Use a Manifesto to build your brand, grow your list & sell more books
by Roger Parker on May 2, 2011
If you’re a business owner or an author using a sample chapter of your book, a report, or a tip sheet as a list-building incentive, consider replacing it with a manifesto. A well-written manifesto can do a better job of helping you build your brand and grow your list, paving the way for you to sell more books.
Manifestos are better list builders because they take a stand. Because manifestos strongly advocate a position, and are usually passionately written, they operate on an emotional level, tapping into the power of commitment. Read more…
Project Reality Check #20: Beware of Addiction to Agile
by Gary Monti on May 3, 2011
Can Agile cause damage?
Is Agile a good method?
How can both statements be true?
First, let me say I have a great respect for RAD, Extreme Programming, Agile, etc., because the methods reflect acceptance of and dealing with a common reality. Read more…
As the Paradigm Shifts #D: Dignity, Denial and Detachment
by Rosie Kuhn on May 4, 2011
Whether self-employed, employed by organizations, whether retired or unemployed, we all engage with companies and organizations that support us or we support them. In our interactions with these organizations, what we are wanting is to experience qualities of dignity, first and foremost. This means being treated as a sovereign individual of value, worthy of respect. I want people to communicate authentically, with curiosity and interest. Read more…
Flexible Focus #52: A sense of Significance
by William Reed on May 5, 2011
Stephen Covey provided the world with a significant dimension of perspective when he proposed the Time Management Grid in his book First Things First (1994), using a 2×2 Matrix juxtaposing Urgency vs Importance. Though it has now become common parlance, it was revolutionary at the time when Covey made this distinction, and plotted it in four Quadrants. Read more…
Leader Driven Harmony #23: Five Stressful Behaviors and How to STOP them – Part 3
by Mack McKinney on May 6, 2011
In our last post we looked at two scenarios where, even though other people were causing us stress, we did not ask them to stop because we could not do so safely. Here is the last scenario before we move on to subject of “is it worth your time to intervene”? What would you do here? Read more…