Posts Tagged ‘viral’

Tribes do not include everyone… or in other words, not everyone forms a tribe. It is constituted of people who care about a specific topic or interest or looking to bring a specific change. Real change comes from real people – who then influence others – who, in turn influence others.. .and before you know you have a tribe!

Tribe is needed to change the world. And Changing the world is addictive.

Social Media can be overwhelming but it has created a tremendous opportunity for anyone to be a leader. There is no test to pass, no permission needed. Before you needed millions of dollars to get on Television. NOW you need ten dollars to create a video. So, if you care about something, you can get up and lead.

If you are someone who wants to change the world, you will continue reading this post because you still need to understand how to gain advantage using social media and not get simply distraught by its demands. The understanding involves:

  • Understanding transaction: If you have thousands of friends and followers on Facebook and on Twitter and not one of them is helping you to set up a meeting with a prospect, connect you with a decision maker or help you in any way to meet the objectives of your initiative – these friends and followers are worthless. Tribes exist because people care about something and they have the collective power to do impossible things – otherwise how do we explain airplanes and satellite communication – almost unthinkable a while ago.
  • Understanding Meaningful: If you have to sell everything to everybody, then you will either drive yourself crazy or fail in your initiative. You need to sell it to a few who care about what you have to offer. Then they will talk about it to others. So, there is no need to SPAM people. Just find people who care about what you have and talk about you. The election of President Obama is an example of how people found meaning in his message and then brought in more people. And together these people changed the world.
  • Understanding Focus: You cannot possibly be doing everything to change the world. Become focused on what aspect of the world will you change and the specific task that you believe you are good at in this effort. Tweeting, Facebooking, reading blogs, Youtubing – all these activities require a lot of time – if you are good writer – just write, if you are good networker just meet people – don’t do everything.

To change the world you need a Tribe – where people care about the same thing… are skillful in different tasks and… have relationships with people who care about the same change.

This is RAW power needed to change the world. Once you belong to this tribe, when you enroll people – you will discover it is addictive – not because it is COOL to do so. Because you will see the limitless possibilities and positive change that will impact others lives.