SubscribeMarketing webinars, customer training, and recordings for your website are all things that are part of a small company’s arsenal but who has time, budget and where do you start? “We know we need to get a webinar strategy in place, but we don’t have time, budget or expertise”, is maybe the most common complaint I hear from almost all small companies and startups.
It can seem daunting, but you develop a web presentation strategy for your company the same way you eat an elephant- one bite at a time.
Actually, the process of turning that big scary project into fork-sized chunks is pretty simple. The trick is to ask oneself a series of simple but powerful questions and think about the answers. Once you know what you want and where you are starting from, the path forward will often become clear.
- Do you want to do web presentations internally (within your company and project teams) or externally (customers, channel partners, investors) or both? Many companies have internal communication and collaboration tools that can be used to record presentations for your website or web demos and webinars. The work of choosing a platform and having to do multiple presentations may already be solved with a push of the “record” button. Otherwise, realize you only now need to find a tool that can do everything you need. Either way you’re further along than you were a minute ago.
- What are the things I’d like to do if money, time, expertise etc. weren’t a factor? In a perfect world you and your stakeholders probably know what you’d like to accomplish. List them and then take a look…. Can a marketing webinar be turned into part of a recorded archive for website visitors? Can it serve as training for your channel partners? What initially looks like 3 or 4 separate tasks could be a well-planned one that serves several purposes, (Probably not perfectly, but enough to get started and you can always perfect them later).
- Who internally has the resources we need- and if not where can we find them? There’s an assumption that if you’re doing technical presentations, the decision making on this rests with IT or your technical people- not necessarily. You’d be surprised who you can draw on if you look past the silos.
- Which chunk of the elephant do I tackle first? Where are you feeling the most financial pain? If travel costs are killing you, get internal communication up and running first and save the money for the future. If lead generation is your priority, schedule a single event and be prepared to record it so that you have both a live event and web content people can find long after the event.
Your webinar strategy doesn’t have to be a major undertaking and require a huge investment of money or precious time. All it takes is a deep breath, some key questions and a little ketchup for those elephant chunks
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