Posts Tagged ‘people’

social media relationshipsThe new year is coming on us and as we say good bye to 2009, which for most industries was a challenging year, we need to keep our eyes on the future. By far, 2010, will be the year when social media marketing is going to get really SERIOUS. You may ask, what does that mean?

For most part, like every maturing industry, here is what we can expect:

1. Consolidation: All the companies that support features and functions for Twitter and Facebook will see some consolidation.

2. Metrics Matter: For those managing marketing budgets, will start to put practices and metrics in place that will help them analyze social media spend and ROI.

3. More Adaptation
: The MarketingSherpa report also notes U.S. marketers plan to increase budgets, cites eMarketer. Retail and e-commerce marketers are more likely to increase social media marketing budgets next year, 79%, followed by publishing and media at 63% and computer hardware and software companies at 55%.

Here is a small twist: It is true that 2010 will make ‘social media’ more serious and that brings us back to SOCIAL in social media.

Whatever we might do in terms of setting policies, metrics and practices around quantifying and qualifying social media, we can be rest assured that PEOPLE and RELATIONSHIPS will rule the space of social media.

Here is what we can do to become more competent contributors and users of social media:

1. Are you listening? : If you really think that there is someone  (other than moms) interested in what you ate for dinner, you can forget about it. As a contributor ( company or an individual), you will have to bring “quality” to what you have to say… and even more important than what you have to say, is what you listen. If you have the competency to listen on social media, there is good news. A new career is shaping up, people who can listen on social media will be valued and compensated. This is where new ideas, fresh perspectives and solutions will be created.

2. Are you giving good help? : For a decade, the business world had a nice ride telling what consumers should buy. With social media came a new revolution, where a consumer was able to make informed decisions based on help from people he/she trusted. The real question is “Is your customer service responsive?”, “Are you keeping the promises you make to your consumers?”, ” Are you willing to break some traditional and outdated rules that hurt your consumers?”

3. Are you building long -term relationships?
: We have to give up our instant gratification mentality. Patience and perseverance – TWO KILLER APPS to WIN OVER MANY. Building long-term relationships means, you will have to first invest and nurture in those relationships – without getting anything out of them. And this means, to give a lot of help, a lot of value and a lot of time. Your content, your customer service and your response time – need to be impeccable to RULE the SOCIAL MEDIA Kingdom.

Welcome to 2010. I can’t wait to begin the ride….


Quality #3: Great People + Good Processes = Great Quality

by Tanmay Vora on November 11, 2009

This is the third part of a 12-part series titled #QUALITYtweet – 12 Ideas to Build a Quality Culture.

Here are the first two posts, in case you would like to go back and take a look:

  1. Quality #1: Quality is a long term differentiator
  2. Quality #2: Cure Precedes Prevention

#QUALITYtweet No certification will

save the project if you staff it with

poor resources

Great quality is always a result of good people working passionately towards organizations goals. People can be your strongest (or weakest) link that has the strong influence in quality of your deliverable.

In the process improvement initiative, if due consideration is not given to the people aspect, processes manuals and specifications can easily give you a false confidence that everything will go as per the process. People form the core of any project because they write specifications, understand, design and develop your solutions.

I believe that organizations need good people to deliver quality – process acts as a catalyst to drive the success and manage risks. People are always the strongest or the weakest link in the success or failure of a project.

One of the key challenges for managers/leaders is to build a “quality aware” team where people know that quality is everybody’s responsibility.

For example, having a set of development guidelines or testing guidelines does not stop an individual from developing a bad product. Ability to develop a good product, associate it with business understanding and finding optimized ways of accomplishing things is an art – an intrinsic ability. Focus should be on people because they develop solutions with the help of a process (whether a formal or personal process).

Processes help you create a right management framework, manage risks, measure outcomes and take right decisions. Processes should act as a tool and help people perform better. Knowing the priorities, business model and having insight on what has really worked for you in the past is crucial to see that processes drive growth and not become an overhead.

Recipe for great quality is to have right people following right processes employing right tools at a right time.

The Dance of Entrepreneurship

by Rajesh Setty on June 9, 2009

There are broadly three phases of entrepreneurship

1. The Beginning

2. The Journey

3. The New Beginning ( Yes, It’s Not the Destination )

rubber_meets_the_road

Now, the quick outline of the elements in each phase:

1. The Beginning

The five elements for the beginning phase are:

1. Purpose: Knowing why you are in this will help you keep going when the going gets tough

2. Passion
: Doing what you love will make it feel like you are not working

3. People: Building together with the right people will make it look easy

4. Problem: Solving a real problem will help as people will pay to solve a real problem.

5. Plan: Having a plan even when you know that it’s going to change along the way

2. The Journey

The five elements of the journey

1. Patience: Everything takes longer and costs more. Patience is a MUST

2. Persistence: Sticking to the course of action even in the face of difficulty

3. Perseverance: Sticking to your beliefs even in the face of no successful outcome

4. Pain: Ability to handle the “pains” of entrepreneurship along the way

5. Politics: Knowing how to navigate in the sea of politics. You may not want to play politics but surely you should know how to survive and thrive in the politics that already exists

Last phase is what I call the “New Beginning.” I purposely did not call it the destination because rarely I see entrepreneurship “ends” with something – it’s usually a stepping stone to begin something new.

3. The New Beginning

So, here are the five elements of the new beginning

1. Pride: The satisfaction that comes with taking a concept to a completion

2. Profits: If executed well, there is money to be made. There are also profits in terms of personal growth and fulfillment.

3. Power: Since nine out of ten companies go out of business, if you are part of the one that succeeds, you automatically have more power.

4. Possibilities: New possibilities open up as you have more credibility

5. Philanthropy: You can make a bigger difference to the world as you have “extra” capacity

For those of you who are starting on this wonderful journey, wish you the very best.