SubscribeWhat is Business?
by Vijay Peduru, September 28, 2009
Business is fundamentally “providing good help”. As long as we can provide good help, we have a high chance of succeeding as people are always looking for better help. With the world as our market, there is a high probability that we can find a large enough market that needs our help. more…
Think for the Future
by Guy Ralfe, September 29, 2009
Just like the internet connection, out braizn has limited bandwidth too. But we decide how we utilize this bandwidth and that is where the power of our judgment comes into play. Making the best use of our brain’s bandwidth is critical to ensure we make effective actions, which is what ultimately determines our future. more…
It is the ROI, not the ROC, Stupid!
by Himanshu Jhamb, September 30. 2009
ROC is Return on Cost. The difference between ROI and ROC is in how you think about it. Most people look at the ROI as the ROC and that conversation closes the opportunity. So, when you are talking to your customers about the value of what you are offering, make sure you CLEARLY bring forth that the price tag associated with your offer, is not a COST to them, it is, in fact an INVESTMENT, that they are making into a future possibility that will MORE THAN cover the investment they are making at that point. more…
Cyber Criminals Now Targeting Small Businesses
by Robert Driscoll, October 1, 2009
When we think about cyber crimes, we typically think about all the big cases where large companies are involved. But the reality is that small businesses are being targeted too. The security policies at these types of companies tend to not be as sophisticated and therefore easier to gain access in to their infrastructure. To reduce the risk of data breaches or theft, companies must constantly update their security policies and make sure they are being enforced. more…
Branding – What’s the point?
by Laura Lowell, October 1, 2009
We’re all bombarded with thousands of messages each day – personally and professionally. The volume of marketing messages is overwhelming to most Americans. How do you break through in this environment? One answer: Branding. Branding, or a promise to your customers, is a way to differentiate yourself in a crowded market so your company can sell more stuff. Read this article to learn about three things you can do today to make sure your brand is doing it’s job. more…
IP Strategy – Getting Started
by Thomas Frasher, October 2, 2009
In this first part of a three part series Thomas covers the importance of creating a comprehensive Intellectual Property Strategy that will protect your market and your investment. more…
Branding – What’s your brand promise?
by Laura Lowell, October 2, 2009
Brand Promise is the definition of what it is your brand stands for. Time and again companies jump into tactics with out understanding how they fit or don’t fit in the bigger picture. Read this article to find out how you can start defining your brand promise. more…