Posts Tagged ‘Sir Charles Barkley’

Social Media and Tribes #7: Is Twitter doomed to fail?

by Deepika Bajaj on July 28, 2010

More and more, I am observing that people are denouncing Twitter and there is an emerging war between the “For” and “Against” parties. Most recently, retired basketball star Sir Charles (Barkley), on a CNBC replay said that, “people who use Twitter are idiots”. Well! it is these statements that categorize people into “those who have a life” and “those who don’t have a life”.

I am not here to say what is “Right” and what is “Wrong”. I am here to illustrate what Twitter can provide if leveraged strategically.

  • Using Twitter is about reciprocation. You need to promote other people who work at companies you’re targeting and business leaders you respect.  If you are looking for a job, the best way is to help people in companies that you are interested in. This is possible by sending a email newsletter to your network, a Re-Tweet along with a link to their website. This will eventually have a better reciprocation if you ask them help with your initiative.
  • Using Twitter is about connection. Never before people had the capability to connect with celebrities but now twitter has some profiles like Ashton Kutcher and Oprah where people sense a direct connection with the individual they trust. Even if you have these connections, they build into relationships overtime. Helping someone increase their circle of influence is a gift you can give by simply tweeting about their link.  Also you can connect others on Twitter by simply making an introduction in less than 140 characters. “Relationships are like muscles—the more you work them, the stronger they become,” says Keith Ferrazzi, author of New York Times best-seller Who’s Got Your Back.
  • Using Twitter is about sharing. If you found something insightful, you can broadcast it quickly to your network. You will be surprised at the #FF what you will get if people find you are someone who has something valuable to share. This is a way where others give you a gift by recommending you to their followers and recognizing your thought leadership.

My 2 cents: Start today by contacting at least one individual you’ve never dealt with and asking that person if she or he needs help. The response you get will surprise you… and please let me know how may I help (@invincibelle, @99tribes).