Posts Tagged ‘www.deepikabajaj.com’

Week In Review: Oct 24 – Oct 30, 2010

by Magesh Tarala on October 31, 2010

3 Ways to Save money and Increase Productivity

by Matthew Carmen, Oct 25, 2010

Save money and increase productivity need not be an oxymoron, especially in the IT department. But if that strategy starts with cutting the labor force, it will be detrimental to the company. Matthew suggests several ways to achieve these seemingly conflicting goals and some of them may be applicable to your situation. more…

Chaos and Complexity #7: Black swans, Randomness and your Career

by Gary Monti, Oct 26, 2010

If you believe in sustained stable outcome in complex situations, you will be doomed. Chaotic systems (like our life and career) have deterministic, interrelated rules producing nonlinear, unpredictable results. In order to be successful in your career, you need to practice a form of cognitive dissonance and learn to carry two streams of thought simultaneously : What is the best outcome and what is the worst outcome. more…

Social Media and Tribes #18: Better than Google

by Deepika Bajaj, Oct 27, 2010

Every tool has its purpose and each tool has its strengths and weaknesses. Once you get accustomed to using a tool, the tendency could be to to use it for purposes it is not effective for. Google is great when you need information, but it may not relate to your situation. That’s where your friends can come to your aid on Facebook! more…

Flexible Focus #25: Assessing your situation with a Mandala SWOT analysis

by William Reed, Oct 28, 2010

The SWOT Analysis model is originally attributed to Albert Humphrey from his work at Stanford University in the 1960s and 1970s. This gives you more clarity, but risks leading to 2-dimensional or checklist thinking. A better way to go beyond is to use a Mandala Chart. You can start by using the downloadable A-frame Mandala SWOT Chart. more…

Cloud: A truly nebulous term

by Marc Watley, Oct 29, 2010

The term “cloud” is one of the most over-used technology terms in recent times. We have been using the so called “cloud” for a long time. Think about Yahoo!, Hotmail, Gmail, Facebook, LinkedIn, etc. So what exactly is the meaning we are trying to convey when we use “cloud”? The answer is simply “on-demand”. more…

Week In Review – Aug 22 – Aug 28, 2010

by Magesh Tarala on August 29, 2010

4 steps to effective Disaster Recovery planning

by Marc Watley, Aug 23, 2010

IT executives today are, in fact, increasingly faced with the threat of disasters – whether natural or man-made. As organizations – and their customers – increasingly rely on database, server, and IP-connected applications and data sources, the importance and responsibility of maintaining continuity of the business infrastructure and limiting costly downtime in the event of a disaster, is paramount. Read this article to get a high-level, best-practices overview of the DR planning process. more…

Character and Personality #8: Competency

by Gary Monti, Aug 24, 2010

A good leader is also a good politician, one who finds a way to thread through a situation to reveal a path that, when followed, benefits the common good. Competence pulls technology and sophistication together so that one person can meet another person’s needs, i.e., a connection comprising the humanity of the stakeholders who need and commit to finding a solution that works. more…

Social Media and Tribes #9: The fear factor

by Deepika Bajaj, Aug 25, 2010

Even professionals who have gone through many technological innovations in the past don’t find the idea of being transparent and authentic over social media too appealing. They were worried about identity theft, making a wrong impression on a potential employer and above all were overwhelmed by the friend requests on Facebook. These are valid concerns, but not an excuse to avoid social media.  more…

Flexible Focus #16: The decision trap

by William Reed, Aug 26, 2010

Ambiguity causes anxiety in those who are inflexible, and creates possibilities in the minds of the people who have flexible focus. Tolerance for ambiguity drops when you have to make a decision. Urgency adds pressure, and when the decision affects the core areas of your life, you can feel as if you are lost in a labyrinth of choices. Your decision sets the wheels in motion, whereas with indecision the wheel turns without you. Read about the Six Criteria for Decision Making to stay in motion and steer the wheel. more…

Investment Value

by Steve Popell, Aug 27, 2010

In a previous post, Business Valuation in Divorce is Different, Steve discussed why Investment Value is more appropriate in the context of family law.  But, this method is not just for divorcing couples.  In any situation in which the party acquiring an interest (or a greater interest) in a company will become (or continue to be) part of the management team, Investment Value is often the most appropriate method.  Read this article to find out why. more…

The New Socioeconomy

by Deepika Bajaj on August 21, 2009

Socioeconomy choice pic1Social media is not for the weak of heart. It requires a certain level of risk taking and willingness to experiment. The success of social media is based on contribution, connections and community. There is no one way to identify what tools within social media are relevant to your business objectives. This has not stopped companies and individuals to adapt to these tools and some have successfully harnessed the raw power of social media. No doubt, there are many people and companies who are still resisting this new social phenomenon. Like it OR not – this is here to stay.

I have spoken to many people in different organizations and some have shared with me their concerns of using social media.

Here are a few that I want to share with you all:

1. We can’t have a Youtube video. If the advertisement on RHS of the video is of adult content, it will dilute our brand.

2. We can’t open up Facebook to our employees since we are a Financial services company and have to protect client information.

3.  We really are interested but don’t know the best practices around what works and what doesn’t work.

These are all valid concerns. Just recently, an article in the wired blog mentioned that Military may ban Twitter, Facebook as security ‘Headaches’.

And yet there are other companies who have transcended to leverage social media in a compelling and effective manner. In my previous post, I committed to sharing some stories of companies who are using social media in a creative and innovative manner.

Here are a few stories:

  • How EMC used social media to recruit, re-brand and rebuild.
  • COOL factor: Held a series of highly effective recruiting fairs in Second Life, a 3D virtual world,  that showed EMC the undeniable power of social platforms for business.

    ROI: EMC’s employment brand operation has a zero spend budget. The number of followers on EMC Careers Twitter channel and Facebook are growing. There is a spike in the number of resumes per job opening. Therefore, ROI is positive.

  • JetBlue’s ” All You Can Jet” Promo shows Power and Peril of Free Media Channels.
  • COOL factor: A unique JetBlue promotion called, yes, “All You Can Jet” offering people a $599 ticket for unlimited travel between Sept. 8 through Oct. 8 to 57 cities where JetBlue flies. Main promotional components appear to have been a release over PR Newswire and a tweet sent out by JetBlue at around noon that day.

    ROI: Total PR buzz of the effort at 31 million search results and 10 million blog posts in seven hours.

    I believe that we live in a new world where we are all connected. We can  leverage these connections to create new possibilities. Truly, there has never been a time when things changed so dynamically. This does not mean that traditional media is dead. It is a great resource for mass distribution – like selling a book, launching a product or a career. The idea that your competitor has more connections and has the ability to hurt your business has driven companies to adapt social media. I believe it is the new Socioeconomy (study of the relationship between economic activity and social life) – a shift more profound than the launch of an automobile or the cell phone.

    DD-new-pic-headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC. Invincibelle helps women who live and work in a multicultural world to accelerate their professional growth. You can follow Deepika on Twitter at invincibelle

    How Social Media is changing Marketing

    by Deepika Bajaj on July 3, 2009

    socialmediawagonIt is important to understand what is going on here. There is a real shift underway. Building your brand through traditional tools and trends need a closer look. Are they making you vulnerable? Are they making you a stronger business?

    Speed of change is HIGH. Advertising has been moving online and is becoming less effective. The payouts of online advertisement are declining. It is harder to justify marketing budgets and ROI for online advertising.

    Here are some current trends:

    Trend #1 Balance of Power
    There has been a big power shift and today consumer has unparalleled power.

    Trend #2 Emerging Marketing opportunity
    More intimate customer relationship marketing is possible.

    Trend #3 New Technique to build brand identity
    You can shape your brand identity through response to social market. Transperancy and humility are rewarded. Authenticity is identity.

    Every marketeer is now struggling with the following questions:

    Should we be on FB?
    Do we start a blog?
    Do we offer everything for free?
    Why aren’t we tweeting?

    There are a lot of people who know what is social media BUT are not sure how to use it. Social Media is focused on the long tail so it is customized for easy adaptation by consumers. For marketeers to use it effectively, they need to demonstrate leadership in using social media. They need to develop social leadership strategy that delivers desired outcome and meets their business objectives.

    All day I read articles, blogs, case studies about brands that tried something — usually — missed the boat, and are now enjoying the not always positive feedback we are all so ready to give. But then again, every once and a while a company comes along and really hits the nail on the head.

    The Nature Conservancy leverages Facebook and Digg for cause marketing: How TNC raised nearly $75,000 through Facebook Causes and a partnership with Lil Green Patch, a popular Facebook application. The group has also built significant brand awareness through the social news site Digg! (As reported by Jonathon Colman of TNC, September 29, 2008).

    So why bother with social media?

    I meet with a lot of companies, and almost always I am asked to “give an example of how a company has increased their bottom-line with social media.” Well, now, in addition to my usual spiel of stats, graphs, etc., I can also hand case studies. What it comes down to is any company can find success with a social media strategy; they just need to have the right goal in place. They need to understand where their audience is hanging out, and get in there with a good story … start passing it around. The rest usually takes care of itself.


    DD_headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC. Invincibelle helps women who live and work in a multicultural world to accelerate their professional growth. You can follow Deepika on Twitter at invincibelle.

    What is Social Media?

    by Deepika Bajaj on May 29, 2009

    changingourworld1Social Media is a conversation online. Social media is NOT a strategy or a tactic – it’s simply a channel.
    This conversation is powered by : social networks, blogs, wikis, message boards, photo and video sharing, virtual reality and social gaming.

    Social Media is changing our world: The power to define and control a brand is shifting from corporations and institutions to individuals and communities.

    Social Media influences people. Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others. Dell started experimenting with Twitter in March of 2007 after the South by Southwest conference, an annual tech/music festival in Austin, Texas. Conference attendees could keep tabs on each other via a stream of Twitter messages on 60-inch plasma screens set up in the conference hallways. There are now 65 Twitter groups on Dell.com, with 2,475 followers for the Dell Home Outlet Store.

    10 keys to success on Social Media

    1. Experiment with Social Media: Try variety of tools, be yourself, make friends and share.
    2. Make social Media central: Spend time upfront planning how you will use social media.
    3. Listen before participating: Find where your audience is participating and identify the influencers.
    4. Be transparent and honest: Admit your mistakes right away. Avoid evasion and lying(people won’t ignore it)
    5. Share your content: Make your content easy to share. Corporations, like people, need to share information to get the value out.
    6. Be personal and act like a person: Speak like yourself – not a corporate marketing shill or press secretary
    7. Contribute in a meaningful way: Think like a contributor NOT a marketeer
    8. Learn to take criticism: Don’t try to delete or remove criticism (it will just make it worse)
    9. Be proactive: Build relationships before you need them.
    10. Accept you can’t do it all by yourself: Convince your CEO that social media is relevant to your organization. Get your communications team together, discuss the options, then divide and conquer


    Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC. Invincibelle helps women who live and work in a multicultural world to accelerate their professional growth.