How Brands Can Leverage the Power of Twitter

by Robert Driscoll on May 21, 2009

Yes, Twitter is all the rage these days. Everyone seems to be using Twitter but there are two distinct camps of users, those using it to produce noise about themselves and their opinions, the other using it to produce value.

What some businesses are beginning to understand though is the power of Twitter in spreading a message to the masses and creating instant feedback, fast. Many companies use it to alert their customers about current events. Others use it to get feedback on new products that they’ve launched.

This can be a powerful tool, if used properly, in not only increasing your business’ brand, but your sales as well. Look at the results from Dell this past February when they offered their 12,000 Twitter followers an exclusive discount for one of their laptops. $1,000,000 in sales! (read: Sarah Milstein’s review at O’Reilly Radar: Twitter Drives Traffic, Sales: A Case Study) Last month, Land Rover became the first national brand to execute a national Twitter campaign in a bid to promote its newest models’ debut at the New York Auto Show.

While the right message can help your company, at the same time, you have to be careful when using Twitter as it can just as easily hurt your companies brand if the wrong image is portrayed from your tweets. Remember, tweets are instant and for everyone to see and comment on. Used properly though, Twitter can be a very powerful sales and marketing tool that is very cost-effective in reaching a large audience. Businesses are just now beginning to understand the benefits and marketing power of Twitter.

Tweet responsibly!

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