Posts Tagged ‘venture’

Plan C for your business

by Vijay Peduru on October 27, 2009

Big C Armband - yellowA new entrepreneur almost always gets an idea and thinks it is the coolest and the greatest idea. He safeguards it and when someone asks him he would say we are in “stealth” mode.  He dreams of how he would be on the covers of Fortune, Fast Company and Inc when his idea clicks and takes off.  The truth is no one really knows whether the idea will click or not.   About 50%of venture backed firms fail.

So, how does an entrepreneur increase his chances of Success.  He needs to Accept Change as normal and Be willing to Evolve. Nobody can escape change… the way I see it – Either you will confront change OR change will confront you. You choose. The best way is to accept that change happens and take advantage of it rather than be bogged down by it. Humans and a lot of other species on this planet survived and thrived by evolving themselves as the surroundings changed. Similarly, the best companies can survive, if they can adapt with the surroundings and evolve.

We would not have heard about Google, Hotmail or Paypal  if they stuck to their initial Plan (Plan A).  The founders quickly evolved their companies. They tried a business model and if that didn’t work, they changed it immediately and tried another. For Paypal, Plan A to Plan F didn’t work. Plan G as we know today worked marvelously and the rest is history. Google grew and could introduce so many products because it encourages a culture of experimentation and Failure. All these and other successful companies evolved by looking for opportunities caused by change in the marketplace and encouraging change and experimentation within their business.

This can happen only if the team is willing to make mistakes, Learn from it and move on. Our school system has trained us not to make mistakes and view mistakes are failures. This view might prove useful for someone working in a large corporation which has lots of restrictions to change, but for an Entrepreneur, mistakes need to be learned from, quickly, and then move on from.

In the old days, when a missile is fired, it had a fixed destination.. “Ready, Aim , Fire” .  Nowadays, thanks to modern technology, a missile , can be fired and then it’s course can be corrected midway. Tom Peters has a saying that goes – “Ready, Fire! Aim”. It is the same with a business. When we start the business , the business model is different and if it does not work, we correct course as we move.

Get ready to “Ready, Fire! Aim”…