What is Social Media?

by Deepika Bajaj on May 29, 2009

changingourworld1Social Media is a conversation online. Social media is NOT a strategy or a tactic – it’s simply a channel.
This conversation is powered by : social networks, blogs, wikis, message boards, photo and video sharing, virtual reality and social gaming.

Social Media is changing our world: The power to define and control a brand is shifting from corporations and institutions to individuals and communities.

Social Media influences people. Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others. Dell started experimenting with Twitter in March of 2007 after the South by Southwest conference, an annual tech/music festival in Austin, Texas. Conference attendees could keep tabs on each other via a stream of Twitter messages on 60-inch plasma screens set up in the conference hallways. There are now 65 Twitter groups on Dell.com, with 2,475 followers for the Dell Home Outlet Store.

10 keys to success on Social Media

1. Experiment with Social Media: Try variety of tools, be yourself, make friends and share.
2. Make social Media central: Spend time upfront planning how you will use social media.
3. Listen before participating: Find where your audience is participating and identify the influencers.
4. Be transparent and honest: Admit your mistakes right away. Avoid evasion and lying(people won’t ignore it)
5. Share your content: Make your content easy to share. Corporations, like people, need to share information to get the value out.
6. Be personal and act like a person: Speak like yourself – not a corporate marketing shill or press secretary
7. Contribute in a meaningful way: Think like a contributor NOT a marketeer
8. Learn to take criticism: Don’t try to delete or remove criticism (it will just make it worse)
9. Be proactive: Build relationships before you need them.
10. Accept you can’t do it all by yourself: Convince your CEO that social media is relevant to your organization. Get your communications team together, discuss the options, then divide and conquer


Contributed by Deepika Bajaj, President and Founder, Invincibelle, LLC. Invincibelle helps women who live and work in a multicultural world to accelerate their professional growth.

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