When copywriters are stymied on coming up with attention-grabbing headlines, compelling landing pages, or “killer” sales letters, they turn to their swipe files. Well, the smart ones do.
Rather than start from scratch, trying to figure out what works by trial and error, today’s savvy content creators and communicators look at what exemplars have done. Not to copy them, but to generate new ideas and learn some subtle tips and tricks.
Applying the concept of the swipe file to authorship inspired me to create this new series of articles we’re calling “Thought Readership.” It’s a hybrid concept: book reviews that illustrate how good manuscripts are created.
Instead of focusing only on what a selected book is about, I’ll be highlighting one or two approaches the author(s) used to produce a better-than-average business book. Think of it as a behind-the-scenes look at how books should be crafted, by folks who are not professional writers, but C-level executives, consultants, coaches, and other knowledge experts like yourself.
The advantages of regularly reading this series are two-fold:
- At some point you may wish to write a business book: to establish yourself as a thought leader in your field; to help promote your business or service; or to leave a legacy so that the knowledge and wisdom you’ve accrued over the years is passed on to others. This series will give you the inside scoop on what’s involved in conceiving, developing, and writing a book you can be proud of.
- As a reader of business books you’ll gain a new perspective that will hopefully enhance your reading experience. As Oliver Wendell Holmes pointed out, “The human mind once stretched by a new idea never goes back to its original dimensions.” You’ll find, as you’re made aware of the techniques exposed in this series, that your appreciation of books changes. The series title, Thought Readership describes the hope that you’ll not only quickly differentiate between skilled, thoughtful authors who offer you superior insights, and those who just “knock out” their manuscripts, you’ll also better understand how this difference was achieved.
For the past 25 years I’ve been a professional writer and the author of over a dozen traditionally published and self-published non-fiction books. I work with aspiring authors who are serious about putting their names on quality business books. My passion – and theirs – is to positively contribute to other people’s reading experience with material that is thoughtfully conceived, skillfully organized, and compellingly written.
Let’s consider this the beginning of a two-way conversation. As you read these Thought Readership posts, I’d like to hear from you about the business-focused books you’ve enjoyed and why. Give me the heads-up on books that couldn’t hold your attention beyond the first few pages and I’ll explore them to explain why. If you’re an author and open to a no-holds-barred assessment of your book–feel free to get in touch to send me a review copy.
You can contact me at info(at)drlizalexander(dot)com.
Together we’ll unpack what it is about some non-fiction books that grabs our attention, compels us to keep reading, and leaves us feeling satisfied that the effort was worth it.
The first review will show up in two weeks and continue bi-monthly until you let me know that you’d like them weekly. Don’t be a stranger in the meantime. Just remember that it’s how that author(s) wrote their book, not what they wrote about that’s our focus. This isn’t another book review page…it’s a “swipe file” for people who want to learn how better books are built.
—Liz Alexander is a prime example of how childhood passions are the best indicators of future careers. She’s been writing since she could pick up a pencil, was reading newspapers at age two, and Homer’s epic poems by the age of 8. As “Dr Liz” (granted after five years in the educational psychology doctoral program at UT Austin), she draws on 25 years of commercial publishing experience to transform subject matter experts into best-selling thought leaders. Instead of the usual bio blah, blah, you can find an infographic depicting her communications career here, as well as social media links. Liz loves mutually respectful, intelligent arguments; feel free to challenge anything she writes here, or on her website