Posts Tagged ‘Social Media’

Week In Review : Feb 13 – Feb 19, 2011

by Magesh Tarala on February 20, 2011

Social Media and Tribes #29: The new BLINK!

by Deepika Bajaj, Feb 14, 2011

Contrary to popular belief, FaceBook is not a distraction. This is true at least for people who can use it in moderation like everything else in life. Glancing at the news feed once in a while helps you be connected. It happens in a split second and you see something that doesn’t register at the conscious-level but provides a gut-feel about the thing. Just like what Malcolm Gladwell states in his popular book BLINK: The power of thinking without thinking. more…

Project Reality Check #9: Tyranny of the “Truth”

by Gary Monti, Feb 15, 2011

Everyone sees their version of the “truth” and this can cause tyrannical behavior. This happens if the person’s “truth” limits the available options for action. Or it could be because of the rigidity in the system or bureaucracy. A great example is the comparison between the Brits and the Germans in WWII. Even though both of them has the technology for a similar artillery piece, the Germans were adept at improvising whereas the Brits were more concerned about maintaining status.  more…

7 Key Strategies for designing an Analysis based Company

by Linda Williams, Feb 16, 2011

In today’s fast changing environment being an analysis based company is critical to survival and profitability. Different industries will have different needs for analysis but there are some key components of an analytical strategy that are foundational to the majority of businesses. In this article, Linda lists the top 7 strategies for designing an Analytical Strategy. more…

Flexible Focus #41: Your 100 year life span

by William Reed, Feb 17, 2011

Irrespective of what ages determine the boundaries of each stage, the truth is that there are stages to life. And you cannot see some things clearly until you take the 100 year perspective. The 100 Year Life Span Mandala Chart can help you gain clarity. It takes a while to thoughtfully fill it out, but that is a small investment of time compared to the perspective it gives you. Think of it as climbing a mountain to the summit of your life, and getting the view of everything below. You owe it to yourself to go there at least once, and if possible at least once a year. more…

Leader driven Harmony #12: 4 P’s to get your !deas moving – Part 1

by Mack McKinney, Feb 18, 2011

The four Ps to move your ideas are be Pleasant, be Professional, be Patient and Promote like crazy. But very often you may not be able to find the traction in your organization. If that’s the case, Mack suggests some ways to rectify that. more…

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Social Media and Tribes #29: The new BLINK!

by Deepika Bajaj on February 14, 2011

Last weekend, with my co-founders, I was working on a time sensitive project in my living room. They were sitting around the dining table with each of them having a laptop open in front of them. We had to get some work done and decided to make dinner together and make it a “work and eat” session. It was a creative session and we were working on a script for a radio show we have recently launched.

What I observed was that we all had multiple sessions of windows open and one of them was constant across every laptop on the dining table – this was THE FB window.

I was pleasantly surprised by this observation. And then started to pay attention to how each of them was using it.

To my surprise, no one was distracted by it (as per the popular belief). On the contrary it was used to take a break and check out the conversation for a bit and come back to work. And it was amazing how each one was always effectively contributing AND we were not disconnected from our world. I did observe that we went straight to the News Feed, scrolled down to see what was the current activity among our friends and came back to the task at hand… and all this sometimes happened in a matter of split seconds!

Almost reminded of the book by Malcolm Gladwell: BLINK: The power of thinking without thinking.  I saw ALL of us “essentially seeing something that doesn’t register at the conscious-level but provides us a gut-feel about the thing”.  Behind this behavior, the intention is to stay connected and enjoy our social interactions which is big part of our lives while we do our best work.

I think FB window is not a distraction but a sense of connection in your day’s work. I believe with the advancement of technology and mobile communications, we are no longer able to separate work and life. So, if we are able to make a comment, like a status and check a pic of our friend on a vacation – we get a sneak peek into their lives – connect, comment, like and share while we are working. All this is based on our gut-feel, the first impression of the status – the power of our sub-conscious mind.

At work, sometimes we deal with people we don’t like or people who mean nothing to us and part of the work life issue is that you get to spend less time with people who matter. I felt this could play directly into feeling motivated with being able to contribute to our friends who matter…I have learnt about accidents, operations, movements, birthdays and baby showers on FB and made instant calls, comments and even visits based on my gut feelings.

Of course! like everything – “Too much of everything is BAD”. Moderation is key. And you need to be aware of this habit not to get lost in it but to find yourself and get back to being more productive!

DD-new-pic-headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC and co-founder, ActiveGarage (the company behind 99tribes). Deepika is also the author of the book DiversityTweet: Embracing the growing diversity in our world and Pink and Grow Rich:11 Unreasonable Rules for Success You can follow Deepika on Twitter at invincibelle
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Week In Review : Feb 6 – Feb 12, 2011

by Magesh Tarala on February 13, 2011

Developing Organizational Bench Strength

by Sean Conrad, Feb 7, 2011

Identifying your core, differentiating competencies, and then developing them in your entire workforce, but especially in your high potential employees helps to ensure your organization has the bench strength it needs to compete and succeed. Developing bench strength is about developing pools or groups of employees, not just individuals. It’s vital that you identify these high potential employees. If they’re valuable to you, they’re likely also valuable to your competitors and to companies in other industries. more…

Project Reality Check #8: Project Execution – Fantasy vs. Reality

by Gary Monti, Feb 8, 2011

No good deed goes unpunished” is a common project reality. It happens in spite of the best of intentions because of the disconnect between the various truth systems. One of the project manager’s jobs is working the interfaces between all those truth systems and doing so in a way their integrity remains intact. more…

Brilliant advertisements = Phenomenal Sales. True or False?

by Vijay Peduru, Feb 9, 2011

Don’t expect your product to sell more with brilliant ads and average product. 1984 Superbowl commercial for Macintosh computers is a great example. This strategy does not work in the Industrial age anymore. A product has to be first really useful to the customers before advertising helps. Now we need remarkable products or remarkable ideas, which can spread virally. more…

Flexible Focus #40: The 8 frames of life: Society

by William Reed, Feb 10, 2011

In today’s world, your place in society is not longer controlled by birth, circumstance or fortune. The amazing impact of technology to connect people and facilitate communication is firmly put you in control of your personal identity. There is plenty of good and generous advice searchable on the Internet about personal branding through Facebook, Twitter, YouTube, Linkedin, and many other popular social networks. The challenge is not so much how to get online but rather why, knowing your role, mission, and purpose in engaging in Social Media. Download a Social Media Mandalato help you think about which aspect of social media you might want to include or improve. more…

Leader driven Harmony #11: Know your Boss’s job and Your Replacement’s Name

by Mack McKinney, Feb 11, 2011

Succession planning in some organizations happen more methodically and maybe only for key positions. But in most cases, it may not be thought out or planned for. And when circumstances arise, you may be in your boss’s shoes… soon. You never know. Learn about how to get ready to take your boss’s job. more…

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Flexible Focus #40: The 8 frames of life: Society

by William Reed on February 10, 2011

Defining your role and your mission

What is your place in society? At one time, and still in many countries, this was a not a question which you were permitted to answer or control. Rather, it was a matter of birth, circumstance, good or bad fortune, and your place in society was largely determined by people and circumstances beyond your control.

Throughout history in various times and places, individuals and groups of people have raised this question, and asserted their right of self-determination, the right to determine their own role and mission in society.

Now due to the momentum of such movements in the past, and the amazing impact of technology to connect people and facilitate communication, these questions are being raised widely around the world, not just in the traditional style of political movements, but in a brand new style of personal movements.

No man is an island.So said English poet John Donne in 1624, and the connectivity of life today is increasingly obvious, in the environment, on social networks through the Internet, and in the mood of the times. We are all connected, for better and for worse, and one of the fabrics of our connection is Society, the fifth of the eight frames of life on the Mandala Chart.

A new kind of nation

While nations continue of course, with governments and economies performing a mix of useful and some useless functions, there has emerged in the last decade a new kind of nation, formed of social networks residing virtually on the Internet, but with feet firmly on the ground in the real world.

The movie Social Network, featuring the meteoric rise of the world’s largest and fastest growing social network Facebook, in which one in 12 people on the planet is now a member, is a story of how one such nation was formed in just a few short years.

The beauty of Facebook, and of Social Media in general, is that it is a classless and virtually free territory. Virtual real estate is much easier to come by, more accessible to visit, and easier to connect and cultivate than its counterpart in the real world. On my Creative Career Path Column I wrote about the Facebook phenomenon in an article called What’s in a Facebook Fan Page?

But how do you communicate your role and your mission, or even make your voice heard at all, in a online nation that if it were a country, would be the third largest population in the world, behind only China and India?

The territory in Social Media is dominated not by force or even by size, but by establishing a presence, having a clear message, and delivering value. It is an ongoing process of continual improvement in your ability to create content, and make it accessible to a widening circle of people who like what you offer, and are happy to tell their friends about it.

How do you engage people on Social Media?

It is now possible, and much easier than ever before to establish a presence and a personal identity using Social Media. There is plenty of good and generous advice searchable on the Internet about personal branding through Facebook, Twitter, YouTube, Linkedin, and many other popular social networks. Much of this advice centers on joining the conversation. An important, but often overlooked ingredient is having something worth saying.

The challenge is not so much how to get online but rather why, knowing your role, mission, and purpose in engaging in Social Media. Above all, you need a platform, a website or blog on which you can take a stand and express your ideas. As shown in the figure, the platform is the hub for engagement with both social and traditional media, and can give you great leverage in your engagement with society.

Many people struggle with creating a short self-introduction, a 30-second message that engages people’s interest, and makes them want to hear more about you. With a little help from a good designer who understands social media, you can make this much easier with a high-quality graphic in the form of a logo, or online business card which introduces you in just 3 seconds!

This is more than a conversation starter, because it leaves a lasting impression, and it stays online, delivering your message to an ever widening circle of people who get and are interested in your message. Unless you are a brilliant graphic designer with social media savvy right out of the box, you are better off getting help from someone who already is. My website and Facebook Fan Page were both created by the Bigfish Webchicks in New Zealand. They can get you there further and faster. The before/after picture speaks volumes.

Social Media Mandala

The key ingredients in social media are content, communication, and creating a channel. People like having a range of options for content delivery, depending on their communication style and lifestyle preferences. Social Media is set up to accommodate as many types of styles and delivery options as possible.

Even with the best media platform available, ultimately it is up to you to create the content and continually refine and engage people with your message. Using Facebook as an example, by creating a Fan Page you can easily deliver your content in the form of a blog, photos, videos, lists, discussion forum, event pages, a bio, and links to anything or anyone you like. Download a Social Media Mandala to help you think about what you might want to include or improve.

Of course there are many ways to engage in society without ever going online, an option which has only become available in recent years. However, increasingly it is an option that you cannot afford to ignore. You can engage well in both worlds on and offline, and skillfully integrate the two. You may choose what you want to filter for privacy or for focus, but in the interests of integrity, be yourself in both worlds.

William ReedWilliam Reed specializes in applying practical wisdom from Japanese and Asian culture to solving the problems of modern business and living. He is the author of the Flexible Focus column on Active Garage, the syndicated column Creative Career Path and the book A Zoom Lens for Your life. William is also a Representative Director and Co-Founder of EMC QUEST Corporation, which provides Coaching for Communication and Change, World Class Speaking™, and Accelerated Action with GOALSCAPE™.
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Week In Review – Jan 30 – Feb 5, 2011

by Magesh Tarala on February 6, 2011

Pop-up retail, meet pop-up office

by Marc Watley, Jan 31, 2011

Pop-up retail stores is a recent concept that’s enjoyed immense success. This is applicable to B2B focused organizations too. For example, consider a SaaS company in Dallas needing exposure in Silicon Valley in order for the new product to succeed. They should consider setting up a pop-up office in University Avenue in Palo Alto or Castro Street in Mountain View, for example, which are both hotbeds of Valley activity – with everyone from Googlers to Facebookers to VCs constantly rushing along these thoroughfares to coffee/lunch/dinner meetings. Despite the recent corner-turning of the economy, most cities’ central business districts like these still have plenty of empty storefronts and ground-level offices. Right now is a particularly good time to consider a pop-up office. more…

Project Reality Check #7: Cage Wrestling – Project vs. Operations Management

by Gary Monti, Feb 1, 2011

Inherent conflict between projects and operations might be called white-collar cage wrestling. Participants are focused, strong, and may carry the belief – winning means dominance of their approach. Who’s right? They both are. What is at stake is delivery of a product that performs well and is sustainable. more…

Social Media and Tribes #28: Social Media on the GO!

by Deepika Bajaj, Feb 2, 2011

In today’s world, we are no more rooted to our computer for staying connected. This is largely because of the advent of smart phone and mobile apps. If you have an iPhone and a friend of yours complains about your delay in responding to his/her email…you better NOT say, “I was away from my computer”. Similarly, if you are a smart phone user and you say to someone “I don’t have time to Tweet or FB”; most likely they are wondering if you are using any smarts of the smart phone! more…

Flexible Focus #39: The Principle of Gratitude

by William Reed, Feb 3, 2011

One of the hardest lessons of flexibility is letting go of the ego’s attachments. Pride prevents you from achieving flexibility, because it insists on being right, being first, or being better than others. It’s companions are alike, inflexible, stubborn, righteous, and condescending. The ancient Greeks called it hubris (hybris), excessive ambition or pride leading to a fall, or to total ruin. There is away to flexibility, based on a Mandala Principle from Buddhism, the Principle of Gratitude (慈悲喜捨 Jihi Kisha). You can download the Mandala of Gratitude, and start using it in your daily life. more…

Leader driven Harmony #10: Don’t Be a Baby Bird (Part II)

by Mack McKinney, Feb 4, 2011

You can spend an (enjoyable) lifetime in anything, if you get all the way IN IT. Business, retail, real estate, banking, dentistry, chiropractic, farming, nursing, appliance repair, EVERY FIELD can provide you with a lifetime of thought and involvement if you will just dive in and commit to being the best at it. Do you have a “fire in the belly” to stop being a baby bird? more…

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Social Media and Tribes #28: Social Media on the GO!

by Deepika Bajaj on February 2, 2011

In today’s world, we are no more rooted to our computer for staying connected. This is largely because of the advent of smart phone and mobile apps. If you have an iPhone and a friend of yours complains about your delay in responding to his/her email…you better NOT say, “I was away from my computer”. Since you are on your iPhone, the other person is 100% positive that you have received the email and read it too…whether you replied to it OR not is a different story. Similarly, if you are a smart phone user and you say to someone “I don’t have time to Tweet or FB”; most likely they are wondering if you are using any smarts of the smart phone!

The point is that a cell phone is now more than an instrument to make or receive calls. It is now your desktop on the GO and has enabled social media on the GO.

My Favorite Mobile Apps

  • Facebook for iPhone: Talking about FB, the coolest mobile app for iPhone is Facebook for iPhone. It is convenient to use, read live feeds of your friends, upload pictures taken from your iPhone to FB, review notifications, chat with online friends, update status et al.
  • LinkedIn: LinkedIn mobile app is like a rolodex online. If your connections change jobs and businesses and update their profiles – you are still in touch without having to be in touch. I like the fact that I can see updates, invite people to connect, Accept invitations simply on my iPhone
  • Echofon: I love tweeting and so any app that allows me to see tweets real time, see mentions, retweet and send direct response to people is valuable for me on the go. This app is great as I get to tweet from anywhere and share thoughts from the touch on the iPhone.
  • Foursquare: I love the fact that I can checkin real time into places. And choose if I wish to share my location with my Facebook and Twitter friends. Also, the badges that I have unlocked (Jetsetter, Adventurer  etc) are a great motivator. Primarily I use it to locate places near by, get tips about a restaurant from people who have shared their views and see where my friends are at.
  • WhatsApp: If you have blackberry friends, then you have heard about the pleasure of BB messenger BUT now with WhatsApp you are able of message friends on Blackberry (if you are an iPhone user). I like to send pics as attachments, see who is available and also chat with friends all over the world on my iPhone….
  • Dropbox: I simply love this application. It is virtual file sharing and syncing – in a secure environment, right at your fingertips… and your fingertips don’t have to be around a keyboard or a laptop! It enables me to receive a contract from a client half way across the world, while I am riding in a train, I can read it on my smart phone and send my approval! Productivity Galore! On top of that, the first 2GB (yes, I said, GB!) of space is FREE, and you get an additional 250MB when you sign up referrals (each referral gets you an additional 250MB of space – up until 8GB! Surely, not a place to add your high-def videos but definitely good for coordinating and sharing work related stuff!

So, if you are on an airport and find yourself in the middle of nowhere, try to connect to wireless network of the airport. Voila! the world will be at your disposal…to chat, communicate and collaborate. So, next time you get a response to your email when your friend is traveling or you chat with your friends in different continents or you post a pic on FB…remember it has nothing to do with being on the computer…and everything to do with your smart phone – so think twice when you say – “I’ve been out of touch since I am not a person who likes to sit on my computer”. As long as you sit, walk or stand and have a smart phone, you have powerful tools to stay connected, thanks to Social Media, on the GO…. !

DD-new-pic-headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC and co-founder, ActiveGarage (the company behind 99tribes). Deepika is also the author of the book DiversityTweet: Embracing the growing diversity in our world and Pink and Grow Rich:11 Unreasonable Rules for Success You can follow Deepika on Twitter at invincibelle
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Week In Review : Jan 23 – Jan 29, 2011

by Magesh Tarala on January 30, 2011

The Origin of Leaders #5: Habits. Routine sets you Free!

by Conor Neill, Jan 24, 2011

Aristotle says “we are what we habitually do”.  Who I am and become is directly related to my daily habits! For instance, you are not a smoker if you smoke 1 cigarette.  You are not a smoker if you smoke 2 cigarettes.  You become a smoker at some point where it becomes a daily thing! As the routine is repeated more and more regularly it takes less and less effort or self-discipline to begin and complete the routine. more…

Project Reality Check #6: Shall we Dance? Managing Change Orders

by Gary Monti, Jan 25, 2011

Over the years, PMI® has shown in the Guide to the Project Management Body of Knowledge® more and more acceptance of the need to address change as the project progresses. Why? Stakeholders rarely understand everything needed to address their needs. Regardless of the level of detail and planning brought to a situation there always is some variance in performance present. This is where change orders come into play and why they are so important. But remember, it is dangerous to believe enough change orders will compensate for vague contracting, lack of planning, and little or no discipline. more…

Social Media and Tribes #27: Gen Y changes TV viewing experience

by Deepika Bajaj, Jan 26, 2011

Gen Y watches over 3 hours of TV a day, but it’s not a couch potato experience. They’ve turned TV viewing itself into social media. If you see them watching TV, do not assume that that is ALL they are doing. Check how they are texting, commenting and tweeting. They don’t just watch a movie, they are sharing, collaborating, distributing and connecting. more…

Flexible Focus #38: Flexibility without Forcing

by William Reed, Jan 27, 2011

When your body is stiff, then physical stretching can feel more like pain than gain. A similar thing happens mentally when your values or beliefs are forcibly stretched beyond their limits. The key to expanding your comfort zone is to have more degrees of freedom. When you have more degrees of freedom in your mind and movements, then you experience flexible focus in action! more…

Leader driven Harmony #9: Don’t Be a Baby Bird (PartI)

by Mack McKinney, Jan 28, 2011

As the parent bird swoops in, the baby birds open their beaks and the parent plops a juicy worm or insect right into junior’s gaping mouth.  The baby just sits and eats.  The parent does all the work. Are you one of those?. more…

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There has been a lot of speculation about the what will be the impact of social media when Gen Y grows up into more mature digital natives. This generation already proved those wrong who thought they will grow up to be TV watching couch potatoes. This generation has the unparalleled skill to use their fingers on their smartphones and use social media to stay connected and consume entertainment. While generations older than them still watch TV on a flat HD screen in a living room, there is a revolution happening where your TV, computer and smartphone connected through internet are all equipped to provide entertainment on the GO – taking living room to the airport lounges, malls, libraries and even schools and other cool cafes.

Sure, Gen Y watches over 3 hours of TV a day, but it’s not a couch potato experience. I would argue that they’ve turned TV viewing itself into social media.

If you see them watching TV, do not assume that that is ALL they are doing. Check how they are texting, commenting and tweeting. They don’t just watch a movie, they are sharing, collaborating, distributing and connecting. This thumb-savvy generation has no issues with the overload of new technologies –  they are excited about to learn about the launch of innovative technologies – eg. Google TV, ustream.tv.

The traditional TV watching is going to need a face lift when this Generation grows up. Brands have rested for 50 years reaching their consumers through mass media. They are not up for a challenge to make contact with their future consumers. Advertising on TV to a Yelp reading, Foursquare Tip taking and Quora questioning and answering community is not as simple as placing a 30 sec ad on the prime time network during Superbowl.

Another cool example is the President’s State of the Union address that happened today. Sitting from my office, I was able to watch the address simply by logging on to yahoo through an ABC.com feed. The fact that there were real time tweets and a real time blog with a commentary ongoing made the whole experience so much more richer! Admittedly, I (during some parts) enjoyed watching the blog more than I enjoyed watching the speech!

TV watching is still there and psychology behind watching the TV is the same. BUT I get excited about the world where sharing screens will be on a touch of a button, finding movies on my smart phone that my friends are watching, avoid sitting in living rooms….and I am not even a Gen Y.  As a Gen Xer, I hope to just keep up with them. As I find TV watching an isolating experience and the new approach to being entertained resonates with me.

Afterall, ” Man is a social animal”. Soon, “Man will be a social media animal”!

DD-new-pic-headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC and co-founder, ActiveGarage (the company behind 99tribes). Deepika is also the author of the book DiversityTweet: Embracing the growing diversity in our world and Pink and Grow Rich:11 Unreasonable Rules for Success You can follow Deepika on Twitter at invincibelle
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Week In Review : Jan 9 – Jan 15, 2011

by Magesh Tarala on January 16, 2011

Project Leadership #4: Trust is bidirectional

by Himanshu Jhamb, Jan 10, 2011

Trust is a key ingredient for a project’s success. Establishing bidirectional trust with the stakeholders – Client, Management and Team, lowers the cost of transaction and improves the quality of your projects. This happens only if you care for the stakeholders – all of them. Project that operate in this mode will flow smoothly and be phenomenally more successful! more…

Project Reality Check #4: Know the Business, Gain Power

by Gary Monti, Jan 11, 2011

Project managers (PMs) have to deliver; yet power to get the job done can be elusive. But PMs can take care of themselves and the team knowing they are lower on the food chain and get some power. How? By understanding and communicating in the language used by those with more strategic positions and power. This language also needs to provide a portal through which the PMs can express project concerns. The language is risk management.  more…

Social Media and Tribes #26: Social Media in 2011. Are you still in the GAME?

by Deepika Bajaj, Jan 12, 2011

By the end of 2010 the concept of social media became part of our lives because there was a need for an “Online Conversation” – to talk, listen and engage with your influencers. “SO WHAT? WHAT NEXT?”. You may have just scratched the surface of social media…new challenges and new opportunities are in the horizon. The bars are being raised and the learning curve is steep….What matters is Are You Fatigued or Are you Adapting? more…

Flexible Focus #36: Charting New Territory

by William Reed, January 13, 2011

It is time again to look back and gain some perspective on where we have been in the last eight weeks. Revisiting these articles will help you re-explore the territories where we have been, and see also how they fit together. And also reflects the amazing range of topics possible to address with the Mandala Chart. more…

Leader driven Harmony #7: Failure is required (Part II)

by Mack Mckinney, Jan 14, 2011

In the previous post Mack discussed the danger of not experiencing enough failure in life and how well-meaning people who shelter us from failure can rob us of the mental toughness that we need to get through life. Now a days, people who have tried and failed are much more attractive to most employers than people who have led sheltered lives, protected from failure, with teachers and parents hovering over them and protecting their increasingly brittle self-images. So, push yourself hard enough that you sometimes screw-up. more…

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By the end of 2010, many of us have incorporated social media into our marketing campaigns. It is a no brainer to have a FaceBook Fan page or Twitter account for getting traffic to your website. Some have gone beyond and created their own blogs and even their own communities to get the word out to their tribe. Now the “BUT” part….in doing so, we have forgotten why this all started in the first place.

The concept of social media became part of our lives because there was a need for an “Online Conversation” – to talk, listen and engage with your influencers. Many companies have demonstrated their skills in promoting deals, managing customer grievances and even hiring using social media. Bravo! for the increased “customer satisfaction” and “personalization” of their customer interactions.

But looking into the future, I have a question that pops up in my head. “SO WHAT? WHAT NEXT?”

I guess I was impressed but after certain goals have been met and since it is all “the new normal”, I am  asking the question – “When are we doing to think outside of FaceBook?” OR “Is the number of your Twitter followers any measure of your influence?”.

Why I ask these questions is because we are now using social media mindlessly, sometimes, even without any specific objective behind it. The best analogy that I can think of is “It is like having your morning cup of coffee, whether it helps us wake up or not, we need it since we do it everyday”.

Here is what you need to look into as you plan for your engagement…

  1. Is Facebooking work? Recently I was pointed to an article Growing Up Digital, Wired for Distraction, where the author states “ I know I can read a book, but then I’m up and checking Facebook,” he says, adding: “Facebook is amazing because it feels like you’re doing something and you’re not doing anything. It’s the absence of doing something, but you feel gratified anyway.– “. If you are Facebooking – loading  or seeing pics, commenting on friends status while in the middle of a meeting or a paper you are writing – is that really work?
  2. Are you trusted? There is a growing mistrust with the rise of concerns regarding privacy on these channels and it is getting harder to engage your friends to “Like” or “Comment” or “Tweet” to garner support for your social campaigns. The only true measure of success in this scenario is “Trust”.
  3. Are you innovating your marketing? Winners are going to be the ones who are experimenting, failing and trying new approaches — again and again. New sites like Quora, Shoutlet and Foursquare will need to be considered when planning your marketing mix based on your marketing objectives.

So, if you thought that you have mastered Facebook and Twitter and are set for your social media marketing…Think Again. You have just scratched the surface…new challenges and new opportunities are in the horizon. The bars are being raised and the learning curve is steep….What matters is Are You Fatigued or Are you Adapting? Are you a Dinosaur or… are you still in the GAME?


DD-new-pic-headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC and co-founder, ActiveGarage (the company behind 99tribes). Deepika is also the author of the book DiversityTweet: Embracing the growing diversity in our world and Pink and Grow Rich:11 Unreasonable Rules for Success You can follow Deepika on Twitter at invincibelle
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