Posts Tagged ‘social media in India’

Social Media and Tribes#18: Better than Google

by Deepika Bajaj on October 27, 2010

You may be wondering what is better than Google? Indeed a fair question. This is how I use Google. I get a question in my mind and I type the question on the search bar. Then I click “search” in pursuit of my answer. It is a good way to get information of topics and things that you are interested in.

But what happens if you want real-time customer reviews, insights and recommendations from your tribe.

This is when I use “Facebook”. I type a question on my profile status and seek answers from my network…and they all collectively help me get to the answer.

Here is an example: While in Delhi, I wanted to get recommendation on where to get info on movie reviews and showtimes. I simply reached out to my network on facebook.

My FB Conversation

I got responses within a couple of hours. In the meantime, I was on a conference call. And had the help of my friends plan a movie date with my grandmother. So, instead of me working alone, I had a group of friends who helped me get to what I was looking for. This is the raw power of leverage that Facebook Tribe offers.

Why it is better than Google?

  1. Not alone anymore: Man is a social animal and now inhabits the social networking cyber-safari. Why do things alone when it is more fun to do things with others? So, Google might be full of information but you need to dig into it alone. Instead it is the collective leverage that adds a tinge of FUN and that ever-so-important human element to the mix.
  2. Sharing is caring: Getting information is like hoarding things for yourself. When people share on FB others who might be in the conversation also get others update. This sharing and caring makes the world go around.
  3. A virtual BOND: People who are on the social networks actually broadcast info to their tribe about what they are doing. And in this process they give and receive information which leads to a virtual bonding within the tribe. Sometimes, people who have only communicated online meet in person and they are no strangers to each others. Now that is some virtual bond.

A constant contact, a constant reach and constant care makes search on FB sometimes better than Google…

Interesting to be in India when they are venturing into how to use social media for tribes that have similar interests. As the social media momentum takes off, it is clear that tribes will mature in the coming year. Specifically, professional tribes in India. Since the entire nation is upbeat with the economic growth – it allows for professionals to feel they are treasured and wanted. What better feeling for a graduate coming out of school or for a professional looking for another interesting challenge!

I was in Mumbai last week for some business meetings and it was interesting to note that India talks on SMS/text messaging more than on email. Unfortunately, I have a handset where it was challenging to text but I had no other alternative. Even people at Executive levels pass on their mobile numbers and will text you if they need to connect with you. Quite an interesting shift for me.

Here is professional tribe in India that is a LinkedIn local maker : Brijj

Some interesting observations:

  1. No job search: Though this is a professional network, it does not have its own job search function, it partnered with Naukri.com for that functionality. Therefore, it is a professional network minus its own job search as seen in LinkedIn.
  2. Import contacts from LinkedIn: You can invite your contacts from LinkedIn to connect with you on Brijj. I am wondering when LinkedIn will allow local professional sites to import contacts to it. 
  3. Featured Experts: They have a section where they have “Featured Experts”. I found this quite interesting as I was not able to determine the criteria of how a Featured Expert is chosen. I looked for their contributions as in articles etc. but could not locate any. I do believe people get a lot of clicks on their profiles so makes sense for someone who wants to establish a Thought Leader persona.

… and of course they want you to KEEP BRIJJING...which is I guess like keep Googling…Interesting to find how local versions are existing inspite of the success of mega networks like LinkedIn.