Posts Tagged ‘youtube’

What is a Tribe?

A group of 20-150 people. In these tribes most of our work get done. Naturally occurring groups.

What is Tribal Leadership?

The leader of one tribe meets someone who is a member of one tribe and find someone of another tribe and make introductions. That is what great Tribal leaders do.

People form tribes – they always have and they always will. But not all tribes are the same and what make them different is their Culture.

How people behave?

People behave based on how they see the world. If they see the world as a unfriendly place, they will behave unfriendly and isolated. But the good news is if they see the world as friendly and collaborative SO will they BE.

How does culture shape the Tribe?

• Level 1 – You are in a dumb culture, and people in such cultures stay dumb and live together. You succumb to your circumstances and you feel life is horrible and powerless.
• Level 2 – You are an elite – You see yourself as an expert and NOT others. This is where we become sarcastic, resentful because you only value your contribution and NOT the contributions of others. This leads to the creation of an environment where there is no acknowledgment and bitterness reigns.
• Level3 – Individuals unite and see that together they are larger – they get excited and enthusiastic and life is better. You feel you can create more than was possible ALONE.
• Level 4 – You find life is amazing and gravitate people. Gandhi said “Be the change you want to be” Martin Luther said ” I have a dream” NOT “we have a dream”. They are giving a message that life is good. The Tribal leaders have the competence in moving people into leave them better than they found them. They move their life to be better and enroll them to the tribe and get them connected.

The Ultimate Tribal Leadership

Go beyond “networking”, where you extend your reach. Find people who don’t know each other and connect them – elevate them – empower them. Make an impact in your tribe and touch them so that you nudge other people to move to a higher level. So, that your Tribe can change the world….

PS> Join 99tribes by simply clicking on “add me to the tribes”…and join a tribe… or even better, form your own tribe.

Tagged as: active garage, deepika bajaj, facebook, Gandhi, invincibelle, Martin Luther King, ML King, natural leardesrship, Social Media, tribal leadership, tribes, Twitter, youtube

Tribes today have shifted to multiple affinity tribes.   For instance, professional tribes, social identity tribes, etc. People move into and out of tribes online…..for work, fun, and play!

Herd mentality implies a fear-based reaction to peer pressure which makes individuals act in order to avoid feeling “left behind” from the group. Herd mentality is also sometimes known as Mob mentality. A related idea is that groups which hang out together tend to stick up for each other. As can be seen on MySpace, FaceBook & Twitter, members of a tribe will work to promote each other.

The Classic Mob-Mentality

When we think about play, from Facebook to MySpace and now Twitter, Mafia-themed games have more or less taken over. Mobsters, a game created by development company Playdom, is the most popular application on MySpace’s platform. The mechanics of the tribes of this games involves that  you can  join a “mob” with friends on a specific social network on which the game has been built on. You can carry out missions, including “killing” other players in rival mobs, in order to earn points. Your activities are broadcast, via news feeds or Twitter posts, to your friends.

Tapping into Ego

Every tribe has ego associated to it. And that is why violence is a popular factor in making these games successful. When someone kills your character, you tend to avenge it forcefully and engage in missions that feed your ego. Similarly, the tribe derives special pleasure when they “get on the top” or “get recognized” (a.k.a. earn respect of your tribe) for some mission. This gives the biggest boost to your ego.

Social Tribes reinforce your beliefs

Contrary to popular conventions about the Web opening minds, people are more likely to read information or participate in social groups that reinforce what they already believe. In some cases, a tribe can show dramatic increase in the undesirable action compared with doing nothing at all, because it demonstrated that lots of others engaged in the behavior.

Is the Tribe capable of making a positive change?

Yes.

It simply depends on what is your message to them. And its quality.

Look for early adapters of your message and bring them into your fold. They are more likely to have a BIG impact when you have a critical mass. It has been seen that you get more comments on a blog where other people are commenting, you get more subscribers when you show the number of people who have subscribed or number of tweets for a specific post.

Try to keep the message positive and focus on where you want to go. Most likely people will have no fixed thinking of the future and you can then enable to act in a positive behavior. And since they belong to this tribe of positive change, soon they will adapt the behaviors that will have positive impact on the Tribe’s future.

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Tagged as: 99tribes, 99tribes.com, active garage, deepika bajaj, facebook, invincibelle, mob mentality, Social Media, tribes, Twitter, youtube

• We get impatient if our flight gets late… can you imagine getting from one place to another without the invention of airplanes?
• We get upset when our computer does not respond within 10 seconds…. can you imagine how productive it would be without one?
• We get annoyed when the elevator is too slow… can you imagine how slow (and not to mention tiring!) it would be to climb those 45 stories?

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Tagged as: active garage, amazing, business, computer, happiness, iphone, patient, technology, vijay peduru, youtube

Marketers have long used sex appeal to market their products. There’s no denying that visual cues have been used for many successful advertising campaigns.

Take a look at these two videos, first one produced by Apple. You’ve probably already seen it on TV.

Watch for how it has a unique sex appeal — the choice of song and the dance moves and think whether you would be more prone to purchase the product…

For some of you – Your ROCK STAR imagination kicked into overdrive with this commercial, and you were identifying with your wild side…

Here is the second video, which got a lot of attention on Doritos “Create your own ads” contest.

The “Checkout Girl” spot was a great way to showcase all the flavors and even slides in comments on each. It’s nice that they didn’t use a skinny model as the checkout girl. This is a very original and professional looking spot and gets better and better until the crammed-in “obligatory crunch bite.”

For some of you, you wanted to be that guy in the line…

If a picture in traditional advertising was a thousand words, you can imagine the power of video…the sex appeal lies in how close you get to act on your intent to purchase…ARE You READY to BUY?

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Tagged as: active garage, advertisements, advertising campaigns, apple, deepika bajaj, doritos, invincibelle, marketers, marketing, products, sex appeal, Social Media, youtube

Nowadays, the web is full of success stories on Social Media. Indeed, the arrival (and the acceptance) of Social Media has opened the gates to many opportunities: enabling individuals and communities to brand themselves being perhaps one of the biggest. However, as is the case with every opportunity, it has the potential downside, too. The downside, if not paid attention to, can turn this opportunity on its head into a “dangerous” one.

Here are two fundamental questions that you must strive to answer, before you can turn any new tool into an opportunity for yourself.

1. What is my purpose of using it?
2. How do I use it effectively to get the outcome that I am after?

Take, for example, using a knife for the first time. You need to have a concern of cutting/chopping something before even thinking about using it. Without that, you are simply wasting your time (might I add, dangerously) if you’re running around with it. Then, you need to learn how to use it effectively – if you don’t, it is equally dangerous as you might end up slicing and dicing your fingers (didn’t mean to go to this extreme… but, you get the point!) instead of what you intended to use it for.

Social Media can be like a knife. You need to know what is your purpose behind using it first because, if you do not have a clear purpose, then you’ll end up squandering away the other opportunities in your life that you could have availed in the time you’re spending dabbling with Social Media.

You also need to learn to use it effectively… without that, you are playing with a dangerous tool.

I recently read a great CNN post on How Social Media can hurt your career… and though I loved the examples the author shared in there (some of them were downright scary), I felt the title of the post would’ve better served the content had it been “How you can hurt your career through Social Media” instead of “How Social Media can hurt your career“. You see, there is a subtle difference if I say it like that because the conversation you have with yourself on Social Media after reading the former title is on the lines of “Oh! I better learn how to use this properly” instead of “Oh! Social Media is too dangerous… I better stop using it”, which is what comes forth after reading the latter. Yes, there is a very subtle difference between the two but clearly, the former opens the possibilities of “getting better” at it and the latter closes the possibilities by instilling an unfounded fear in the reader.

Getting good at leveraging the opportunity that Social Media is, is a skill that beckons to be learnt and exploited to the maximum potential. For this is how your level of engagement will start reaping you the maximum returns… and you can be assured that you are playing on the “Safe” side of this dangerous opportunity!

Tagged as: cnn, cnn.com, dangerous opportunity, engagement, facebook, flickr, linkedin, opportunity, Social Media, Twitter, youtube

Everyone does not view social media with the same lens. Different people have different stands about social media. For some people it’s a nuisance and for others it’s their life.

I have grouped the kinds of relationships people have to social media in seven categories. You may be able to identify yourself in one of them or somewhere in between. You will notice that the investment you make and the returns you get are directly influenced by the approach you take.

As you can see, only in the last two kinds of relationships can you expect reasonable ROI from social media.

So, here are the seven kinds of relationship in detail:

1. Despise

You hate social media and social networking. You might even think it’s a nuisance. You think it’s artificial and you just keep thinking about the old days when people could really meet and talk. This new kind of building relationships seems so fake to you. Some of you may think that this is a fad that’s going to go away sooner than later. So why bother?

None of you in belonging to this category have any plans for participating in the social media. Some of you may question the intelligence of others who are participating in social media. Obviously, you can’t expect to see any returns from social media with this attitude.

2. Distant

You don’t hate social media but you don’t love it either. You are standing at a distance and watching all the action. You are sometimes amused, sometimes surprised and sometimes shocked with what’s happening there. When you read a success story you are encouraged to begin your journey but you stop yourself saying that you may not be ready to make that BIG commitment of time, energy and mindshare into this without being fully clear about the return on that investment.

Some of you in this category may be afraid that you might abandon the ship prematurely if you are not fully equipped before you start. Whatever be the reason to keep the distance, you can’t expect any returns from social media with this stand.

3. Dream

You are more open to participating in social media but the right time has not come in yet. You know what you will do when you finally start engaging in social media. In your mind, you have a grand plan but the time to execute has not come yet. Even here, your ROI from social media is not much for you as the marketplace rarely places a premium on people’s dreams. Dreams are important but action is even more important.

4. Deal

You are someone that had no choice but to jump into social media. Someone posted about you or your company on a blog. Someone tweeted about you or your company on Twitter. You are now forced to respond, especially if you feel the article or tweet was not backed with facts. You jump into the social media to set the record straight. This is a reactive approach rather than a proactive approach. However, you can still benefit from dealing with the situation on social media. People appreciate that there is human touch from the company. You might decide to engage proactively from now on or you might again go back to the sidelines and come back whenever there is a need.

5.  Dabble

You are definitely on the social media side of the fence. You are experimenting on various tools, techniques and tactics albeit without a clear strategy. You act as if the latest tools that surfaced were the missing piece in the puzzle. You embrace new tools with vigor but you don’t follow through with the same vigor as new tools in the marketplace continue to distract you.

While you may not get a long-term return using this approach you do see some benefit as you start making and building relationships on the web.

6. Dedicated

You are committed to participate and engage in social media. You are active on various networks, ask and answer questions and do everything to engage with community. People know you as not only competent in your domain but also as a “nice and helpful” person and probably will reciprocate back when you are in need. You are on the path to building long term relationships that matter.

This is where you start seeing serious returns from social media.

7. Dance

This is social media mastery at display. You know what it takes to “dance” in the social media. You not only help – you ensure that your help is “valuable.” You not only give away stuff but you ensure that what you are giving away is “SIGNFICANT.” Whether it is an article, eBook or a tweet, when you talk people listen and they are thankful that you are there in social media and you are accessible. You change lives via social media and make things happen.

Your returns from social media skyrocket with this stand.

If you are not engaged in social media, I urge you to start engaging with the view to “dance” someday. That’s where all the magic is.

Tagged as: active garage, engage, facebook, flickr, linkedin, Rajesh Setty, relationships, Return on Investment, ROI, significant help, Social Media, Twitter, youtube