Ever wonder who is in charge when you repeatedly try to change business rules and nothing happens? It can be maddening! You call the meeting, everyone agrees to make the change and then nothing happens. It feels like Sisyphus rolling that huge rock up the organizational hill only to have it roll back down again and again and…

The solution has two components – what to do and how to do it. The “what to do” comprises integration of three sets of business principles. The “how to do it”  balances all the solutions from the previous five posts in this Change Management Series.

What To Do: Align Business Principles

Three sets of business principles are tiered and integrated. They include:

• Business Modeling describing the rationale of how an organization creates, delivers, and captures value in a holistic manner.
• Business Process Management aligning all aspects of an organization with the wants and needs of clients. Specifically, integrating the business rulesets (see below) from the various disciplines.
• Business Rules and Rulesets include the individual rules defining or constraining some aspect of the business and the rulesets that are a collection of individual business rules focusing on the same business activity across the organization.

For example, an outsourcing approach (business model) is chosen for a particular project. The management of vendors will involve both engineering and purchasing. The interplay between engineering, purchasing, and the vendor must be defined (business process management). Success lies in the detailed management of the situation.  Engineering and purchasing must combine their criteria (business rules) into a cohesive set (Business Ruleset) keeping the vendor consistently focused on providing value.

Notice how when we get to the most detailed level, Business Rules and Rulesets, they circle back to the most strategic level, Business Modeling. Let’s put that to use in determining “How To”.

How To Do It: Changing The Business Rules

Performance on this project is akin to mud wrestling! At one moment it feels like there’s a grasp on the situation and then the next moment – whoops – either stance, grip or both are lost.

The solution is learning how to referee and let the people in your organization produce the results. Specifically, take the recommendations in the previous 5 posts and perform them in the reverse order.

To produce a sustainable, stable set of business rules and processes focus on quality and risk as mentioned in the fifth post, “Projects: Three Tips to Avoid Creating Frankenstein”.

Is it easy? No. You are dealing with human nature. Use the solutions from the fourth post, “People: Building a Team with Dr. Jekyll and Mr. Hyde” to gauge the limits of people and resources available, decide on trade-offs, and finalize goals.

If technology is part of the process implementation remember the remedies in the third post, “Technology: Too Good To Be True…Two Deadly Misconceptions and Their Remedies”

Keeping the project from becoming a chaotic mess requires a balance between letting people “go at it” and settling down to build some results. Act as described in the second post, Morphing Organizations: The Executive Samurai and Complexity Theory

Finally, you must be unshakable Do this by knowing your goals, values and beliefs. It sets the context. Lead the way as described in the first post Leadership: Navigating With an Executive Map and Compass

All this is done for one simple reason: to present something of value to the customer. In the seventh and final post of this series we will look at the product.

If this has been beneficial, if you have any comments, or just find this as fascinating as I do then send me an e-mail at gwmonti@mac.com or visit www.ctrchg.com.

—

With over 30 years experience, Gary Monti consults/teaches/mentors/speaks in change management and project management with a focus on compassion and respect in the workplace. The work is grounded in project management, chaos and complexity theories combined with Myers-Briggs Type Indicator

Tagged as: active garage, business, Business Management, business planning, Business Strategy, Change Management, Leadership, management, possibilities, Strategy, www.activegarage.com

Your journey through change can have a great deal in common with the experiences of Dr. Jekyll’s friend, Mr. Utterson from Robert Louis Stevenson’s The Mysterious Case of Dr. Jekyll and Mr. Hyde. Like Utterson, you see strange behaviors emanate from areas managed by people whom you’ve come to know and trust. At first there is a wondering if some outside force is affecting the person. A concern, a desire to check in and offer help sets in. Eventually the awareness develops that the strange behavior is coming from the trusted person himself.

Your plate was already full with external challenges. Now the human terrain in your organization is changing as well! (For more on terrain changes see the Leadership blog ). Let’s briefly explore this human terrain and examine Dr. Jekyll, Mr. Hyde, their dilemma, and possible solutions.

Dr. Jekyll

Normally, we all want to do well and fit in socially. We are wired that way at birth. An interesting twist to that wiring is it varies from person to person. We each are whole and have free will but we have a neurological bias towards how we see the world and process information. This means some tasks we take to naturally and others are more challenging.

For example, one person may be great with big ideas while another person excels at running things on a day-to-day basis. If we are lucky the parts of our psyche where we excel are consistent with what our parents, teachers, etc., consider good and get emphasized. That is Dr. Jekyll. He feels complete.

We launch our career and settle down to a particular life style through which we move as Dr. Jekyll. But what about those other parts? Do they just lie around? Hmmm…let’s explore.

Mr. Hyde

While Dr. Jekyll is developing, the undesirable or more challenging parts get pushed into the shadows as if they never existed. That is the Mr. Hyde. The longer Mr. Hyde is pushed down the greater the fear associated with using those traits.  Remember, Dr. Jekyll feels complete and in control. To compound things, the developing Mr. Hyde takes extra effort since traits are weak from under-development. The stage is set for the dilemma.

The Dilemma

People tend to migrate to positions emphasizing their Dr. Jekyll. It can be very upsetting when the business demands complex changes requiring Mr. Hyde to be invited to join the team.

Take the Dr. Jekyll examples from before. A team member may simply want to know what the rules are and his eyes glaze over at the thought of a strategy meeting. A manager excellent at strategizing gets bored with details.  Neither cares much for how the other operates. This aggravates you because with complex terrain changes you need associates to understand and work with each other – to at least see things through the other person’s eyes.

The Solution

The solution lies in your leadership. You may recall the executive map, compass and navigation method from the previously-mentioned Leadership blog. Navigating changing business terrains require everyone’s eyes and ears to build a credible map and plan. There is no telling what will be the source of valuable information. Blind spots are the kiss of death. Cross-training will help immensely.

Using the magnetic north of your executive compass, values and beliefs, can help. If associates have the same magnetic north then tap the bond present. Use the positive stress of what they can achieve to encourage them to overcome the negative stress of bringing Mr. Hyde out of the shadows.

Timing is important. Decisions must be made. Similar to the samurai in Morphing Organizations post your best decisions flow from a detached, empathetic awareness of the overall picture.

Determine the limits of what you can risk. With limited resources the solution will probably comprise some combination of:

• Supporting individuals in bringing more of the positive aspects of Mr. Hyde’s skills to the table;
• Adjusting the timetable for achieving goals to match the rate of change people can sustain;
• Bringing in outside resources to replace or augment current team members;
• Deciding to cancel or delay achieving some goals because the terrain is shifting too fast or the opportunity will disappear by the time the team is ready to work;
• What could be most harrowing and exciting, jumping to a new business terrain.

There are threats and opportunities associated with all these strategies. By sticking with your values and beliefs a plan will show itself.

In the next blog tips will be presented for creating a successful project.

I find this topic fascinating. If you do too and would care to comment or would like more information send me an e-mail at gwmonti@mac.com or go to www.ctrchg.com.

With over 30 years experience, Gary Monti consults/teaches/mentors/speaks in change management and project management with a focus on compassion and respect in the workplace. The work is grounded in project management, chaos and complexity theories combined with Myers-Briggs Type Indicator

Tagged as: Action, active garage, business, Business Management, business planning, Business Strategy, Dr. Jekyll, leaders, Leadership, management, Mr. Hyde, possibilities, Strategy

Is using Social Media an impediment to your Organization?

by Himanshu Jhamb, Feb 8, 2010

Social media is still not widely utilized in the business world. Organizations are resistant to deploying them because they either don’t see a value for it or they feel their employees will be distracted by them. The reality, their opinions don’t matter. Social media is here to stay. The earlier they realize that it is simply a channel for having online conversation, the better it is for them. more…

Change Management #3 – Technology: Too Good To Be True… Two Deadly Misconceptions and Their Remedies

by Gary Monti, Feb 9, 2010

One of the biggest misconceptions of all time is that technology solves problems. Nothing can be further away from the truth. On the contrary, people solve problems and technology aids in building the solution – it is just a means to an end. The second and less visible but equally important misconception is that technology will somehow change people’s fundamental behavior like sense of responsibility, cooperation, etc. When implementing change we need to be cognizant of the networks and political structures in the organization. With change, the concern for self increases and even small changes can cause disproportional increase in stress and will cause unpredictable behavior. Technology is an amplifier. Applied properly, it can make a good situation better. Misapplied, it can make a bad situation worse. more…

Breakdowns in Social Media Conversations

by Guy Ralfe, Feb 10, 2010

The world is shrinking fast and the pace of communication is increasing proportionally. Even in the online world, it is easy to misunderstand or misconstrue what the other person means. You may be thinking about the same thing and expressing them differently or vice versa. Guy has brilliantly illustrated this through a few examples. This pitfall gets amplified in the online world. So, be extra cautious and make sure you don’t miss opportunities because of it. more…

Intimacy scores with Social Media

by Deepika Bajaj, Feb 11, 2010

Intimacy and Social Media? Hmm… What’s the connection? We don’t typically these words used in one sentence. But, think about it. This is what social media is. It brings us closer together with our friends and acquaintances. We are able to check on them every day, learn what’s happening in their world and provide support, guidance or empathy. Your online presence is an online YOU. It is just like seeing yourself in the mirror. This let’s you be more intimate with yourself! Online media is an amplifier of the social nature of human beings. more…

Author’s Journey #8 – How much of your book have you already written?

by Roger Parker, Feb 12, 2010

If you have been in your profession for a while, you will be surprised to know how much content you already have. Just dig into your hard drive and check your emails, memos, reports, blog posts, etc. After you have located existing content, consolidate them so that you can identify their usability and where they belong in your book. This will help you realize that book writing does not have to be an all consuming endeavor. more…

Magesh is an accomplished software professional focused on building enterprise value through creative use of technology. Magesh enjoys working with people and is passionate about bringing out the best in everybody to achieve results that are larger than the sum of individual accomplishments.

Tagged as: active garage, Business Management, Business Strategy, deepika bajaj, gary monti, Guy Ralfe, himanshu jhamb, invincibelle, roger parker, Social Media, Strategy, technology, www.activegarage.com

Executives leading change are in a situation much like Moses’ when leading the Israelites through the desert to the Promised Land. There is the desire for relief from the constant complaining. The loss of resolve or simply being tired can create a yearning for a quick fix or a simple solution. One of the most common forms of giving in to this temptation is clinging to misconceptions regarding technology and its benefits.

Two of the deadliest misconceptions are the belief technology by itself solves problems and the belief human nature changes with new technology. Sales agents can play upon this by proposing something that has the phrase, “All you have to do is…”

So, before you part with your hard-earned money for the latest-and-greatest system let’s look closer at these sweet, deadly poisons and their remedies.

Misconception: Technology Solves Problems

The assumption with this misconception is the problem and the solution are external to the people and organization. Somehow the problem and solution are separate from individual ownership of risks and responsibilities associated with change. Problems will go away by signing a purchase order or contract. A false sense of confidence develops proportional to the blindness present. The situation is similar to the person speeding down the freeway without a map. They don’t know where they are going but they sure are making great time! Typically, in the end everyone is miserable and unhappy. The client scapegoats the vendor and the vendor says the client provided no direction and needs change orders.

Remedy: Solve the Problem First

Technology doesn’t solve problems, people solve problems. For a successful implementation of technology in a changing environment first focus on the principles discussed in the previous two blogs:

1. Change Management #1: Leadership: Navigating with an executive map and compass
2. Change Management #2: Morphing Organizations: The executive samurai and complexity theory

Work with your teams to know where you want to go, build a map of the business terrain, build a plan, and organize your people to move towards the goals.

This begs the question, “If it’s not the solution just what is technology?” The answer is in the word itself. The root for “technology” is the Greek word “techne,” which means, “to craft, to build, to put form to, to bring into existence.” In other words it’s a means to an end not an end in itself. It is a tool for building the solution.

Briefly, what you want to do is solve the problem first (functional specification) then pick the vehicle for expressing it (technical design specification).

Misconception: Technology Changes Human Nature

This misconception assumes providing an external something will improve people’s attitudes, sense of responsibility, and performance.  Cooperation will spontaneously increase with new technology.

Remedying: Resolve Political Problems First

The reality is most people resist change and want to hold on to their personal agendas. I discovered this in the first few years of operating my business. Networks were at its heart. Some clients were a dream and others were nightmares. These differences influenced my answer to an apparently simple question, “What is a network?” The best answer, the one that made the most sense and was immediately understood was, “A network is a hard-wired political system.” Laughter ensued.

With change the concern for self increases and people become stressed. Stress can lead to unpredictable behavior. Even small, unpredictable behaviors can be quite serious in complex, changing situations. Why? Small behaviors can have a disproportionately large impact on a complex system by pushing it past a tipping point. For example, in November, 2001, at the largest airport in the world, Atlanta Hartsfield, a Georgia college student passed through security then ran back through it and down an escalator to get a camera bag left in a coffee shop. September 11, 2001, was two, short months ago. Security reacted quickly, shutting down the terminal. The domino effect shut down almost all flying in the United States for the rest of the day.

This brings up a second answer to the question, “What is technology?” The answer is, “Technology is an amplifier. Applied properly it can make a good situation better. Misapplied, it can make a bad situation worse.” In the end, the more time spent getting everyone on board with the change management process and associated technology the better.

In the next blog we will look at team building and dealing with the challenges of human nature.

If you benefited from reading this, have any comments, would like more information or are simply as interested in change management as I am send an e-mail at gwmonti@mac.com or visit www.ctrchg.com.

With over 30 years experience, Gary Monti consults/teaches/mentors/speaks in change management and project management with a focus on compassion and respect in the workplace. The work is grounded in project management, chaos and complexity theories combined with Myers-Briggs Type Indicator

Tagged as: active garage, Branding, business, Business Management, business planning, Business Strategy, leaders, management, possibilities, Rajesh Setty, Strategy, technology, www.activegarage.com

Every day our lives get more and more connected online which has made our lives easier, but at the same time, has put us more at risk as more of our sensitive information is stored online.  With IPv6 right around the corner, which will be able to support an almost infinite number of IP addresses, we will only be more connected, and therefore, more at risk.

On a personal basis, I’m the first to admit that online services such as banking, travel and email, to name a few, have made our lives easier.  On a professional basis, as businesses push more services online to expand their marketplace, conversely, they are also making themselves more susceptible to data breaches from hackers.  Hosting providers are pushing the envelope by trying to get their customers to accept cloud services: email, applications and storage to name a few.  Some of these providers such as Google and Amazon have been successful in selling their cloud based services to small business and have now started making headway in to the enterprise segment of the marketplace.  Their services also allow you to access your information anywhere you have web access.  Their services are great for non-core, non-critical applications that won’t impact your business in the event their service goes down and you are unable to access your applications or data. 

While every company is talking about cloud services, not many are acting on it.  According to a white paper published by Gartner called Hype Cycles of Emerging Technologies, 2009, the most hyped technology was cloud computing. 

Why is this technology “hyped” and not being accepted with open arms?  The hack against Googles intellectual property last month should give you a pretty good idea as to why cloud services are still vulnerable. 

If you decide to move in to cloud services, don’t push all of your applications online.  Start slow.  Test a non-critical application first, or store non-critical data in the cloud that will help off-load space on your storage platform.  If you lose the application or the data, you’ll probably be upset over this mishap, but your life and the business will move on.  From there, look at moving parts of your development environment online and start testing other applications to see how they perform online and how well you can secure the data.  When testing these applications in the cloud, always be skeptical of who will access your data and how.  Don’t move at the pace your providers want you to move at.  Move at the pace that you’re comfortable with and that will protect your intellectual property and your company’s (and customers) sensitive information.

In a Newsweek article recently published by Daniel Lyons called “Where Secrets Aren’t Safe”, he mentions, “Information is not at all like electricity.  Electricity is a cheap, dumb commodity.  Nobody wants to steal your electricity, and even if someone did, who cares?  Information, on the other hand, may be the most precious thing your company has.”

This article was contributed by Robert Driscoll, co-founder of Active Garage. You can follow Robert on Twitter at rsdriscoll.

Tagged as: active garage, business, Business Management, business planning, Business Strategy, http://activegarage.com, information, Intellectual Property, Robert Driscoll, Strategy, technology, www.activegarage.com

Taking your organization through change requires the skills of a samurai knowing when to make changes, when to leave things as they are, and staying centered through the entire process. Do this in an ever-changing environment with moving targets!

Like a samurai you can use the principles of martial arts and Zen, combine them with complexity theory, and develop an approach to changing your organization.

The Samurai

The word “samurai” has interesting roots. It means, “to serve.” More specifically, it means to serve something or someone higher than oneself. The samurai looks at the broader picture and chooses specific actions accordingly. To aid in this they practiced many arts with some samurai being great poets and artists. They worked to understand the principles of life beyond fighting. This led to even-tempered decision-making. This approach is critical when making organizational changes, some of which may be enjoyable and others painful.

Martial Arts

Martial Arts can teach us something about technique when changing an organization. Methods vary with circumstances but evolve from solid principles. In Aikido there is a proverb that goes something like this, “When you come upon a rock; be water and flow around it. When the ground is shifting; be a tree and establish roots.” This knowing when to flex and when to hold your ground is critical. In World War II Henry Kaiser revolutionized shipbuilding by restructuring the manner in which Liberty ships were designed and assembled. He turned naval construction on its head. Once new methods (flexing) were established and integrated they were pushed to the limit (holding ground). The time to build a ship was reduced from 245 days to 45 days with some being completed in less than a week. Some of those construction methods are still in use today.

Zen

So how do you pick from all different ways to organize? What order should they be used in? There are so many methods and types of advice one can get overwhelmed. The key is establishing and keeping an eye on your goals and values and choosing the appropriate method.

Zen offers some good advice: Be immovable. Now, this doesn’t mean be stubborn. It also doesn’t mean being stuck. What it does mean is be imperturbable. Have all decisions reflect movement towards desired goals while keeping values in sight. For more on this see a previous blog, Change Management – Leadership: An Executive Map, Compass and Navigation Method.

Complexity Theory

Now you can take a tip from complexity theory on how best to organize: let the people do it themselves. With everyone understanding the goals and values do something very interesting: take the organization back-and-forth between equilibrium and disequilibrium. When things are moving well – let them be (equilibrium). When a change is needed shake things up by pointing to the challenges and let the team decide how best to organize or reorganize (disequilibrium).

Andy Grove used a two-step process at Intel.

1. He instilled the belief that change is needed and left the organization alone so the stress would build.
2. When the stress was high enough he would then lead people through “The Valley of Death” to achieve the next chip design. (Adapted from “Surfing the Edge of Chaos,” Richard Pascale, et. al.)

In the next blog we will look at some deadly misconceptions regarding technology and change and how to remedy the situation. If you are as interested as I in these topics send me an e-mail at gwmonti@mac.com or visit www.ctrchg.com.

With over 30 years experience, Gary Monti consults/teaches/mentors/speaks in change management and project management with a focus on compassion and respect in the workplace. The work is grounded in project management, chaos and complexity theories combined with Myers-Briggs Type Indicator

Tagged as: active garage, business, Business Management, Business Strategy, Leadership, management, Martial Arts, possibilities, Project Management, purpose, Samurai, Strategy, Zen

Quality #14: Process Improvement and the 3E’s

by Tanmay Vora, Jan 25, 2009

When process improvement initiatives fail, it is typically due to the lack of one or more of the three E’s – Lack of Empowerment, Lack of Education / Training or Lack of Empathy. Upper management needs to show they are serious about process by allocating the right resources. Implementation staff need to understand what they need to do and why. Lastly, there should be realization across the board that one-size-fits-all approach will not work. Focus on the three E’s and your journey will become easier and fun. more…

BLOGTASTIC!: You have to give back!

by Rajesh Setty, Jan 25, 2009

In life or on your blog, there is more joy in giving than getting. Your blog expands your capacity to give. Invest some of your time expanding the capacity of fellow bloggers who need your help. You’ll quickly find that the effort will produce its own rewards. You will quickly realize that the incremental costs will be quite low for you to provide high-value to someone or some cause. more…

Change Management #1 – Leadership: Navigating with an Executive Map and Compass

by Gary Monti, Jan 26, 2010

Welcome! to the first post in the Change Management Series. This blog is a simple user’s guide to a change management map, compass, and navigation method. We will look at their make-up and how they work. Later blogs will go deeper into how they work.

In this post Gary talks about the three essential components required to lead your company through change – The Map, the Compass and the Navigation Method. In an ever changing environment (the map), you need to be able to adhere to your values (the compass) and adapt your (navigation) methods to reach the goal. more…

BLOGTASTIC!: Say more than “me too.”

by Rajesh Setty, Jan 26, 2009

You may come across blogs with great content and you may link to them. But if you don’t have anything original to say, your links won’t help much. It’s like giving somebody free movie tickets to a bad movie! Understand that the “me too” comments and links only add to the noise and don’t add value to the conversation. more…

Performance comes from Performing People

by Guy Ralfe, Jan 27, 2009

An organization’s goals and an individual’s aspiration will both be successful only if they intersect with each other. Guy illustrates this point in this blog through his recent experience on an airport ramp waiting to get into a plane undergoing tests to make sure the aircraft is clear to fly. more…

BLOGTASTIC!: All about comments

by Rajesh Setty, Jan 27, 2009

How do you create online conversations? Well, in the blogosphere, you do it via comments. Leaving comments on other blogs is a powerful mechanism to build traffic to your blog, build your credibility and in the process build valuable relationships. But before you start commenting, be sure to learn the basic commenting etiquette. more…

When Securing Your Data and Network, Just Look Inside

by Robert Driscoll, Jan 28, 2009

When securing data and network, the most obvious threats to guard against are the external intrusions. Studies have shown time and again that a great number of attacks originate from internal sources. You can safeguard against these risks by constantly reviewing your security policies, following a stringent hiring process and having more than one administrator for critical systems. more…

BLOGTASTIC!: The ultimate leverage engine

by Rajesh Setty, Jan 28, 2009

Whatever you do offline, you can leverage your online presence to your benefit. For example, you can use your blog to generate business or get speaking engagements. What you get out of it depends entirely upon you. You can read a good book and get nothing out of it. Or you can be moved to change the rest of your life. Same thing holds true for your blog. more…

Author’s Journey #6 – What’s the best size for your book?

by Roger Parker, Jan 29, 2009

Common thinking triggered by the word “book” is the long and never ending text books in school and college. Not true anymore. With the dawn of twitter and blogs, smaller books from 140 to 160 pages are popular. It takes less time to create, the cost to publish is lower and also the books are more focused. The trend is not to “tell all” but tell just what’s needed. more…

BLOGTASTIC!: Increase your capacity to do more good

by Rajesh Setty, Jan 29, 2009

You can use your blog for good causes too. In this post Rajesh talks about David Armano’s experience in raising money for a woman who recently separated from an abusive husband – through his blog. This illustrates that your blog can change who you are, your blog can change who your readers are and best of all, your blog can change the world! more…

Magesh is an accomplished software professional focused on building enterprise value through creative use of technology. Magesh enjoys working with people and is passionate about bringing out the best in everybody to achieve results that are larger than the sum of individual accomplishments.

Tagged as: active garage, BLOGTASTIC!, business, business planning, Business Strategy, execution, Guy Ralfe, himanshu jhamb, Magesh Tarala, Rajesh Setty, Robert Driscoll, Strategy, tanmay vora, Twitter, www.activegarage.com

Mention “book” to most people, and they immediately recall their endless lists of “required reading” in high school and college. Textbooks and required reading tend to be long, especially the classics.

Little wonder that most people don’t think they’re capable of writing a book, and even fewer think that they have time to write a book!

I’d like to counter the Moby Dick and Crime & Punishment mentality by recommending that you take a fresh look at the advantages of shorter and smaller books, i.e., books ranging in length from 140 to 160 pages.

The age of shorter & smaller books

As you’ve probably noticed if you’ve recently visited the Business books section at your local Barnes & Noble or Borders, books are getting both shorter and smaller. This is the age of the smaller, shorter book. Shorter, smaller books are “in” for several reasons:

• ŸLower cost - In a time of economic ambiguity, smaller, shorter books are more affordable for everyone involved. A smaller, shorter book represents less of a financial risk for publishers. At the same time, smaller, shorter formats can be sold for less, meaning the books will be affordable to a more cost-conscious buying public.

• ŸLess time – We are living in a time-starved environment. Time has never been as much at a premium as it is now. Your readers, especially your business readers, are interested in books that can be comfortably read in an airport waiting room or while flying. Readers don’t have time for theory; they are looking for short books with short chapters and practical, immediately actionable ideas. “Background information” isn’t as valuable as usable advice.

Evidence of the trend towards shorter, smaller books are on every business book shelf. Notice the shrinking size of Jim Collin’s books; [1] compare his latest How the Mighty Fall with his original Good to Great. Compare Bob Burg’s early Endless Referrrals[2] (288 pages, 6 by 9 inches) with his latest The Go-Giver[3] (144 pages, approximately 5 by 8), co-authored with John David Mann.

Implications

The implications of this societal need for economy of cost and economy of expression is a renewed emphasis upon the delivery of focused, actionable information. With few exceptions, the “textbook” era is over. Readers have problems they want to solve, and they want to get the necessary information- -and just the necessary information- – as quickly as possible.

Today’s books, as a glance at the many titles available in the Laura Lowell’s 42 Rules[4] series, for example, emphasize practicality and utility. The trend is not to “tell all,” but to tell just what’s needed.

By viewing complex problems and tasks from the point of view of a series of simple, step-by-step tasks, makes it considerably easier to write a brand building book. Authors with brands to build and information to share can easily take advantage of this emphasis on economy of expression by spending more time planning than writing.

Once an author identifies the steps their readers need to take to solve their problem or achieve their goal, fewer words are needed to complete the book.

Twitter’s role

Twitter has played an important role in the encouraging economy of expression. Twitter has taught us all how to condense and express big thoughts in 140-characters, or less. There’s more respect for brevity now, than ever before.

Entire books, and series of books, are being written in the Twitter format, such as Rajesh Setty’s pioneering Upbeat: Cultivating the Right Attitudes to Succeed in Tough Times[5].

In fact, I’m so impressed by the Twitter format that I choose it for my upcoming book on book titles, #BOOK TITLE Tweet!

The idea of a book

In many ways, the idea of a book is more important than its manifestation as a finished book. The goal of a brand-building book is to attract the attention of others who want to learn more about the problem or goal addressed in the book title.

The title is the idea, not the length of the book, or the size of the book.

Awhile back, I saw a Twitter reference to a book called 18 Rules of Community Engagement[6]. It’s subtitle was A Guide for Building Relationships and Connecting with Customers Online. Without knowing anything else, I not only ordered a copy, but contacted the author and requested an interview.

I was like your prospects! Before ordering it and contacting the author, I didn’t count the number of pages in the book, nor did I pay attention to its size. All I knew was that the title promised a practical look at a topic I wanted to know more about.

In other words, the title and promised efficiency of the “18 Rule” approach promised me a good reading experience and an opportunity to connect with someone knowledgeable in the field.

So, think smaller and think shorter!

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[1] http://blog.publishedandprofitable.com/2009/07/jim-collins-new-book-how-the-mighty-fall-suggests-that-authors-should-explore-the-advantages-of-smaller-and-shorter-books/

[2] http://www.amazon.com/Endless-Referrals-Third-Bob-Burg/dp/0071462074/ref=sr_1_1?ie=UTF8&s=books&qid=1264358971&sr=8-1

[3] http://www.amazon.com/Go-Giver-Little-Story-Powerful-Business/dp/159184200X/ref=pd_bxgy_b_img_b

[4] http://42rules.com

[5] http://www.amazon.com/Upbeat-Cultivating-Right-Attitude-Thrive/dp/1935073036/ref=sr_1_3?ie=UTF8&s=books&qid=1264360787&sr=8-3

[6] http://happyabout.info/community-engagement.php

Roger C. Parker helps business professionals write brand-building, thought-leadership books. He’s written over 30 books, offers writing tools at Published&Profitable, and posts writing tips each weekday. His next book is Title Tweet! 140 Bite-Sized Ideas for Article, Book, and Event Titles.

Tagged as: active garage, author's journey, business writing, roger parker, Strategy, writing book, Writing for Business

Last week I was returning back from Europe to the USA via London’s Heathrow airport. I won’t go into the airport security experience, but to say that the whole security debacle, while necessary, produces such a negative image before you have even set foot in the country. My story begins after the pat down security screening. We cleared the gate and were walking down to board the aircraft when we were stopped at the entrance to the elevated gangway that connects the terminal to the aircraft.

Slowly the number of people backed up until there must have been around 40 passengers waiting to board. At this point an official notified us that we needed to wait a few minutes while some tests were conducted on the aircraft. A lady in front of me stepped forward and asked if there were any problems. The official discarded her request by saying it was just some routine maintenance checks. The lady returned to the line but was not quite at rest. Some time passed with engineers running back and forth past us out the gangway, before we were given a shouted out notice that they were having to start the aircraft engine to test it and the wait should only be another 10 min. The official disappeared but the lady ahead now looked decidedly uncomfortable.

When the official returned she asked him what was wrong? He responded routine maintenance again. She then became very concerned and began demanding that she see the signed maintenance work order, that she wanted to see the pilot’s signed approval. The official did not help the lady’s concerns and so she became louder and demanded even more proof of acceptance. The official said he would not be getting that for her but she then argued it was her right to see the authorizing paper. I am not sure if it was her right, but she now had 39 people focused on her.

I was intrigued watching the situation, now the other 39 people in the line were not concerned about the maintenance but rather was this lady going to cause a situation that delayed their flight? The official just wanted the lady to calm down and not work up a commotion among the crowd, he cared less about the maintenance – he was flying nowhere and just wanted this plane dispatched.

For me the intrigue was with the lady;

• she felt so strongly that she pulled herself from the conforming crowd to take care of her concerns at any cost
• in being so concerned she could not reason – no pilot would be taking-off if they had any doubts about the maintenance yet alone the 39 other passengers eager to board.

So where am I going with this observation? Following on from last week’s post Measure for Success, I have since been fortunate to participate in a strategic session based on the Franklin Covey designed, 4 Disciplines of Execution, methodology to align an Organization with its Goals/Objectives. This methodology is entrenched in setting up measures, more so it advocates the measurement of leading and lagging measures to help identify the onset of issues before they become issues. What my observation brought forward for me is that you need a methodology as a guiding principle for an organization but do not forget how that applies to the individual. Each person has their own set of concerns, part of this is their ambition and goals.

These concerns are what individuals hold most dearly and if we can align the correlation between the individuals concerns and the organization you can produce superior performance by the organization in the marketplace. If the lady did not hold her concern for safety she would not have mustered up the courage to go the extra mile and challenge the official – the other 39 people held the concern of getting out of the jetway, the same attitude held by your clock watchers in the organization.

This article was contributed by Guy Ralfe, co-founder of Active Garage and co-author of the upcoming book "ProjectManagementTweets". You can follow Guy on Twitter at gralfe.

Tagged as: active garage, Business Management, Communication, concerns, execution, Guy Ralfe, motivation, organization, result orientation, Strategy

Welcome! to the first post in the Change Management Series. This blog is a simple user’s guide to a change management map, compass, and navigation method. We will look at their make-up and how they work. Later blogs will go deeper into how they work.

In leading your company through change you have a lot in common with Medieval explorers who studied their maps and ventured into the unknown: On the edge of the known world cartographers wrote, “There be dragons!” The environment is exciting and scary. Like those explorers you need your own map, compass, and navigation method in setting a successful course through an ever-changing environment.

Introductory work helps since the three tools have a surrealistic aspect and take some getting used to. There are two reasons for this:

1. The tools function as a set. There is no one lead tool. Working well with one requires familiarity with the other two.
2. The simplicity of the tools can be deceptive. Leonardo da Vinci’s statement, “The sophistication is reflected in the simplicity,” sums it up well. There is much that needs to be taken into consideration and balanced. Progress isn’t linear and at times it can be frustrating. It’s not enough to see it all. It has to be seen differently.

Similar to early explorers, by keeping a steady eye on the goals while being persistent you can succeed…with the risk of becoming totally lost ever-present! The risk is worth it.  The success is not just more of the same. It is a success that is different in kind. A whole new frame of mind emerges.

Those Medieval explorers broke out of the Middle Ages and helped lay the foundation for the Renaissance. That’s the type of change you and your organization can make. Break into the unknown and thrive! Besides, you know that death is inevitable with standing still. So let’s begin.

The Map

In complex, changing environments the map is like something out of Alice in Wonderland. It is always changing. Anytime someone does something the shape of the map changes. The terrain is dancing – never sitting still. Just look at Napster and the music industry terrain. A student writes a peer-to-peer file-sharing program. Traditional CD music sales drop. People become used to getting only the songs they like. The iTunes store appears and legitimizes some of the change to the music environment. The terrain just keeps on dancing. Having up-to-date terrain information is critical. Now, here’s the most important point in making and using maps: everyone in the organization becomes part of a sensing organism watching and listening at different frequencies, feeding information to everyone else, and updating the map. A rigid, top-down, command-and-control approach will fail.

The Compass

You have a map, know where you are and where you want to go. Moving towards the goal requires the organization to orient itself and track its progress. A compass is needed. Like any compass it has 3 components:

1. A stable reference point- a magnetic north;
2. A device pointing consistently towards the stable reference point as position changes – a compass needle;
3. An indicator of the desired direction of travel – the arrow fixed on the front of the compass housing or the front of the ship.

In a changing situation the “magnetic north” of your executive compass comprises your values and beliefs. They need to be rock solid and visible to all. As the organization moves on the changing terrain this stable reference will help them orient and decide what the next action should be.

Your compass needle is the consistent aligning of actions with values and beliefs. As the terrain shifts you modify your behaviors to hold your bearing and stay on course. Those around you shift their behaviors accordingly. You can be trusted because you are walking the walk.

The compass arrow is the plan. It points the way. This plan is tied to the map and changes with the terrain. How fast the plan changes is critical. If the plan changes too fast and too frequently the organization drifts aimlessly. If the plan remains unchanged while the terrain shifts it becomes irrelevant. So, like something from a Salvador Dali painting the arrow changes with the terrain.

The Navigation Method

Moving on an ever-changing terrain requires unique skills and traits. A complex, changing situation has a unique characteristic, i.e., there is no one best path to get to the goals. Rather, there are multiple paths and some are better than others, for now, on this terrain.

Instead of marching in a straight line there is probing in different directions to see what works. Tactics change with the landscape. Where there once was a hill there now is a flat surface and movement is now unobstructed. The organizational structure shifts accordingly.

Here’s an example. Social networking increases the speed and simultaneity of disseminating information. Some organizations are adopting a more distributed structure where the speed and accuracy of local responses to customers’ requests increases while everyone maintains needed connections within the organization. In complexity theory this is called complex adaptive behavior.

Navigating towards goals in this manner requires a constant evolution. Here is where things can again become surreal with another unique characteristic of navigating a complex terrain surface. Taken to the extreme, the goals themselves can change if the organization is to survive. Monsanto shifted from being a supplier of commodity chemicals to being a biotech firm. It saw it was on a barren terrain and jumped to another!

This is not for the faint of heart. In fact, one might wonder why anyone would work this way and how the organization holds together. It has to do with the compass. By publishing your values and beliefs team members can compare it to their own. If they see a fit then they align their behaviors with yours. This is the glue that holds everything together as the organization goes through the stresses and strains of working towards the goals. It is called self-similarity.

Think of a couple bringing the first child home, then the second. A promotion occurs. A recession hits. Their lives can change in ways unimagined. It’s the self-similarity, the alignment of beliefs and values that holds them together. The organization continues in an almost constant state of flux.

In the next blog we will look deeper into the structure and operation of an organization undergoing change.

This introduction to the tools of change management can be taken further. In addition to being beneficial in business I find it quite fascinating. If you do too, send me an e-mail at gwmonti@mac.com or visit www.ctrchg.com.
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With over 30 years experience, Gary Monti consults/teaches/mentors/speaks in change management and project management with a focus on compassion and respect in the workplace. The work is grounded in project management, chaos and complexity theories combined with Myers-Briggs Type Indicator

Tagged as: active garage, Alice in Wonderland, beliefs, Business Management, business planning, Business Strategy, Change Management, Communication, Leadership, Leonardo da vinci, management, possibilities, Social Media, Strategy, values