posts and FB updates. A friend of mine called to check on me after a common friend pointed to her to my FB update.
  8. Blogged, blogged and blogged….
  9. Browsed for some equipment I want to buy. Got some refurbished deals that fit the budget.
  10. Downloaded music from iTunes and got my CDs ready for the Holiday season. Music Anyone?

Christmas Wishlist

  1. Social media gets Starbucks on your bed side.
  2. Social media makes you chicken soup.
  3. Social media takes you for a spin.
  4. Social media charges cell phones and laptops.
  5. Social media gives you incentives like reward points for using it.

Well! these are impractical, Maybe. But that’s why it is called ” A WishList”

Week In Review : Dec 5 – Dec 11, 2010

by Magesh Tarala on December 12, 2010

Data Backup: Ignore at your own Peril

by Marc Watley, Dec 6, 2010

You can lose your precious data in a flash just like Marc when he was robbed at gun point. Corporations though seem to live at gun point all the time. Whether personal or corporate data, you better back it up or suffer the consequences. Thankfully there are a variety of solutions for individuals and businesses that offer a wide variety of features. Marc has some recommendations. more…

Chaos and Complexity #13: Earned Value versus Sunk Cost

by Gary Monti, Dec 7, 2010

Chaos and complexity play a huge role when working with schedules. In this article, Gary has a list of measurement scales and the more your project lies to the left of these scales, the better are the odds of creating a credible schedule. That’s when traditional project management tools can be applied and hence earned value can be calculated. What ever it takes, avoid entering the world of sunk cost! more…

Social Media and Tribes #23: Customer service tribe hits a home run!

by Deepika Bajaj, Dec 8, 2010

There is no better PR than a compelling customer service story and that too FREE of charge! That’s the home run that United Airlines scored when Deepika was afforded an wonderful in flight experience. This is an example of how customers are sharing their experiences.  more…

Flexible Focus #31: Mobile Mandala

by William Reed, Dec 9, 2010

One of the best ways to benefit from the Mandala Chart is to put it to use, engage in it physically. There are four primary ways of doing this and the best way is to combine one or more of these for full engagement. Now, doing that may be at your finger tips with the introduction of MandalaChart iPad application. more…

Leader driven harmony #2: Communication by Handshake (Part II)

by Mack McKinney, Dec 10, 2010

Who would have thought there are so many nuances in a handshake? Well, first impressions leave a lasting impression and most assessments of a person is made in the first few crucial seconds of meeting them. So, read this article and practice a good handshake. more…

In a recent trip to Hawaii, I had the most amazing customer service experience in the First Class seating of United Airlines.

Firstly, it is just exhilarating to be going to Hawaii.

Secondly, being upgraded to First Class at the last minute – simply mind blowing.

Finally, having the customer experience that is just outstanding – that takes the cake. If you have been on flights where the personnel are rude, unfriendly, where you are treated like cattle and the service is rubbish, you will get what I am going to say.

As I got on the flight, I saw this pleasant face that greeted me with a smile at 9:30am. She took my jacket and gave me a glass of champagne. Yes, that is one of the reason why Hawaii is a popular destination…As I sunk into the seat and saw the plane take off, I saw miles and miles of ocean underneath. And then before the meal was served the captain had a plan to play a game where the passengers were given Distance and Speed and they had to calculate the Hawaiian time (precisely to the second) when the plane would be mid-way. Then he offered a CD to the winner as a reward. Me and my husband, got into it – the engineer in both of us took over the lazy traveler.

We got our heads into it and the air hostess kept smiling as she saw the passion and the energy with which we were feverishly making calculations. She came to us when we were done and simply smiled and said, “I am going to take your answer to the captain, I want it to be on the top. I am confident you are the winners”. We smiled and just wished that other people will be in a vacation mood.

The time flew, we got done with our meal service and as the plane was about an hour from destination, at that time the captain announced the winner. Alas! we had lost.  We were short by one second to the correct answer. We both smiled at each other as we heard the air hostess break the news to us. Then, all of a sudden, she came over to us and said, “You both deserve a prize”. And then she left. When she returned she had a Chilean Red wine bottle with her and she said, “You were short by one second, you are winners, this is your prize”.

I was amazed at her and thanked her. Her graciousness was commendable. I guess she made me a loyal customer of United. I asked her “How long have been working for United?” She said, “Twenty Years”. I was enthused to see that not only United had retained an employee for twenty years, but also nurtured them to be relationship ambassadors.

Social Media Advantage

And this story becomes part of my series since social media now allows me to thank United and Susie Burns for their extraordinary service. I will be sending a personal email to Susie with a link to this article. Just my way of acknowledging her in today’s social media world. Moreover, @unitedairlines is the twitter handle for United and as I tweet this article with their handle they will get to see this it, so no need to send a “thank you” letter to the customer service department. And it is possible, they might RT it for their ~ 135K followers on Twitter to read – that is pure word of mouth web 2.0 marketing.  Moreover, my FB. twitter and LinkedIn networks will see this.

There is no better PR than a compelling customer service story and this is an example of how customers are sharing their experiences. And that too FREE of charge to United – now that’s what I call a Home Run!

Week In Review : Nov 28 – Dec 4, 2010

by Magesh Tarala on December 5, 2010

Social Media and Tribes #22: Pink and Grow Rich – My thanksgiving gift!

by Deepika Bajaj, Nov 29, 2010

Deepika has released her e-book “PINK and Grow RICH“. If you believe you have to characteristics of a leader or you see yourself as a person who has one reason for not being who you could be, this is a must read for you. more…

Chaos and Complexity #12: Terrorism

by Gary Monti, Nov 30, 2010

Terrorism thumbs its nose at best-practice, top-down approaches. And terrorists are good at it. They create large force multipliers extending beyond the battlefield. They are always looking for tipping points.Terrorists work to make things chaotic (if not random) and committed security team members work to build the bonds needed to trap the terrorist and keep things safe. That is complex behavior. At times the best that security teams can do is reduce the chaos to complexity. This means trade-offs are inevitable. more…

Getting off on the right foot with a neutral business valuation specialist

by Steve Popell, Dec 2, 2010

Collaborative divorce is a splendid out-of-court process that can assist the spouses to communicate more effectively and to negotiate more productively.  If the parties make the necessary commitment to the process, they have a much better chance to maintain human decency, protect their children, and to help the entire family to get on the other side of the divorce decree in one piece. more…

Flexible Focus #30: The 8 frames of life: Home

by William Reed, Dec 2, 2010

Home is the 4th in the 8 Frames of Life of the Mandala Chart. Yet, broken homes, dysfunctional families, domestic violence, and broken hearts are pandemic in our society, an outward reflection of an inner conflict. The Mandala Chart is a comprehensive compass for life, and provides helpful perspectives on themes surrounding our Home. more…

Leader driven harmony #1: Communication by Handshake

by Mack McKinney, Dec 3, 2010

This Series is about life and business and the first topic should be of interest to anyone doing business anywhere –the business handshake. A predictable, firm handshake is an important tool in business, in fact, in life, in general.  A handshake is over in a few seconds yet it helps us reach a number of conclusions about the other person. more…

This thanksgiving I am giving thanks to the Tribe that came together to help me conceptualize and write my e-book “PINK and Grow RICH“. This e-book came out of my conversations with many successful leaders. While I was speaking to them, I felt something totally shifted in me – a sense of purpose. Why did this happen? I have no idea. But I knew that I wanted to bring to the world their insights so that others can feel the same “sense of purpose” that I had experienced.

Why this is a BIG deal?

Well! this eBook came about when I had no idea how I will connect with leaders and get their time to share their insights. I wanted to know what it took for these leaders to get where they are today. And so I reached out to my network if they would be willing to connect me with someone they thought was a leader. The first connection was  VP of Sprint, I spoke to her and she shared her insights. I asked her if she knew other people and she pointed me to three new people. It was a matter of time that I had spoken to 30 such cool people. And it was the gift of connection that the Tribe shared with me to get access to these leaders. The Tribe was motivated by the common goal and that is the essence of every Tribe.

So, after endless cycles of compiling the information and weeks of writing… the e-book is finally ready and launched on Active Garage under the new Resource section. 

The fascinating thing is that this e-book is a product of social media. All the introductions were virtual, the production of the eBook was virtual, the distribution is virtual and even the delivery is virtual. In this world, we are no more limited to physical or geographical limitations to collaborate and that is why the social tribes and social media are a force to reckon with…. the question that beckons is:

Are you ready to be in the Tribe?

Who in the Tribe should read this book?

  1. If you see yourself as a person who has one valid reason for not to be who you could be from all the possibilities in this world, this simply means you have become REASONABLE and this e-book is for you. You will get an UNREASONABLE Rule Book that outlines 11 UNREASONABLE RULES for success.
  2. If you are someone who does not seem to believe that you have the characteristics of a leader. This eBook offers the 6C Framework – 6 Common characteristics of leaders. This will help you unleash your leadership potential and become responsible for your dreams.

So, get your Thanksgiving gift soon and share it with people who you want to help live a life of their dreams.

Week In Review: Nov 14 – Nov 20, 2010

by Magesh Tarala on November 21, 2010

Building a workplace culture that is focused on performance

by Sean Conrad, Nov 15, 2010

A number of organizational practices need to work in sync to effect a change in workplace culture. It starts with hiring the right people for the right job, but does not stop there. You need to have the mechanism to instill corporate values and culture. Coaching regularly and providing continuous feedback will clarify the message and reinforce the culture. Finally, rewarding high performance and dealing with low performance will make the corporate direction all the more visible. more…

Chaos and Complexity #10: Spin and the myth of best practice

by Gary Monti, Nov 16, 2010

Either you have it or you don’t. If you spin, be prepared to fail. The bigger the spin and higher the level of the person spinning, the greater will be the impact. That’s the moral of the story. “Best Practice” is sometimes nebulous and is often misused. In this article, Gary describes what happened to a Wall Street firm because of the CEO’s spin. more…

Social Media and Tribes #21: Bday becomes a Big Day

by Deepika Bajaj, Nov 1, 2010

You must celebrate life. Otherwise, what’s the point of living and working. But as we get more engrossed in our work we drift away from the close friends we used to celebrate with. Thanks to Facebook, we can be close again even if we are far away! more….

Flexible Focus #28: The Principle of Innovation

by William Reed, Nov 18, 2010

How often do you kick yourself and ask “Why didn’t I think of that?”. If it’s any comfort, that’s the case with the vast majority – hindsight is 20/20. But innovation is more about foresight than hindsight. You start with mastering the established pattern and then breakaway to explore variations of what you have mastered. The Mandala Chart in this article will change your approach to innovation by helping you think inside, outside and beyond the box. more…

Cash Bonus: An important companion to the Stock Appreciation Rights (SAR) program

by Steve Popell, Nov 19, 2010

In his last post, Steve discussed the structure of a Stock Appreciation Rights Program as part of your ongoing effort to retain and motivate key employees, and as alternative to issuing equity.  For some individuals, such as “hunter” salespeople, the lack of short-term feedback can be a demotivator.  This shortcoming can be remedied by an effective cash bonus program. more…

Social Media and Tribes #21: Bday becomes a Big Day

by Deepika Bajaj on November 17, 2010

This week, I celebrated my Birthday (yesterday – November 16th). Every year on this day, I celebrate it. But the past few years have been quite special. And the credit goes to Facebook.

If you have ever received Birthday wishes on FB, you are getting the drift.

Pre-FB Scenario

I was not in touch with a lot of friends. Some of them parted ways when we finished school and some parted ways when we graduated from college. And so people who you used to celebrate your Birthday with vanished. So, on your Birthday just a small sample of your family and friends who remembered or were in touch with you wished you.

Then there are a few people who forgot about your Birthday. It is hard to remember for people like myself. I am good with names and faces but dates are something I always struggle with. Moreover, even if you remember the date, at times, the time difference gets you. By the time, you make out the time – most of the time (if you have a global family  & friends) you are likely to be wishing Happy Belated Birthday!

Post-FB Scenario

I am in touch with quite a few school; college and work friends. They are getting a notification of my B’day in their FB feeds. Viola! I get a lot of wishes and since they simply get to wish me by posting on my facebook wall, it is time difference immune.

I find this very interesting. When you wake up on your Birthday and see all these wishes, you are pleasantly surprised. Of course! it makes you feel special. The short and brief comments are reminders of all the people who are connected to you and part of this big day with you.

In Conclusion

If you are wishing someone on FB, I encourage you to do so. It is the least amount of effort to connect with someone on their special day. This FB tribe has a way to make the BDAY a BIG DAY for you. Afterall, the party started with the first message… and that too, perhaps, while you were asleep!

I am in Raleigh, North Carolina speaking at the North Carolina Governer’s conference for women. My role is to represent the Asian American women who are 5% of the Total US population.

As I started to think about how to represent this segment, I realized that the American Media has clubbed a large diverse community into one and coined the term – Asian American. There are many sub-groups like Indian, Chinese, Japanese, Cambodians, Koreans, Thai and Pakistanis who are part of this community.

And then I started to think of this Tribe as they have come to be known Asian American women Tribe. I started to wonder about their engagement on social media. I did a bit of research and found interesting that there are a lot of channels and organizations that support this Tribe. And most of them  have presence on social media channels like Facebook, Twitter and Linkedin.

But here are some cool facts that about Asian American women tribe:

  1. Second largest ethnic group in terms of buying power: Collectively this group had $500 B in buying power in 2009 which is expected to be $700B by 2014. Now, lets look a cosmetic company Avon. They have an Asian American CEO so I wanted to explore how they market to this segment. They have a twitter channel like AvonNewsJPN (in Japanese). The CATCH:  Lack Twitter channels for the Chinese and South Asian community. The Opportunity: To engage this segment who has the buying power and is culturally oriented towards beauty products.
  2. 26% of the minority business owners are Asian American women: If you do a Facebook search with “Asian American women” you find a lot of results. But all these organizations are oriented towards artists, lawyers or philanthropy BUT very few towards business owners.THE CATCH: Business owners need to have presence on FB. The Opportunity: There is a need in this Tribe to build FB pages supporting Asian American business women owners to be able to connect and network among each other.
  3. One third of Asian American women feel they need to play their ethnicity down to succeed in the workforce : This came as a bit of a surprise BUT many studies point to it. The good news is that the other two-third believes that they “don’t” need to play their ethnicity down. I believe there is more emphasis that needs to be put on role models like Indira Nooyi, Andrea Jung and most recent South Carolina Governor Nicky Haley. The CATCH: “Your Ethnicity” needs to be viewed as an advantage. The Opportunity: More content online that speak to this segment in a positive way can help marketers build relationships to 5.3% of consumer market segment with the largest income levels.


This Tribe is ready for PRIME TIME – where they can feel the collective power and presence of their small BUT influential and affluent community.