SubscribeMarketers have long used sex appeal to market their products. There’s no denying that visual cues have been used for many successful advertising campaigns.
Take a look at these two videos, first one produced by Apple. You’ve probably already seen it on TV.
Watch for how it has a unique sex appeal — the choice of song and the dance moves and think whether you would be more prone to purchase the product…
For some of you – Your ROCK STAR imagination kicked into overdrive with this commercial, and you were identifying with your wild side…
Here is the second video, which got a lot of attention on Doritos “Create your own ads” contest.
The “Checkout Girl” spot was a great way to showcase all the flavors and even slides in comments on each. It’s nice that they didn’t use a skinny model as the checkout girl. This is a very original and professional looking spot and gets better and better until the crammed-in “obligatory crunch bite.”
For some of you, you wanted to be that guy in the line…
If a picture in traditional advertising was a thousand words, you can imagine the power of video…the sex appeal lies in how close you get to act on your intent to purchase…ARE You READY to BUY?
—