If you have an average product , but if you can create brilliant ads, will the products sell more. Look at this superb Ad from Apple aired during the 1984 Superbowl introducing the first Macintosh computer.
Almost anyone who watches this will think that Apple would have had phenomenal sales for the McIntosh after this ad.. In fact, Steve Jobs thought so too, but what really happened was sales were dismal and the MCintosh was not at all usable in real life. Yes, it was looking cool, but people couldn’t use it. (Hard to believe now that Steve would have thought like this). In fact, the dismal sales of Mcintosh was one of the major reasons Steve was fired from Apple in 1985.
Steve learnt one of the most important lesson in his life… that a product has to be first really useful to the customers before advertising helps. Having average products and following up with great Ads worked in the Industrial age but not anymore. Now we need remarkable products or remarkable ideas, which can spread virally.
Marketers have long used sex appeal to market their products. There’s no denying that visual cues have been used for many successful advertising campaigns.
Take a look at these two videos, first one produced by Apple. You’ve probably already seen it on TV.
Watch for how it has a unique sex appeal — the choice of song and the dance moves and think whether you would be more prone to purchase the product…
For some of you – Your ROCK STAR imagination kicked into overdrive with this commercial, and you were identifying with your wild side…
Here is the second video, which got a lot of attention on Doritos “Create your own ads” contest.
The “Checkout Girl” spot was a great way to showcase all the flavors and even slides in comments on each. It’s nice that they didn’t use a skinny model as the checkout girl. This is a very original and professional looking spot and gets better and better until the crammed-in “obligatory crunch bite.”
For some of you, you wanted to be that guy in the line…
If a picture in traditional advertising was a thousand words, you can imagine the power of video…the sex appeal lies in how close you get to act on your intent to purchase…ARE You READY to BUY?
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