Posts Tagged ‘avatar’

Social Media and making a $1 Billion movie: Avatar

by Deepika Bajaj on March 4, 2010

Avatar, the movie, was SIMPLY mind blowing! I remember going into the theater thinking that this is going to be another 3D sci-fi movie. Little did I know, what was in store for me. I felt I was walking in that jungle and James Cameron totally impressed me with the use of Sci-Fi technologies. I had never experienced something even close to this… and of course! all my friends were surprised since I was the last one to catch this movie.

Coming out of the theater, I was convinced that the movie is setting a new standard for movie makers, marketers and brands seeking exposure.

This box office superhit broke every record. The results in its case were a $232 million opening weekend, a total of one billion dollars in revenue by year’s end, and the rank of #2 highest grossing film of all time. Cameron’s $500 million act of hubris has paid off.

Needless to say, social media had a role to play in this.

The Beginning:

Avatar has its own Facebook and Twitter pages. That’s getting to be standard these days. The 27,000+ follower Twitter account has info on the coming prequel – yes… not a sequel.

Before the launch of the movie,  followers would retweet updates to their followers, who (if interested) would do the same, spreading the word all over the web. The Facebook Page is impressive, with over 1.5 million fans.

The Tactic:

The red carpet premiere of Avatar was broadcast live to web audiences on video streaming web site Ustream. Fans could watch the video on the film’s MySpace page in addition to the Ustream website. This Red carpet was a week before the actual release just in time to create a buzz…

The Conquest:

On December 3, put together a Facebook-hosted, LG-sponsored webcast called “Avatar Live.” Director James Cameron, producer Jon Landau, and stars Sam Worthington and Zoe Saldana were interviewed by MTV News’ Josh Horowitz, the questions were submitted by fans in the days leading up to the day of the event. The 30-minute interview was the the first time many huge Hollywood names sat down to take questions from Internet fans… If all this is not Social Media, then I wonder what is?

The NEW World!

by Deepika Bajaj on October 13, 2009

Our world has been continually evolving. With the advent of globalization, technology and internet, we are now embarking on the phenomenal growth of the virtual worlds. So, what are Virtual Worlds? Virtual world is a real-time, multi-player 3D environments in which the user takes on a specific role, represented on screen by an avatar. Obvious example is SecondLife. People who live in virtual worlds can buy homes, go shopping and play games with friends – this is the social networking element of it. With the current economic recession, companies are finding it cost-effective to hold meetings, recruit candidates and do promotions in virtual worlds. Offline events require hotel, travel costs and lost time in productivity – so why not meet your potential clients, employees and colleagues virtually  – Afterall they exist both in the real and virtual world.

Here is a brief intro of a what is a virtual world?

Where is the MONEY??

Virtual worlds reshape the real-life Retail:
With the rise in Virtual world, many small businesses are using it to interact with their customers. Many businesses are marketing their products and services in virtual worlds – you can hold events, do strategic placements for audience development and building relationships with their customers:

Where is my LOVE?
Virtual worlds are all about experience and community.
Want a cool girlfriend? Who needs a real deal? She is exactly what you want and is gone when you log off.

Our world has expanded – it has multiple dimensions….ARE you present Virtually?