Posts Tagged ‘naukri.com’

Interesting to be in India when they are venturing into how to use social media for tribes that have similar interests. As the social media momentum takes off, it is clear that tribes will mature in the coming year. Specifically, professional tribes in India. Since the entire nation is upbeat with the economic growth – it allows for professionals to feel they are treasured and wanted. What better feeling for a graduate coming out of school or for a professional looking for another interesting challenge!

I was in Mumbai last week for some business meetings and it was interesting to note that India talks on SMS/text messaging more than on email. Unfortunately, I have a handset where it was challenging to text but I had no other alternative. Even people at Executive levels pass on their mobile numbers and will text you if they need to connect with you. Quite an interesting shift for me.

Here is professional tribe in India that is a LinkedIn local maker : Brijj

Some interesting observations:

  1. No job search: Though this is a professional network, it does not have its own job search function, it partnered with Naukri.com for that functionality. Therefore, it is a professional network minus its own job search as seen in LinkedIn.
  2. Import contacts from LinkedIn: You can invite your contacts from LinkedIn to connect with you on Brijj. I am wondering when LinkedIn will allow local professional sites to import contacts to it. 
  3. Featured Experts: They have a section where they have “Featured Experts”. I found this quite interesting as I was not able to determine the criteria of how a Featured Expert is chosen. I looked for their contributions as in articles etc. but could not locate any. I do believe people get a lot of clicks on their profiles so makes sense for someone who wants to establish a Thought Leader persona.

… and of course they want you to KEEP BRIJJING...which is I guess like keep Googling…Interesting to find how local versions are existing inspite of the success of mega networks like LinkedIn.