Posts Tagged ‘Platform’

Time For a Change #16: A Rewarding Business

by William Reed on May 31, 2012

Finding your path of least resistance

To better understand the Wealth Dynamics Square featured here, a brilliant creation by entrepreneur and founder of Wealth Dynamics, Roger J. Hamilton, it is best to start with the Wealth Dynamics Profile Test, which gives you a measure of where you start, and how far you can go, as well as which direction represents your path of least resistance to Wealth.

Even if you are not an entrepreneur, it will help you understand Wealth Creation, which is a major function of any business, and increasingly an imperative for educational institutions and non-profit organizations, which cannot depend on donations to keep their operations afloat.

There isn’t space here to go into the details of the 8 profiles, except to note that they are supported by successful entrepreneurs and business models in each category, and based on the concepts developed by Carl Jung, and derived from Asian philosophy. More importantly, the Wealth Dynamics Square is like a codex for understanding how people interact with people to create the ideas, networks, products, services and systems that make the business world go around.

Keeping your perspective

There are so many elements to manage in business that it is easy to lose your perspective. By focussing too much on one area at the expense of others, it is easy to win the battle but lose the war. The Mandala Chart can give you flexible focus, like a zoom lens which can look at the bird’s eye view of the whole, the insect’s eye for detail, and the fish’s eye for the connections.

As a guide to navigating and actually applying the concepts in the Wealth Dynamics Square, I suggest 8 categories you can use for Business: Value, Leverage, Wealth, Business Model, Strategy, Platform, Resources, and Network. Download a BUSINESS MANDALA featuring key questions for each of these categories, so that you can begin to create your own customized approach to a rewarding business.

A. Value

Without value you have no business. The challenge is that the value that is obvious to you may not be obvious, and may not even be noticed by the people who have the ability to pay for it. To be successful you need to create value, brand and package it in a way that is easy and attractive for others. This is an ongoing process, if your business is to survive the eroding forces of competition and shifting values. You must have energy and commitment to be at your best.

➀ What is your Wealth Profile, your path of least resistance?

➁ What is your personal platform, you means of showing your value to others?

➂ What is your process and plan for increasing your value over time?

Click here to find out more about the Wealth Dynamics Profile Test.

B. Leverage

Value without leverage is mere potential, a good idea waiting to be implemented. Leverage is how a concept is made known, tangible, deliverable, and ready to use or consume. Leverage is made possible by working with people in complementary profiles who can carry the concept forward into action. It depends on trust, tools, and systems for reliability.

➀ Which profiles offer the most leverage for your value?

➁ What strategies outside of your profile can you engage in to increase your leverage?

➂ What is your process and plan for increasing trust among your leverage partners?

C. Wealth

According to Roger J. Hamilton, Value X Leverage = Wealth (V x L = W). This is higher level of value for business partners, customers, and society, and the reason why a business stays in business. It is also what contributes to the lasting value, or legacy of the business.

➀ What types of value will you create for your business partners and stakeholders?

➁ What type of value do you create for your customers?

➂ What value do you create for society, and what legacy will you leave?

D. Business Model

All successful businesses operate on a structure, or business model that keeps processes running smoothly, and is the key to duplication, repetition, and sustainability. Some business models can be copied, as often happens with franchises. However, the ultimate success depends on the people involved, and not the mechanics of the business.

➀ What are the key elements and processes in your business model?

➁ Can you articulate them in the Business Model Toolbox?

➂ Do you have agreements or contracts in place to communicate and protect your business model?

Click here to learn more about business model generation, as well as tools for generating your own business model.

E. Strategy

While the business model is the vehicle, strategy is the map, the plan that shows where you are going and how you will get there. Strategies should allow flexibility to adapt the plan as you go, without losing sight of the end goal.

❐ Do you have scenarios and simulations for your business potential?

❐ Do you have a business plan?

❐ Do you have a platform for implementing your Strategy?

Click here to learn about a tool that can give you Accelerated Action with GOALSCAPE

F. Platform

In a world which is flooded with information and driven to distraction, you need a platform to be noticed, and to attract people to your products and services. Although there seems to be no limit of choices in how you build your digital or analog platform, the options are increasingly affordable and provide greater reach at a lower cost. The effectiveness of your platform depends on having a sound business model and a good strategy.

❐ What is your digital platform, website, social media, software?

❐ What is your analog platform, brochure, business card, one sheets?

❐ What is your process and plan for leveraging your platform?

G. Resources

No business can last without resources, not only financial, but information, contacts, ideas, all of the things that support and sustain your business as it grows. Pay close attention to and protect your resources.

❐ Do you keep an inventory of your resources?

❐ Do you polish, protect, and use your resources?

❐ What is your process and plan for outsourcing when you do not have particular resources?

H. Network

Ultimately it is the people in your network who make everything possible for your business. You need to identify who they are, and take care of your network well if you would have people take care of you in turn.

❐ Who are the people that can help you?

❐ Who are the people that you can help?

❐ Do you have a process and plan to cultivate and increase your Wealth Network?

Click here to read about the anatomy of your Wealth Network

Developing a rewarding business is hard work, but it becomes easier once you identify and coordinate the elements that support it. The great thing about being or even thinking like an entrepreneur is that you navigate your own course, rather than following instructions to navigate someone else’s course. Use the Business Mandala to keep your perspective and develop your work into a rewarding business.

William ReedWilliam Reed specializes in applying practical wisdom from Japanese and Asian culture to solving the problems of modern business and living. He is the author of the Flexible Focus column on Active Garage, the syndicated column Creative Career Path and the book A Zoom Lens for Your life. William is also a Representative Director and Co-Founder of EMC QUEST Corporation, which provides Coaching for Communication and Change, World Class Speaking™, and Accelerated Action with GOALSCAPE™.
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Flexible Focus #70: The Carp of Creativity

by William Reed on September 22, 2011

If you have ever been in Japan in early May then you will remember how the landscape is covered with carp streamer kites (koinobori), suspended on high poles and streaming in the wind. These are to celebrate Children’s Day (Boy’s Day) on May 5th, and are flown in hopes that boys will grow up strong and healthy. This national holiday follows the Girl’s Day Japanese Doll Festival on March 3rd. The symbolism of the koinobori is based on the legend that the carp swims against the stream, climbs a waterfall, and becomes a dragon. It is a powerful picture of the power of swimming against the stream, the very opposite of going with the flow.

Author Steven Pressfield wrote a book called The War of Art: Break Through the Blocks and Win Your Inner Creative Battles, which describes a process by which writers, artists, musicians, and anyone engaged in a creative endeavor can overcome the internal and external resistance which comes of swimming upstream to create something new. In some ways, the stream acts and filters out all of those who lack the resolve to press through and create something new. After all, it is much easier to simply allow yourself to be swept along with whatever else goes downstream. As Pressfield says, it takes a special mindset to overcome resistance and achieve the unlived life within.

You need something other than sheer will power to help you navigate against the stream. You need fins and a strong tail to weave your way against the current and overcome gravity. When it comes to publishing and presenting, the Mandala Chart can give you an added advantage in this process. There are 8 key words that can help you see it through.

  • Passion. This is the driving force, the tail of the carp. Without passion your project hasn’t any hope of meeting or overcoming resistance. People without passion are mentally and physically set adrift in the stream, and subject to its whimsical nature. However, if you know what you want and are driven to achieve it, you have what is called a “fighting chance”. If you don’t yet know what you want, look deeper to see what drives you.
  • Perspective. This is the eye of the carp, which provides a sense of direction and helps stay the course. Any creative person must have a vision, a point of view, a perspective. The creative task of the artists is to give shape to what he or she has seen, and thereby transport others to it. The witnessing precedes the rendering. If you lack a clear perspective, you can deepen what you have by exploring the perspectives which other artists have rendered, and then search for your own.
  • Preparation. These are the muscle fibers of the carp which strengthen from use. It is the daily search and struggle which builds creative staying power. Because creativity rarely proceeds in straight lines, it is the muscular zig zag which finesses the current and allows the carp to swim against it. It is like this in the creative process, which is constantly in search of ways to weave its way back to the source. If you lack ideas and inspiration, you can more easily find it by keeping a daily log of your ideas of insights, which will develop your creative muscles and keep your thoughts in flow.
  • Pressure. This the current of resistance against which creative people must swim to create anything new. It comes in all kinds of forms physical and mental, and is the undoing of all who give into its subtle force. The current is actually not strong enough to stop you, if you manage to master the creative process. But if you yield to it and surrender your creative spirit, it can cause you to procrastinate, compromise, or even give up. If you feel you are weakening to the pressure, think of the resistance as your ally and don’t make it harder than it needs to be. Think of it instead as the rope ladder which will help you to climb higher.
  • Platform. This is the riverbed, which supports the stream and provides all kinds of interesting shapes and variations in the current. It is in these that you can find opportunities to express your ideas and develop your creativity. It is also the media through which you publish and present. Today there are many options and formats for a personal platform, either in print or online. You may start with a blog or Facebook account, or you may wish to create works in tangible form that you can share with others. A platform is a place where people can find you, experience and enjoy your work, as well as comment on it. Using such platforms to talk about what you had for lunch will only interest a very small audience. Why not use it as a means of practicing and improving the way you express ideas, the way you capture them in titles, the way you express them in visual or auditory form?
  • Productivity. These are your writing tools and techniques, the fins of the carp that steer and shape your path. Every artist, every writer, every musician, and every creative person has discovered ways to be productive, to give more fidelity to their message, to express the finer nuances. If you follow or befriend a creative person, you will find that they are often more than happy to share their secrets, as others have done for them. To be productive is to produce, to continuously create and give shape to your ideas and insights. It is an essential part of the process, and that which gives you momentum for the big leaps ahead.
  • Presentation. This is the carp climbing the waterfall, the thrilling leap that transcends the limits thought impossible. It is the goal of swimming upstream, and represents the performance, the big stage, the formation that precedes the transformation. It is not a single event, because truly creative people continue this process as long as they live, and leave behind a creative legacy that in some cases is treasured for generations to come. Not everyone can be a Picasso, but each person can achieve something of creative value, if you overcome resistance and bring to life that which is inside struggling to come out.
  • Payoff. The character for Carp 鯉 consists of two radicals, that of fish 魚 and that meaning home or place of origin 里. In a sense the payoff for the Carp is returning to its original form, freedom achieved after persistent creative efforts to overcome resistance, to climb the waterfall, and to transform into a Dragon. For many artists, this is enough, although they may and should also be able to earn a living, gain recognition, and help spark the creative spirit in others through their work.

As a reminder of the elements of the creative process, you can download here a Mandala Chart entitled The Carp of Creativity. Whatever your media or message, a wonderful way to ensure your creative growth is to overcome resistance and find ways to publish and present your ideas and insights. When you awaken your creative spirit, you will find all kinds of resources and resourceful people come out to support you on your path. In time the resistance you felt in front of you seems to be replaced by a counter current pushing from behind which drives you forward and keeps you in creative flow.

William ReedWilliam Reed specializes in applying practical wisdom from Japanese and Asian culture to solving the problems of modern business and living. He is the author of the Flexible Focus column on Active Garage, the syndicated column Creative Career Path and the book A Zoom Lens for Your life. William is also a Representative Director and Co-Founder of EMC QUEST Corporation, which provides Coaching for Communication and Change, World Class Speaking™, and Accelerated Action with GOALSCAPE™.
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