Posts Tagged ‘www.invincibelle.com’

Week In Review – Jun 27 – Jul 3, 2010

by Magesh Tarala on July 4, 2010

What can Cloud do for you?

by Marc Watley, Jun 28, 2010

The recent AT&T/iPad security debacle provided some sensational headlines. But that does not mean you should stay away from cloud computing. If you follow Marc’s recommendations in this post, you can adopt Cloud solutions to remain competitive and do so in a secure and highly available fashion. more…

Leadership and Mythology #8: Myth, Self-Discovery and Business

by Gary Monti, Jun 29, 2010

Tired of doing things you regret? Wonder why the behaviors continue even though they sabotage your position? Vacillate from submission to aggression when making business deals? Want to stop all this and just stay on your unique path? Wonder where the Hell that path is? Read this article to understand the three level of truth and how they tie to your Myth. more…

Social Media and Tribes #4: Tribal leadership

by Deepika Bajaj, on Jun 30, 2010

The word “tribe” has become part of the popular lexicon. If you have wondered what constitutes a tribe and how they function, this article is for you. People who end up as tribal leaders are the ones who leave the tribe better than they found them. more…

Flexible Focus #8: Memory is a slippery slope

by William Reed, Jul 1, 2010

Just like there is a learning curve, there is a forgetting curve. Without periodic review we forget what we learn and in a month’s time we retain only 20% of what we learned a month before. In this article William give describes how to use the Mandala Chart to improve retention. more…

Author’s Journey #28: Creating a marketing plan for your book

by Roger Parker, Jul 2, 2010

During the past 10 weeks, Roger’s post have covered different approaches to marketing your book, including list-building incentivesone sheets, and obtaining pre-publication quotes. This week’s article ties the previous 10 installments together and closes Part 3, Planning, by discussing the importance of creating a book marketing plan as early as possible. more…

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Week In Review – Jun 13 – Jun 19, 2010

by Magesh Tarala on June 20, 2010

Buyers for your company: How to build a great list?

by Steve Popell, Jun 14, 2010

In a previous post, Steve discussed the fact that becoming an attractive strategic acquisition candidate should begin with learning precisely what prospective buyers think that means, and how to elicit that information in a series of telephone interviews.  But, an equally important element is determining whom to interview.  This post addresses that question. more…

Leadership and Mythology #6: Panic and Self doubt

by Gary Monti, Jun 15, 2010

When you leave your comfort zone, even little things take on much bigger significance and cause you to doubt yourself. But once you become comfortable dealing with uncertainty, the rewards will be tremendous. Leaving your familiar confines is like being touched by the Greek god Pan. Leaders are characterize by their ability to stand up to Pan.  more…

Social Media and Tribers #2: DEATH of Email; RISE of branded Tribes

by Deepika Bajaj, Jun 16, 2010

A while back, email was an effective medium to market your products. But not anymore. Because of the rise of junk mail people don’t trust the emails they get. New web marketing is based on the foundation of TRUST with our tribe. In this post, Deepika gives a high level overview of how to go about building trust within your tribe. more…

Flexible Focus #6: Peace in the Elements

by William Reed, Jun 17, 2010

A great way to gain flexible focus is to study elements of words, their roots, nuances, and varieties of expression. This can be done in any language, but in Chinese and Japanese you have the additional dimension of written characters (kanji), not only the elements or radicals which make up the kanji, but the remarkable range of expression made possible in writing with a brush. more…

Author’s Journey #26: Speak your way to book publishing success

by Roger Parker, Jun 18, 2010

Speaking is one of the best ways you can promote your book while planning and writing it. It creates a special bond with your audience, paving the way for book sales and lasting relationships. In this segment, Roger encourages you to speak your way to book publishing success by speaking about your book at every opportunity. more…

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The New Socioeconomy

by Deepika Bajaj on August 21, 2009

Socioeconomy choice pic1Social media is not for the weak of heart. It requires a certain level of risk taking and willingness to experiment. The success of social media is based on contribution, connections and community. There is no one way to identify what tools within social media are relevant to your business objectives. This has not stopped companies and individuals to adapt to these tools and some have successfully harnessed the raw power of social media. No doubt, there are many people and companies who are still resisting this new social phenomenon. Like it OR not – this is here to stay.

I have spoken to many people in different organizations and some have shared with me their concerns of using social media.

Here are a few that I want to share with you all:

1. We can’t have a Youtube video. If the advertisement on RHS of the video is of adult content, it will dilute our brand.

2. We can’t open up Facebook to our employees since we are a Financial services company and have to protect client information.

3.  We really are interested but don’t know the best practices around what works and what doesn’t work.

These are all valid concerns. Just recently, an article in the wired blog mentioned that Military may ban Twitter, Facebook as security ‘Headaches’.

And yet there are other companies who have transcended to leverage social media in a compelling and effective manner. In my previous post, I committed to sharing some stories of companies who are using social media in a creative and innovative manner.

Here are a few stories:

  • How EMC used social media to recruit, re-brand and rebuild.
  • COOL factor: Held a series of highly effective recruiting fairs in Second Life, a 3D virtual world,  that showed EMC the undeniable power of social platforms for business.

    ROI: EMC’s employment brand operation has a zero spend budget. The number of followers on EMC Careers Twitter channel and Facebook are growing. There is a spike in the number of resumes per job opening. Therefore, ROI is positive.

  • JetBlue’s ” All You Can Jet” Promo shows Power and Peril of Free Media Channels.
  • COOL factor: A unique JetBlue promotion called, yes, “All You Can Jet” offering people a $599 ticket for unlimited travel between Sept. 8 through Oct. 8 to 57 cities where JetBlue flies. Main promotional components appear to have been a release over PR Newswire and a tweet sent out by JetBlue at around noon that day.

    ROI: Total PR buzz of the effort at 31 million search results and 10 million blog posts in seven hours.

    I believe that we live in a new world where we are all connected. We can  leverage these connections to create new possibilities. Truly, there has never been a time when things changed so dynamically. This does not mean that traditional media is dead. It is a great resource for mass distribution – like selling a book, launching a product or a career. The idea that your competitor has more connections and has the ability to hurt your business has driven companies to adapt social media. I believe it is the new Socioeconomy (study of the relationship between economic activity and social life) – a shift more profound than the launch of an automobile or the cell phone.

    DD-new-pic-headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC. Invincibelle helps women who live and work in a multicultural world to accelerate their professional growth. You can follow Deepika on Twitter at invincibelle

    DD-new-pic-headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC and co-founder, ActiveGarage (the company behind 99tribes). Deepika is also the author of the book DiversityTweet: Embracing the growing diversity in our world and Pink and Grow Rich:11 Unreasonable Rules for Success You can follow Deepika on Twitter at invincibelle
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    How Social Media is changing Marketing

    by Deepika Bajaj on July 3, 2009

    socialmediawagonIt is important to understand what is going on here. There is a real shift underway. Building your brand through traditional tools and trends need a closer look. Are they making you vulnerable? Are they making you a stronger business?

    Speed of change is HIGH. Advertising has been moving online and is becoming less effective. The payouts of online advertisement are declining. It is harder to justify marketing budgets and ROI for online advertising.

    Here are some current trends:

    Trend #1 Balance of Power
    There has been a big power shift and today consumer has unparalleled power.

    Trend #2 Emerging Marketing opportunity
    More intimate customer relationship marketing is possible.

    Trend #3 New Technique to build brand identity
    You can shape your brand identity through response to social market. Transperancy and humility are rewarded. Authenticity is identity.

    Every marketeer is now struggling with the following questions:

    Should we be on FB?
    Do we start a blog?
    Do we offer everything for free?
    Why aren’t we tweeting?

    There are a lot of people who know what is social media BUT are not sure how to use it. Social Media is focused on the long tail so it is customized for easy adaptation by consumers. For marketeers to use it effectively, they need to demonstrate leadership in using social media. They need to develop social leadership strategy that delivers desired outcome and meets their business objectives.

    All day I read articles, blogs, case studies about brands that tried something — usually — missed the boat, and are now enjoying the not always positive feedback we are all so ready to give. But then again, every once and a while a company comes along and really hits the nail on the head.

    The Nature Conservancy leverages Facebook and Digg for cause marketing: How TNC raised nearly $75,000 through Facebook Causes and a partnership with Lil Green Patch, a popular Facebook application. The group has also built significant brand awareness through the social news site Digg! (As reported by Jonathon Colman of TNC, September 29, 2008).

    So why bother with social media?

    I meet with a lot of companies, and almost always I am asked to “give an example of how a company has increased their bottom-line with social media.” Well, now, in addition to my usual spiel of stats, graphs, etc., I can also hand case studies. What it comes down to is any company can find success with a social media strategy; they just need to have the right goal in place. They need to understand where their audience is hanging out, and get in there with a good story … start passing it around. The rest usually takes care of itself.


    DD_headshot Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC. Invincibelle helps women who live and work in a multicultural world to accelerate their professional growth. You can follow Deepika on Twitter at invincibelle.

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    What is Social Media?

    by Deepika Bajaj on May 29, 2009

    changingourworld1Social Media is a conversation online. Social media is NOT a strategy or a tactic – it’s simply a channel.
    This conversation is powered by : social networks, blogs, wikis, message boards, photo and video sharing, virtual reality and social gaming.

    Social Media is changing our world: The power to define and control a brand is shifting from corporations and institutions to individuals and communities.

    Social Media influences people. Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others. Dell started experimenting with Twitter in March of 2007 after the South by Southwest conference, an annual tech/music festival in Austin, Texas. Conference attendees could keep tabs on each other via a stream of Twitter messages on 60-inch plasma screens set up in the conference hallways. There are now 65 Twitter groups on Dell.com, with 2,475 followers for the Dell Home Outlet Store.

    10 keys to success on Social Media

    1. Experiment with Social Media: Try variety of tools, be yourself, make friends and share.
    2. Make social Media central: Spend time upfront planning how you will use social media.
    3. Listen before participating: Find where your audience is participating and identify the influencers.
    4. Be transparent and honest: Admit your mistakes right away. Avoid evasion and lying(people won’t ignore it)
    5. Share your content: Make your content easy to share. Corporations, like people, need to share information to get the value out.
    6. Be personal and act like a person: Speak like yourself – not a corporate marketing shill or press secretary
    7. Contribute in a meaningful way: Think like a contributor NOT a marketeer
    8. Learn to take criticism: Don’t try to delete or remove criticism (it will just make it worse)
    9. Be proactive: Build relationships before you need them.
    10. Accept you can’t do it all by yourself: Convince your CEO that social media is relevant to your organization. Get your communications team together, discuss the options, then divide and conquer


    Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC. Invincibelle helps women who live and work in a multicultural world to accelerate their professional growth.

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