Posts Tagged ‘spam’

Recently, I have been to many conferences where people are talking about how they have an email account that is just set up to receive garbage emails. One guess for the what are garbage emails. These are emails from marketers shoving their premier offers on you. Asking you to buy this OR that. And somehow they even get your work email and stuff starts showing up in your Work Inbox. And if you are an iPhone user like myself, you spend 5 minutes in the morning TRASHING garbage in your inbox.

What does this mean for the marketeer?

They are still using this fast dying technique to spread the word on something they want to market. They fail to realize that EMAIL has become a JOKE. And it is the user on the other end who is having the last laugh. Dumping it because there is no scarcity of such offers so there is no value they hold for him.

What does it mean for the career of the marketeer?

He is outdated and the technological advancements won’t stop. Email is DEAD. The newer web marketing is based on the foundation of TRUST with your Tribe.

So, how do we go about BUILDING Trust within our tribe.

Getting back to BASICS.

Tribes are a concept that has existed for a long time. Like as in the older times, cyber tribes are build on the people coming together, being authentic with each other and being in constant communication – which is nothing like the one way communication we see in email marketing.

A marketer who has mastered the ‘The art of building a tribe” is Lady Gaga. She doesn’t just sing and entertain.  She has connected people on an emotional level and has developed a Gaga “tribe” through a story.

Here is how to build TRUST with your tribe:

  • Tell your story: And tell it like it is. Don’t look good. Don’t even try. When you hide things, people can sense it – the disaster recipe if you wish to build TRUST. Lady Gaga is one person who is not trying to look good – she is just who she is – if she ever sat next to you on an airplane, I bet you will not be able to recognize her – she has a new wig everyday and she does a class act of being herself.
  • Build and Nurture your tribe: This does not happen overnight. It is a discourse. Be in touch with your community. Tell them about what you are doing, share your challenge. At the same time, hear their stories. Leverage social media to stay in touch. So that people can relate with you and with one another. Don’t ignore building a Tribe since you are what your Tribe says you ARE.
  • Authenticity, Authenticity, Authenticity – Please Authenticity. This word is used so loosely that it is almost shocking how it is misused. In the world of self-centered email marketing, people are craving for authenticity – for the real deal.  You can’t just make something up and expect to build a tribe. You must deliver on what you promise. Be accessible, tell who you are, what you after creating, what is the possibility you are in the world – repeatedly and consistently communicate it

Branding within a tribe requires two-way relationship. Be accessible, tell who you are, what you after creating, what is the possibility you are in the world – repeatedly and consistently communicate it. We can differ on how good an entertainer Lady Gaga is BUT her brand identity is visible by how her tribe continues to grow.

So, I invite you to become the part of your Tribe. If you have a Twitter account, you can join 99tribes by simply clicking on “add me to the tribes”… and if you don’t, create a Twitter account, join 99tribes and create your own TRIBE!

My Computer Got Infected By The Swine Flu. What?

by Robert Driscoll on August 6, 2009

SpamIn April and May of this year, while the CDC and other federal agencies were working hard to prevent the spread of a swine flu outbreak, another outbreak was occurring that did not catch the headlines: Swine Flu Spam.

With Swine Flu at the forefront of everyone’s mind, spammers got busy. When the possible Swine Flu outbreak was being reported in April of this year by the media, Cisco stated that Swine Flu related spam accounted for 4 percent of the worldwide total at its peak. Symantec reported on their blog one scam that spammers unleashed where they had a viral PDF document of Swine Influenza FAQs. When users clicked on the PDF document, it unleashed a malicious InfoStealer code onto the victim’s computer.

Well just when we thought our computers were safe from getting infected by the Swine Flu, Sophos Labs reported on July 22nd on their blog that with the Swine Flu pandemic ongoing, spammers are continuing to play off of peoples fear. This time they sent an email titled, “Novel H1N1 Flu Situations Update,” which had an attached Word document that when opened had the following image in it:

swine-flu

This image is identical to the one found on the CDC website. Unbeknownst to the users who clicked on the Word document, a Trojan was unleashed on their computer that not only stole all of their passwords (encrypted ones as well), but it also tracked all of their key strokes. All of this information was sent back to a malicious website where most likely the stolen information would be sold in one of several underground markets. Spam continues to be a major problem not only for individuals but corporations as well. Symantec reported that as of April of this year, “unsolicited email made up 90.4% of messages on corporate networks.” While companies have become “smarter” in not allowing certain attachments to pass through to their networks, spammers have started attaching URLs in their messages enticing people to click on them which then redirects them to a website that carries the malware. This type of spam generally tends to not get stopped by firewall or anti-virus or anti-spam software.

So how do you defend yourself against malicious emails?  To lower your risk of malware infections, you need to:

  • Download software only from sites you know and trust.
  • Set your browser security high enough to detect unauthorized downloads.
  • Use anti-virus and anti-spyware software, as well as a firewall, and set them to update automatically.
  • Don’t click on links inside pop-up windows.
  • Don’t click on links in spam that claim to offer anti-spyware software; you may unintentionally be installing spyware.

Clues that malware may be on your computer include:

  • A sudden increase in pop-up ads.
  • A sudden or repeated change in your computers Internet home page.
  • New and unexpected toolbars or icons on the system tray at the bottom of your computer screen.
  • Slowed computer performance.
  • Random error messages.

While it is important for both individuals and corporations to have the necessary security measures in place to protect them from these spam messages by incorporating firewalls, antivirus software, email filters, etc…, the best way to reduce these threats is to simply educate yourself, and if you work for a corporation, educate your peers to not open or click on anything that looks suspicious. Sound stupid? Well, so does your computer getting the Swine Flu.