Posts Tagged ‘www.activegarage.com’

Ever wonder who is in charge when you repeatedly try to change business rules and nothing happens? It can be maddening! You call the meeting, everyone agrees to make the change and then nothing happens. It feels like Sisyphus rolling that huge rock up the organizational hill only to have it roll back down again and again and…

The solution has two components – what to do and how to do it. The “what to do” comprises integration of three sets of business principles. The “how to do it”  balances all the solutions from the previous five posts in this Change Management Series.

What To Do: Align Business Principles

Three sets of business principles are tiered and integrated. They include:

  • Business Modeling describing the rationale of how an organization creates, delivers, and captures value in a holistic manner.
  • Business Process Management aligning all aspects of an organization with the wants and needs of clients. Specifically, integrating the business rulesets (see below) from the various disciplines.
  • Business Rules and Rulesets include the individual rules defining or constraining some aspect of the business and the rulesets that are a collection of individual business rules focusing on the same business activity across the organization.

For example, an outsourcing approach (business model) is chosen for a particular project. The management of vendors will involve both engineering and purchasing. The interplay between engineering, purchasing, and the vendor must be defined (business process management). Success lies in the detailed management of the situation.  Engineering and purchasing must combine their criteria (business rules) into a cohesive set (Business Ruleset) keeping the vendor consistently focused on providing value.

Notice how when we get to the most detailed level, Business Rules and Rulesets, they circle back to the most strategic level, Business Modeling. Let’s put that to use in determining “How To”.

How To Do It: Changing The Business Rules

Performance on this project is akin to mud wrestling! At one moment it feels like there’s a grasp on the situation and then the next moment – whoops – either stance, grip or both are lost.

The solution is learning how to referee and let the people in your organization produce the results. Specifically, take the recommendations in the previous 5 posts and perform them in the reverse order.

To produce a sustainable, stable set of business rules and processes focus on quality and risk as mentioned in the fifth post, “Projects: Three Tips to Avoid Creating Frankenstein”.

Is it easy? No. You are dealing with human nature. Use the solutions from the fourth post, “People: Building a Team with Dr. Jekyll and Mr. Hyde” to gauge the limits of people and resources available, decide on trade-offs, and finalize goals.

If technology is part of the process implementation remember the remedies in the third post, “Technology: Too Good To Be True…Two Deadly Misconceptions and Their Remedies

Keeping the project from becoming a chaotic mess requires a balance between letting people “go at it” and settling down to build some results. Act as described in the second post, Morphing Organizations: The Executive Samurai and Complexity Theory

Finally, you must be unshakable Do this by knowing your goals, values and beliefs. It sets the context. Lead the way as described in the first post Leadership: Navigating With an Executive Map and Compass

All this is done for one simple reason: to present something of value to the customer. In the seventh and final post of this series we will look at the product.

If this has been beneficial, if you have any comments, or just find this as fascinating as I do then send me an e-mail at gwmonti@mac.com or visit www.ctrchg.com.

Gary Monti PMI presentation croppedWith over 30 years experience, Gary Monti consults/teaches/mentors/speaks in change management and project management with a focus on compassion and respect in the workplace. The work is grounded in project management, chaos and complexity theories combined with Myers-Briggs Type Indicator
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Week In Review – Feb 21 – Feb 27, 2010

by Magesh Tarala on February 28, 2010

The Art of getting what you want

by Vijay Peduru, Feb 22, 2010

Human brain has the tendency to avoid anything that it considers will cause pain. It reaches this conclusion based on instinct and/or past experience. This part of the brain is called the Lizard brain. The Possibilities brain seeks opportunity and freedom. When you want to work out and get in shape or in general, put in effort to convert a possibility into opportunity, your lizard brain may prevent you because it sees pain in the endeavor. You can remove this roadblock placed by the lizard brain by putting the endeavor in the right context.

Seth Godin in his brilliant book “Linchpin: Are You Indispensable?” talks about the Lizard Brain. For a brief Introduction to the lizard brain check this post , this video and this short e-book. more…

Change Management #5 – Project: Three tips to avoid creating Frankenstein

by Gary Monti, Feb 23, 2010

You can avoid creating a Frankenstein if you follow these simple steps:

1. Consider the needs of all the stakeholders when creating a scope of work including competitors and clients. Success includes your needs being met as part of the outflow of providing opportunity for others.

2. Your work must be sustainable, i.e., of good quality.

3. Provide stability, i.e., manage risk effectively.

Dr. Frankenstein driven by ego, pride and vainglory, got isolated from society and this caused him to lose direction and ultimately resulted in his downfall. more…

Growing Pains for Startups

by Guy Ralfe, Feb 24, 2010

Businesses are built around network interactions; each person in the network is a potential communication channel. As the number of people in your organization grows, the number of communication channels grows rapidly according to the formula (N * (N-1))/2 where N is the number of people in the group. This is a potential source of inaction or introducing bureaucracy. Educating the organization on this principle and providing guidance will help employees act confidently in the best interest of the company. more…

Social Media BRANDing – 5 tips to make it work

by Deepika Bajaj, Feb 25, 2010

Many companies have created digital channels like Facebook Fan pages, Twitter, SEO, etc to establish a digital presence. Now, how can they measure the effectiveness and improve? Here are some recommendations:

1. Tie social media activity to revenue growth

2. Know your customers. Don’t limit yourself based on what you know. Instead, try to find who your customers is.

3. Provide relevant content to draw the attention of your customers.

4. Put in place a mobile strategy.

5. Create strong relationships with your customers.

more…

Author’s Journey #10 – How to make the time to write a book

by Roger Parker, Feb 26, 2010

Time is not something you find like a needle in a hay stack. You need to make time for your endeavor by managing your commitments. Here are some techniques to make time to write your book:

1. Start with a plan

2. Commit to daily progress

3. Harvest time

4. Track your progress

more…


Magesh is an accomplished software professional focused on building enterprise value through creative use of technology. Magesh enjoys working with people and is passionate about bringing out the best in everybody to achieve results that are larger than the sum of individual accomplishments.
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Week In Review – Feb 14 – Feb 20, 2010

by Magesh Tarala on February 21, 2010

Are you feeling helpless?

by Vijay Peduru, Feb 15, 2010

Going through the same situation repeatedly, unable to control it, and accepting to suffer through it is called Learned Helplessness. Once you understand this important distinction, you can recognize the situation and take action to unlearn it. Vijay illustrates this with an example of an experiment conducted on dogs by Martin Seligson, a professor at the University of Pennsylvania and the author of several books including “Learned Optimism”. more…

Change Management #4 – People: Building a team with Dr. Jekyll and Mr. Hyde

by Gary Monti, Feb 16, 2010

Implementing change in an organization will bring out the Dr. Jekyll and Mr. Hyde personas of the team members. This is part of human nature and if you do not plan for this, you will face serious problems reaching your goals. Your leadership is what will help keep the project on track. Gary provides several tips to help you understand the risk and navigate the terrain. more…

Commitments Change Over Time

by Guy Ralfe, Feb 17, 2010

One of the fundamental requirements for increasing our power and value in the marketplace is our ability to make and keep promises and commitments. A promise or commitment is between two parties. And each of them is locked into their stories viewed through their eyes. Between the time a promise is made and it is fulfilled, situations will change for both parties. It is essential to maintain the story for both parties through time or commitments will fail. more…

Selecting a Business Valuation expert

by Steve Popell, Feb 18, 2010

There are myriad reasons why the owner of a privately held company may want or need to have the company valued. Regardless of the reason, finding the right expert will pay off in the quality and utility of the opinion. In this article, Steve offers the criteria for assessment and gives some tips on how to ground your assessments. more…

Author’s Journey #9 – Cultivating the habits of writing success

by Roger Parker, Feb 19, 2010

Essential habits for writing success are Targeting, Positioning and Efficiency. In this article Roger describes how he put this theory to practice when writing his next book #Book Title Tweet: 140 Bite-Sized Ideas for Article, Book, and Event Titles. more…


Magesh is an accomplished software professional focused on building enterprise value through creative use of technology. Magesh enjoys working with people and is passionate about bringing out the best in everybody to achieve results that are larger than the sum of individual accomplishments.
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Commitments Change Over Time

by Guy Ralfe on February 17, 2010

Making and fulfilling commitments is the only way by which we can accumulate power and produce an identity in the marketplace which to a large part determines our value in the marketplace. Commitments (promises) are such a cornerstone to our lives yet we often pay little attention to how we manage them.

Business is about people making promises and accepting commitments, through conversations of action in their lives. Yes there are loads of conversations that take place around the water cooler, but until they turn into something you care about, those conversations will not be contributing to building your identity and power, most of these are just expressive.

Managing and keeping our commitments is fundamental to our personal business success, first we start by trying to memorize our commitments. But the more complex our requests become we need to seek out tools to help us manage such as calendars, notebooks, software. With even more complexity and number we outgrow our tools and hire PA’s /Assistants to help us. When this is not enough we hire more people to make more commitments on our behalf which then becomes the enterprise organization – the business, our power.

Thankfully the map of a conversation for action was mapped out by Terry Winograd and Fernando Flores back in 1986 in their book Understanding Computers and Cognition.

There are only a set number of possibilities at each stage of a conversation, which would lead you to believe this would be easy. However for a conversation to have been successful it needs to have been fulfilled and produced an assessment of satisfaction for the requester after completion.

This is where I witness the challenge coming into business. Time as always is the culprit, and we as humans living in a world of our own stories, see the world as a reflection of our moods and circumstances at any point in time. No matter how well a request is made and accepted between a requester and supplier, over time both will be in different situations from which to assess the commitment and this can lead to many breakdowns.

It is a bit like taking my child to the toy store and asking him which toy would he chose if he could have one choice. In the aisle that we are in he will find the best toy he can see based on his current criteria and space. With the toy locked under his arm we then move off and walk into the next isle, suddenly the toy will be dropped and a new one snapped up – as his circumstances change.

The point here is that just because you have made a request and received a promise or commitment to fulfill, you have to maintain the story for both parties or commitments will fail. Another point to watch out is that we talk of conversations for ACTION – Actions is what produces satisfactory outcomes, lookout for inconsistencies in actions. Such an example would be a client requesting a tightly managed project however they will not commit to signing a scope document…

Guy RalfeThis article was contributed by Guy Ralfe, co-founder of Active Garage and co-author of the upcoming book "ProjectManagementTweets". You can follow Guy on Twitter at gralfe.
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Week In Review – Feb 7 – Feb 13, 2010

by Magesh Tarala on February 14, 2010

Is using Social Media an impediment to your Organization?

by Himanshu Jhamb, Feb 8, 2010

Social media is still not widely utilized in the business world. Organizations are resistant to deploying them because they either don’t see a value for it or they feel their employees will be distracted by them. The reality, their opinions don’t matter. Social media is here to stay. The earlier they realize that it is simply a channel for having online conversation, the better it is for them. more…

Change Management #3 – Technology: Too Good To Be True… Two Deadly Misconceptions and Their Remedies

by Gary Monti, Feb 9, 2010

One of the biggest misconceptions of all time is that technology solves problems. Nothing can be further away from the truth. On the contrary, people solve problems and technology aids in building the solution – it is just a means to an end. The second and less visible but equally important misconception is that technology will somehow change people’s fundamental behavior like sense of responsibility, cooperation, etc. When implementing change we need to be cognizant of the networks and political structures in the organization. With change, the concern for self increases and even small changes can cause disproportional increase in stress and will cause unpredictable behavior. Technology is an amplifier. Applied properly, it can make a good situation better. Misapplied, it can make a bad situation worse. more…

Breakdowns in Social Media Conversations

by Guy Ralfe, Feb 10, 2010

The world is shrinking fast and the pace of communication is increasing proportionally. Even in the online world, it is easy to misunderstand or misconstrue what the other person means. You may be thinking about the same thing and expressing them differently or vice versa. Guy has brilliantly illustrated this through a few examples. This pitfall gets amplified in the online world. So, be extra cautious and make sure you don’t miss opportunities because of it. more…

Intimacy scores with Social Media

by Deepika Bajaj, Feb 11, 2010

Intimacy and Social Media? Hmm… What’s the connection? We don’t typically these words used in one sentence. But, think about it. This is what social media is. It brings us closer together with our friends and acquaintances. We are able to check on them every day, learn what’s happening in their world and provide support, guidance or empathy. Your online presence is an online YOU. It is just like seeing yourself in the mirror. This let’s you be more intimate with yourself! Online media is an amplifier of the social nature of human beings. more…

Author’s Journey #8 – How much of your book have you already written?

by Roger Parker, Feb 12, 2010

If you have been in your profession for a while, you will be surprised to know how much content you already have. Just dig into your hard drive and check your emails, memos, reports, blog posts, etc. After you have located existing content, consolidate them so that you can identify their usability and where they belong in your book. This will help you realize that book writing does not have to be an all consuming endeavor. more…


Magesh is an accomplished software professional focused on building enterprise value through creative use of technology. Magesh enjoys working with people and is passionate about bringing out the best in everybody to achieve results that are larger than the sum of individual accomplishments.
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Breakdowns in Social Media Conversations

by Guy Ralfe on February 10, 2010

In general the growth of the internet in people’s lives has been closely segregated by demographics, primarily age and location. The old didn’t think they would ever learn how to use these new tools yet alone see the benefit in them and those living in the poorer nations just took longer to get access to the internet. But today you have to go quite far out the way to get away from a connection to the internet which in itself has become a much simpler task, coupled with the user interface becoming so intuitive that more and more of the older generations are now using the internet and its wonders too.

In a recent special article in the Economist, it quotes that if Facebook was a country it would be the third largest by population and this is just one of the social media networks out there. What this brought forth for me is that even though we are can now easily connected to many more people in our networks, our networks are generally age and geography independent as a result.

I have had two interesting situations in the last week that opened my eyes to potential breakdowns in the fast paced and fleeting electronic interactions of social media communications. I am a South African living in Boston, USA. I illustrate in real life what a long distance social media network relationship is like if we were to live them, as I come from a far away land where I call things by different names and I speak with a funny accent to the local American community.

The other day I was at the Home Depot store, where I made an inquiry to a store attendant about the ‘fall’ required in a particular DIY plumbing application. The store attendant looked at me blankly and did not understand me. He actually gave up on me until I picked up some parts and showed him what I was asking – “oh you mean the ‘pitch’ he replied”, YES!

The very next day we were interviewing and we asked the applicant if they had any experience performing data queries? The applicant looked at us blankly, and responded NO! Then my colleague gave some examples just to dig a little further, to which the applicant responded like running a catalog inquiry? YES.

If you have traveled internationally lately you will have noticed HSBC Bank’s advertising campaign “The World’s Local Bank” that seem to cover most airports today. This campaign illustrating these differences brilliantly as in the sample below.

In our online social conversations we need to be mindful of peoples backgrounds, particularly as the amount of time spent in these conversations today are briefer and shorter, many opportunities may be missed.

Guy RalfeThis article was contributed by Guy Ralfe, co-founder of Active Garage and co-author of the upcoming book "ProjectManagementTweets". You can follow Guy on Twitter at gralfe.
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Executives leading change are in a situation much like Moses’ when leading the Israelites through the desert to the Promised Land. There is the desire for relief from the constant complaining. The loss of resolve or simply being tired can create a yearning for a quick fix or a simple solution. One of the most common forms of giving in to this temptation is clinging to misconceptions regarding technology and its benefits.

Two of the deadliest misconceptions are the belief technology by itself solves problems and the belief human nature changes with new technology. Sales agents can play upon this by proposing something that has the phrase, “All you have to do is…”

So, before you part with your hard-earned money for the latest-and-greatest system let’s look closer at these sweet, deadly poisons and their remedies.

Misconception: Technology Solves Problems

The assumption with this misconception is the problem and the solution are external to the people and organization. Somehow the problem and solution are separate from individual ownership of risks and responsibilities associated with change. Problems will go away by signing a purchase order or contract. A false sense of confidence develops proportional to the blindness present. The situation is similar to the person speeding down the freeway without a map. They don’t know where they are going but they sure are making great time! Typically, in the end everyone is miserable and unhappy. The client scapegoats the vendor and the vendor says the client provided no direction and needs change orders.

Remedy: Solve the Problem First

Technology doesn’t solve problems, people solve problems. For a successful implementation of technology in a changing environment first focus on the principles discussed in the previous two blogs:

  1. Change Management #1: Leadership: Navigating with an executive map and compass
  2. Change Management #2: Morphing Organizations: The executive samurai and complexity theory

Work with your teams to know where you want to go, build a map of the business terrain, build a plan, and organize your people to move towards the goals.

This begs the question, “If it’s not the solution just what is technology?” The answer is in the word itself. The root for “technology” is the Greek word “techne,” which means, “to craft, to build, to put form to, to bring into existence.” In other words it’s a means to an end not an end in itself. It is a tool for building the solution.

Briefly, what you want to do is solve the problem first (functional specification) then pick the vehicle for expressing it (technical design specification).

Misconception: Technology Changes Human Nature

This misconception assumes providing an external something will improve people’s attitudes, sense of responsibility, and performance.  Cooperation will spontaneously increase with new technology.

Remedying: Resolve Political Problems First

The reality is most people resist change and want to hold on to their personal agendas. I discovered this in the first few years of operating my business. Networks were at its heart. Some clients were a dream and others were nightmares. These differences influenced my answer to an apparently simple question, “What is a network?” The best answer, the one that made the most sense and was immediately understood was, “A network is a hard-wired political system.” Laughter ensued.

With change the concern for self increases and people become stressed. Stress can lead to unpredictable behavior. Even small, unpredictable behaviors can be quite serious in complex, changing situations. Why? Small behaviors can have a disproportionately large impact on a complex system by pushing it past a tipping point. For example, in November, 2001, at the largest airport in the world, Atlanta Hartsfield, a Georgia college student passed through security then ran back through it and down an escalator to get a camera bag left in a coffee shop. September 11, 2001, was two, short months ago. Security reacted quickly, shutting down the terminal. The domino effect shut down almost all flying in the United States for the rest of the day.

This brings up a second answer to the question, “What is technology?” The answer is, “Technology is an amplifier. Applied properly it can make a good situation better. Misapplied, it can make a bad situation worse.” In the end, the more time spent getting everyone on board with the change management process and associated technology the better.

In the next blog we will look at team building and dealing with the challenges of human nature.

If you benefited from reading this, have any comments, would like more information or are simply as interested in change management as I am send an e-mail at gwmonti@mac.com or visit www.ctrchg.com.

Gary Monti PMI presentation croppedWith over 30 years experience, Gary Monti consults/teaches/mentors/speaks in change management and project management with a focus on compassion and respect in the workplace. The work is grounded in project management, chaos and complexity theories combined with Myers-Briggs Type Indicator
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Week In Review – Jan 31 – Feb 6, 2010

by Magesh Tarala on February 7, 2010

Social Media ROCKSTARS!

by Deepika Bajaj, Feb 1, 2010

Social media ROCKSTARS are no different from traditional ROCKSTARS. They possess the same characteristics – Talent par excellence, Performance and Energy. They continuously produce new material, perform brilliantly that crowds love them and energize their audience. People like Kevin RoseMatt Inman and bloggers like Chris Brogan or Marshall Kirkpatrick are the genuine social media rockstars! more…

BLOGTASTIC!: Make more friends in the blogosphere fast!

by Rajesh Setty, Feb 1, 2010

Face to face conversations are valuable for networking, but this strategy has some constraints. Online conversations on the blogosphere gives you the ability to start and engage in multiple conversations with people far and wide, asynchronously. Rajesh leveraged this for his “Quought for the Day” project. Leverage your blog to communicate, collaborate and utilize your blog as a catalyst to enhance your relationships. more…

Change Management #2 – Morphing Organizations: The Executive Samurai and Complexity Theory

by Gary Monti, Feb 2, 2010

To take your organization through change, you need to be a “samurai” who is an expert at even-tempered decision-making. You need to be a martial artist in the sense that you need to adapt your methods to circumstances while maintaining core principles. Then, like Zen practitioners, be imperturbable. Now, you can take a tip from complexity theory on how to best organize: let the people do it themselves. more…

BLOGTASTIC!: What you don’t know might hurt you

by Rajesh Setty, Feb 2, 2010

If you are in the blogosphere, you need to keep abreast of the happenings in this arena. This is not any different from other domain like hardware, software, etc. Considerations for your blog should include SEO, RSS feed, mobile accessibility, etc. There are numerous resources like Squidoo: Blogging Starter Checklist that provide you the information – you just need to look for it. more…

Lessons From Our Past

by Guy Ralfe, Feb 3, 2010

A wise man learns from others’ experience, while a fool does not learn even from his own. In the latter case, history repeats itself. Guy narrates his travails with the Massachusetts Bay Transportation Authority (MBTA). Over the past five years, rates have increased and service has degraded in some areas. All indicators point to a repeat of what happened in 1897. It would be interesting to see when MBTA wakes up to reality. more…

BLOGTASTIC!: The right tools

by Rajesh Setty, Feb 3, 2010

We all need need the right tools to excel in our professions and blogging is no exception. Some areas where you need to consider using good tools are infrastructure, tracking, subscriptions and optimization. If you don’t consider yourself a geek who is fascinated by tools, get professional help. more…

Information: The Most Precious Thing Your Company Has

by Robert Driscoll, Feb 4, 2010

Cloud computing is one of the most hyped technology currently. Computing is usually compared with electricity as a utility, but that is not a valid comparison. Electricity is a dumb commodity and who cares if it is stolen. But data on the on the other hand is immensely valuable. When moving your organization towards cloud computing, move slowly and start with applications and data that are not the lifeline of your business. Move at the pace of your comfort and not at the pace the providers recommend. more…

BLOGTASTIC!: Blogging stats can be addictive

by Rajesh Setty, Feb 4, 2010

Though it can be addictive to keep watching the traffic stats to your blog grow, that metric is not where the value is. You need to dig deeper and understand where your visitors come from, what posts they are reading, where they click through, etc. These analytics will help you understand your readers better and enable you to position your blog for greater success. more…

Author’s Journey #7 – Who can help you write your book?

by Roger Parker, Feb 5, 2010

When writing non-fiction books, understand that you don’t have to write every single word in your book! You can get help from a variety of sources. Consider co-authors, ghost writers, assistants and crowdsourcing. They provide key benefits of providing a different perspective and efficiency. Before you make the choice, identify your goals, choose the right option and structure the relationship appropriately. more…

BLOGTASTIC!: More help than you will ever need

by Rajesh Setty, Feb 5, 2010

We all need help with everything we do. Same holds true for blogging. Your blogging success depends upon what you are willing to invest in getting help. Your investment could be time to learn it all by yourself, or you could spend money to get good help. Irrespective, don’t forget the opportunity cost of your time or money. The old adage “when the student is ready, the teacher arrives” fits brilliantly with the blogosphere. Are you ready to leverage your blog and open new doors? more…


Magesh is an accomplished software professional focused on building enterprise value through creative use of technology. Magesh enjoys working with people and is passionate about bringing out the best in everybody to achieve results that are larger than the sum of individual accomplishments.
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There are many ways others can help you write your book. You don’t have to write every single word that appears in your brand-building, nonfiction book! Many of the leading author brands in business and publishing involve authors who have shared their writing responsibilities with others.

There are a lot of reasons for this, and the idea of involving others in writing you book shouldn’t be viewed as a “cop out” or lessening of your responsibility to produce the best possible book.

Advantages of involving others

Although there are many advantages to working with other, the two most important are perspective and efficiency:

  • Perspective. When you involve others in writing your book, you can produce a richer, more fulfilling book. Others can bring new experiences, ideas, information, perspectives, and talents to your book. This is true whether you work with other experts in your field, or involve your market in writing your book.
  • Efficiency. Working with others, you can bring your book to market faster, giving it a head start against the competition. Working with others also gives you more time to spend marketing your book, building market anticipation and creating marketing partnerships with others in your field. Effectively marketed good books will outsell poorly marketed great books!

As the lead author, you are not abdicating your responsibilities. This will still be “your” book. You are the visionary who had the idea for the book, you set the standard, and you’re still responsible for the quality of the book.

Consider yourself the captain of a ship. The captain doesn’t do everything needed to take an ocean liner from New York City to Athens. The captain sets the goals and performance standards while delegating nearly every other task to others; running the engines, keeping in touch with the home office, maintaining crew discipline, running the engines, navigating, cooking, and serving drinks.

Your book will be as strong, or as weak, as the leadership you provide and the mentoring you offer to others involved in your book.

With others involved, you’ll still get the majority of the credit, but your book may be a better one (in terms of perspective) or one that appears sooner backed-up with better pre-publication marketing and visibility.

Options and alternatives

There is no “one way” to write a book with others. Your job is to identify and fine-tune a process that works for you, one that can be replicated over and over again as you expand your book title into a series of successful follow-up titles. Here are the basic choices:

  • Co-authors. Like marriages, co-author situations can be really great, or they can turn into a nightmare. The range of possible co-author relationships is great, ranging from full partnership to work for hire situations. When you research co-authored books, watch for clues in the way the authors’ names on the book cover: “and” implies a partnership, or near partnership. But, when you see “with,” the name that follows is typically a “follower” or a “work for hire” craftsman.
  • Ghostwriters. The names of ghostwriters generally don’t appear on the book cover, although they often appears in the author’s Acknowledgments. Ghost writers perform their magic through a process that involves interviewing the lead author, independent research, and a back-and-forth review cycle.
  • Assistants. Many authors involve freelancers to save the author time by researching details and summarizing results, providing the author with information to weave into the narrative of the book.
  • Crowdsourcing. Many books are based on a strong premise, backed-up by anecdotes, case studies, and interviews with either other experts in the field, or by customers, clients, and end-users. An excellent example of this is Books like Mitchell Levy’s 42 Rules for Driving Success with Books, based on case studies and stories submitted by authors who have profited from writing a book.

Making the right choice

The right choice involves identifying your goals, choosing the right option, and then structuring the relationship in a way that reduces opportunities for problems down the road.

  1. Identify your goals. Know what you’re looking for. Are you looking for a “hand off” situation where you will have little involvement with the writing of the book, beyond setting the goals and creating a table of contents, or are you looking for assistance on specific chapters? How visible do you want the relationship to be, i.e., are you looking for a “with” or an “and” situation?
  2. Choose the right option. If you’re looking at possible co-authors, focus on compatibility and the long-term. Several interesting perspectives emerged in a Published & Profitable interview with Bob Bly and David Meerman Scott. One of the points Bob mentioned was that “marriages of equals” often didn’t work as well structuring a clear “who’s the leader and who’s the follower” hierarchy. Both recommended looking for co-authors with established author platforms and reader followings to jump start your book’s sales.
  3. Structuring the relationship. Handshakes are not enough. Although it’s impossible to anticipate every eventuality, your co-authorship agreement must address rights and responsibilities. For example, if you’re considering working with a co-author, what happens after your book appears? Who has primary marketing responsibilities? Who pays for the website? Whom will the media interview? Who has first rights to speaking and consulting engagements? Who can prepare spin-off products, like e-courses, “train the trainer” programs, and videos? What rights do ghost-writers and researchers have to their research after your book appears?

The big takeaway

The big idea from this post is simply to explore all options. Find others who might be able to help you write your book. Explore your writing options. with an open mind and the recognition that the authors whom you respect the most and turn to for inspiration often were working in a group situation. There’s often a team behind a book, often a team in place well before editors and proofreaders get involved!

Roger C. Parker invites you to visit a special resource page for Author Journey readers. You’ll find growing list of special writing resources, including several mind mapping samples. You can also explore Published & Profitable’s Samle Content,  and sign-up for his Daily Writing Tips blog. His next book is Title Tweet! 140 Bite-Sized Ideas for Article, Book, and Event Titles

Roger-Parker-131x150Roger C. Parker helps business professionals write brand-building, thought-leadership books. He’s written over 30 books, offers writing tools at Published&Profitable, and posts writing tips each weekday. His next book is Title Tweet! 140 Bite-Sized Ideas for Article, Book, and Event Titles.
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Information: The Most Precious Thing Your Company Has

by Robert Driscoll on February 4, 2010

Every day our lives get more and more connected online which has made our lives easier, but at the same time, has put us more at risk as more of our sensitive information is stored online.  With IPv6 right around the corner, which will be able to support an almost infinite number of IP addresses, we will only be more connected, and therefore, more at risk.

On a personal basis, I’m the first to admit that online services such as banking, travel and email, to name a few, have made our lives easier.  On a professional basis, as businesses push more services online to expand their marketplace, conversely, they are also making themselves more susceptible to data breaches from hackers.  Hosting providers are pushing the envelope by trying to get their customers to accept cloud services: email, applications and storage to name a few.  Some of these providers such as Google and Amazon have been successful in selling their cloud based services to small business and have now started making headway in to the enterprise segment of the marketplace.  Their services also allow you to access your information anywhere you have web access.  Their services are great for non-core, non-critical applications that won’t impact your business in the event their service goes down and you are unable to access your applications or data. 

While every company is talking about cloud services, not many are acting on it.  According to a white paper published by Gartner called Hype Cycles of Emerging Technologies, 2009, the most hyped technology was cloud computing. 

Why is this technology “hyped” and not being accepted with open arms?  The hack against Googles intellectual property last month should give you a pretty good idea as to why cloud services are still vulnerable. 

If you decide to move in to cloud services, don’t push all of your applications online.  Start slow.  Test a non-critical application first, or store non-critical data in the cloud that will help off-load space on your storage platform.  If you lose the application or the data, you’ll probably be upset over this mishap, but your life and the business will move on.  From there, look at moving parts of your development environment online and start testing other applications to see how they perform online and how well you can secure the data.  When testing these applications in the cloud, always be skeptical of who will access your data and how.  Don’t move at the pace your providers want you to move at.  Move at the pace that you’re comfortable with and that will protect your intellectual property and your company’s (and customers) sensitive information.

In a Newsweek article recently published by Daniel Lyons called “Where Secrets Aren’t Safe”, he mentions, “Information is not at all like electricity.  Electricity is a cheap, dumb commodity.  Nobody wants to steal your electricity, and even if someone did, who cares?  Information, on the other hand, may be the most precious thing your company has.”

robert_driscoll_color This article was contributed by Robert Driscoll, co-founder of Active Garage. You can follow Robert on Twitter at rsdriscoll.
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